Meng Chang went to the water bar to get a cup of coffee, and sat at his work station, drinking coffee slowly while thinking about the second round of publicity campaign for "Successor".
The first three episodes of "Succession" were aired last weekend, and two more episodes will be aired this weekend.
From the current point of view, the start of "Successor" can be said to be quite ideal. The first round of publicity campaign did not have much effect. The ratings and playback volume of the series are relatively low. If this trend continues, the commission will be taken.
It's certainly a no-brainer.
Therefore, Meng Chang felt that he should continue his efforts.
According to the guiding ideology of Pei’s Propaganda Law, it is time to continue to increase investment in publicity at this time!
From the perspective of commission, it has been determined that it will be difficult to turn around in the early stage of the project, so increasing investment in publicity funds at this time will definitely lead to more commissions;
From the perspective of Pei's publicity method, although nothing can be seen at present, the publicity funds invested seem to have sunk to the bottom of the water, but as long as the final publicity plan is successful and the evaluation is reversed, then these previously sunk to the bottom of the water will naturally come out.
, to bring the effect back into play, thereby making the whole plan explode more thoroughly.
In short, no matter from any angle, this is a great opportunity to increase investment in publicity.
At present, the follow-up publicity plan planned by Meng Chang is still similar to the first round, focusing on direct publicity.
In his conception, the final twist may still require Mr. Tian to come forward and interpret the deep connotation of the series, clearly explain the anti-superhero core of "Successor", and then explain the series in a targeted manner.
A lot of details left in focus.
It doesn't matter if the audience's first impression of this series is not very good. After all, the first three episodes are intended to serve as a foreshadowing and are indeed not very good to watch.
But Meng Chang is still very confident about the subsequent plot.
As the next few episodes are broadcast, the reputation of "Successor" should gradually pick up. After all the episodes are broadcast, all viewers will have an overall and comprehensive impression of it. At that time, Mr. Tian will appear.
It's time.
Meng Chang was happily thinking about his plan when Huang Sibo arrived.
"There was a situation in "Successor". I didn't think of a good solution, so I had to come and ask for help."
Huang Sibo found the film review written by Qian on his mobile phone and handed it to Meng Chang.
Meng Chang was stunned for a moment: "This is..."
"ah?"
Meng Chang was stunned when he saw this film review.
Immediately afterwards, he frowned and looked confused. It was obvious that this incident was completely beyond his expectation.
Zhu Xiaoce explained: "This film review directly attacks the core of the story of "Successor" and is very confusing, so it is difficult to handle."
"I asked Cui Geng yesterday, but he didn't think of a good solution. I'm afraid you are the only one who can solve this problem now."
"If this problem is not resolved and the views of this film review are allowed to influence more and more viewers, the overall evaluation of "Succession" will definitely become worse and worse."
"In the worst-case scenario, there may be many people who don't watch "Succession" and start complaining, and viewers who have already watched the previous episodes will become impatient. Once a stereotype is formed, the subsequent consequences will be unimaginable.
"
Meng Chang said nothing, but his expression became more solemn.
He understood very well what Huang Sibo meant.
The entire story of "Successor" is a satirical story with an anti-superhero theme. If you want to fully understand the connotation of the entire story, you must fully understand the causes and consequences of the entire story and pay attention to some details in the story.
If you only read part of it, your understanding will easily be biased.
If we followed the normal process, in the early stage of the broadcast of "Successor", although everyone was dissatisfied and the ratings were not many, this kind of poor reputation was completely bearable, because most of the audience's dissatisfaction was a kind of
Pure emotional catharsis is difficult to condense into an unbreakable unified opinion.
After all the episodes have been aired, the audience's dissatisfaction can be easily resolved as long as the correct interpretation of "Succession" is released.
But now, Qian’s film review has completely disrupted this process!
Different from the general audience who simply felt a little unhappy at first, Qian's film review directly pointed to the core of the story of "Succession" and tended to have a unified opinion.
Those viewers who were dissatisfied with "Succession" originally just found it emotionally difficult to accept, or subjectively thought it was not good-looking, and it was fragmented and did not create any atmosphere.
But after seeing Qian's film review, they may agree with it and think that this is the reason why they don't like "Succession", thus forming a unified voice.
As this view continues to spread, it will affect more and more viewers and form a flow of impressions.
Audiences who have watched a few episodes, or those who have not watched it at all and just heard about it, are easily influenced. And once most people form a stereotype, they will not take the initiative to watch the episode and form their own
idea, but will continue to propagate this stereotype.
