Chapter 1391 The teaching of Pei's propaganda method!
Meng Chang felt helpless and nodded: "Okay, then I'll try the normal driving mode."
Fortunately, this is a DEMO, not the official version of the game.
Otherwise, the collision, medical expenses and car repair money may cause Meng Chang to feel heartache.
Meng Chang entered the regular driving mode experience again.
Having learned the hard lessons from before, Meng Chang drove much more carefully this time and drove exactly as he felt in reality.
Not to mention, after changing the gameplay, the game looks much more normal!
Carefully keep a safe distance from the car in front of you, brake when you need to, stop when you see a red light, and be careful not to speed when there is no car on the road...
Meng Chang drove it for a few minutes and finally experienced the fun of this set of equipment.
The sense of reality is indeed quite strong!
Needless to say, the steering wheel can not only simulate different road sensations, but also has strong force feedback, which can be used to judge the grip status of the wheels; there is a slight vibration feeling from the pedals under the feet, and the feeling of stepping on them is also the same as that of a real car.
It's very close; the most exciting thing is this G-force seat. When you step on the accelerator, brake and turn, you can feel the force coming from the corresponding direction. Coupled with the screen image, the immersion is simply soaring.
It's quite amazing that you can feel the push on your back even when you're sitting still.
But the more he opened it, the more Meng Chang felt something was wrong.
With such an awesome direct-drive steering wheel and G-force seats, but you can only drive boringly in the city, isn't this a waste of resources?
Anyone who sees this message can receive cash. Method:.
Although the scenes in the game seem to be set in Jingzhou City, Meng Chang saw many landmark buildings in Jingzhou City during this moment, and the graphics of the entire game are quite beautiful, but...
No matter what, it’s hard to compare what’s on the screen to reality!
If you want to drive directly, why not drive in reality? Many domestic cars are not expensive.
Nowadays, the penetration rate of private cars in China is very high. Who is willing to spend thousands of dollars to buy a complete set of simulators? Who doesn’t have a car at home?
Buying such a set of equipment but not being able to drive, you can only drive the same as in reality. What kind of person would do this...
Of course, to be precise, it is not that this set of equipment cannot be used, but the consequences of failure are very serious.
It doesn’t matter if the car crashes and people are injured, but he is still laughed at by the onlookers. It is really unbearable.
Meng Chang was a little frustrated, but he was not angry.
Because he always remembers why he came here.
I am not here to play games this time, I am here to make a publicity plan!
The more I feel aggrieved now, doesn’t it mean that the publicity plan will be better?
It still complies with the requirements of Pei’s Propaganda Law!
Meng Chang regretted it a little. When he heard that it was a project from Yangyang Games and Tenda Games, he subconsciously felt that the attention was too high and Pei's publicity method would be difficult to succeed, so he didn't want to take it.
But now it seems that even though this game is produced by Shangyang Games, it seems that within the framework of Pei's Propaganda Law, there is still room for manipulation!
Obviously, no matter how difficult the task assigned by Mr. Pei, there must be a way to complete it, but the difficulty may vary.
When I heard that it was a game project, I thought it was very difficult, and then refused, which was obviously hasty.
Next time I have to do a full investigation before I have the right to speak.
Of course, there is no regret.
Since this game will be released in the middle of the month, how can we ensure that the popularity is suppressed until next month? This is actually very difficult.
In comparison, it is better to hedge "Successor".
Now Meng Chang is sure that this game is actually very suitable for Pei's propaganda method. As long as the popularity is not pushed to next month and the issue of commission is not considered, it will be easy to handle.
Ye Zhizhou saw Meng Chang standing up and asked with great anticipation: "How is it? When will the publicity plan be released?"
Meng Chang coughed twice: "Ahem, this month I am only responsible for the publicity plan of "Successor". I cannot make time for the publicity plans of other projects, so you have to solve it yourself."
Ye Zhizhou was stunned for a moment: "Ah?"
He was a little confused.
Why don't you come here with a publicity plan for me? Are you here specifically to entertain me?
Could it be that you just hit a car and lost someone, so you have a grudge against me?
Ye Zhizhou looked at Meng Chang with a suspicious expression on his face.
Meng Chang hurriedly explained: "Listen to me first."
"The publicity funds will be provided as usual, you can rest assured."
"As for the publicity plan, it is actually very simple. I can give you a brief introduction to the publicity method passed down by Mr. Pei. You can follow this path to come up with a general direction, and then hand over the plan to the people in the advertising and marketing department to do it.
Already."
"Because the game department's promotion difficulty is much lower than that of "Successor", so I won't do it myself and have to focus my main energy there."
Ye Zhizhou nodded, I see, I misunderstood Meng Chang, just give me the publicity resources.
But then he thought about it and felt something was wrong: "Wait, I'm going to come up with a publicity plan? I don't understand this at all!"
Meng Chang smiled slightly: "It doesn't matter, this is actually very simple."
"Mr. Pei personally passed on this publicity method to me. I call it 'Pei's publicity method'. Its basic principle is to stimulate everyone's attention by rendering the parts of the entire project that may not seem reasonable or natural at first glance."
and discussions, so as to achieve better publicity effects..."
