Wednesday, February 20th.
Magic City, the headquarters of Shengyun Express Group.
In the conference room, several senior executives of Shengyun Group were having a meeting.
Chairman Nie Yunsheng slammed the table and said very firmly: "Then it's settled, we must immediately start cutting off with Headwind Logistics!"
"If interruptions continue, they will be disrupted. The businesses of Shengyun Express and Headwind Logistics are highly interdependent. If this continues, our dependence will only become higher, and it will become more and more difficult as the future goes on!"
"The air freight business of Headwind Logistics has been running for more than half a year, and the business volume is growing rapidly every day. If we don't do something, it will only be a matter of time before they can overtake us in a corner with the terminals controlled by Headwind Station!"
"Moreover, after nine months of layout, the express lockers and community stations we have rolled out in second- and third-tier cities that Headwind Logistics has not yet completely conquered have finally completely surpassed Headwind Logistics in scale, and the conditions are basically mature."
"After today's meeting, a formal notice was issued. Except for Jingzhou, Imperial Capital, Magic Capital, Yangcheng and other surrounding areas, all express delivery brands of all subsidiaries of the group company are officially prohibited from cooperating with Headwind Logistics. All express delivery will be delivered to us uniformly.
In your own express locker and community post station!"
"As for these four strong areas of Headwind Logistics... our ultimate goal is definitely to completely replace Headwind Station, but we can't rush it in the short term, and we have to wait and see."
"If the protests from customers are not too fierce, then we can start to cut off from Nifeng Station in these four key areas."
The other vice presidents did not raise any objections to this. After all, this decision had been planned by Shengyun Group for a long time, and now it was just a matter of course.
In May last year, Shengyun Group already knew that Headwind Logistics was planning its own air freight business and was highly vigilant.
But at that time, the business dependence between Shengyun Group and Headwind Logistics was too high. In many important cities, Headwind Logistics had become the last link of Shengyun Group’s express delivery.
For Shengyun Group, throwing all express delivery at Nifeng Station will undoubtedly greatly reduce labor costs, so some couriers in many places have been laid off.
But after Headwind Logistics started planning its own express delivery business, Shengyun Group also realized the danger and prepared to cut off from Headwind Logistics.
In the past few months, Shengyun Group has invested a lot of money in terminal layout through various means, including financing, and established a larger network than Headwind Logistics.
In fact, Headwind Logistics is still spending money to open Headwind Station, but it is not as fast as Shengyun Group.
This is because the express delivery stations made by the two companies are not strictly the same thing.
Headwind Post of Headwind Logistics must deliver goods to your door, so the post itself needs to be equipped with couriers and sorters. They are all formal and established employees. From recruitment to onboarding to starting business, this process is too fast.
From the establishment to the formal operation of each outlet, every step is strictly prohibited.
But Shengyun Group is different. They use two methods: express lockers and community stations.
Express lockers are very simple. You just need to negotiate cooperation with various communities and set up an express locker in the community. The courier just throws the express into the locker and leaves, and the customer scans the code to pick up the package.
Shengyun Group's community post station is not the same thing as Nifeng Inn. The community post station is a franchise relationship, and anyone can open it as long as they place an order for a small shop.
Community post stations are not responsible for door-to-door delivery, and some are not even responsible for finding items for customers. After customers come to the door, they are purely busy themselves, looking for items on the counter, out of the warehouse, and taking them home. Sometimes there are even too many express deliveries and they have to
Use tape to stick it together yourself, or borrow a cart at the door of the inn to push it home.
Nifeng Station is a loss-making business, but Shengyun Group's community station does not lose money, but makes a lot of profit.
Because the person who runs the community post station only needs to work at the post station. The courier will bring the items, put them into the warehouse by himself and put them on the shelf according to the number. When the customer comes to pick them up, he will find the items according to the number and take them out of the warehouse. It is simply fully automated.
Business.
When the boss of the community inn is in a good mood, he will help find something. If he is in a bad mood, he will say that he has something to do and let the customers do their own thing.
Then for every express delivery, the owner of the post station can take part of the money. With such a large cargo throughput, plus some miscellaneous side businesses, even in a community with a relatively small number of people, the owner of the post station can earn thousands every month.
, tens of thousands of dollars.
Of course, this income is not a stable income. The specific amount of money you can earn depends on the location of the post station and the flow of people. The more express delivery orders you make, the more you will earn. Some post stations may not be able to continue and close down, while others may
Earning 20,000 yuan a month is not even good.
But in general, it is obviously profitable to open this kind of post station, so Shengyun Group does not need to work hard to open these express delivery points by itself. It only needs to open up the franchise, and naturally there will be many people who want to make money.
People come to cooperate.
Shengyun Group can build a community post station at a very low cost.
