Chapter 1372 We solved the publicity resources ourselves!
Pei Qian went directly to the service area of the Terror Hostel and found Chen Kangtuo and Hao Qiong who were busy.
It is now Monday morning, and there are far fewer tourists at the Frightening Hotel than on weekends, so Chen Kangtuo and Hao Qiong are mainly busy with the roller coaster.
Before the roller coaster is officially opened for operation, the Panic Hotel Park must also make a series of arrangements, including various guidelines, publicity, and emphasize to employees many details of on-site management after the opening to ensure nothing goes wrong.
After all, the most important thing about this kind of amusement park is safety. Whether it is fun or not is the 0 at the end. Safety is the 1 at the front. If safety cannot be guaranteed, then there is no need to talk about the play experience.
Mr. Pei's sudden appearance surprised Chen Kangtuo: "Hey, Mr. Pei, why are you here!"
Chen Kangtuo was even a little excited for no reason. After all, he hadn't seen Mr. Pei for more than a year.
Since the last time Mr. Pei simply gave a direction to the roller coaster project of the Panic Hostel, he has never been there again.
Although this reflects the full trust in Chen Kangtuo and Hao Qiong and gives them ample room for free expression, there is still a feeling of being ignored...
If it hadn't been for the huge investment in this roller coaster project, Chen Kangtuo would have almost thought that his side had really become an isolated fringe department.
Now that the roller coaster has been repaired and the preliminary publicity work has begun, Mr. Pei finally came to inspect it.
Pei Qian sat down on the sofa and asked casually: "How is the roller coaster project going? Have you encountered any difficulties?"
Chen Kangtuo immediately shook his head: "No, everything went well!"
"After all, the construction company we found is very reliable, the progress is fast, and the quality and safety are guaranteed."
"As for the effect of the roller coaster, I have experienced it many times and made some fine-tuning."
"The current situation should be said to have basically met my initial expectations."
Chen Kangtuo didn't dare to speak too loudly, and he couldn't say that he was 100% satisfied with this roller coaster, right? In front of President Pei, he couldn't be so arrogant and look like he was dangling half a bottle of water.
So I’d better be modest and say that this roller coaster basically met my original expectations.
Pei Qian nodded, not surprised by Chen Kangtuo's answer.
He didn't expect Chen Kangtuo to really fail this project, which would be too optimistic.
Chen Kangtuo was responsible for a series of previous projects of Panic Hostel and has accumulated rich experience. Although the investment in this roller coaster project is more than the previous three projects combined, after all, it is cooperated with professional construction parties.
There is no essential difference in difficulty.
Chen Kangtuo came from the game department and still has some ideas of his own. It would be strange if even he was not satisfied with this roller coaster.
Pei Qian can only hope that the restrictions he put forward for the roller coaster can reduce the fun level of the roller coaster to a certain extent and reduce the passenger flow, making it difficult for the entire project to recover the cost.
"By the way, Meng Chang doesn't seem to have allocated publicity funds for the project here, right?" Pei Qian asked.
Previously, he asked Meng Chang to choose between Roller Coaster Project and "Successor" for publicity. Meng Chang chose "Successor" after inspection. So far, the publicity work has been done well, and it has not achieved any good publicity at all.
Effect.
Moreover, Meng Chang seems to be gearing up to accumulate strength and prepare to start the second round of publicity offensive to consolidate the results.
Since Meng Chang has spent all his publicity funds on "Successor", there definitely won't be much publicity funds for Roller Coaster.
Pei Qian fully approved of Meng Chang's approach. After all, with more than 100 million invested in this roller coaster, the bottom line of the experience can definitely be guaranteed.
Given more publicity resources, the risk of it becoming popular would be much higher than the series "Succession."
Meng Chang must have seen this, so he decided not to give the Panic Hostel any publicity resources.
But Pei Qian is a little worried. Chen Kangtuo won't be unbalanced because he has no publicity resources, and will become suspicious?
If there is any sign of this, we must comfort him in time to dispel Chen Kangtuo's idea.
However, Chen Kangtuo smiled very openly: "It doesn't matter. I think publicity resources should be given to projects that need it more. "Successor" obviously needs these resources more than us."
"As for the publicity resources for the Panic Hostel... I don't need Meng Chang to worry about it. We can handle it ourselves."
After hearing the previous sentence, Pei Qian was very happy.
Chen Kangtuo is very enlightened!
It would be nice to have more aware employees like you in Tengda, so that I can save a lot of time and effort without having to explain things to employees every time.
But after hearing the last sentence, Pei Qian suddenly felt something was wrong, and a question mark slowly floated over his head.
Solve it yourself?
How to solve it?
This publicity fund is not a small amount. All the money previously allocated to the Panic Hostel was used for construction. There should not be much funds available here now.
You can't do some cheap publicity, right?
Looking at Chen Kangtuo's confident look, it is obvious that he has not compromised on the publicity matters, and he is even quite satisfied?
