Chapter 1350 I'm very optimistic, so I don't give a publicity plan
After reading these comments, Gao Ming felt even colder.
Because this situation is fundamentally different from previous public opinion crises!
Mr. Tian’s previous video was hotly discussed, fully discussed and forwarded repeatedly. This can be said to be a kind of theoretical war.
It exposes the current chronic problems of these intermediary companies, clarifies the fundamental reasons why intermediary companies continue to change their methods no matter how they are reformed, and even predicts the future development and changes of intermediary companies.
This means that tenants can understand that these intermediary companies claim to serve tenants, but in fact they are trying every means to make more profits.
Of course, it is natural for enterprises to make profits. Without profits, enterprises cannot develop.
But a company also has values.
Is there a bottom line for the pursuit of profits? If profits and responsibilities are placed at both ends of the scale, which one is more important?
At present, the vast majority of domestic intermediary companies value profits far more than responsibilities.
That’s why there are various incidents that endanger the lives and health of tenants, and there are shady operations called renting houses that are actually finance.
Even if responsibility is emphasized, it is just for superficial purposes, to better expand the market and form a monopoly. In the final analysis, it is still for more benefits.
Before netizens truly form this consensus, they may be fooled by the rectification measures taken by the Zhujia Group.
After all, it is the dwarf that pulls out the generals, and other companies are not as good as the Home Group.
But after this theory was widely disseminated and recognized, netizens realized that these corrective measures taken by the Home Group were far from enough.
But if that's all it is, the Home Group will just get scolded a few more times.
After all, having theory without practice is equivalent to having no power. I know what is good in my heart, but I really want to spend real money to support it, but I can't find the place.
But the situation is different now, because a new model has emerged!
The "Reality Service Department" of Chi Xing Studio has built "Real Estate Agency Simulator" into a platform that is completely different from the Zhujia Group. It is equivalent to jumping out of the business model and evaluation system of traditional agency companies and giving everyone a brand new
choose.
The content that was previously hotly discussed on the Internet has naturally become a boost for this new platform!
Of course, after a new platform appears, it is not enough to have popularity and attention; it must also have enough resources on hand.
After all, the business laws of the real society are very harsh. Without resources, it is doomed to be difficult to move forward, and you cannot avoid the layers of encirclement and suppression by vested interests.
But Chi Xing Studio’s “Reality Service Department” has resources. It integrates the resources of Shenhua Real Estate and Sloth Apartment!
There is no shortage of funds, reputation, and popularity.
The only thing missing may be time.
Shenhua Real Estate has projects all over the country. As long as a small part is used for renting houses, it can create a good advertising effect. It is nothing compared to their huge annual marketing funds. It may also promote the sales of houses;
Once the Sloth Apartment starts renting instead of buying, its expansion will inevitably accelerate.
Just like Moyu Internet Cafe, Moyu Food Delivery, Managed Fitness, Headwind Logistics and other real industries in Tengda, the process of taking root in Jingzhou and cultivating word-of-mouth is very long. During this period, no aggression was shown at all. But once the word-of-mouth is formed, the model
Once it matures and expands outwards, it will start a prairie fire like wildfire!
This time, the blow to the home group will be even heavier.
Because the previous sharp drop in stock prices was simply due to the public opinion crisis.
But now, a powerful competitor is directly declaring war on them, and behind this competitor are two giants and countless ordinary tenants who have long-standing grudges!
Of course, in terms of size and share of the entire rental market, Jujia Group has nothing to be ashamed of. However, the problem is that after the environment of this public opinion war was finalized, Jujia Group has naturally fallen a bit short.
And for a long time to come, this is a shortcoming that the Home Group will never be able to make up for.
As we all know, what Mr. Pei is best at is striking hard at the weaknesses of his competitors. The competition between GOG and ioi is a vivid example.
Gao Ming slumped in his chair, his mind going blank.
Just then, the phone on the table rang.
Urgent meeting!
One wave has not subsided, and another has arisen. I thought that this announcement would at least put an end to the public turmoil, but I did not expect that this was just the calm before the storm, and a bigger crisis was brewing.
Gao Ming stood up silently and rushed to the conference room.
At this moment, he suddenly felt that he was a bit like the epitome of the Home Group: he was obviously helpless, but he still had to act like he was trying to change something...
…
…
December 4th, Tuesday.
In the reception room of the office area of the Panic Hostel, Meng Chang was drinking tea and chatting with Chen Kangtuo.
All day yesterday and this morning, Meng Chang had already inspected the Panic Hotel roller coaster project.
This roller coaster named "Operation Skylark" has been completely built and has been in trial operation for some time. After all, it is a roller coaster and its safety must be ensured.
