Chapter 1524 Unique business model of fish delivery
Losing money and becoming the richest man starts from the game Text volume Chapter 1524 The unique business model of fish delivery Rui Yuchen continued: "Now everyone may think that home delivery is not bad, every meal is subsidized, and you only need a small amount of money to eat it.
It’s a good takeaway, so I have a fondness for it.”
"But everyone can think about it carefully. A long time ago, when express delivery and other similar platform companies launched a money-burning war, did everyone also taste the sweetness? But what happened later?"
"Platform companies have gained a market monopoly by burning money, and then there are all kinds of tricks: using big data to get familiar with it, finding excuses to raise prices, launching new services with higher prices while secretly shrinking the original services...
In short, before I knew it, the price went back up.”
"Customers think they have picked up wool, but in fact they have to return it honestly in the future."
"The same is true for the current business model of home delivery: first obtain a large amount of money through financing, and then use the money to subsidize merchants, riders and customers to seize market position. As the market position expands, other food delivery platforms continue to be merged.
Integrate resources and attract more investment.”
"In the end, we achieved a market monopoly and started cutting leeks happily, turning it into a business that has no risks and will never lose money."
"In the near future, the following scenarios are foreseeable."
"For merchants, Zhaiju Food Delivery will continue to increase the amount of commissions and constantly test the bottom line of merchant profits. In the end, only a very small part of the profits will be retained for the merchants and most of the profits will be taken away."
"If it's just a decline in business profits, that's nothing. The key is that more terrible things will happen."
"Because profits are getting lower and lower, restaurants that provide high-quality food will become increasingly unable to do so. And the only ones that can survive under such high commission conditions will be those takeout stores with high profits.
"
"There are two ways to achieve high profits: one is to have excellent brand value and strong bargaining power, such as some well-known foreign fast food brands, but these are very few after all; the second is to rely on cost reduction and reduce some take-out prices to ordinary
Unbelievably low price.”
"For example, using cheap takeout bags to make some good-looking rice bowls, although the price is very low, there is still a huge profit."
"But such takeout cannot even guarantee basic health. Over time, there will be more and more similar merchants on the platform, which will inevitably have the effect of driving out good money with bad money."
"For riders, Zhaiju Food Delivery will continue to use big data algorithms to test the limits of rider delivery. It will send you five orders first. If most people can complete it successfully, then continue to add six orders, eight orders, and ten orders.
Just... riders have no choice but to run red lights and violate traffic regulations, and this part of the profit is also happily pocketed by Zhaiju Delivery."
"For customers, we will gradually increase charges, but it will not directly increase takeaway fees. Instead, we will start by tightening subsidies, then gradually reduce coupons and discounts, and then use big data to secretly increase delivery fees, or even
I openly cried about being poor and miserable, saying that the courier guy was working too hard and the courier fee was going to be increased."
"But in fact, they will never provide any guarantee to the courier boy. Even if they provide it, it will be deducted from the courier boy's labor income."
"In the end, the interests of all three parties will be damaged, and the platform will develop into a giant, further binding the entire industry deeply, and truly realizing the dream of making money while lying down."
Having said this, Rui Yuchen paused for a moment.
Then, he changed the topic and continued: "Some people may ask, isn't Moyu takeout also a platform? What is the difference between it and home delivery?"
“I can responsibly say here that the model of taking out fish food and taking out food at home are completely different.”
"As early as when Mr. Pei founded the Moyu Takeout brand, he had already planned the Moyu Takeout business model, and this business model is fundamentally different from platforms such as Zhaiju Takeout."
"Moyu Takeaway is not a pure platform. It has a large number of offline stores and will provide customers with real food."
"Zhaiju Takeaway will never review and screen whether the stores on the platform are safe and hygienic, but Moyu Takeout can guarantee that we provide customers with healthy and delicious ingredients."
"Moyu takeout, cold noodle girl snacks and the latest soon-to-be-launched milk tea are all dedicated to providing everyone with healthy and delicious food, and covering the tastes of most people. The key is to eat with confidence and drink with confidence.
"
"All of our delivery boys, like Headwind Logistics, are officially registered employees, pay five social insurances and one fund, and receive various formal benefits. We will not use systematic algorithms to squeeze the limits of each boy, but
Encourage them with performance-based pay so that they can obtain a stable income while complying with traffic rules."
"Do we make profit? Of course we do, but the way we make it is different from platform companies like Zhaiju Food Delivery."
"The source of our profits mainly comes from the profits from the food itself such as Moyu takeout, cold noodle snacks and quick-selling milk tea, followed by a small amount of platform profits."