Meng Chang briefly explained the essence of Pei's propaganda method.
Of course, I did not explain the various details in detail, but focused on the core and essence of this propaganda method.
Because Meng Chang feels that it is easy for these people in charge to find specific measures as long as they grasp the core and rely on their deep understanding of Mr. Pei, Tengda Group and the project at hand.
Going into too many details can mislead them.
Ye Zhizhou's expression changed from astonishment, to contemplation, to agreement, and finally to appreciation.
"Is this the propaganda method that Mr. Pei personally passed down to you?"
"Indeed, if we compare it with the publicity plans of previous projects, it is indeed very consistent."
"But it wouldn't be nice if you told me about such a precious thing directly, right?"
When Ye Zhizhou first heard about the "Pei's Propaganda Method", he thought it was quite nonsense. He thought to himself that maybe Meng Chang had made up something in his head and made up a term himself. Why don't you just try to trick me?
He was too lazy to make a publicity plan, and then asked me to make a publicity plan myself, pushing the work that originally belonged to him to me, and then pretended to teach me something?
If this is the case, that would be too bad!
But with Meng Chang's in-depth revelation, Ye Zhizhou completely gave up this idea, and the more he listened, the more it made sense!
The name "Pei's Publicity Method" may have been coined by Meng Changsheng, and it sounds a bit earthy, which is very inconsistent with Mr. Pei's temperament, but I have to admit that the publicity plans of most of Tenda Group's projects from the past to the present are really
Came this way!
Pei always does this, and Meng Chang does the same.
And Meng Chang followed this method and achieved success, which is enough to show that Pei's propaganda method has withstood the test.
So, when Meng Chang shared Pei's propaganda method with himself or other responsible persons, not only was this not laziness, but it was also a very generous act!
But such a precious propaganda method must not be spread outside the country. Once spread, the consequences will be very serious.
Meng Chang nodded: "So, only the people responsible for Pei's promotion of the law must know, and it must be kept highly confidential!"
"If it were an outsider, I would never reveal a word."
"But since Mr. Pei is willing to teach me Pei's propaganda method, he definitely hopes that Pei's propaganda method can be carried forward within Tenda. As long as it is spread among the people in charge within Tenda, it can bring popularity to Tenda's various projects.
That’ll be no problem.”
Ye Zhizhou nodded: "Don't worry, the people in charge of Tengda must be trustworthy in keeping confidentiality!"
This is not the only thing that needs to be kept secret. For example, the previous Tengda Spirit Manual was actually kept secret by all the people in charge, and the confidentiality effect was very good.
Of course this time will be no exception.
"Okay, then let me briefly talk about my thoughts on promoting this game."
After the prerequisites are laid out, the next step is to give specific guidance on Pei's propaganda method.
Although Meng Chang has finished explaining the core and principles of Pei's propaganda method, considering that Ye Zhizhou really has no experience in publicity and marketing work, it is obviously not right for him to start studying calculus as soon as he teaches 1+1=2.
Too realistic.
Therefore, Meng Chang came here to experience the game specifically in order to have an in-depth understanding of the project, roughly come up with a publicity plan, and then use a more clever way to guide Ye Zhizhou and give him a head start, so as to help Ye Zhizhou get started better.
Propaganda work.
"The essence of Pei's propaganda method is to start from the point on the surface of a project that is least likely to be accepted."
"I briefly experienced this game just now. For me, the first point that I didn't accept was that it should be the best starting point for publicity."
"You are a game designer, you should know better than me in this regard."
Ye Zhizhou thought for a while: "If you put it this way... I think there are three points that are not acceptable for the game "Safe and Civilized Driving", which have been discussed before when the project was developed."
"First, many players play games hoping to vent their emotions and do something different from what they do in reality. Therefore, some games where you can go on a rampage, grab cars and smash cars have emerged."
"Even if you can't grab a car and smash it, most racing games will try to reduce or turn off car damage as much as possible to reduce the price players have to pay after a collision."
""Safe and Civilized Driving" is just like its name. Everyone in this game must abide by traffic rules. If a scratch or car accident occurs, the car must be repaired and hospitalized. Players also receive similar messages in the game as in reality.
restrictions, which will obviously be difficult for some players to accept."
"Second, in order to allow players to drift better, many racing games will make certain adjustments to the driving feel, allowing keyboard and controller players to drift simply. This greatly lowers the threshold for players to get started."
"The difficulty of "Safe and Civilized Driving" in this aspect is the same as that of some realistic racing simulation games. Not only that, its threshold is even higher, because strict training levels must be completed, and vehicle faults must be repaired."
"Third, peripherals are very expensive for average players."
"For knowledgeable players, our equipment is relatively cheap compared to foreign direct-drive steering wheels, handbrakes, and G-force seats, but for players who have never been exposed to the prices of these equipment before, the cost is high."
Meng Chang nodded. As the person in charge of the project, Ye Zhizhou obviously had a very deep and clear understanding of the project's situation.
"Then the publicity plan will be based on these points, that's all."