Chapter 1463 Operation Strategy of 'Bullet Scar 2'
That night, Longyu Group.
Jin Yong came to the door of the human resources director's office and knocked gently.
"Mr. Kang, are you looking for me?" Jin Yong was very cautious and did not dare to neglect.
The Human Resources Director of Longyu Group, whose full title is Senior Vice President of Human Resources and Administration Department, is directly in charge of the appointment and removal of all persons in charge of the group, and has the power to promote. He reports directly to the boss. He has an absolutely high position and has a lot to say.
The words often directly represent the boss's meaning.
The previous matter of Zhao Xuming being poached by Tenda was done by Mr. Kang after senior management discussed it.
Jin Yong took the position left by Zhao Xuming. In terms of rank and qualifications, he was lower than Mr. Kang, so he was naturally more polite.
"Here you come? Sit down quickly."
Mr. Kang asked Jin Yong to sit down on the sofa next to him and asked, "How are things going on at ioi?"
Jin Yong was a little confused, why did Mr. Kang ask this?
However, he still answered truthfully: "It's all going well. The FV team's champion skin has been produced. I took a look and found it to be of excellent quality, and the members of the FV team are also very satisfied. According to the original plan, I will follow up
Our Spring Festival version will be updated together."
Mr. Kang nodded slightly: "Well, then you shouldn't have any work next, right?"
Jin Yong was a little confused: "Uh... yes, Zhidou Company has no work arrangements in the near future. The notice given to our project team by the company... is also a normal holiday?"
To be precise, everyone else in the ioi Operations Cooperation Department has already left. Some are on the train tomorrow, and some have already left this afternoon. Of course, Chretien has no reason to stay. He has already flown away to go on vacation.
.
Only Jin Yong was called over by Mr. Kang.
Mr. Kang smiled slightly: "To tell you the truth, now the operation team of "Bullet Marks 2" has been fully staffed, and all the preliminary preparations have been completed. All that is left is a responsible person in charge."
"The company leadership has had a brief discussion and it is most suitable for you to give this position to you."
"As for the ioi Operations Cooperation Department, we have already prepared your replacement, so you don't have to worry about it."
Jin Yong was stunned for a moment: "Ah?"
He had known for a long time that Longyu Group was forming an operation team for "Bullet Marks 2", and he also knew that the game was under development and might be launched around the Spring Festival, but he did not expect that the person in charge of the operation team would be himself!
After all, Jin Yong is still the person in charge of the ioi Operations Cooperation Department, and he is doing a pretty good job. He has not made any mistakes, so why should he just change him?
Moreover, the person who replaced him was someone whose ability and position were inferior to his.
unless……
Have the company’s top management already had a clear preference?
Mr. Kang smiled: "This matter is not a secret, and there is no need to hide it from you. The company now attaches more importance to "Bullet Marks 2" than ioi. During this Spring Festival, we will pay close attention to the two games.
Data, after all, the company’s promotional resources are limited and cannot be wasted on irrelevant projects.”
Jin Yongyong couldn't help being surprised.
What is an "irrelevant project"?
Whichever project doesn’t make money, which one isn’t popular enough, is an irrelevant project!
Obviously, Longyu Group has tolerated ioi for a long time.
Since it took great efforts to obtain the operating rights of ioi from Zhidou Company, Longyu Group has spent a lot of publicity resources on this project, but the income is not high, and it has not met the original expectations of the senior management at all.
Before, Longyu Group had no good projects at all. Even though it knew that ioi was not good, it could only forcefully push it with resources.
After all, no matter how bad ioi is, it is still more influential and more profitable than some games from domestic companies.
If you don’t push it, what else can you do?
But now, the situation is different.
Mr. Pei came up with ideas and designers, and led Tianhuo Studio to develop "Bullet Marks 2"!
People like the new and hate the old.
Longyu Group is obviously not sure whether this game can be successful, and it is impossible to give up ioi all at once, so it simply takes the opportunity of the Spring Festival to give the two of them a chance to compete head-on.
