"Ghost General 2" itself is a difficult game. After all, Pei Qian is still thinking about how to persuade players to quit. If it is too easy, it will become a lawn mowing game. How to persuade players to quit?
But it won't be too difficult. At least Pei Qian has to ensure that someone like himself, who only knows how to make simple combos, can pass the level after suffering.
Therefore, similar levels basically have two ways of playing: high difficulty and low difficulty.
The more difficult way of playing is not to use simple rubbing moves, but to use conventional complex rubbing moves. While dodging the attacks of the waves of SS, you can continuously suppress and output the waves of SS, so as to pass the level in the shortest time.
However, the fault tolerance rate of this style of play is very low, because the damage of the wave SS is very high, and it is easy to die suddenly if touched, and the complicated attack mode is easy to make mistakes. If the output does not meet the requirements, it will still fail.
The low-difficulty way of playing is to use the simple rubbing mode to output and interact with the map mechanism at the same time.
Killing the magic cores on the battleship can extend the game time while weakening the wave SS. However, these magic cores are not so easy to defeat. They will be interfered by the wave SS, and one of them will be exposed only after a period of time.
Playing with low difficulty will definitely be much slower than playing with high difficulty.
In this trial video, Cai Hong shows a difficult style of play, that is, without touching the core of the magic way, and using moves to defeat the enhanced version of Xu Chu head-on.
During this period, he was also beaten twice by Xu Chu, and his health bar dropped like a roller coaster, which was frightening to watch.
But this was intentional on his part, specifically requested by Meng Chang and the project team of "Ghost General 2".
Cai Hong can be hit without any damage, but how can players see how high the damage of the wave SS is?
In short, this video is indeed quite gorgeous, but Yu Fei feels very worried.
This concern mainly comes from three aspects:
First, this wave of SS battles is one of the less outstanding ones among all the levels in "Ghost General 2". As for the handsome scenes, including warm wine and beheading Hua Xiong, borrowing the east wind, burning the camp, etc., they are all
It’s much more handsome and cool than this scene.
Second, what Cai Hong showed was a high-difficulty way of playing, but in fact, the game also has a relatively low-difficulty way of playing. Wouldn’t everyone think that the game is too difficult and be directly persuaded to quit?
Third, is it appropriate to just release such a video for publicity? That’s not to say that this kind of publicity is not possible, but it is just a very conventional publicity method, and I don’t see where the “Pei’s propaganda method” mentioned by Meng Chang is reflected.
Already?
When Meng Chang came over and said he wanted to make a publicity plan for "Ghost General 2", Yu Fei was very happy and felt that this project was very important to Mr. Pei.
Moreover, Meng Chang also told him a lot of details about "Pei's Propaganda Method", which meant that Yu Fei should take a good look at it and learn it carefully, and he would make the publicity plan himself next time.
But Meng Chang talked a lot, but it wasn’t reflected in this plan?
Yu Fei told Meng Chang his worries, especially the last point.
How does this video reflect the "Pei's Propaganda Method" you talked about?
"The art of war is about imaginary and false, real and false. Virtual and real, real and fictitious. The most important thing is that it makes people confused."
"I know what Pei's propaganda method you expect is like."
"If we follow the conventional approach, at this time we should vigorously publicize that "Ghost General" will be a legitimate sequel, invest heavily, and Tenda Games will personally handle it, and release some original paintings, models and part of the story background of the generals, so as to
The player's lead went astray."
"Let them think that this may be a large-scale card battle game following "Ghost Commander", or an action game like "Return to the Shore", so that the mystery will be revealed when "Ghost Commander 2" is actually released, and let them
I shouted that I was deceived.”
"Right?"
Yu Fei nodded. According to the "Pei's Propaganda Method" mentioned by Meng Chang before, this is indeed a relatively basic routine.
Meng Chang explained: "But you have to consider that this method cannot be used forever, and we cannot cry wolf too often. We must develop sustainably."
"At the beginning of this month, Ye Zhizhou used a similar method in "Safe and Civilized Driving". Although it had a certain effect, the effect was greatly weakened compared to the effect at that time in "Struggle"."
"This is enough to show that the application of Pei's propaganda method must assess the situation, adapt measures to local conditions, and make adjustments based on the characteristics of different projects, and must not make dogmatic mistakes."
"The reason why "Struggle" used this method to achieve great success is because the "false propaganda" of "Struggle" is deeply tied and combined with the connotation of the game, which makes its promotion method also become a way to break the dimensional wall.
Part of it, that’s why it resonated.”
"As for "Safe and Civilized Driving", after all, Ye Zhizhou is just getting started, so he can only do it in a shaky way. In addition, he has already shouted "Wolf", so the effect is naturally not that good."
"So, we can't do this anymore, we have to make some changes."
Yu Fei suddenly nodded.
"I see! There are so many doorways here?"