The next step is to wait until the end of this month for it to be officially opened to tourists.
Chen Kangtuo had a confident smile on his face: "How is it? This project is great, isn't it? Is it enough to become the next major project of Panic Hostel?"
Meng Chang nodded: "Indeed."
The smile on Chen Kangtuo's face became even stronger: "Well... in terms of publicity resources..."
Of course he knew what Meng Chang was here for.
After the inspection, decide on a publicity plan!
Currently, Meng Chang is in charge of the marketing and publicity of most projects within Tenda Group. Even for many companies that are not directly affiliated with Tenda Group, such as Chi Xing Studio, Meng Chang is also responsible for new product publicity.
I have to say that this permission is still very important.
Publicity funds determine the initial popularity and popularity of the project, and also affect the success or failure of the project to a certain extent.
For Chen Kangtuo, this roller coaster ride of "Operation Skylark" has condensed a lot of his hard work. Whether it was the initial burst of inspiration or the long construction period that lasted for a year, he was devoted to this project.
A lot of feelings.
Therefore, he certainly hopes that this project can receive publicity support. The more resources, the better!
Looking at Meng Chang now, he seems to be quite optimistic about this roller coaster.
If this is the case, shouldn’t more publicity funds be allocated?
There should be nothing wrong with this logic.
However, Meng Chang took a sip of tea and said: "I don't plan to make a publicity plan for the 'Operation Skylark' project."
Chen Kangtuo's smile froze on his face: "Ah?"
"Didn't you just say that you were quite optimistic about this project?"
Meng Chang nodded: "Yes, it's precisely because we are very optimistic about it that we don't make a publicity plan."
Chen Kangtuo scratched his head, his eyes full of confusion.
Meng Chang explained: "Although Tengda is a big company, the publicity resources it has are limited and must be used where they are most needed."
Chen Kangtuo nodded: "Yes, more than 100 million have been invested in 'Operation Skylark'. This is considered a key project within Tenda. Moreover, the operation of the Panic Hostel is in good condition, and it has not received marketing help for a long time."
, shouldn’t we take more care of it?”
Meng Chang said calmly: "Don't be impatient, just listen to what I have to say."
"According to Mr. Pei's thoughts on marketing, we have always spent a small amount of money to do big things, and use the least marketing funds to achieve the best publicity effect. Although Tengda has more marketing funds now, we can't be extravagant and wasteful."
"You have to know that Tengda's project classification is not based on investment, but on the deeper nature."
"Some projects will naturally become popular without having to worry about anything; while some projects may not be accepted by people at the beginning, but after being operated in a certain way, everyone's views on it will be completely reversed, ushering in a new era.
Greater success."
"Marketing funds naturally cannot be given to the former, but should be concentrated on the latter."
"Now the project of 'Operation Skylark' is obviously the former. It will naturally become popular. There is no need for me to come up with a marketing plan. It is unnecessary."
"Of course, there will be marketing funds for regular publicity, but this has nothing to do with my plan."
"What's more, there are other investors behind Panic Hotel. There will be no shortage of publicity funds."
"In my opinion, "Successor" needs me more."
What Meng Chang said is indeed one of the reasons, but not the whole reason.
Another very important reason is that he feels that the "Operation Skylark" project cannot be promoted using Pei's propaganda method, and it cannot be "suppressed" at all!
Apart from the safety issues with roller coasters, if they are fun, they are fun, and if they are not fun, they are not fun. It is difficult to have a vague state in between.
In Meng Chang's view, "Operation Skylark" was obviously very fun, and there was no need to use Pei's propaganda method.
Because Pei's propaganda method is a technique for killing dragons, in other words, it will definitely not work if it is used to kill chickens and ducks.
What's more, Meng Chang still wants to get commission.
Chen Kangtuo was a little unhappy instinctively. After all, who doesn’t want to get more publicity resources for his project?
But after thinking about it for a while, he felt that what Meng Chang said made sense.
As the head of the advertising and marketing department, Meng Chang has to take care of all aspects. Now "Successor" obviously needs more publicity funds than "Operation Skylark".
Moreover, Chen Kangtuo himself can also find ways to promote it, whether it is using the original reputation of Panic Hostel, going to Mr. Li and others to discuss cooperation, or finding ways to link up with Tenda Games and use the "Sea Fortress" DLC and
With the popularity of "Mission and Decision", this can be regarded as a good method.
As a Tengda person, you must consider the overall situation and not have sectarian views. This is what Mr. Pei has always emphasized.
Thinking of this, Chen Kangtuo nodded: "What you said makes sense. Well, you can work on "Successor" first, and I will figure out a solution for "Operation Skylark" first."