By then, Qian's film review will have a large-scale impact on the audience's view of "Succession" and make it difficult for "Succession" to improve its reputation.
Meng Chang knew the seriousness of this matter better than Huang Sibo, and was more panicked than Huang Sibo.
Because this film review will directly disrupt his publicity plan and make his Pei's publicity method fall short!
Meng Chang originally felt that the audience's dissatisfaction with "Successor" actually came from some minor details, such as Phil's character or individual plot fragments. But these are actually highly related to the core of the story.
.
As long as the correct interpretation is released, the audience's dissatisfaction can be eliminated.
But now Qian is attacking the spiritual core of the entire series, which is very confusing, and it was released so early!
According to Meng Chang's original plan, in the middle of next month, after all the episodes are released, he will release a video as Mr. Tian to change public opinion.
But that’s still a month away!
Within this month, Qian's black draft was enough to create a stereotype among the audience. Even if Mr. Tian's video is released, the effect will be greatly reduced, or even have no effect at all.
Because Qian’s views and Mr. Hotan’s views both have certain truths, no one can convince anyone else, and no one can completely prove themselves.
Therefore, whichever point of view comes out first and can gain support from a large number of people earlier will gain an absolute advantage.
If that scene really happened, I'm afraid something bad would happen.
For the account Tian Gongzi, if a video is released but does not go viral, it will severely damage its character. Just like once a victorious general loses a battle, the myth will be broken and many things will be difficult to handle.
Some people may even wonder if Mr. Tian is being paid to brag about "Successor", raising the attack to the level of character.
The consequences for "Successor" are also very serious. Once Tian Gongzi's video fails to change its reputation, then the series may never get off the ground, and the stereotype will directly suppress it forever.
Turn over.
In short, the situation is critical!
Huang Sibo and Cui Geng also realized the seriousness of the problem, but their understanding was obviously not as profound as Meng Chang's.
Moreover, the two of them also placed their hope in Meng Chang, believing that although Meng Chang's publicity plan had no initial effect, it must have some backup plans.
But what they didn't know was that Meng Chang's so-called back-up plan had actually been blocked by Qian's film review!
Meng Chang frowned and fell into deep thought.
At this time, he was in a somewhat awkward situation.
It's like a person who only knows how to memorize chess records. When he plays chess with a real person for the first time, the opponent doesn't move according to the chess records at all. He suddenly becomes confused and can't play.
It can also be said that in the game, players who have been hitting wooden stakes with output techniques can hit the wooden stakes very smoothly, but when playing with other players, if they use a few tricks, everything will be messed up on their side and they will no longer be able to play.
When using Pei's propaganda method before, Meng Chang always incorporated formulas into it, and after completing the formula, he would be able to get the correct answer.
But this time, when he was formulating the formula, the known conditions changed!
Meng Chang thought about it for a long time, but couldn't think of any solution.
The appearance of Qian Mou disrupted all his plans and blocked the path he wanted to use to interpret the video sent by Mr. Tian, leaving him helpless!
Seeing that Meng Chang had been thinking hard for a long time without any results, Huang Sibo became even more panicked.
But he is an old Tengda after all. He has seen all kinds of storms and waves, and he can still remain calm.
It can even comfort Meng Chang.
"Don't be anxious yet. It doesn't matter if you can't think of a countermeasure for the time being. We still have time."
"Based on my experience, if you encounter such a difficult-to-solve problem, you should never get into trouble yourself. You should think more about what Mr. Pei would do."
"If we can review the overall situation from President Pei's perspective, we might be able to gain something."
Meng Chang was stunned for a moment, then nodded.
What Huang Sibo said makes sense!
It seems that although he does not understand Pei's propaganda method, he understands Mr. Pei very well.
What would Mr. Pei do if he encountered this situation?
You will definitely not be like me, where the entire plan gets stuck just because of the appearance of a variable.
Mr. Pei was either adapting to the situation and making adjustments to the plan; or he was strategizing and had thought of this situation in advance and had prepared backup plans.
Of these two situations, the latter is obviously more clever.
Because no matter how adaptable you are, unexpected things will always happen. Only by considering various possibilities in advance and making timely plans can you be calm and orderly when encountering any problems.
Mr. Pei's extraordinary talent must be of the latter type.
Wouldn't that mean...
Mr. Pei may have anticipated this situation a long time ago? Maybe he even left us some ingenious tips inadvertently?
Meng Chang asked quickly: "Think about it carefully. Mr. Pei didn't give you any special instructions or special requirements regarding "Successor"?"