Losing money and becoming the richest man starts from the game Chapter 1447 of the text volume, the Zhujia Group chooses to lie flat February 2, Saturday.
For Gao Ming of the Home Group, this is destined to be another 996 weekend.
"Hey, I, the marketing director, am so frustrated!"
"These problems are simply not something I can solve. Besides, using the marketing department as a public relations department, and using the public relations department as a cleaning department, how can you do that!"
Gao Ming was in his office with no one around, so he couldn't help but complain a few times.
His work has been very unsatisfactory recently.
When he first became the marketing director of the Home Furnishing Group, he was originally satisfied with his ambitions and had everything going smoothly.
Being able to be the marketing director of a listed company, even in a first-tier city like the Imperial Capital or the Magic Capital, is considered a job, right?
Of course, he knows that he is a high-level wage earner, but how many people in this world are not wage earners?
What's more, as a senior wage earner, he has stocks and a high salary, and his life is much more comfortable than that of some bosses of small companies.
But...when did the situation start to change?
Gao Ming recalled that if we want to trace the origin, it seems to be when Tenda founded the Sloth Apartment brand.
At the beginning, Gao Ming and the senior management of Zhujia Group didn't care at all because the business model didn't work at first glance.
But later, first the formaldehyde room incident, and then the "Real Estate Agent Simulator", one public relations crisis after another caused the Zhujia Group's stock price to plummet, and there was a lot of criticism on the Internet, and all the senior management were burned out.
In fact, the senior executives of the Home Group are also very puzzled.
Zhujia Group has developed step by step from the original small company, using this routine.
Now that the company has grown, has a high market share, and is listed on the market, the same routine should be more effective, but why does it suddenly not work?
At the end of November, "Real Estate Agent Simulator" was released. Immediately after Tian Gongzi posted a video, Chixing Studio announced that it would cooperate with Sloth Apartment and Shenhua Real Estate to establish a reality service department and build a new rental platform using the game as a carrier.
, and then, Sloth Apartment also started the rent-to-buy model, and began to enter a stage of rapid expansion...
As for the housing group, it seems like it rains all night when the house leaks.
Not only did the stock price plummet, but more importantly, two consecutive new blockbuster businesses, the "safe house" and "caring housekeeping" businesses, were both hit head-on. So many resources were invested, but in the end only negative results were left.
effect!
Such an important core business cannot be done just by doing some publicity. To a certain extent, it will affect the entire company's top-to-bottom organizational structure, personnel training, business direction and many other aspects. Once the business is abandoned,
Yes, it is easy to injure your muscles and bones.
This means that the Zhujia Group can withstand the situation relatively well. If it were replaced by another small company, it would have been doomed long ago.
As the director of the marketing department, Gao Ming had many meetings and worked overtime during this period, but they watched helplessly as the real estate agency simulator became more and more popular, with more and more houses available, and the business of Shenhua Real Estate and Sloth Apartments.
It also expanded rapidly to first-tier cities, but was unable to do anything.
Have you ever tried to resist? Of course you have.
For example, they mobilize all the agents in the store to compete for housing with the "Real Estate Agent Simulator", register accounts to harass the real landlords on it, or pretend to be landlords and publish housing information in an attempt to deceive tenants.
The result is...all of them have their accounts banned.
To make matters worse, even the DoubtVR glasses were banned.
Obviously, Chi Xing Studio has thought of this possibility a long time ago and has recruited many people to set up a reality service department. One of the most important tasks is to supervise the platform. If any false information is found, it should be deleted and warned as soon as possible.
.
Of course, how to verify false information is a technical job, and it is also a laborious job. In addition to asking the uploader of the information to provide sufficient and detailed information, users who report false housing listings can also receive good rewards.
Mobilize everyone's enthusiasm.
It’s not just housing groups that want to make real estate agency simulators pornographic. Other rental brands and even some small agencies are more active.
Because layer upon layer of pressure falls on them, they are the worst off!
After the integration of real estate agent simulator, Shenhua Real Estate and Sloth Apartment, they will inevitably capture a large number of market shares, and these market shares are mainly in the high-end market, targeting high-quality tenants who have relatively high requirements for living conditions.
On the surface, this does not constitute a direct competitive relationship for some small rental brands and small local intermediaries.
But the question is, once Sloth Apartment takes away the market share of the Home Group, and the profits and market share of the Home Group are reduced, what will they do?
I couldn't beat the Sloth Apartment, so I had to continue sinking and fight those small agencies!
