Pei Qianding’s previous thesis title was: “Theory of Creation and Communication of Popular Literary and Art Works in the Internet Era.”
Although this topic has been restricted by the two keywords of "Internet Age" and "Popular Literary Works", it still seems very large and is still a completely unmanageable subject for undergraduates.
But... if he writes his paper in a serious way, Pei Qian is afraid that what he writes may be worse.
Because his basic skills are so weak, his grasp of some detailed theories can only be described as sparse. The more detailed he writes, the easier it is to show his timidity.
On the contrary, such a large and empty topic is more conducive to his performance.
Taking into account his own halo blessing, Mr. Kong's advice, and the low requirements for undergraduate graduation thesis, Pei Qian felt that after writing this thesis, he should be able to maintain his diploma and image at the same time.
If Mr. Pei's character is smashed to pieces for the sake of his diploma and he suffers a social death, that would be uneconomical.
As for the results of Pei Qian's retreat during this period...it is actually quite fruitful.
At least this paper no longer has just a new folder and title, but has a clearer general direction.
Pei Qian thought about it and decided to write this paper from several directions.
First, let’s analyze the difficulties faced by literary and artistic works in the Internet age, which are: the separation of traditional literary and artistic works from ordinary people, the invasion of Western cultural works, and the impact of fast food and pornographic entertainment models.
This leads to the necessity of studying the creation and dissemination theory of popular literary and artistic works in the Internet era.
Secondly, based on this dilemma, the necessary factors for the creation and dissemination of popular literary and artistic works in the Internet era are proposed.
This can be simply summarized into three points: the connotation rooted in the foundation of traditional culture and the cultural demands of the general public, the contemporary nature, trendiness and even predictability of the work itself, and the compact and eye-catching expression form and structure.
Thirdly, it puts forward the mission of popular literary and artistic works in the Internet era: to promote the spread of positive values among ordinary people, to meet the people's spiritual entertainment needs, to explore the theoretical laws of literary and artistic creation in the new era and to form guidance.
Finally, from three different directions: online literature, film and television works, and text expression in interactive game works, through some specific examples, this theoretical creation law is analyzed and guidance is provided.
In fact, after finalizing these general directions, Pei Qian realized that this length must be exceeded.
Because undergraduate graduation thesis is basically about 8,000 words, although some schools or majors may require more than 10,000 words or even more, the word count requirement for most undergraduate graduation thesis is not very high.
This is also very reasonable. After all, undergraduate students do not have much scientific research ability. 8,000 words is enough to talk about a small academic argument. If the word count requirement is higher, everyone will crazily pour water on it and both students and tutors will feel uncomfortable. This is completely unnecessary.
What's more, this is a paper, not a web article.
For some Internet article writers who can be called tentacle monsters, writing 8,000 words often takes three or four hours. However, the paper must be carefully crafted after all. Every word and sentence must be chosen carefully, and there must be no useless clichés or nonsense.
Coupled with literature references and various annotations, it can be said that every word was extracted with great effort.
But Pei Qian decided to write according to this structure.
It’s the same reason as before, I wrote it small, for fear of showing timidity, and also for fear of not having enough words.
Write a small point, if you finish it in 5,000 words, but the paper requires 8,000 words, what should you do? Isn’t it just watering down?
It would be no problem to write more content, and it would be no problem to write enough 8,000 words. As for the details and citing documents, Pei Qian does not need to worry about it. Someone will correct it for him anyway.
Before handing it over to Mr. Kong, the counselor will carry him. As an outstanding graduate who can stay in his alma mater as a counselor, Zhang Wei is also very good, so this kind of thing is easy to do. Then he will be handed over to Mr. Kong.
That means it's foolproof.
Even if the word count is a little too high, it doesn't matter.
Pei Qian continued writing according to this idea. Not to mention, after tying himself to the chair and binding his hands, his efficiency really improved a lot.
Seeing the rapid increase in the number of words in the paper, Pei Qian felt an inexplicable sense of pride and satisfaction.
"Close yourself and go all out!"
…
…
Wednesday, March 13th.
Pei Qian unfastened the seat belt on the ergonomic chair, took off the medical wristbands on his hands, and then went to the toilet comfortably.
After I came back, I took a look at the paper and couldn't help but feel a little proud: "My progress is too fast, I'm so awesome!"
"It's almost time to take a short rest. Just a quick calculation shows that in the past three days, my thesis progress has already reached this point. There is no problem in completing it smoothly!"
"You have to combine work and rest and take a break."
"Well, we can't go too far. Games on the computer cannot be installed back, and the seals on the TV and game consoles cannot be torn off. Just... play on the phone for a while."
"Just play for a while."
Pei Qian was still very cautious, knowing that once the sinful seals on TVs and game consoles were torn off, they would probably never be put back on again, so he was very cautious and just wanted to touch his long-lost mobile phone.
In today's society, everyone is a low-key person. Without mobile phones, there will be severe withdrawal reactions, which is difficult for ordinary people to withstand.
