Chapter 1489 The turnaround brought by a box of apples
After hanging up the phone, Lu Mingliang was very emotional.
He thought of President Pei's support for him, but he didn't expect that President Pei could support him to this extent.
Not only to maintain the current loss target, but also to continue to expand?
So the question is, how to expand?
The losses of Headwind Logistics are ultimately due to the fact that input and output are not directly proportional.
The express delivery from Shengyun Express is delivered to Niefeng Station, and Niufeng Logistics is responsible for door-to-door delivery. For such an express delivery, Niufeng Logistics may only get a few cents, but the cost of door-to-door delivery is much higher than this.
Therefore, headwind logistics actually means that the more deliveries it makes, the more money it loses.
Of course, in the process, we also gained huge reputation and goodwill from customers.
So, now that we have completely broken up with Shengyun Express, if we want to continue to lose money, or even expand the losses, we must continue to make the entire headwind logistics system run. Only by delivering more goods can we lose money.
Where does the goods come from?
You can come from other small express companies, but you should come from Headwind Logistics’ own express business!
With Mr. Pei's support and money and resources on hand, Lu Mingliang became even more assertive.
He immediately called all the main people in charge, especially the key members in charge of business.
"A few new tasks for you."
"First of all, contact the major shopping platforms, especially those merchants that originally cooperated with Shenyun Express, but have recently been overstocked and received crazy bad reviews, to see if we can replace Shenyun Express and establish cooperative relationships with them. At least, we can
Provide customers with another logistics option besides Shengyun Express.”
"Secondly, get in touch with other small express delivery companies, appease them, and tell them that this behavior is only for Shengyun Express, and our cooperation will remain long-term, so that they can continue to promote 'door-to-door delivery by Headwind Station'."
"Finally, we need to subsidize Headwind Logistics' own express delivery business. We will first adopt limited-time discounts to expand business volume in the short term. Of course, the logistics and sorting links must also keep up. In addition to air transportation between regions,
, land transportation must also be strengthened to ensure that cross-regional land transportation can be maintained at a faster speed."
Lu Mingliang strictly followed Mr. Pei's instructions and started the money distributing activity.
After all, this is a critical period of business competition, so the money is well-founded.
But he is not spreading randomly, but is very targeted. On the one hand, he is deepening cooperation with shopping platforms and merchants, and on the other hand, he is appeasing small express companies so that all firepower can be concentrated on Shengyun Group. In the final analysis, it is still for
Carry the sedan chair for Headwind Logistics’ own express delivery business.
Lu Mingliang knows very well that public opinion can only govern for a while, but not forever.
If you want to completely replace Shengyun Express, you must establish a more complete and efficient logistics system as soon as possible, and use real services to defeat Shengyun Express head-on.
Moreover, subsidizing Headwind Logistics' own express delivery business is not as expensive as imagined.
Because after Headwind Logistics starts its express delivery business, it will have very considerable profits!
Shengyun Express originally made most of the profits from express delivery, so Headwind Logistics has been losing money, and it can't stop the bleeding no matter what.
But now, Headwind Logistics delivers express by itself, so it can take the profits from the entire process. Although it is still losing money, these profits can actually stop the bleeding to a certain extent.
In other words, as long as Headwind Logistics continues to maintain the current level of losses, it can continue this subsidy and last for a long time!
Several main people in charge nodded one after another and went to make arrangements immediately.
Employees in the business and marketing departments immediately began to contact various shopping platforms, merchants and other express companies, trying to find more allies for Headwind Logistics and isolate Shengyun Express.
As for Lu Mingliang, he continued to browse the webpage, waiting for Shengyun Express's counterattack.
Obviously, Shengyun Express will not give up its public opinion position so willingly. If the trolls have not achieved the effect for the time being, they will definitely come up with other crooked ideas to divert the focus of the conflict.
Lu Mingliang didn't know what kind of methods Shenyun Express would use, but it didn't matter. Soldiers would come to stop it, and water would come to cover it. In the battle of public opinion, Tengda would always be invincible.
…
…
Friday, February 22nd.
Shengyun Express Headquarters.
Nie Yunsheng and all the senior executives were a little worried.
Although a series of measures have been taken before, some results have been achieved, but they are not enough!
Especially when they wanted to throw the blame to Nifeng Station, but before Nifeng Station even came out to refute, they were exposed by the masses.
After being exposed, this behavior seems a bit stupid, but there is nothing you can do about it. No matter how stupid you are to blame others, you still have to do it. If you don't blame yourself, the blame will be placed on you, but you will never be able to get rid of it.
Got it!
The courage to take responsibility is a good quality, but most companies do not have it.
This directly led to the current public opinion situation being even worse than they expected.
