Pei Qian was puzzled because he felt that this publicity plan seemed a bit like his own.
The last two sentences are complete lies!
Players don't know what kind of game "Safe and Civilized Driving" is, but Pei Qian himself knows it all too well.
The term "diversified driving experience" is barely acceptable. After all, there are family cars, buses, large trucks, and various luxury supercars and rally cars in the game. There is nothing wrong with saying that this is a diversified driving experience.
The only problem is that most players are unable to experience various racing gameplays if their driving skills are not up to par.
But these subsequent slogans are getting more and more outrageous.
Players will definitely think that the highly concentrated driving experience means that the game is very immersive and has a strong sense of substitution. But in fact, Pei Qian knows that this means that the damage caused by a car crash in the game is particularly large, so he has to
Highly concentrated.
As for "Be reckless and have infinite possibilities" is even more nonsense. There are indeed infinite possibilities in the game. You can crash your car into any weird shape, and you can also make your driver receive various
Hospital bills, even critical illness notices and death notices.
If you combine these slogans, players will definitely imagine a rampage and extremely exciting car racing game.
However, in fact, "Safe and Civilized Driving" is a real driving simulation game that is very similar to driving in reality. You have to be cautious on the road and do not dare to make any bumps. In most cases, you will not be able to drive at all!
This feeling of misalignment between the promotional materials and the game made Pei Qian naturally think of his original promotional plan for "Struggle".
It’s also the donkey’s lip that doesn’t tell the horse’s mouth!
This kind of false propaganda is obviously useful, at least it will make players shout that they have been deceived the first time they play the game.
Of course, the promotional plan for "Struggle" later overturned, but that was an extremely rare and unexpected situation and cannot be treated as a normal event.
Pei Qian is not worried that "Safe and Civilized Driving" will follow the same path as "Struggle". After all, the themes of the two games are completely different. The realistic themes of "Struggle" naturally have more room for distortion and misunderstanding, while "Safe and Civilized Driving"
"It's just a racing game.
What confuses Pei Qian is why Ye Zhizhou gave such a publicity plan?
Doesn’t he understand that this kind of publicity is very detrimental to the early popularity and reputation of the game?
"I understand! He is imitating others, learning to walk in Handan, and carving a boat to ask for a sword!"
"When I saw that "Struggle" became popular because of this promotional method, I wanted to do the same thing."
"After all, Ye Zhizhou doesn't understand marketing at all, and he can't tell whether a marketing plan is good or bad. Meng Chang doesn't care. If he wants to make a special publicity plan, he can only learn from past plans."
"Then I learned the wrong thing! I came up with a promotion plan that I thought was perfect!"
Thinking of this, Pei Qian was instantly happy.
What an unexpected surprise!
I continued to look at more game promotional materials, such as game promotional videos.
Sure enough, this promotional video also continues this promotional idea.
In the video, a sports car is racing wildly on the track. The driver is turning the direction, pulling the handbrake, and downshifting to replenish the fuel. All kinds of cool driving skills make people excited to watch.
It’s just a standard promotional video for a racing game.
Of course, in addition to the in-game scenes, there are also some scenes about peripherals in the promotional video: after a car race in the game screen, the camera turns and the driver is actually driving in a safe and civilized driving simulator.
Pei Qian became happier as he watched.
Very satisfied!
Take a look at the messages and comments from players.
"Sure enough, this simulator comes with a matching game! Why didn't you tell me earlier?"
"Tengda finally makes a racing game?"
""Lonely Desert Highway": What does 'finally' mean? It was obviously me first..."
"Something doesn't seem right. Isn't the name of the game called "Safe and Civilized Driving"? Why are all the people in this promotional video racing cars? Isn't that right?"
"Maybe it's because the driving scenes in the game are too violent, so it's called "Safe and Civilized Driving" to facilitate review, right? It also emphasizes that a game is a game and reality is reality. I remind everyone not to bring it in randomly."
"Something is wrong. Tenda's game names have always been very straightforward and directly related to the game content. The game is called "Safe and Civilized Driving", and it is very likely that the game content is also, and this promotional material is deceptive."
"That's not possible. How can the promotional materials deceive people? Is it possible that this game is not a racing game? It is a torture game like "Lonely Desert Raiders"? I don't believe it."
"In short, there is another reason to buy peripherals. The combination of Tenda's games and hardware is invincible!"
"It's not necessary, right? Many people don't even use a steering wheel when playing racing games. Aren't many big players just keyboard and game controller experts?"
"I think the game must be bought to play, but playing with a controller is enough."
"Yeah, not buying a steering wheel doesn't mean it's not useful. The key is that you can't bear to make such a big space for it. It will be wasted anyway."
