Lu Mingliang's words immediately made Nie Yunsheng unstoppable.
Shocked, confused!
You, a young man, why don't you follow the rules?
Is this kind of thing allowed to be said casually during a live broadcast?
Your brain is flooded!
Nie Yunsheng almost thought he had a hearing problem and heard some sounds that should not exist in this world.
Lu Mingliang's words pointed directly at Shengyun Group's responsibility as a platform party, and clearly pointed out the fact that they instigated infighting between customers and couriers and stayed out of the matter. They even referred all similar platform companies to AOE.
You know, many of the currently huge domestic Internet giants are platforms.
In addition to express delivery, there are hot trends that have grown rapidly in the past two years, such as taxi hailing, renting a house, takeout, etc. Which one is not a platform?
Isn’t the reason why many large capitals have entered the mobile Internet and poured huge amounts of money into these companies because they saw ready-made business models?
First burn money to subsidize, expand market share, control customers, grassroots employees, establish a complete business network, and then use competition, acquisitions and other means to kill or swallow up competitors to form a de facto monopoly, and then find a way
Earn the money back.
Food delivery companies are looking for ways to make money from merchants, delivery people and customers; housing agency companies are looking for ways to make money from the intermediary fees of agents and home buyers.
Express delivery companies may be relatively better off. After all, this industry is far from forming a de facto monopoly. No one has truly achieved a unparalleled market position. Sometimes express delivery companies will engage in price wars with each other, so they are relatively restrained and not so much.
obvious.
But in any case, this is the direction that Nie Yunsheng and Shengyun Group are working hard.
This matter is not a secret, many people know it, but there is nothing they can do about it.
Because for ordinary people, even if they know the wishful thinking of these platforms, can you still not use them?
The various big platforms are fighting fiercely, and customers can indeed enjoy a lot of subsidies, but this kind of fighting will eventually stop, and the big platforms will compromise and accept each other, shake hands and make peace, and establish a platform that can monopolize the industry.
Big platform, let’s make money happily together.
It's not easy for customers to vote with their feet. In the end, they have only two choices: either use it or not.
But in the era of mobile Internet, we have to use it. So we can only bleed money and spit out all the money subsidized by the previous platform.
Of course, that's what happened, but don't talk nonsense.
Because once the word "monopoly" is uttered, it will generate huge negative public opinion for these large platforms.
Customers can discuss it casually in private, and as long as it doesn't create too much heat, there won't be a big problem.
For these platforms, this kind of thing is of course absolutely not allowed to be mentioned or even hinted at. This is a tacit understanding between each other.
After all, business competition, in the end, even if it means shaking hands, making peace, or acquiring each other, it is nothing more than a matter of making more or less.
But if you really publicize this secret and tear away the last fig leaf, it will be like flipping the table, smashing the pot, ruining the business of all platforms using similar models, and leaving everyone without food.
There are only individuals in the world who betray their classes. How can there be a class that betrays its interests?
Therefore, for Nie Yunsheng, Lu Mingliang's speech went beyond the scope of "not respecting martial ethics". He was basically self-destructive!
What's more important is that when Lu Mingliang speaks, his tone is really awkward...
What Nie Yunsheng didn't know was that the narrator in "Game Producer" was voiced by Lu Mingliang.
Lu Mingliang himself has a bit of a drake voice. Although he didn't hold his voice when speaking this time like the dubbing in "Game Maker", he still had a strong sense of ridicule, so he naturally had a bit of yin and yang aura.
Just this made Nie Yun so angry.
But for this reason, Nie Yunsheng couldn't leave.
Because leaving now would be tantamount to admitting a guilty conscience and admitting what Lu Mingliang said.
He calmed down his shocked mood and even managed a seemingly calm smile: "As a platform, of course we will also bear certain responsibilities. As the representative of the company, I condolences to the couriers and reconciles the conflicts between the couriers and customers.
, isn’t this taking responsibility?”
"It is true that our platform also has some shortcomings. We are working hard to improve these, and improvement takes time. Mr. Lu, is the service of Headwind Logistics perfect? ​​Has there never been any mistakes or mistakes?"
Lu Mingliang smiled: "Of course the service of Headwind Logistics is not absolutely perfect, but it is sincere enough."
"Mr. Nie committed a very classic logical fallacy, which is a false dilemma: pushing a topic to two different extremes, as if the opposite of imperfection is absolute perfection."
"In fact, imperfection is also hierarchical. We cannot achieve 100 points, but from 10 points to 90 points, every step will have a huge impact on the customer experience. As for Headwind Logistics and Shengyun Group, they have achieved it respectively.
How many points... I believe we can clearly see it if we check the customer satisfaction data."
The corners of Nie Yunsheng's mouth twitched slightly, as Lu Mingliang stopped talking about this topic again.
Customer satisfaction?
Nie Yunsheng knows very well, why should Shengyun Express compare with Headwind Logistics in terms of customer satisfaction? Even a rocket can’t catch up!
Seeing Nie Yunsheng passive, a vice president next to him quickly took over and changed the subject: "Mr. Lu, the customer satisfaction of Headwind Logistics is indeed very high. We admit this. But it must be stated that the business of Headwind Logistics is ultimately
It provides services to limited customers in a limited area, while Shenyun Express's business is spread across the country."
