Chapter 1381 The second round of publicity plan is released
December 24, Monday.
Pei Qian came to the company to work as usual and was in a good mood.
Because "Successors" aired two more episodes last weekend, but on the Island website and other rating websites, the ratings of "Successors" continue to fall!
Even on Tenda’s own TPDb website, the ratings have dropped sharply.
Because of the existence of the original party, the situation is slightly better than other websites, but not much better.
The rating of "Successor" on the Love Island website has now dropped to 6.3 points, which is nearly 1 point lower than when it was first released.
For the dramas on the Love Island website, a score of 6 has already fallen below the passing mark.
This is because the ratings on this kind of video website are inherently high. Many excellent dramas often score high scores such as 9.8 and 9.7. In the eyes of many people, a score of 7 is already "quite mediocre. You can watch it or not."
” type.
Now it has reached a score of about 6, which is considered a bad movie. I don’t know how many people will be dissuaded by this score alone.
The fourth and fifth episodes of "Successor" have clearly begun to get to the point, and the plot should start to become exciting.
Just by looking at the comments and the barrage, you will know that this is obviously Qian’s black article that worked!
Although the content of the fourth and fifth episodes is more exciting than the first three episodes, and Phil's big plan is gradually beginning to unfold, the key problem is that Qian's black draft is making changes to the core of the story of "Successor"
The attack can be regarded as a prediction to a certain extent.
People who have read this manuscript have already expected what will happen after "Successor", so when they saw the fourth and fifth episodes, they were not only not excited, but also found it boring and even had a rebellious mentality.
The influence of this black article is not limited to a certain website, but has become the material that everyone will inevitably use when discussing "Successor". In other words, it is the weapon and ammunition to hack "Successor".
There are people on the Internet debating whether "Successor" is good or not, so someone must have posted the content of this article.
If this trend continues, even if the plot of "Successor" gets better and better, the scenes become bigger and bigger, and the pace of the story becomes faster and faster, it will be completely meaningless to these people who have given up on it.
People don’t even watch the subsequent plot, so how could they come here to change the rating?
All in all, things are looking great now!
In addition, various teams, including the FV team, and the staff of the GOG project team who went to Europe to prepare for the World Championship will also return to China within this week.
After the World Championship, Pei Qian asked everyone to play in Europe for a week.
It stands to reason that the World Championships were a success and these people should go on a miserable trip.
But as the saying goes, one code equals one code. It is one thing to let them play in Europe for a week and spend more money. It is another thing to wait for them to come back and send Bao Xu to suffer in recognition of their "merit".
, there is a relationship between the two that does not affect each other.
But Pei Qian is unprecedentedly worried about the prospects of the GOG project team.
They were also holding the World Championship, but ioi was snatched away from the championship by the FV team, and the popularity of the national server plummeted, which can be said to be a heavy loss. This set off made it look like GOG was making a lot of money.
For players in the national server, having a domestic team win two consecutive championships is certainly a good thing worthy of celebration. The pre-match activities exclusively for players in the national server have also gained great popularity;
For foreign players, although the European team still did not reach the finals this time, it has made great progress compared to last year, which gives people hope, not to mention that this World Championship is held at the European home court, and Tengda is the host.
Fang also gave enough face;
The newly launched game viewing function comprehensively improves the game viewing experience and discussion;
Servers in various regions also launched a series of activities in conjunction with the World Championship. GOG's influence around the world has been further enhanced, and ioi's market share has been squeezed out a lot.
In short, you win, you win.
But what to do next?
Pei Qian worked hard to recruit Eric and Zhao Xuming, didn't he just hope that they could work hard to curb GOG's rapid expansion?
As a result, they came and expanded even more vigorously. As a result, GOG's market share and revenue increased more in the past month or two than in the previous half year combined.
How can this be fixed?
Eric, Eric, I misjudged you.
Pei Qian was helpless. Some people were really good at knowing people but not knowing what they knew. Eric, who seemed so reliable, turned out to be a scammer.
But the only good news is that Zhao Xuming, who was recruited during the search for Eric, is still reliable.
The offline game viewing activities in the national server were arranged by Zhang Yuan, and GOG updated the game viewing function. This was done by Tuwei Live.
Even the live broadcast platform's plan to buy the copyright of the game was a bad thing because of my own advice.
Rounding it all off, Mr. Zhao has done nothing!
This performance is outstanding.
Therefore, Pei Qian felt that the internal fight between Zhao Xuming and Eric must be further intensified, so that Zhao Xuming could gradually take the initiative and suppress the obsessed Eric.