"The smart fitness clothes drying rack is really good for fitness, but no one thinks that racing games can really train driving skills... I'm afraid it won't be good as soon as you learn it, and it will be useless as soon as you start it. If you really bring the things in the game into reality, I'm afraid
Not a super street killer."
After reading everyone's comments, Pei Qian felt a lot more at ease.
Fortunately, the response was mediocre, not enthusiastic at all!
Obviously, everyone's current expectations and evaluations of the game "Safe and Civilized Driving" are still due to the previous successful experience of Yangyang Games.
As long as the current tepid popularity is maintained, players will definitely shout that they were fooled when the game comes out!
…
At 8 o'clock in the evening that day, in a live broadcast room in the stand-alone game area of Tuwei Live.
Zhang Yan started her live broadcast as usual.
But what is different from usual is that this time she has prepared completely different live broadcast content: in front of the triple-screen computer screen is a complete set of safe and civilized driving simulator equipment, and it is a luxury version with a G-force seat.
combo.
Zhang Yan comes from a well-off family and has a wide range of hobbies. She usually likes to broadcast live and chat with netizens. Although there are not many people watching in the live broadcast room, this feeling is much better than going to work.
Her main job is working in a TV station. Although she doesn't like this job very much, if she resigns rashly, she will still be under pressure from her parents and other aspects, so for the time being, she only takes time after get off work every day to broadcast, and occasionally Release the doves.
For a small anchor like her, other big platforms don't pay much attention to her, let alone spend a lot of money to poach her.
For Zhang Yan, signing a contract with a big platform means losing her freedom, so Tuwei Live is the most suitable platform for her.
In addition, she also has a hobby, which is driving.
In addition to driving to and from get off work on a daily basis, she has also been to professional racing circuits several times and roughly learned techniques such as drifting.
The coach said that her talent was pretty good, but after all, racing is a sport that burns both money and time, so for Zhang Yan, giving up her job and focusing on racing, neither financial conditions nor family circumstances allowed her to do so.
You must know that the cost of playing racing is not something that ordinary families with good financial conditions can afford. It would be unthinkable if they don't have millions.
As for training a top racing driver, the money required is astronomical.
What's more, although Zhang Yan has just graduated from college one year ago and is still relatively young, for a racing driver, this is already a very late start.
Today's racing drivers are generally trained from an early age. Many children practice driving in go-kart tracks when they are very young. Over time, there must be a big gap between them and the racing drivers who "have become a monk halfway".
Of course, there are some racing drivers who become famous halfway through their careers, but without exception, they are all extremely talented people.
Although Zhang Yan is quite confident in her driving skills and talent, this level of confidence obviously does not support her giving up everything currently to pursue an illusory goal.
However, as a hobby, you can still play more racing games, and you can also buy equipment such as racing simulators.
Zhang Yan originally had a set of belt-driven steering wheels and pedals made by foreign gaming peripheral manufacturers. The price when purchased was about 4,000. After playing with them for a while, she became more and more interested in upgrading the equipment.
Because I watched the video of the direct drive motor, I feel more and more that the belt-driven steering wheel in my hand is weak and weak.
However, foreign direct-drive motor steering wheels are too expensive, which makes her very troubled.
Of course, Zhang Yan also knows that the equipment only makes people play more enjoyable and will not help improve driving skills at all. Many professional racing drivers also use entry-level game steering wheels to run simulators.
but……
I can't control it!
Especially after seeing that the luxury package of the safe and civilized driving simulator was only 9999, she couldn't help it.
I immediately sold my original set of steering wheels as second-hand, and then decisively placed an order to purchase them.
Of course, she didn't buy it right away, but waited a little and read the first wave of reviews online.
Anyway, this set of simulators is not out of stock at all, so you don’t have to worry about not being able to get it.
After being unanimously recommended by several experienced domestic simulator players and believing that they would make money if they bought it, Zhang Yan finally made up her mind to get one.
In the three or four days after buying it, Zhang Yan also played some previous driving games, but the experience was not very good.
Because of game adaptation issues.
That’s not to say that it can’t be used, but the adaptation of many details obviously cannot be so perfect.
The original foreign game steering wheel is a classic model after all. It is supported by many classic racing simulation games. It is very well adjusted and the various buttons and operations are also very convenient.
Although the hardware of Outu Technology's steering wheel is good, after all, these foreign racing games have not been specially adapted for it. They can only simulate other steering wheels for use, so there is no way to fully utilize the level of the hardware.
Wait until today, the supporting game is finally released!
Zhang Yan definitely bought it immediately without hesitation.