After hanging up the phone, Bao Xu fell into deep thought.
I have to say that what Min Jingchao said is indeed very reasonable. The current business model of Suffering Travel is really not very mature, and it seems to be a bit inconsistent.
It may be that the first two periods were mainly based on Tenda's internal employees, with at most a few free quotas drawn from lottery draws, so Bao Xu lost his sensitivity in this regard.
Moreover, since the launch of Suffering Travel, Bao Xu’s main energy has been focused on daily training and various details during travel. He thinks all day long about how to bring a better suffering experience to everyone, so he is a little bit concerned about the business model.
Not considered enough.
The price of 35,000 per person was as low as possible for Bao Xu, but it was not a good price.
For ordinary people, there is basically no need for them to travel. With this money, whether they sign up for a tour group or travel independently, they can have a lot of fun and there is no need to suffer.
For rich people, time is even more precious. In the face of a two-month travel time, there is actually not much difference between 30,000 yuan and 50,000 yuan.
The key is, can suffering travel provide them with a unique experience?
This is just like the pricing of Outu mobile phones in the past. The cost of a stacked mobile phone is here. If it is priced normally, the poor can't afford it and the rich can't afford it. This is embarrassing.
At that time, Changyou, under the guidance of Mr. Pei, added a lot of added value to the Outu mobile phone, and this was how it was successfully revitalized.
If you want to succeed in suffering travel, you have to copy this model.
Although Bao Xu's first goal is not to make money, he also doesn't want to deliberately lose money.
If the suffering journey is particularly unsuccessful, then fewer and fewer people will come to participate, and the flow of people will be cut off, and then the source of happiness will be gone, right?
On the contrary, if the suffering trip becomes prosperous, you can buy more training bases and continue to expand the scale. In the future, it will not only accept 20 people, but also 100, 200 or even more people, and the business can be spread all over the world.
All over the country and around the world.
Wouldn’t that be twice as happy?
Of course, it’s too early to think about those things now. Anyway, as long as suffering travel can become popular and gain enough attention and fame, you don’t have to worry about making money at all.
Therefore, for Bao Xu, this business model still needs to be carefully considered.
The key now is to figure out a question: What is so irreplaceable about suffering travel?
Apart from the label of "suffering", can we dig out something more valuable from it?
When Bao Xu originally proposed the creation of Suffering Travel, his purpose was very simple, which was to arrange for the heads of various departments of Tengda.
However, Mr. Pei strongly supported and praised this.
Then Mr. Pei's purpose is obviously not as simple as Bao Xu's.
In other words, since Mr. Pei nodded, it means that the idea of suffering travel has the possibility of commercial success, but Bao Xu is blinded by hatred and has not seen this possibility yet.
"If we follow the experience of Outu Mobile, we should add more added value to the suffering trip."
“What added value can we add?”
"Well... past experience tells me that in times of trouble, we can't rely on coordination."
Bao Xu quickly found the direction.
Outu Mobile was poor at the beginning and had few resources, but as long as it is linked with other industries of Tenda, it can gain a lot of added value, showing a clear difference from other mobile phone brands.
Suffering travel should obviously take this route.
Raise the per capita price from 35,000 to 50,000, and then link up with other industries to allow suffering travel to obtain additional content that is different from other travels, thus creating irreplaceability among consumers with better economic conditions.
First use high prices to establish the brand, and then gradually lower the prices to expand the user base. This is a method used by many brands and is very effective.
Of course, not everyone can use this method. After all, if you want to enter the high-end market right away, you need abundant funds, strong marketing and publicity capabilities, and unique resources.
Tengda Group happens to have these!
With the big tree of Tenda Group as its back, having such good resources but not knowing how to utilize them, and just thinking about relying on one’s own department to fight alone, this is something that only a stupid person can do.
Bao Xu carefully reviewed the current many industries of Tenda Group.
"Traveling through suffering should be a very glorious thing. Those who can complete the journey through suffering are those who are determined, able to endure hardship, and can fight hard."
"Just like there should be many preferential treatment policies for military personnel in society, people who have completed the hard journey should also receive special treatment within Tenda's various industries."
"And this kind of welfare benefits should be staggered with those on Outu mobile phones and not repeated. Otherwise, the value of suffering travel will not be shown."
“The special benefits of Outu Mobile include various benefits, Internet cafes, discounts on takeaways, and free movie tickets.”
"Then the benefits of suffering travel should be given a kind of preferential treatment based on status. Let others see at a glance that this person has participated in suffering travel!"