If "Bullet 2" doesn't work, then there's no need to talk about it; but if "Bullet 2" crushes ioi, then I'm sorry, all future publicity resources will be tilted towards "Bullet 2".
After all, Longyu Group is not a charity company. It only has so many promotional resources, so it must give as many profitable projects as possible.
Jin Yong hesitated: "Mr. Kang, is this inappropriate? I didn't participate in any of the preparations for "Bullet Marks 2", but now I just parachuted in and became the person in charge. This..."
Mr. Kang smiled: "It doesn't matter. With your qualifications, it is enough to work on the "Bullet Marks 2" project. In fact, if Zhao Xuming had not left, he would be the most suitable for this position, but well, he has already gone to Tenda."
"Moreover, we actually don't have much say in the operational activities of the "Bullet Marks 2" project this time, and there isn't much we can do."
"In this regard... I hope you can ask Zhao Xuming more in private. He has been working at Tenda for some time and should be more experienced in this regard."
Jin Yong somewhat understood why he was chosen to be the person in charge.
On the one hand, it is because I am indeed qualified and capable, but the more important reason is that I have a good personal relationship with Zhao Xuming!
As for the game "Bullet Marks 2", the rights to operate it belong to Tenda. When we signed the contract, we already said that Mr. Pei has absolute power. Tenda has the final say on how to develop the game. Tianhuo has the final say.
The studio is only responsible for providing manpower; Tenda still has the final say on how to operate the game, and Longyu Group is only responsible for spending publicity resources.
This working model is actually a bit similar to the ioi Operations Cooperation Department, except that the partner of cooperation has changed from Zhidou Company to Tenda Group.
If you want to have a deeper understanding of Tenda Group's operating strategy, you have to get in touch with the people at Tenda. Zhao Xuming happens to be in charge of this area of business at Tenda, and Jin Yong happens to be very familiar with Zhao Xuming...
If it were anyone else, Zhao Xuming might not be able to take care of him.
Jin Yong nodded: "Okay, Mr. Kang, I will definitely complete the task!"
…
The next day, Jin Yong moved directly to the workstation of the "Bullet Marks 2" operation team.
There are some old acquaintances in the operation team, as well as some new faces. However, everyone is very polite to him, and they are obviously quite convinced that he is the person in charge.
"Mr. Jin, I have forwarded the operational requirements from Tenda to your email." said the employee responsible for communicating with Tenda Group and Tianhuo Studio.
Jin Yong nodded: "Okay, I'll take a look soon."
After a brief handover, Jin Yong returned to his work station and sat down again, opening the operation requirements.
But after reading it from beginning to end, Jin Yongyong couldn't help but frown.
"Isn't this... too simple?"
Jin Yong has a lot of experience in Longyu Group, and has taken over the operation of no less than double-digit games. Although some are directly responsible and some are subordinates, in any case, he has seen countless operation plans.
But look at the operational requirements sent by Tenda...
So simple!
The above clearly requires the pricing of various appearances in the game. The so-called appearance includes the entire set of skin appearances, as well as the skins of firearms and other various props.
Among them, the complete set of appearances is obviously the most expensive, because there are professions in the game, such as the doctor profession. There are ordinary male military doctors, more beautiful female nurses, and female medical doctors who look both good and evil. In short,
, these skins are still outstanding.
Many of these characters are female characters. Obviously the designers and painters at Tianhuo Studio also know the xp of lsp.
In addition, "Bullet Trace 2" has two modes: TPS and FPS, which means you can freely choose first-person or third-person. These skins will obviously be a very important profit point.
However, all paid content, including character skins and gun skins, are sold very cheaply, almost at a bargain price!
Not only that, Tenda’s operating requirements also clearly stated that when engaging in operational activities, only discounts and price reductions are allowed, and anything else is not recommended.
What are other activities? It's very simple. Paid draws, sign-in rewards, krypton rebates, mystery shops, paid passes, etc., are all included in the category of "other activities".
In other words, this game does not have any other activities except selling skins and giving skin discounts.