Ye Zhizhou couldn't help but look surprised: "Oh? There is such a thing?"
Ye Zhizhou also heard about this Stauffer car.
Although the name sounds very foreign, it is actually a local company founded in 1996. It is a high-tech enterprise specializing in new energy, batteries, IT and automobile technologies. It has seven large-scale enterprises across the country.
production base.
In the field of domestic new energy vehicles, Steffel's technology accumulation is second to none, and its market share is not bad.
But the problem is that its name, which sounds very copycat and low, seriously holds it back.
The official explanation for this name is "STF", and STF means "ize the future", which means "seize the future".
As a new energy vehicle company, the meaning of this name is quite appropriate.
But the problem is that no one buys it, because this explanation was forced to find a far-fetched explanation after Stauffer Motors really became stronger and became aware of the brand problem.
In fact, someone interviewed the founder of Stef Automobile several years ago. The founder's answer at the time was that the reason for choosing this name was simply because the two-character and four-character names he originally thought of were both different.
It has already been registered, and a three-character name is easier to get approved, so I decided on this name.
To put it bluntly, the founder of Stauffer Automobile did not think about the brand at all at that time.
This is also normal. There are so many start-up companies in China every year, and bankruptcies abound. As a new company, the first goal is to survive. Who could think so far ahead and foresee that they will develop into a company in twenty years?
Are top large companies troubled by brand problems?
Just like many online writers, when they were coming up with a pen name, they tried one name but it didn't work, and then tried another one and it still didn't work. After trying again and again, they randomly entered a name out of anger, and finally passed it.
After many years, my writing has become famous, my fans have become fixed, and my pen name cannot be changed. I can only participate in various activities under some weird online names. It is really sad for those who hear it and shed tears for those who see it.
And many people speculate that there is a hidden reason why the founder is embarrassed to say it.
Stauffer Automotive was established in 1996. At that time, companies liked to give themselves more foreign names and pretend to be foreign brands.
Because this was the prevailing trend in the entire market at that time, consumers generally believed that foreign brands were good, reliable in quality, and technically advanced. Therefore, many companies at the time deliberately gave names that looked like foreign brands, claiming that this was to deceive consumers.
Well, let’s say this is to adapt to the market environment. Anyway, it is all about initial survival issues.
However, with the rise of domestic products in recent years, domestic consumers have gradually ceased to be superstitious about foreign brands, and instead do their best to support domestic excellent products. The changes in the environment have suddenly made the brand problem of Stauffer Automobile its biggest shortcoming.
.
In the past, many consumers did have a favorable impression when they heard the name sounded like a foreign brand, but now, a domestic brand that is similar to a foreign brand will only give people a strong sense of copycat and become low.
synonym.
Although the boss of Steffel is a practical person, he is not very good at bragging, and the products he launches are relatively affordable. Therefore, despite his strong technical strength and good market share, he has been unable to build a brand.
This cooperation with Shenhua Group is obviously due to the brand power of Shenhua Group.
Although Shenhua Group has little brand appeal in the automotive field, its brand appeal in the Internet and smart hardware is very strong! One of these two companies is good at hardware and the other is good at software, and the best combination is new energy vehicles.
autonomous driving technology!
Ye Zhizhou didn't expect that he would encounter an unexpected surprise this time.
Obviously, the in-depth cooperation between Stauffer Automobile and Shenhua Group has not been publicized with much fanfare, so many people outside are not aware of it.
But given the strength of the two companies, once the research results are released, many people will definitely be shocked.
Ye Zhizhou was very happy: "Okay, if the new cars made by Steffel and Shenhua can also take the initiative to enter the "Safe and Civilized Driving", then it will obviously be a very competitive catfish!"
Lin Wan took out her mobile phone: "I will send you the contact information of the relevant person in charge... Well, let's just ask the person in charge to come over and we will talk in person."
"As far as I know, although the cars manufactured by the two companies are about to enter the mass production stage, they have not yet fully reached an agreement on the name, brand positioning, marketing strategy, etc. of this model, and have not come up with any ideas.
A particularly suitable solution.”
"If we can also connect with Tenda, with the dual support of Shenhua and Tenda, the brand value of this new car will definitely soar again. This cooperation will definitely become a win-win-win situation."
Upon hearing the words "marketing strategy", Ye Zhizhou perked up: "Isn't it just a publicity plan? I'm good at it!"
"Meng Chang has taught me all of Pei's propaganda methods that he carefully summarized. "Safe and Civilized Driving" is a small test, and the effect is not bad."
Lin Wan was stunned for a moment: "Pei's propaganda method? Is there such a thing?"
She felt a little confused because she had worked at Tenda Games and Shanyang Games for so long and had never heard of this concept.
Ye Zhizhou nodded: "This concept is a recent one. It was summed up by Meng Chang during his long-term promotion work at Tenda."
