Chapter 1407 President Pei issued a general attack order!
Zhao Xuming thought for a while and asked, "What did the other responsible persons say?"
Zhang Nan: "They were very envious, but they didn't say anything. After all, since Mr. Pei has thought about giving us this money, he must have a certain intention."
Ten million in profit transfer funds is not a small amount.
Because it is not a marketing fund or a subsidy fund, but a profit-sharing fund.
Marketing funds are spent for publicity purposes, to sell more goods and make more money.
Subsidy funds are essentially a promotional tool, which can be small profits but quick turnover, or it can be to expand market share.
But Mr. Pei made it very clear that the money given this time is called "profit-sharing funds", which means profits are given to consumers.
To put it bluntly, it’s free!
The usage of marketing funds and subsidy funds is fixed, and results must be seen after they are spent. However, this is not the case with profit-sharing funds, which do not consider results and returns at all.
This funding does not consider the marketing effect at all, nor does it consider whether it can be earned back. It is purely to thank the players and give them profits.
Many other departments are greedy for this money.
But it is the GOG project team that needs this money the least!
On the one hand, the GOG project team is already the most profitable project team in the entire Tenda Group. It has high revenue, and the resources and publicity funds at its disposal are the highest among all departments.
Let’s not talk about money. With GOG’s current size, if you just publish an announcement in the game to advertise your own industry, it will affect millions of players.
Therefore, the people in the GOG project team unanimously believe that since they have developed so well and have received so many resources from Tenda Group, there is no reason to compete with other departments for such precious profit-sharing funds.
On the other hand, the GOG project team has already won it once before!
GOG has conducted currency distribution activities before. Although the response at the time was not bad, in hindsight, the effect of the money distribution was just that. It may have had a slight effect on publicity and market expansion, but the effect was not obvious.
degree of perception.
Even without this activity, GOG's market share and number of active players are rising rapidly.
It is precisely out of these two considerations that Zhang Nan, Eric, and Zhao Xuming reached an agreement that they would not mix up the profit transfer funds this time, so as not to leave a "leave" to Mr. Pei.
The bad impression of being greedy.
Unexpectedly, Mr. Pei took the initiative to give the money without submitting the application report at all!
For ordinary people, once the funds have been approved, they can use it and there is nothing to worry about.
But for the person in charge of Tenda Group, this is obviously a signal, which shows that Mr. Pei has completely overturned their previous conclusion!
Zhang Nan thought for a moment and then said: "I think that by giving this money, Mr. Pei is hinting to us that our department actually needs this money very much, even more than all other departments."
"Otherwise, Mr. Pei will never force money on us without us applying."
Eric and Zhao Xuming nodded in agreement.
Indeed, this should be the only reasonable explanation.
In terms of resource allocation, Mr. Pei has always done a perfect job.
Although sometimes Pei always invests a large amount of resources in areas that seem unimportant, marginalized or even irrelevant to the existing business. On the surface, it seems to be a waste of resources, but after the fact, almost all
The cases all prove Mr. Pei’s overall view and foresight.
If you look at the problem from a partial and one-sided perspective, you will naturally feel that Mr. Pei's resource allocation is messy and does not follow common sense; but if you look at the problem from a holistic and comprehensive perspective, you will be amazed by Mr. Pei's powerful layout ability.
It may seem like there are no rules, but actually everything is under control.
"Then the question is... why exactly is this money important to us."
"To be honest, I can't think of it."
"The current situation of GOG is good. For us, this money can indeed benefit players and improve our reputation. But our reputation itself is already very good, and there is not much room for further improvement."
Zhang Nan still has some misunderstandings.
After a moment of silence, Eric said: "If we have no problem ourselves, then we have to find the reason from our opponents."
Zhang Nan's eyes lit up: "You mean... over there at ioi?"
Eric nodded and began to analyze carefully: "Mr. Pei gave us a weapon, so this weapon can either greatly improve us, or it can cause great harm to the enemy."
"Since the former is impossible, it can only be the latter."
"Everyone knows that the days after the end of the ioi World Championship were not easy. The FV team's victory made all the preparations made by Zhidou Company go to waste, and the discussion of the FV team's transformation into GOG became a hot topic."
"Although Zhitou Company has been pretending to be dead and the FV team has not reacted excessively, so that the anger of domestic players has not been further intensified, players are still being lost."