The household group has a big business, and even if its business is affected to a certain extent, it can still survive just by relying on its stores all over the country, a large number of intermediaries and the houses it holds. But the same cannot be said for these small intermediaries.
If the housing group decides to compete with them for food, then they will have no choice but to starve to death!
Therefore, I don’t know how many people are trying their best to mess up “Real Estate Agent Simulator”.
They all feel that since so many rental apps have failed to handle real housing, how could "Real Estate Agent Simulator" possibly handle it?
Although there are so many fake housing listings on these rental apps, many of which are deliberately condoned by the platforms, it has to be said that supervision in this area is indeed very difficult.
Because publishing false information for phishing is a low-cost, high-yield thing, it is naturally prohibited repeatedly.
But after they went to "Real Estate Agent Simulator" and posted some false information, they discovered that it was not the case at all! This thing is fundamentally different from ordinary rental apps!
It is a VR game and you need to spend money to buy it!
Although "Real Estate Agent Simulator", in order to take care of players, has launched a version of the game that is separated from the computer and runs independently on VR glasses. The price has been reduced, but no matter how low it is, there is still a cost.
If you want to send false information or harass the landlord above, you must first register a game account, bind your ID card, and purchase "Real Estate Agent Simulator". This set of procedures is troublesome enough. Once your account is blocked, you will not only spend money.
The money is wasted. The key is that if you find another ID card to register, wouldn't it still take a lot of time?
Just to send a false message or harass the landlord, isn't this a waste of money after spending so much effort?
What’s even more frightening is that DoubtVR glasses are also produced by Chixing Studio. If it is found that the account on a certain pair of glasses always posts false information or is frequently reported by high-quality players, the ultimate sanction will be triggered: BAN machine!
This VR glasses directly and permanently disables the networking function of "Real Estate Agent Simulator".
In this regard, Chi Xing Studio is relatively benevolent and has not directly bricked the DoubtVR glasses, but this is already an unbearable cost for intermediaries who want to cause trouble.
Either, after the glasses are banned, you can either keep them for yourself, or sell them online at a low price. I can’t say whether anyone will sell them, but I’m sure they will be scolded.
After this combination of punches, both the agency and the individual were a little overwhelmed.
The key is that the losses far outweigh the gains. Are you trying to mess up "Real Estate Agent Simulator", or are you trying to increase sales of Chi Xing Studio's games and VR glasses?
And no other company can learn this method.
If they dare to let their own rental APP charge fees, such as depositing a deposit of tens of yuan before they can play, they are definitely looking for death.
Because even if "Real Estate Agent Simulator" is stripped of its platform attributes, it is still an excellent VR game, and its quality can support the price. Moreover, with Tenda's reputation as an endorsement, it does provide a real
It is an information platform, so players, tenants and landlords will buy it.
Other companies simply don't have this condition.
Therefore, Zhujia Group struggled with other intermediary companies for a long time, but in the end it was all in vain. Not only did it not have a big impact on "Real Estate Agent Simulator", but it also accumulated a bunch of DoubtVR that had been banned by the BAN.
The glasses cannot be disposed of, so they can only be forced to be given to store employees as benefits.
What's even more outrageous is that after some employees played "Real Estate Agent Simulator" for work reasons and then watched Mr. Tian's video, they suddenly regretted it and realized that the agency company can eat people without spitting out bones.
His dissatisfaction broke out instantly and he resigned!
Many stores have experienced agents running away, instantly creating a sense of waning twilight.
It can be said that "Real Estate Agent Simulator" is linked with Shenhua Real Estate and Sloth Apartment to achieve the effect of dimensionality reduction in various senses. Every move is difficult for traditional intermediary companies to predict, and it is also completely impossible.
Deal with it!
Last month, the first batch of properties that Shenhua Real Estate and Sloth Apartments cooperated with "Real Estate Agent Simulator" were posted, and they were all sold out in an instant and all rented out.
Shenhua Real Estate doesn't care about the rent at all. They are doing branding, so the price and quality are very competitive.
As for Sloth Apartment, what limited its scale in the past was the housing supply. Now that long-term rentals are allowed, the number of housing units has increased. The reputation accumulated before and the expectations of tenants have been realized instantly, and naturally it has exploded in popularity.
"Real Estate Agent Simulator" has highlighted these two high-quality properties and attracted more and more people to rent houses in this game.
In short, there is no hope.
After struggling for a long time, the housing group finally chose to lie down.
For Gao Ming, this is actually a good thing, because he can finally stop being tormented by endless meetings and overtime work.
As for what the housing group will do in the future...