So, naturally, Mr. Pei found Meng Chang to take over.
But Meng Chang knew very well that at that time, he was not only on the wrong path, but the key was that he still did not repent after the failure. He felt that he had been plotted by Mr. Pei, and he was full of hatred for Mr. Pei and Tengda.
At this time, if Mr. Pei told him this in an open, tolerant, and frank manner, he would never accept it.
At that time, Meng Chang was only thinking about how to make money quickly, pay off his foreign debts, and then make a comeback.
If he really paid off his foreign debt in that state, he would just be on the same old path again, and he would probably fall into the same pit twice.
Mr. Pei saw through this mentality of his, so he proposed a reverse commission plan!
This money seems very easy to earn. As long as the publicity funds are wasted, you can easily earn 200,000 yuan a month. This price is much higher than the salary that Meng Chang can get if he looks for a job outside.
So Meng Chang took the bait, was moved, and signed the agreement.
And this is exactly what Mr. Pei wants: Pei always wants to frustrate him continuously in the early stage and correct his wrong views with hard facts!
Previously, Meng Chang felt that products were not important and marketing alone was enough.
But after joining Tengda and experiencing successive failures, Meng Chang had to admit that marketing and publicity were just the icing on the cake, and the most important thing was that the product must have sufficient product power.
As long as there is strong product strength to support it, then no matter how spicy the promotion plan is, it will be popular; if there is no strong product strength to support it, no matter how good it is, it will eventually be revealed.
After this change in Meng Chang's mentality, he gradually began to realize the existence of "Pei's Propaganda Method" and began to study it spontaneously.
In other words, Mr. Pei actually went in a big circle.
Mr. Pei could directly teach Meng Chang the details of Pei's propaganda method and seduce him with positive commissions, but in that case, Meng Chang's understanding would not change in any way and he would not study Pei's propaganda in depth.
Fa, I will still work at Tengda with a mentality of dawdling and repaying my debts as soon as possible, and will not really share the same heart and mind with Tengda.
But now, after Meng Chang has received basic salary many times and suffered many setbacks, he has understood a lot of truths and his mentality has changed.
Such a head of the advertising and marketing department is what Mr. Pei needs!
After confirming that Meng Chang was trustworthy, Mr. Pei asked him to allocate publicity resources, obviously hoping that he could promote Pei's publicity method among the people in charge, so that the heads of all departments in Tengda can master it.
This kind of dragon-slaying technique.
After that, the entire advertising and marketing work of Tengda can get on the right track by itself, and Mr. Pei no longer needs to worry about it.
So, this is actually an "automated" process!
Obviously, Mr. Pei has worked hard to train all the people in charge to be generalists, hoping that he no longer has to do it himself, but that each department can formulate its own development plans, cooperate with each other, and carry out publicity and marketing on its own.
In the past, Mr. Pei worked hard to assemble everything manually, but he has also been working hard to build an "automated production line".
Once this automated production line is completed, Tenda will be able to truly not rely on Mr. Pei at all, but will continue to develop on its own perfectly under the guidance of Mr. Pei's guidelines and the spirit of Tenda!
At that time, no matter who wants to change this model, they will be hit and resisted by the whole company from top to bottom.
Suddenly thinking of this, Meng Chang felt a very shocking feeling inexplicably.
Mr. Pei is indeed not an ordinary entrepreneur, and he really doesn’t think in the same dimension as other company bosses!
Other bosses are just thinking about how to make more profits, changing their cars this year, their houses next year, or thinking about how to immigrate if they have more money.
But not Mr. Pei. Mr. Pei never considers these things. He only considers one thing from beginning to end, which is how to build Tengda into a group company that is truly "invincible in the world"!
Let the entire Tengda become a personal extension of himself. In this way, even if President Pei retires, as long as this spirit continues to be passed on, Tengda can continue to develop according to the route he planned.
In this way...
Maybe when Tenda Group can truly reach that level, it will be time for Mr. Pei to retire.
Meng Chang was suddenly looking forward to that day.
Moreover, Meng Chang suddenly felt excited when he thought that he could be favored by President Pei and witness all this as the head of Tenda's advertising and marketing department.
I used my sharp tongue to deceive a few investors before. What kind of skill is this?
Like Mr. Pei, building an invincible group company by himself is what a man does!
Learn, keep learning!
Obviously, there are too many secrets about Mr. Pei. Meng Chang decided that no matter what, he had to stay in Tengda. The more he learned from Mr. Pei, the more money he would make!
…
After Meng Chang left, Ye Zhizhou began to carefully consider the promotion plan for "Safe and Civilized Driving" and these peripheral devices.
Meng Chang had pointed out the general direction before and helped Ye Zhizhou smooth out all his ideas, so the next work would be relatively simple.