"This is exactly the business model planned by Mr. Pei for Moyu Takeout: delicious Chinese food is the foundation, so we first have Moyu Takeout stores, and then we have the platform of Moyu Takeout APP. Under Mr. Pei
In my eyes, the platform ultimately serves the entity and cannot kidnap the entity in turn."
"In addition, Moyu Takeout does not have extremely high profit margins like platform companies such as Zhaiju Takeout. In some big cities, Zhaiju Takeout's deductions for merchants have reached 20%, and
This number may continue to increase in the future, because home delivery is pursued with profit margin as the first goal."
"But Moyu takeout is different. For Mr. Pei, profit margin has never been the first goal. What we pursue is: improving the taste of the dishes, expanding the coverage, and truly providing convenience to customers and couriers.
"
"In the future, we will also allow merchants to join the Moyu Takeout platform and share the delivery resources of Moyu Takeout stores across the country. Here, on behalf of Moyu Takeout, I promise you two things."
“First, as a platform, Moyu Takeout will never charge more than 5%!”
"Second, we will carefully inspect and review the merchants who join the platform, and conduct random inspections from time to time to ensure that the takeout on the platform allows everyone to eat with peace of mind!"
Next, Rui Yuchen went to the back kitchen and food laboratory of Moyu Takeout and introduced the internal situation.
The clean and tidy kitchen and the environmentally friendly kitchen waste disposer have all been filmed by the TV station before, but now there are some subtle changes, giving people a better feeling.
This is not only to show the audience the health and hygiene of fish takeout, but also a hint.
Audiences will naturally wonder, what will the kitchens of those home-delivery businesses look like?
When I think about it, many terrible pictures naturally come to mind.
Not only that, when customers see cheap takeout on Zhaiju Takeaway in the future, they will not just see the cheap price, but will associate it with the meaning behind it.
Will this subsidy disappear in the future and will it return to the original price?
Is such cheap takeout made by cutting corners or even using takeout bags?
Even in the same store, it is quite common for takeout and dine-in meals to be different, right? This suspicion is completely reasonable.
Moreover, Moyu Takeout also has an ultimate weapon, which is to allow other merchants to join!
In low commission mode, there are only two results.
The first type, similar food, is cheaper on Moyu takeout but more expensive on Zhaiju takeout.
Needless to say, I will definitely choose Moyu takeout.
Second, similar food is more expensive on Moyu takeout and cheaper on Zhaiju takeout.
At this time, customers will wonder why home-based takeout is cheaper than Maoyu takeout? Is it because the commission has been reduced? That should be unlikely.
Maybe the same merchant sells different kinds of food on Moyu Takeout and Zhaiju Takeout? Even though it looks the same, the ingredients and ingredients used are hard to tell.
Still have to choose Moyu takeout!
Moyu Takeout is supported by physical stores and unique meals, as well as a strong reputation, making it impossible for Zhaiju Takeout to squeeze it out of business through price wars in the short term.
The low profit margin of Moyu Food Delivery will always give Zhaiju Food Delivery an anchor, preventing it from arbitrarily squeezing the interests of the three parties and pursuing high profits.
Once the public opinion trend is formed, Moyu takeout will naturally be in an invincible position just like headwind logistics, managed gyms, and sloth apartments!
Of course, this also has a side effect, that is, in the future, we can no longer have the dream of making money on a monopoly platform like home delivery.
But it doesn't matter, neither the person in charge of Moyu Takeaway nor Mr. Pei has ever considered this path at all.
It is precisely because of this that Tengda can remain invincible!
Finally, the recording is over.
Rui Yuchen took off the microphone and let out a sigh of relief: "Huh, is my performance okay?"
Meng Chang nodded: "Very good. Go back to this video and cut it a little, and it's almost in place."
"But it's not easy to post this video immediately. The popularity of the video hosting the gym has not reached its peak yet. Posting the second video now will slightly affect the spread. We should wait until the video hosting the gym starts to decline and then find another one.
The second issue will be released at the right time.”
"This can achieve the best effect and hit the weak points of home delivery!"
Rui Yuchen agreed: "You can make the overall arrangements. No one is better at this than you."
The two chatted casually for a few more words. Now the heads of various departments of Tenda have regarded Meng Chang as one of their own and have great trust.
Before, everyone thought Meng Chang was too naughty and incompatible with Tengda's values, and they didn't think Pei could turn him around.
But Mr. Pei was so awesome that he forced Meng Chang to turn around!
It's quite outrageous.
Rui Yuchen took out her mobile phone, originally wanting to check the situation of the people in charge, but suddenly found a notification.
"The person in charge...down to the grassroots level???"