Nie Yunsheng originally thought that if he followed his previous ideas and worked overtime to deliver goods, and then use the navy to guide public opinion and appeal for everyone's understanding of Shengyun Express, this crisis should be able to be overcome safely.
Unexpectedly, the public opinion not only did not calm down, but also became more and more intense!
In other words, they must find a new breakthrough quickly, otherwise, if they continue like this, the navy army they invited will be unable to withstand it, and they will be directly extinguished by a large number of people.
At this moment, a vice president walked over quickly: "Mr. Nie! I have reported an emergency situation below, which may be helpful to the current public opinion."
Nie Yunsheng reached out to take the report and discovered that it happened at a local branch in the city and had just reported it.
The cause was that a customer bought a box of apples online. The quantity was not large, but the apples were of relatively good quality, big and round, and there were eight in a small box. As a result, when the customer received the apples, there were some
The apple was smashed and one was missing.
This kind of thing is not particularly rare for Shengyun Express, and the recent logistics tension has greatly increased the possibility of this kind of thing happening.
Because Shengyun Express has just the right number of couriers in every link. Whether it is in the sorting center or at the distribution network, the number of couriers is basically the minimum number that can maintain normal operations. After all, if you hire one more person, you will have to pay more.
A salary.
Even if there are occasionally a lot of express deliveries, as long as the couriers work overtime and deliver a little more diligently, we can get through it.
It is more cost-effective to give couriers some overtime pay than to hire more people.
However, this time Nifeng Station suddenly cut off the delivery terminal, causing a chain reaction in the entire delivery chain of Shengyun Express.
At the outlets, even if they recruit temporary workers, it is still difficult to meet the demand for express delivery. They are all sent out to deliver goods. Naturally, there will be fewer manpower for unloading goods in the logistics center, sorting center and outlets. With fewer people, in order
To ensure efficiency, violent sorting is naturally the only choice.
Once violent sorting is done, it is easy to cause damage to the outer packaging, loss of items, damage, etc.
A box of apples is inherently heavy, and it cannot be packed as tightly as digital products with three layers inside and three outside. In the case of violent sorting, the box is damaged, the apples are lost, the apples are dented and deteriorated due to collision, etc., etc.
Very normal thing.
However, it happened that this customer was very stubborn.
Due to the serious accumulation of express delivery in the past few days, this customer was very impatient to wait, so he was forced to go to the post station to pick it up. After picking it up, he found that the apples were broken, the quantity was not correct, and the outer packaging was broken.
I was so angry that I immediately complained.
After making a complaint, it is natural to resolve it.
In order to calm the matter, the express delivery outlet told the customer that he would be compensated for another box of apples. At the same time, according to the rules and regulations, the courier responsible for the delivery must be fined. The customer basically agreed with this handling method.
However, this box of apples was shipped from a very far away place. The online store is now very busy and cannot handle the express delivery every day. I am too lazy to buy a new box from the original online store, so I go to the nearby farmer's market.
I bought a box of apples as compensation.
As a result, the customer saw that these were not the same thing at all. Although the two apples looked similar, they were actually not the same variety at all. They were obviously bought casually by Shengyun Express to save trouble.
The customer became angry and complained again.
According to Shengyun Express's system, if a courier is complained multiple times, or the same customer complains consecutively, the fine will be doubled. This is a punitive fine system, which is to reduce the negative review rate.
So the courier had no choice but to ask the customer to cancel the complaint, and even knelt down to apologize on the spot. But the customer was very stubborn. He believed that this was not a matter of money, but the disrespect of Shengyun Express to him.
, he wants to know whether it was the courier or the person in charge of the outlet who did it on his own initiative to buy apples, what the corresponding punishment standards are, and whether the system can prevent this kind of problem from happening again in the future.
The customer emphasized that he was not targeting the courier, but Shengyun Express, and asked Shenyun Express to give an official explanation and apology.
But obviously, how could his request be met?
As a result, the two were in a stalemate, and the scene of the courier kneeling in pain was watched by many people, who took videos and photos. The public opinion monitoring department of Shengyun Express discovered it and reported it directly.
Nie Yunsheng looked at the report and narrowed his eyes slightly.
On the surface, this incident is negative news, and it can be said to make matters worse for the current Shengyun Group.
But...thinking about it from another angle, maybe there is another way to break the situation?
Judging from the photos and videos, the courier came from an ordinary family, probably with little education, and was relatively simple. The scene of kneeling aroused the sympathy of the onlookers. The customer who always insisted on being uncompromising in the video instead
It seems very inhumane.
Nie Yunsheng thought for a moment: "This matter came up very timely! Just in time, we can make use of this public opinion, issue an apology, and express condolences to the courier, exempting him from punishment... If the effect is good, it may be able to restore our current public opinion