"But...does the current plan also comply with Pei's Propaganda Law?"
Meng Chang nodded: "Of course, you didn't see it?"
Yu Fei said with some shame: "No... In my opinion, this is a very conventional fighting game promotion plan, right? We showed off directly. "Ghost General 2" is a fighting game, and then also released the actual battle.
Picture, the key is that this picture is not the most exciting part..."
Meng Chang smiled slightly: "That's right."
"The essence of Pei's propaganda method is to suppress before promoting, and in the project of "Ghost General 2", the best "suppression" is its fighting game attribute!"
"We tell the players frankly that this is a fighting game, and it is a very difficult traditional fighting game. In this way, the core players of fighting games will definitely be very happy, but they are very small.
And most ordinary players will probably stop playing fighting games once they hear it."
"But after everyone has an in-depth experience of "Oniji 2", they will find that it is completely different from ordinary fighting games. It can not only meet the high difficulty requirements of hard-core players, but also allow ordinary players to experience the fun of fighting games.
!”
"So, the essence of Pei's propaganda method is: confusion."
"It must be extremely confusing, so that our users can't tell what the real intention of the promotion is, and they can't determine what the biggest advantage of this game or product is, so that Pei's propaganda method can be successful."
"So, it is said that the virtual is the real, the real is the virtual, and the virtual and the virtual are the real, which can better reflect the breadth and depth of Pei's propaganda method!"
Yu Fei was stunned.
It can be seen that Meng Chang is full of confidence, and what he said does make sense!
I feel that Meng Chang has made some progress in studying Pei's propaganda method.
In the past, Meng Chang had always been a bit formulaic, and every step was extremely stuck. The changes in routines were far less changeable than the publicity plans made by President Pei himself, but now, Meng Chang's publicity level is gradually approaching that of President Pei.
In this case, there is nothing to worry about, just follow this plan!
Yu Fei feels that the most comfortable thing about being the person in charge of Tengda is that no matter what kind of support is needed, he can always find professionals to help them wholeheartedly. Even if they are not responsible for everything, at least they will provide a lot of professional advice.
The ethos of Tenda as a company is to value professional talents. The people in charge respect each other's professionalism and learn from each other. That's why Yu Fei can still support the work of the game department despite such a large cross-industry.
Thinking of this, Yu Fei nodded: "Okay, let's follow this plan."
…
…
Wednesday, January 23rd.
Pei Qian was in his office, watching the promotional video of "Ghost General 2", his expression full of confusion.
I kind of... don't understand Meng Chang.
The promotion plan for "Ghost Commander 2" this time can be said to be quite routine. First, the promotional materials for "Ghost Commander 2" were released on the official platform, including promotional pictures, game introduction and a trial video, and they were also posted on the Internet.
Some regular publicity was carried out.
For example, on Weibo and the Aili Island website, a joint promotion was made with Cai Hong, the top domestic fighting game professional player, saying that this game was jointly developed with a group of domestic top fighting game professional players, and fully took into account
A feel for fighting game lovers.
In addition, the actual combat video was also played by Cai Hong himself. Although there were two small mistakes in the middle, the overall performance was quite gorgeous. It can be seen that the technique is indeed good and it is entertaining to watch.
Pei Qian didn't think much about these two small mistakes.
Although Cai Hong is a professional player, he is really proficient in those old fighting games. "Ghost Commander 2" is a new game after all. Cai Hong doesn't know much about the various mechanisms of this game, so one or two mistakes are inevitable.
.
It was just this publicity plan that confused Pei Qian.
Pei Qian can be said to know very well about "Ghost General 2".
Because he had already put a lot of effort into completing the game in accordance with the system's requirements.
Of course, Pei Qian used the simple move mode, which simplified the move ↓→↓→+A into ↓→+A, and also made full use of the game mechanism in the process of passing the picture.
For example, when Zhou Yu was used to defeat Xu Chu in the Battle of Chibi, Pei Qian only passed the level after destroying all the magic cores honestly.
As for the fun of this game... I can feel it a little bit, but fighting games are not Pei Qian's cup of tea after all, so I don't feel that deeply.
As for Meng Chang's propaganda plan, if you look at it from the first level, you will think that he has rebelled.
Isn't it just a common positive publicity plan to promote the advantages of fighting games? Is Meng Chang crazy? Don't make a commission?
But if you stand on the second level, you will feel that this plan still has a certain dissuading effect. It does show the advantages of fighting games, but it will only make the core players of fighting games excited, and will not be interested in other players.
As for the player base, as long as they know that this game is a fighting game, they will lose interest.
Therefore, Pei Qian feels a little confused now.
He had really hoped that Meng Chang could evolve quickly, get more commissions, and make the publicity plan as good as possible. But after several rounds of evolution, Meng Chang felt a bit like returning to his original nature. It was very confusing, and even Pei Qian was a little bit dissatisfied.