"But in fact, Mr. Pei has used Pei's publicity method many times. It's just that we are stupid in this area and don't understand it. If you think about the publicity plans of so many projects, none of them look weird.
, the result was unexpectedly good?”
Lin Wan suddenly realized: "That's it!"
"Then I will contact the project leader over there now, but they are also quite busy at work. After all, the release is approaching, and there are still some details that need to be adjusted. In this way, I will discuss it with them, and let them do it next week at the latest.
Come to Jingzhou!"
…
…
Wednesday, January 30th.
The nameless island where Suffering Travel is located.
Qiao Liang was the last one to climb up the cliff of the island and lay down on the ground so tired.
Looking at the others, the situation is not much better. They are all twisted and twisted, and they feel like their bodies have been hollowed out.
After a whole month of exposure to wind and sun, everyone has tanned a lot.
Although this group of people seize the opportunity to apply sunscreen and sunscreen oil on their faces and bodies, sunscreen is not a panacea. If they are exposed to the sun all the time in this environment, their skin will inevitably become bronzed.
Bao Xu, on the other hand, although he was a little darker, it was hard to tell. After all, he had gone through many battles.
Seeing Qiao Liang successfully climb up, Bao Xu pressed the timer in his hand: "Okay, today's training program ends here."
"I declare that the second phase of the suffering journey has been successfully concluded!"
As soon as these words came out, everyone at the scene felt relieved and came alive instantly.
It's finally over!
People like Qiao Liang, Yu Ping'an, and Chen Yufeng who were relatively weak in endurance almost cried with joy on the spot.
One month, do you know how we got through this month? Ah?
They were so miserable on this uninhabited island that they instinctively forgot that they had actually been training indoors for a month before they were on the island. Looking back now, training indoors was as relaxing as a vacation!
Sa Ziran took out the commemorative medal and certificate that he had prepared long ago.
Bao Xu had a sacred look on his face: "Now the ascetic medal will be awarded, please stand in a row."
Before, everyone was slumped on the ground from exhaustion and didn't want to move, but when they heard that medals were about to be awarded, they quickly got up from the ground and stood in a row.
Sa Ziran and Li Yaling helped Bao Xu hold the medals and certificates, while Bao Xu took the corresponding medals and certificates in a serious manner and awarded them one by one.
Qiao Liang's face was full of expectant expression.
A very important reason why he was able to persevere during the arduous training of the journey was that he was full of expectations for the title of ascetic and the various benefits it would bring.
Of course, the more important reason is that this is an uninhabited island and he can't escape even if he wants to.
But anyway, it's an honor!
"Thank you for your hard work!" After shaking hands with Qiao Liang, Bao Xu took the medal and certificate from Sa Ziran, handed it to Qiao Liang, and then continued to give it to the next person.
Qiao Liang played with the ascetic medal happily.
The workmanship is very exquisite and has great collection value!
This is an irregular medal with three layers of patterns embossed on it.
The bottom layer is a huge shield. Below the shield are many long swords, with the hilts facing up and the sword tips facing down, forming a shape similar to a peacock spreading its tail;
The shield is embossed with another layer of patterns, including high mountains and fast rivers rushing into the sea. In short, it reflects the uncanny workmanship of nature;
And on the top floor, on the cliff of the lofty mountains, a little man is climbing hard, representing the image of an ascetic.
Qiao Liang simply couldn't put it down for this medal.
Absolutely amazing!
I have to say that Tengda is Tengda. This commemorative medal is so exquisitely made and has great commemorative value because it has profound cultural connotations.
When you see it, you will naturally think of the glorious years you spent traveling and suffering!
Qiao Liang decided that this medal must be kept as a family heirloom forever, so that he could brag about it to his son and grandson.
Do you know about suffering and traveling? This is your father/grandfather’s military medal!
Then, he turned his attention to this certificate.
The cover of the certificate is also specially made and uses metal engraving technology. It feels heavy in the hand.
The pattern on the cover is also related to the pattern on the medal.
Opening the certificate, Qiao Liang found these lines written inside to be of great benefit.
"The ascetic Qiao Liang worked bravely and persevered during the second phase of the Suffering Journey (December 2012-January 2013), showing an indomitable fighting spirit, and is specially awarded the title of 'Tough Ascetic'!"
There are also signatures, time and seals below, making it very formal.
Qiao Liang couldn't help but feel happy, and at the same time he let out a sigh of relief.
Okay, okay, I thought the final title would be something like "bottom member"!
Tough ascetic? This title is very good, and it shows his excellent qualities very well!
Qiao Liang couldn't help but look at Ruan Guangjian next to him: "What is your title?"
Because the previous announcement said that the results of this period will be recorded. If this rule is not cancelled, then everyone should get a different title.