Chen Kangtuo said: "How about Mr. Pei, let me take you to see the current publicity situation?"
Pei Qian nodded: "Yes."
Chen Kangtuo immediately stood up, took Pei Qian out of the service area of the Terror Hotel, and called a sightseeing car in the park to drive to the roller coaster.
The park of Panic Hostel is getting bigger and bigger. It’s a bit tiring just to walk around the entire park, so Chen Kangtuo is also actively planning various transportation facilities in the park, such as sightseeing cars, balance cars for single use, etc.
wait.
In addition, a rail sightseeing car that will surround the Terror Hotel is also under planning, but it has not yet been put on the construction schedule.
Pei Qian sat in the sightseeing car and looked around outside.
First of all, I saw some billboards hung up inside the Panic Hotel, giving some guidance on the location of the roller coaster.
However, the contents of these billboards are quite low-key. They do not give the specific appearance of the roller coaster, but only give route guidance. The advertising words are also relatively simple, such as "unique indoor roller coaster", "original IP, interactive plot"
"Bring you a unique experience", "Trust me, you won't come just once" and so on.
There is also a black silhouette of a roller coaster route map drawn on it, which looks a bit complicated and makes it difficult to guess the specific route.
Chen Kangtuo introduced with a little pride: "Mr. Pei, this is the billboard that Hao Qiong and I designed for the roller coaster project."
"Indoor roller coasters have several advantages over traditional roller coasters."
"For example, it will not be affected by the weather. It can be opened normally whether it is windy, rainy or snowy, and the temperature will not have much impact;"
"It is easier to tell stories and create themes. Indoor roller coasters are easier to create a relatively real scene and give people a sense of time travel;"
"Another very important point is to prevent spoilers."
"For outdoor roller coasters, you can see its entire track as soon as you enter the amusement park, while indoor roller coasters are completely hidden. Even if you are already on it, you can't guess the route afterward, retaining the sense of mystery to the maximum extent.
.”
"So there are no spoilers on the billboards here, so tourists can go inside the project and experience it on their own."
Pei Qian nodded slightly, but he could barely accept this.
After all, he had raised the budget very high before and restricted the height of the roller coaster. It is not surprising that Chen Kangtuo and the others came up with the idea of an indoor roller coaster.
But what exactly is their original IP method?
You still have to watch it live to know.
The sightseeing car continued to move forward and soon saw the external scene of this indoor roller coaster project.
It is a little far away from the main campus of Panic Hostel, and a large space is reserved in the middle, leaving good scalability for future expansion.
If the roller coaster and the Panic Hotel are close to each other, it will be very difficult to insert some other small projects or shops in the middle, and it will also look very crowded and less atmospheric.
The Panic Hostel is located in an old industrial area. It is considered a key project supported by Jingzhou. The location is not an issue.
Of course, this is only a superficial reason.
In fact, the reason why Pei Qian specifically asked for the roller coaster to be as far away from the original project of the Panic Hotel as possible during the planning was mainly because he was afraid that the flow of people in the Panic Hotel would make the roller coaster popular, so he had to keep a distance.
Although there are sightseeing cars, balance cars and other means of transportation in the Hotel, if there is a large flow of people, some people may still need to come here on their legs.
If in other parks, the projects are more compact, or there are other shops and the like interspersed, then tourists can walk around and have a better experience.
And here is a lonely roller coaster. There is nothing between the roller coaster and the original project of the Panic Hotel. It must be a kind of torture for tourists.
Pei Qian feels that this strategy should still have some effect.
But after the sightseeing bus drove for a certain distance, Pei Qian suddenly felt something was wrong.
Why are there so many more shops on this route?
These shops are of various types, including restaurants, cafes, and some selling goods, but their styles are relatively uniform and match the overall style of the Panic Hostel. They are not obtrusive at all, as if they should have been here.
At the midpoint of the route from the Panic Hotel to the roller coaster project, there is also a relatively large store, which was also renovated and renovated from the previous factory building. You can vaguely see the VR somatosensory equipment inside.
These shops are still under intense renovation and renovation. Although they all use the original buildings in the old industrial area, they will inevitably need to be greatly modified.
Just looking at the current progress, it should not be a big problem if it opens together with the roller coaster project at the end of the month.
Pei Qian's face was full of doubts.
Something's wrong?
The situation seems a little different from what I imagined?
Pei Qian originally thought that most of these buildings would not be used in the short term, and Chen Kangtuo would probably build relatively simple walls on both sides of the road to guide spectators along the road to the roller coaster.
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After all, Tengda doesn't have any extra funds on hand to renovate these buildings and build shops.
But now, on the road to the roller coaster, buildings of all sizes are basically under construction in full swing, and it's a bustling scene.
Pei Qian suddenly had a bad feeling.
"Could it be... again?"
Pei Qian's guess was quickly confirmed because he saw Li Shi's figure at the door of the largest store where he could see VR somatosensory equipment inside.