Come up with a first version of the plan, and then take this plan to the advertising and marketing department for refinement.
"According to Meng Chang, it is best to promote games and peripherals separately, so that when they are 'combined', the best results can be achieved."
"Of course, considering that everyone knows the relationship between Yangyang Games and Outu Technology, separate promotion may not work. This aspect needs to be carefully considered."
"The game can use the method of "Struggle", using the 'one-sided method', while the peripherals can take the path of the smart fitness clothes drying rack, using the 'dissuasion method'..."
"Also, I have to tell Chang You and ask him to prepare the PPT for the press conference. He is the best at the press conference. He is the best at it."
"Well, let's first write a slogan for "Safe and Civilized Driving" on the game details page."
"Everyone can become a car god, enjoy the fun of driving without leaving home, diversified driving experience, highly concentrated driving experience, do whatever you want, and have an infinite driving world..."
"These should all be fine."
"Everyone can become a car god, which makes players think that this is a car racing game, but what it actually means is that in theory, people can become car gods through long and hard training here, and most people
It’s simply impossible to train hard and hard for a long time.”
"With diversified driving experience, players may think that there are many tricks, but in fact there is not. The so-called diversification is just to choose to drive a bus or a large truck."
"With the highly concentrated driving experience, players may think that this game is too fun and makes people concentrate. But in fact, the damage caused by a single touch in the game is too great and they cannot bear it, so they have to concentrate."
"You can act recklessly and have unlimited possibilities in the driving world. Players must think that this is a game where you can hit and bump casually. In fact, it is indeed the case. You can hit and bump as you please, but you will have to have your car repaired and be hospitalized after the collision."
"A lot of the deep fun of this game can only be realized after players have played it for a period of time. In fact, these fun can also be expressed in the slogan, but people can't realize it at the beginning."
"As for the peripherals press conference, they emphasized that peripherals are expensive and easy to waste. They frankly discouraged players from buying them and told ordinary players not to buy them."
"Or simply, we can say that this equipment is specially designed for centralized purchasing by major driving schools, experience stores, shopping malls and amusement parks."
"In this way, we should hold a device launch conference first, wait for the popularity of the device to pass for a period of time, and then launch game promotions. This way, the process will be smoothest and the effect will be the best."
Ye Zhizhou reviewed the entire promotion plan from beginning to end, especially comparing the promotion plans of "Struggle" and the smart fitness clothes drying rack at that time, and learned some experience to make the process more natural and smooth.
"Let's live together!"
"Sure enough, the project leader has to know his own project best. It is much better to come up with a publicity plan on his own than to rely on the advertising and marketing department for everything."
Ye Zhizhou was very happy that the previously troublesome publicity plan was solved so smoothly.
He planned to refine the plan and send it to the advertising and marketing department and Outu Technology to make preparations in advance!
Because I have to take the New Year's Day holiday this weekend, I work as usual.
Previously, Outu Technology was actually going to hold a press conference for these peripheral products, and the time was set at 8 pm on the 10th.
There is no need to change the time. Just change the content and PPT to be explained at the press conference for the new publicity plan.
…
…
Monday, January 7th.
Pei Qian, who took two days off for the weekend, came to work as usual.
What? You said that last weekend was supposed to be a day off during the New Year's Day holiday, so you could go to work normally?
Sorry, we have holidays on weekends. The New Year's Day holiday is New Year's Day and the weekend holidays are weekends. One code equals one code. How can it be considered as an exchange of leave?
As the boss, the money the company makes has nothing to do with me. I always have the right to go to and from get off work freely, right?
Of course, Pei Qian is not such a selfish person. He has actually studied before whether he can let his employees advance and retreat with him, and have the weekend together after the New Year's Day holiday.
But no, because the system stipulates that Tengda's current working hours must be based on legal holidays. Extra vacations are okay, but there must be a justifiable reason.
Obviously Pei Qian couldn't think of a strong enough reason this time, so he can only talk about it next time.
Pei Qian was wondering, when will he be able to get a little more restricted? How long do you want employees to rest and how long can they rest?
That would be great.
As soon as he arrived at the company, the front desk reminded: "Mr. Pei, Wu Chuan is already waiting. You go to the office first, and I will inform him."
Pei Qian was stunned for a moment and almost blurted out "Who is Wu Chuan?"
"Oh, what's wrong with him?" Pei Qian asked in a different way.
Receptionist: "They said the animation team has released an episode of anime and I want to show it to you."
"Oh." Pei Qian remembered that Wu Chuan was in charge of the animation team at Feihuang Studio and was responsible for the development of "Agent Academy".
It's just that Pei Qian has only met this person once or twice, so he didn't have much of an impression.
"Okay, let him come to my office in five minutes."