Pei Qian had already given Zhao Xuming hints before, letting him know that he and Eric were on the same level. He should not listen to Eric in everything and must have his own ideas.
Now it seems that this alone is not enough.
Pei Qian decided that when Zhao Xuming and Eric came back, he would praise Zhao Xuming greatly, cultivate his confidence, and give him a hint.
At that time, Zhao Xuming discovered that he had been fooling around, and was doing well, and was praised by Mr. Pei. He would definitely continue to hang out in the future? He would even drag Eric's hind legs to join him.
In this way, Pei Qian achieved his goal and was satisfied.
Just as Pei Qian was thinking about it, there was a knock on the door outside.
I looked up and saw that it was Meng Chang.
"Mr. Pei, this is the second round of publicity plan for "Successor". Please take a look at it."
Meng Chang handed over the plan with both hands.
Pei Qian couldn't help but feel happy.
Oh, Meng Chang is really getting better and better.
Seeing that the ratings of "Successor" have plummeted and its popularity has failed to rise, you just take this opportunity to increase publicity funds to strive for higher commissions?
Yes, yes, this style of "it's better to leave the survivors and chase after the poor bandits" is very similar to my style back then.
After taking a quick glance at the plan, the smile on Pei Qian's face grew wider.
This plan is reliable!
The plan is still the same as before, and we will continue to release advertising and promotional resources according to the original channels. However, one thing has changed, which is to use the official account to like and forward some film reviews that analyze the connotation of "Successor".
The series "Succession" made such a big splash when it was first released. With so many people watching it, there must be a lot of film critics among them.
There are film critics like Qian who criticize it as useless, and there will naturally be film critics who like "Succession".
Some of them may also be the original writers of "Successor".
But so far, the reviews of these film critics who like "Succession" have not triggered such a huge response as Qian's review.
The reason is also very simple, spraying is easier to accept than preaching.
Why are so many people watching many programs complaining about bad movies, but not many people pay attention to serious analysis of movies?
It's because speaking out about bad movies with good reason can give people a sense of mental pleasure, comfort, and even a sense of superiority.
And these film reviews that have given positive reviews to "Succession" are all trying to explain the connotation of this drama and how good it is. This will give people a preaching feeling and create a rebellious mentality, which is not easy to be accepted by others.
In addition, the first three episodes of "Succession" originally gave people a very poor impression. The two emotions combined gave Qian a huge space for this film review.
In Meng Chang's plan, these film reviews must be recognized through official likes.
Pei Qian was very satisfied with this move.
Because this method obviously won't help increase the popularity at all, and will instead be scolded even worse.
How can any official personally interpret the connotation of their own works?
Especially in the form of a drama series, don’t you think it’s too cheap to interpret it in person?
And this will make the audience's rebellious psychology even more serious: What, by your official approval of these contents, are you implying that "Successor" does have this connotation? Are you implying that we are all stupid and cannot understand your connotation?
But we understand, we just don’t accept it!
It is conceivable that this move will inevitably further anger those viewers who gave low scores, and some of them may become more enthusiastic and spend more effort to criticize "Successor" on various forums and websites.
This is a good thing!
Pei Qian couldn't help but give Meng Chang a silent thumbs up for this move. It seemed that Meng Chang had put a lot of thought into getting his commission this month.
Meng Chang originally wanted to explain a few words, but when he saw Mr. Pei smiling and even nodding from time to time, he knew that Mr. Pei must have understood the plan.
In that case, any further explanation would be superfluous.
The idea of Meng Chang's plan is also very simple, with two purposes: first, to maintain the popularity; second, to provoke controversy!
Because he has already bet all his money on three weeks later.
The first round of elections was held last week in Ukraia. Grand Vasily's votes ranked second among all candidates, lower than the current president, but the gap between the two was not large.
Since no candidate received more than 50% of the vote, the top two will go through a second round of voting, which will be the final word.
This result also surprised many people on the external network, because they did not expect Vasily the Great to get so many votes. Various predictions on the external network also began to change, and the odds also changed from more than five points to about 1.8.
Meng Chang was very lucky that he was able to act quickly.
However, the mainstream media outside the Internet still believe that Vasily the Great cannot be elected.
Many people may have the intention of voting in revenge in the first round of voting, but in the second round of voting, they will definitely regain their senses and regain their sanity.
But this result allowed Meng Chang to further confirm that Mr. Pei's vision was correct, and he became more determined in his subsequent publicity plan!