"Each region in the country has different levels of development and different specific conditions. How can we generalize? We at Shengyun Express are already working hard to provide good services to customers across the country and are constantly improving and improving."
"For example, we have invested massive amounts of money to build express lockers and community stations for various cities and communities, and we are gradually improving our service levels."
"To use an inappropriate analogy, first-tier cities and second- and third-tier cities can be said to be two completely different examination subjects. Headwind Logistics scored 90 points in one subject and did not take the exam at all in the other subject; while Shengyun Group failed to take the exam in both subjects.
I got 80 points on the exam.”
"Mr. Lu said he beat us with only the results of one subject. Doesn't it seem biased?"
Lu Mingliang smiled and nodded: "Well, the vice president's analogy is indeed inappropriate. First of all, whether Shengyun Express has achieved 80 points, I believe customers will naturally have the answer in their minds. How do you rate your business?
It’s a little too loose.”
"Every customer knows whether the service gap between Headwind Logistics and Shengyun Express is 90 points or 80 points."
"Second, it's not that Headwind Logistics has not taken the exam in second- and third-tier cities. Our next goal is second- and third-tier cities, and we promise that there will never be any discounts on express delivery services. Customers in second- and third-tier cities and customers in first-tier cities,
We are all treated equally.”
"I really want to ask the vice president a question: You said that Shenyun Express has invested a lot of money to build express lockers and community stations for various cities and communities, which has improved the service level... Has it really improved? Really?
Do you think about your customers?”
The vice president scratched his head: "Why didn't you get promoted? Why didn't you think about your customers?"
Lu Mingliang smiled slightly: "Oh, the goods that were supposed to be delivered to your door were thrown directly into the express locker without even making a call. Is this called service improvement?"
"If you throw large items at the inn instead of delivering them to your door, you will only be provided with a cart. Is this called service improvement?"
"The owner of the inn posted a notice at the door of the inn that said, 'If the package is not picked up within two days, it will be returned.' He forced customers to pick up the package as early as possible and not occupy the shelves. Is this called service improvement?"
"Some inn owners even don't even care about finding couriers. Customers do everything by themselves from finding couriers to shipping out. Is this called service improvement?"
"When customers go to the express delivery counter to pick up their parcels, they have to read the advertisement first and skip the QR code for rewards. Is this called service improvement?"
"If I remember correctly, express delivery must be delivered to your door. This is clearly stipulated by law, right?"
"Sending a symbolic text message to notify me, do you feel that you have entered into the obligations stipulated by the law? To be honest, the customer is still too bullied."
Nie Yunsheng coughed twice: "Whether the express delivery will be delivered to your door depends on the specific situation at that time. Some customers are office workers who work very hard and get off work very late. Even if the delivery boy delivers the goods, there is no one at home, and there is no one at home. It cannot be thrown at the door, as it is easy to lose. In this case, it is convenient for customers to put it in a courier cabinet or a post station so that customers can pick it up on the way after get off work."
Lu Mingliang smiled and shook his head: "Mr. Nie is pretending to be confused again."
“I don’t deny that this situation does exist, so Headwind Logistics provides customers with different service options: If it is not convenient for door-to-door delivery, you can choose to pick it up at Headwind Station; if you want door-to-door delivery, you can make an appointment for a rough door-to-door delivery.
time."
"For some customers, they really don't mind picking it up, but how many of them want it delivered to their door, but you haven't met their needs? Even if they complain over and over again, you still remain indifferent?"
"In my opinion, Mr. Nie's remarks are nothing more than a high-sounding excuse. The so-called huge investment in building express lockers and community stations is to save costs and allocate all the costs of the last mile to the customers themselves."
"How about Mr. Nie briefly introduce how many couriers can be laid off after the express lockers and community stations are fully rolled out? How much courier wages can be saved? How much market can be captured through price wars to bring great benefits to Shengyun Group?
How much profit will there be?”
Nie Yunsheng was speechless again because he did not dare to insist that Shenyun Express did not lay off its couriers.
Firstly, too many people know about the abolition of couriers, and it is impossible to keep it a secret; secondly, this time Headwind Station no longer accepts Shenyun Express shipments, which has caused Shenyun Express terminals in first-tier cities to be full, which is also true.
It was caused by Shengyun Express laying off its couriers.
If Nie Yunsheng dared to say that he had never done it, Lu Mingliang would probably slap him in the face with pictures of the express cabinet and the community post station being full in a minute.
It will only make the situation more passive.
Another vice president hurriedly explained: "Mr. Lu should be very clear that the profits in the express delivery industry are very thin now. Compared with the expensive and slow express delivery services abroad, the domestic express delivery business is already of high quality and low price.
Although Shengyun Group has not achieved the best in terms of service, it cannot be overstated to say that it is excellent. The most important thing is that the price is absolutely low, and you can deliver express delivery all over the country for just one or two yuan."
"Mr. Lu's words are a bit like eating meat: the best quality service means high prices, but currently many of our customers are not financially able to support such high prices. They would rather lower some service quality than
Lower some prices."
"I think Shenyun Express's approach is more in line with current market demand. What do you think, Mr. Lu?"
Lu Mingliang shook his head slightly, his expression a little disappointed: "I thought you were all senior executives of Shengyun Group and could have some high-level opinions on the current situation of the express delivery industry, but I didn't expect that all of them were already available on the Internet.
Some words you used?"
Chapter completed!