"In order to restore the current unfavorable situation, Zhidou Company must take action, otherwise it will just sit back and wait for death."
Zhao Xuming nodded: "Well, that makes sense!"
"But... we don't know what actions Zhidou Company is planning to make. They have too many options, including discounts and promotions, making promotional videos for the championship team, or doing some exclusive activities to appease the players of the national server... We
Unable to determine exactly what they were going to do."
"You can't go to your old acquaintances to spy on information, right? Mr. Pei will never support this kind of behavior. We have to win with dignity!"
Zhang Nan thought about it and then said: "Discount promotions are possible, but shooting promotional videos is extremely unlikely."
"Because Zhitou Company has always disliked the FV team, and now that it is licking the FV team, there is no way to win back the domestic players. Instead, it looks like rubbish. Besides, wouldn't all the hard work of suppressing the FV team be in vain?"
"I think Zhitou Company will only give the FV team what they deserve and not give unreasonable rewards. It may even do a better job and give fans of the FV team and Chinese server players an explanation. It can't give any rewards.
I definitely won’t give it to you at all.”
"Instead of giving unreasonable rewards...it's actually the champion skin."
Zhao Xuming suddenly said: "Yes!"
Zhang Nan is also preparing championship skins for GOG, so he naturally thinks of this aspect.
Eric asked: "How long will it take for the champion skin to come out?"
Zhang Nan thought for a while: "GOG is next month. Judging from last year's situation, ioi's development speed is similar to ours, but this year ioi should be eager to take this opportunity to regain the players who have lost the national server, so it is possible
Start next month."
"I can check with the FV club later. They will definitely get the news."
Zhao Xuming nodded: "Then the time is right!"
"When ioi releases the champion skin next month, there will definitely be a series of supporting marketing activities. But I boldly predict that these activities will definitely not include direct profit sharing like ours."
Eric chuckled: "Do we still need to make bold predictions? Dayak Group and Zhidou Company will never be able to give away profits to players for no reason like Tenda. This is determined by the nature of the two companies."
Zhang Nan: "So by that time, our profit-sharing activity will be a big killer for Zhidou Company! They have no way to resist at all."
"Not only that, we can also directly target ioi's activities to greatly reduce the effectiveness of their activities, or even have the opposite effect. Then, be prepared to receive the last batch of refugees from ioi..."
After analyzing this, all three people fell silent.
After a while, Eric took a deep breath and said, "Mr. Pei is indeed Mr. Pei."
This is obviously a plan to kill all ioi!
Although everyone knows that it is advisable to chase the enemy with only the remaining brave, but in actual implementation, it is difficult to be so determined.
Because after achieving a staged victory, most people will feel that they have made enough, are full, and stop when they are good.
But Mr. Pei's thinking is not like this at all. Whether to continue the attack does not depend on the results achieved on his side, but on the enemy's movements.
So what if we have already achieved fruitful results?
If you are more courageous, the results can continue to expand!
"I'm going to prepare a plan right now!"
Zhang Nan turned around and left, and Eric and Zhao Xuming quickly started busy.
President Pei has already issued the order for a general attack. The next step is for all departments to work together to complete the victory!
…
…
Thursday, January 17th.
As soon as Pei Qian opened the official game platform on his mobile phone, he received a notification message.
"Zhangyang Games' new game "Safe and Civilized Driving" will be released soon! [Click to view]"
Pei Qian couldn't help but feel refreshed.
It’s finally here!
Looking at the time carefully, the game was released at 8 o'clock tonight, but the promotional resources were only released now, which further confirmed Pei Qian's previous speculation.
It must be Ye Zhizhou's first time in charge of a publicity plan, so he was in a hurry.
Hurry and click in to check it out.
After being tempered by many games, Yangyang Games is no longer the little follower behind Tenda Games, but has become a developer account that also occupies a place on the official game platform and has a decisive position.
.
And this time, the official platform also gave enough face, and the various promotional resources on the platform were quite generous.
Yangyang Games itself will definitely buy some advertisements on other websites to promote the game.
Pei Qian is already used to these.
After all, there is nothing to stop this kind of thing.
The key now is, what kind of promotional materials has Yangyang Games prepared?
As long as the quality of the promotional materials is not up to par, providing more promotional resources will not do much, since it will not be promoted anyway.
Clicking on the game details page, Pei Qian quickly noticed some key slogans.