As an experienced operator, Jin Yong knows how to observe various game data and formulate corresponding operating strategies based on the KPIs set by various leaders, and very skillfully combines various products in the "most cost-effective" way.
Sold to players.
According to traditional operating strategies, the skill of operating activities is a bit like shedding wool. You must shear the most wool while listening to the least amount of sheep braying.
But... looking at the request given by Tengda, it seems to be contrary to common sense?
Of course, Jin Yong knows that GOG only does this, with cheap skins and discounted styles. But the problem is that the situation of "Bullet Marks 2" is quite special. Can it be compared with GOG?
At that time, GOG had a strong competitor like ioi in order to maximize its market share. Moreover, GOG's player base had grown and its volume was large enough, so it could seize the market with small profits but quick turnover.
But what about "Bullet 2"? It would have been impossible to overtake "Sea Fortress" like GOG overturned ioi, not to mention that Sea Fortress has cultivated players' paying habits. Players of FPS games all like 888's epic games.
Weapons, now even if the price of the skins in "Bullet 2" is slightly higher, it will not easily arouse everyone's resentment.
On the contrary, the price has been set low. If "Bullet 2" fails to attract a large number of players, it will be trapped in the dilemma of skin benefits being unable to cover the development costs.
Jin Yong suddenly understood why Mr. Kang didn't tell him about this earlier. Instead, "Bullet Marks 2" was about to be officially launched, so he suddenly transferred him.
Obviously, the senior management is worried about the marketing plan proposed by Tenda!
Originally there was no plan to let Jin Yong come, but everyone couldn't figure it out, so we had no choice but to transfer Jin Yong here.
Of course, they didn't think Jin Yong could handle it, but they thought Jin Yong could ask Zhao Xuming, who was already far away in Tengda. After all, the two had a good personal relationship.
Jin Yong was helpless and had no choice but to call Zhao Xuming.
"Hello? Mr. Zhao, long time no see, haha. I heard that Tenda is on holiday already?"
"Ahem, sorry to bother you, it's like this. I was recently transferred to the operation team of "Bullet Marks 2" and I have a question I would like to ask..."
After all, they were all old acquaintances, and "Bullet Marks 2" already had a cooperative relationship with Tenda, so Jin Yong didn't go around too many detours and directly expressed his doubts.
In fact, his doubts are very simple, just two: Why is Tenda's operation plan for "Bullet Marks 2" so simple? How should he cooperate?
Zhao Xuming on the other end of the phone was silent for a moment and asked: "Isn't this already very clear? Just do it."
Jin Yong: "Ah? Just follow it exactly? But the situation of "Bullet Marks 2" is different from GOG, right? It may not be possible to copy GOG's methods? No matter how you look at it, this operation activity is too simple, and it seems that there is no technical content...
…”
Zhao Xuming asked rhetorically: "Then do you want a really easy-to-use operation plan, or a very complicated plan that makes people think that you, the person in charge of operations, played an important role?"
Jin Yong was speechless for a moment: "Ah this..."
Zhao Xuming's words really stunned him.
This principle is actually very simple: if you are Party A, and Party B has given you a very excellent work, which fully meets Party A's requirements. However, if you accept the work and pay for it without making any comments at all, then
The leader will most likely think that you played no role in the process; but if you forcefully propose some modifications just to make it appear that you have done something good, Party B may instead make the work worse.
I even had to "go back to the first version" in the end.
So as Party A, how should you choose?
Jin Yong hesitated for a moment and said: "But Mr. Zhao, this is different, right? This plan for "Bullet Marks 2" is..."
"it……"
"It" continued for a long time, but it didn't come up with a reason.
Zhao Xuming smiled: "Are you trying to say that this plan is too simple? So the question is, will the more complex the plan be, the more effective it will be?"
"If, as an operator, you always believe that complex solutions must be more effective than simple ones, and you must transform simple solutions into complex ones, but do not analyze the real reasons behind it or the specific circumstances of the project, then your personal position may be
It will still rise step by step, but can such operations bring out real hit games?"
"You're basically asking: I'm on the right path right now, what should I do to show that I'm playing a role in this process?"
"My answer is, don't do anything! Since it is the right path, then keep going and wait until something really goes wrong and then find a way to solve it."