Bao Xu soon had a general idea.
First of all, in places such as Tenda Games, TPDb website and useful APPs where you log in with a Tenda account, those who have participated in the suffering journey will receive a special title, "Ascetic".
This title is very precious and can only be obtained by those who have participated in the Suffering Tour. There is also detailed information indicating which Suffering Tour they participated in and what the final results were.
Secondly, after the suffering trip, everyone can get a customized out-of-print commemorative medal. It will be very large and beautiful, and it will be paired with a certificate, making it highly collectible.
Thirdly, "Ascetics" will also receive some special preferential treatment in other peripheral industries of Tenda.
For example, ascetics will gain early access to all new Tenda games by default;
Obtain priority experience in entertainment venues such as Jingtang Hotel, which is a fast lane similar to fast pass;
In Moyu Internet cafes, Moyu takeout, managed fitness and other related industries, customers with "ascetic" status will receive special care and receive real VVVIP treatment;
In some places, restrictions can be bypassed. For example, when using Tuwei Live Broadcast, you are not restricted by the one-hour learning mode, etc.
After all, they have endured the hellish difficulty of traveling, so it is reasonable to enjoy some preferential treatment.
If you don’t agree, come and join the suffering trip! As long as you join, you will also have these preferential treatment.
The difference from the benefits of Outu mobile phones is that the benefits of Outu mobile phones are mainly discounts and financial benefits, while the benefits of suffering from travel are a special status that cannot be bought with money.
Finally, Bao Xu felt that the recognition of each other as a group of "ascetics" should be strengthened.
Whether it is establishing a group, exchanging contact information, or holding regular official gatherings, it is necessary to let ascetics in the same period develop a feeling similar to that of comrades-in-arms, and to bring closer relationships between ascetics in different periods.
If one day, two members who are suffering from traveling meet, they may have the following conversation.
"Hey, are you an ascetic too? Which edition of the suffering journey did you participate in?"
"I am in the 19th period, what about you?"
"I am in issue 27, senior! Nice to meet you!"
"Don't dare, don't dare, your medal can only be obtained by outstanding members, so you are better."
If this can be done, then suffering travel will have unique value.
Moreover, after the price increase, various benefits of suffering travel can also be improved, including food and accommodation, training, event location selection, purchased equipment, and souvenirs distributed after the end, etc., can all be fully updated and improved.
At least after participating in the suffering trip, customers will not feel that the price has dropped at all, and even feel a sense of superiority. That will be fine.
The more Bao Xu thought about it, the more it made sense, and a plan quickly took shape in his mind.
Of course, if you want to obtain these benefits, you also need to communicate with the heads of various departments to get support and cooperation from them.
In this regard, Bao Xu is full of confidence.
Who dares not to cooperate? Pull them on the spot to experience the travel experience!
Ahem, that’s not appropriate to say. It seems like Suffering Travel is a secret service agency.
But in any case, suffering travel now has a very strong voice within the Tenda Group, and the average person in charge would not dare to refuse Bao Xu’s request.
Otherwise, what if Bao Xu arranges for all members of the department to go on a forced trip if they are caught in a shoestring?
What's more, the better Suffering Travel develops and the more tourists it attracts from the outside world, the safer it will be for people inside Tengda.
If Suffering Travel cannot recruit people from outside, wouldn't it mean that we can only increase our efforts to arrange people from within Tenda?
This is something that all department heads do not want to see.
Therefore, this plan should receive full cooperation from other departments.
Of course, Bao Xu has not forgotten the contributions of Min Jingchao and his colleagues at Tianhuo Studio.
You put forward such constructive suggestions and comprehensively improved the business model of suffering travel. Isn’t this a great achievement?
How can I repay you?
Well, since Min Jingchao said that there are several colleagues at Tianhuo Studio who are interested in suffering travel, then he should contact Zhou Muyan another day and tell him that he can give Tianhuo Studio an internal discount.
It would definitely not be appropriate if the discount is too small. It would seem too shabby. Just give it a 50% discount and the price will change from 50,000 to 25,000. It is just right.
Thinking of this, Bao Xu immediately got up excitedly and went to the nearby lounge to change the plan with his laptop.
It was originally scheduled to announce the external registration price of Suffering Travel in the near future. The announcement has already been written, but now it needs to be changed urgently.
But it’s not a big problem. After all, there is still more than a month until the next issue. You can change the announcement first and send it out next week so that everyone can sign up first. After more than a month, the linkage activities of other departments will be announced.