With great perseverance, Pei Qianeng only checked his mobile phone no more than 10 times in these three days. This is already a greater achievement for him than founding Tenda.
He took the phone and lay down comfortably on the sofa.
Pei Qian planned to browse his phone casually, watch news and videos, and then go back to continue working on the paper.
However, after reading the news online, Pei Qian was stunned.
"The fierce battle between Tenda Group and the Anti-Tengda Alliance is going on?"
"All departments of Tenda Group have launched a heavy attack and are gradually turning the situation around?"
“Moyu Takeout and Niefeng Logistics are cooperating in depth to create a milk tea brand called ‘Kuaimai Milk Tea’??”
"A new video column has been opened on the Ellie Island website, where the heads of various departments of Tenda will come forward to dismantle the business routines of rival companies?"
"this……"
"How many things happened during the three days I was in seclusion!!!"
It was okay if he didn't read the news, but when he did, Pei Qian was confused.
Originally, what he called "retreat" was just a joke. It was nothing more than cutting off the Internet, not going out, and writing papers with peace of mind.
As a result, I now find that it seems that I have really become a secluded person, and I have the illusion that "one day in the sky is like a thousand years in the world"!
How come so many things happened in just three days? It’s outrageous!
"Every time I let go, these people will come up with something new for me... do it!"
Pei Qian was speechless. It seemed that he could not live peacefully in seclusion and had to worry about Tengda's affairs.
He smoothed over the information carefully and roughly understood what happened in the past three days.
Pei Qian's original idea was to let the anti-Tengda alliance attack at will, while Tengda would remain unchanged in response to any changes. No matter how the opponent attacked or launched a price war, Tengda would ignore it.
Let them taste the sweetness first.
If they start a tit-for-tat battle to burn money and engage in a price war, it is very likely that they will be frightened, and the entire alliance may collapse without a fight.
After all, Pei Qian knows very well that this kind of alliance is just a bunch of rabble, and one must not overestimate their organization and discipline.
Pei Qian happened to take this opportunity to write a paper. When the paper is handed in next month, these companies in the Anti-Tengda Alliance have also grabbed some market share and tasted the sweetness. By then, they will have taken the bait.
Until then, everyone will have a good time burning money!
Unexpectedly, each department counterattacked on its own!
Pei Qian regretted a little. Before he went into seclusion, if he had told everyone, "Everything is according to my plan, everyone will continue as usual", maybe this situation would not have happened.
But he didn't say.
The heads of various departments could not find Pei Qian and could not ask Mr. Pei for advice, so they had to fight back on their own.
And their counterattack is not haphazard, but very targeted!
First of all, various departments have joined forces to give priority to core industries such as express delivery, takeout, and rental housing.
Because in the anti-Tengda alliance, the most active and proactive ones are companies like Shengyun Group, Zhujia Group, and Zhaiju Food Delivery.
The reason is also very simple. These companies have the strongest conflicts of interest with Tenda and are the least likely to back down.
They are all platform-type companies. Take Shengyun Group for example. It has a life-and-death relationship with Niefeng Logistics. As long as Niefeng Logistics exists, Shengyun Group will have trouble sleeping and eating, and there will be no way to lie down and make money comfortably.
.
Therefore, the industries corresponding to Tenda are definitely under the greatest pressure, and other departments must provide blood and help to withstand the greatest pressure.
The reason why Moyu Takeout and Headwind Logistics want to launch a new milk tea brand "Kuaimai Milk Tea" is to make full use of their outlets across the country and use the profits from milk tea to subsidize the price war.
And the name is quite interesting. Kuai Mao Milk Tea uses one of the words "express delivery" and "takeaway" respectively.
Secondly, choose Haoxiang Fitness, a soft persimmon in this alliance, as the first breakthrough!
Although the competition in express delivery, takeout, rental and other fields is very fierce, it is obviously not suitable to be the main direction and breakthrough point.
Because these companies are die-hard and difficult to crack down on.
Take Shengyun Group as an example. Even if all departments of Tenda concentrate their efforts to beat them hard, will they be able to make them retreat?
cannot.
Because Shengyun Group knows very well that once they back down, the entire alliance against Tenda may fall apart. By then, it will be absolutely impossible for this alliance to be established again, and Shengyun Group will be completely finished.
Therefore, even if they suffer huge losses, they will still grit their teeth and persevere.
In this case, we must aim our main direction and breakthrough points at other companies, and look for those soft persimmons that are not firm in attitude and are easier to handle.
Haoxiang Fitness is an excellent breakthrough point.
This is a large gym chain in China, but its market share is slightly lower than that of managed gyms, let alone the combined market share of managed gyms and Star Bird Fitness.
This is because the domestic gym industry is relatively fragmented as a whole. Many gyms can only focus on small areas and have not yet formed the kind of super large chain gyms.
But in this alliance, Haoxiang Fitness is a very important part, because they need to directly benchmark and manage gyms.
If it can be beaten to quit, it will be good news for Tenda.