"This is what I learned after coming to Tengda: Inaction is not a sin. The key is to see the situation clearly and act only when it is certain. As long as you are on the right path, inaction is the best option.
Good solutions are much better than random actions."
"Actually, if you ask yourself, although this plan is simple, it is the most correct and has the highest ceiling, isn't it?"
Jin Yong was silent for a moment, obviously deep in thought.
After a moment, he asked with some uncertainty: "But Mr. Zhao, why do these words sound so like encouraging fishing..."
Zhao Xuming on the other end of the phone was unhappy at the time: "What is fishing? Can we stop looking at the problem so narrowly? Why bother messing around when you can win?"
"Let me ask you, who are the most annoying teammates in gaming? Rookie teammates. Teammates who don't know how to play are certainly irritating, but as long as they have a little bit of knowledge about their own level, they can start a group honestly and take damage.
, creating harvest opportunities for teammates who can play, then you can be considered a good teammate."
"The most irritating thing is the kind of teammates who feel good about themselves. Even though the situation is great, they can win by just lying down and playing, but they have to set the pace by themselves. As a result, they go too far and are caught by the opponent, which leads to a chain reaction and the advantageous game is lost.
!”
"Actually, many people in Tengda are in a state of lying down and winning, but they will not make trouble for Mr. Pei in order to find a sense of presence for themselves. Instead, they will quietly enjoy and silently accumulate strength when they are lying down. This way, they will really be needed.
When you take action, you can show your sharpness and seal your throat with one sword!"
"Understand?"
After being taught a lesson by Zhao Xuming, Jin Yong suddenly felt a little ashamed.
Indeed, what Mr. Zhao said makes sense, it’s just me who is stupid!
Jin Yong reflected on it and found that he had been in Longyu Group for a long time, and he had indeed naturally contracted the bad habit of "acting randomly to gain a sense of presence". From a pure perspective of promotion, this may be a good thing.
But if you look at it from the perspective of the entire project, and even the overall interests of the entire company, it will have a certain destructive effect.
And Mr. Zhao himself has this idea of "being wise and protecting yourself". After going to Tengda, he is even more at home!
Not only did I have a summary of the previous operating strategies, but I also gained a new understanding!
Since Tengda's operational thinking is ahead of Longyu Group in an all-round way and its approach to the problem has reached a whole new level, then fully accepting it is indeed the best solution.
Thinking of this, Jin Yong nodded: "I understand, Mr. Zhao! My next task is to strictly abide by this operation plan and never mess up!"
…
…
February 11th, Spring Festival holiday, the second day of the Lunar New Year.
Pei Qian had nothing to do and went to the Moyu Internet Cafe near his home to surf the Internet.
Nowadays, real industries such as Moyu Internet Cafe and Headwind Logistics have already opened all over Jingzhou. Pei Qian, in particular, has specially arranged many larger stores near his residence and company, just in case of emergency!
He originally thought about opening two more stores in such relatively remote places, making them larger and with fewer people. Then he would definitely have a place when he came to go online, and he could also lose some money along the way. How great would this be?
.
After the results came, I discovered that it was actually quite popular!
There are two Moyu Internet cafes nearby, one is in 1.0 mode and the other is in 3.0 mode. They are both very large. The second floor of the 1.0 mode cafe has also been changed into a VR game area, which is consistent with other Moyu Internet cafes. But even so,
There are a lot of people in these two families!
I don’t know since when, but the Chinese New Year period has become the peak season for Internet cafes and movie theaters.
Pei Qian opened GOG and played Happy Ruan Nan for two rounds, then was killed at 0-10.
It’s not because he’s very good, he’s not as good as Ma Yang, it’s mainly because he still wears the title of “Wind Scholar Ruan’s Designer” on his head...
But it doesn't matter, death is not the end, as long as you are happy, it is enough.
After turning off GOG, Pei Qian opened ioi with a mentality of caring for the vulnerable as if he were taking care of his own son.
"Huh? Ioi also held a New Year event, which is good!"
“Very motivated and energetic!”
"Human, you just have to maintain this fighting spirit and motivation in the face of adversity, so that you can have the possibility of making a comeback."
"I just said that ioi is my biological son, just follow me, unlike GOG, this traitorous son, I'm so angry!"
Pei Qian clicked on ioi's update announcement to view the update content.