Coupled with the comprehensive rollout of express lockers, Shengyun Group has finally established a set of express terminal networks entirely of its own after rapid expansion during this period.
At least, now it is completely separated from Headwind Logistics, and there is no need to worry about express delivery in some second- and third-tier cities.
In the process of establishing this network, Shengyun Group has been piloting and observing.
These pilot projects and observations are mainly in some second- and third-tier cities and counties.
Because the advantageous areas of Nifeng Yi Station are in Handong Province and some more developed first-tier cities, Nifeng Yi Station has high coverage in these places, and most consumers have already formed a habit. If it rashly cuts off all cooperation with Nifeng Yi Station, it will easily lead to fierce competition.
rebound.
In contrast, conditions in second- and third-tier cities and counties are much more suitable.
Although there are Nifeng Inns in these places, Nifeng Inns have not yet achieved full coverage, and many customers have not yet completely relied on Nifeng Inns.
The result of the pilot is that although there were some complaints, the promotion of express lockers and community stations was pretty good.
Therefore, Shengyun Group feels that the time is almost ripe, and it must make a cut with Nifeng Station as soon as possible, otherwise it will only become more difficult to cut off in the future.
Seeing that all the senior executives had no objections, Nie Yunsheng immediately made the decision: "Okay, then issue a notice immediately. This matter involves the life and death of the entire Shengyun Group. We must not take it lightly anymore. We must hurry!"
…
In the afternoon, Headquarters of Nifeng Station.
"Mr. Lu, Shengyun Group has taken action! According to reliable information, the Shengyun Group's head office has issued an internal notice, instructing all second- and third-tier cities and county express delivery companies to no longer cooperate with Nifeng Station, but to deliver all express delivery services.
Go to the express locker and Shengyun Group’s own community post station.”
A staff member came to Lu Mingliang's office and briefly explained the situation.
However, his tone was not that of panic or nervousness, but rather a sense of great anticipation and excitement.
Lu Mingliang immediately slapped the table: "It's finally here, damn, I've been putting up with these people for a long time!"
"After all, I am also the second-generation boss of Tenda Games. I have been frustrated at Headwind Logistics for so long and have never found a breakthrough. I was just waiting for these people to take action, but each one was too ink, just like this kind of express delivery
It took more than eight months to build the network, and the efficiency was as slow as grandma's house."
"Follow the previously planned plan and let them know why the flowers are so red!"
Lu Mingliang gave the order, and the entire Headwind Logistics headquarters immediately became busy, and employees began to implement the plans that had been made in an orderly manner.
Shengyun Group is well prepared, so why not Headwind Logistics?
In fact, as early as when Shengyun Group began to lay out terminals such as express lockers and community stations, Lu Mingliang understood that sooner or later Headwind Logistics would part ways with these express delivery companies including Shengyun Group.
And this is exactly what Lu Mingliang wants.
Why can Headwind Logistics only eat the leftovers of the last mile? What’s more, this business itself is a money-losing business. Headwind Logistics is burning money like crazy to spread these express delivery points all over the country. As a result, the stalls are getting bigger and burning.
The more money.
Although Lu Mingliang has also thought of many ways to expand the business scope of Headwind Station, and with the expansion of scale and reduction of costs, the amount of money burned has been reduced to a relatively low level, but it is still a loss!
If you want to make money, you have to take business away from express delivery companies like Shengyun Group.
But this is not that easy, because the structure of other express delivery companies is from top to bottom, and they can use the franchise system to expand quickly, but the structure of Headwind Logistics is from bottom to top. Build the post station first to ensure the collection of the entire area.
Delivery experience, and only then can a complete logistics system be established.
This difference causes each step of Headwind Logistics to be very steady, but very slow.
It cannot be delivered to certain places. This is the biggest disadvantage and shortcoming of Headwind Logistics.
After more than half a year of rapid development, the air freight business of Headwind Logistics has gained a firm foothold. The four major regions centered on the four cities of Jingzhou, Imperial Capital, Magic Capital, and Yangcheng have achieved full logistics coverage, and the logistics
The speed and efficiency are significantly better than express delivery companies such as Shengyun Group.
Headwind stations in other areas are also being rolled out rapidly.
In fact, Lu Mingliang has been holding his breath. In terms of qualifications, he is the second chief designer of Tenda Games after Huang Sibo. Although the Headwind Logistics he is responsible for is one of the most important departments of the entire Tenda Group, it has never turned a profit.
Weiying has been quietly building a courier network, which makes Lu Mingliang very concerned.
Seeing the heads of other departments showing off their talents, Lu Mingliang felt a little uncomfortable.
But he can't leave Headwind Logistics. If he leaves now, wouldn't he admit his failure?
Therefore, after making preparations, Lu Mingliang was waiting.
Wait for the opponent to strike first.
Because of this kind of thing, whoever takes action first will be the one who loses.
Chapter completed!