Internal structure and external details...aren't they the same thing?
Mobile phones are high-precision technological products, and every inch of their internal structure is valuable. For any design with a relatively high degree of completion, the internal structure must have been strictly planned, and must be made after comprehensive consideration and trade-offs on various factors.
The best solution I got.
For example, if you want a wireless charging coil, you must compress the battery capacity a little. If you want both, you have to increase the thickness and weight of the body.
Anyway, the technical level is only here, and it is impossible to cover everything and create a product that is completely ahead of the times.
It can only be carefully crafted to meet the requirements of most people as much as possible.
Once the internal structure is finalized, the external details can be finalized.
And it’s hard to change the external details. Isn’t it just a shell after all?
There are only a few materials for mobile phone cases, each with its own advantages and disadvantages. Nowadays, most mobile phone manufacturers use glass, plastic or ceramics, and a few use metal. But no matter which material it is, it has its own advantages and problems.
.
Other mobile phone manufacturers are not stupid. They only choose a certain material after rigorous verification.
It's true that Pei is always a business wizard, but he is not a materials scientist after all. He can't conjure up a new material out of thin air that no other mobile phone manufacturers have discovered, right?
That would be too fantasy.
In addition to the material, is it just a change of color? Make a linkage? Come up with a customized shell and theme?
Well, that’s all it can do.
Lao Song asked: "Mr. Pei, are you going to launch a game co-branded model? And then add a little more money than the original price?"
Pei Qian nodded slightly: "Yes... and no."
"The shell and system must have some features, but these alone seem to be not enough."
"Let me think about it...well, we have to release another mobile phone case and sell it in bundles!"
"In addition, we must continue as much as possible some of the advantages of the two mobile phones, E1 and G1."
Pei Qian's idea is very simple. The solution of this mobile phone is very mature, and it is really not easy to change. There are obviously good solutions, but you have to use a solution that looks rubbish at first glance. How can you fool Lao Song?
Therefore, Pei Qian's idea is to dig out as many insignificant details as possible.
In this way, you can legitimately sell the phone at a higher price.
For consumers, the folding screen of Outu Technology and the folding screen of Shenhua are actually the same thing. They are very similar! So, if you don’t buy the Shenhua mobile phone, why buy the more expensive Outu mobile phone?
Woolen cloth?
After all, Shenhua mobile phones are still significantly stronger than Outu mobile phones in terms of system ecology, brand value, etc. There is no doubt about this.
Outu mobile phones are mainly targeted at Tenda fans. As long as this phone does not break the circle and does not spread to other groups, the situation will be relatively optimistic.
Just making co-branded items is not enough.
Because the co-branded model is a bit more expensive, it is still not enough to widen the gap with Shenhua’s folding screen and not enough to dissuade enough customers.
Therefore, Pei Qian’s solution is to make another mobile phone case and sell it in bundles!
In fact, almost all mobile phones now come with a mobile phone case when they leave the factory, but the workmanship of this mobile phone case is relatively average. In order to control costs, manufacturers generally do not make it particularly perfect, it is just enough.
If a customer likes a better-looking phone case, just buy it himself.
If the phone case given is too expensive, the phone will definitely lose its price advantage.
And Pei Qian was thinking that as long as he made a very expensive customized mobile phone case and forcibly bundled the sales, plus the mobile phone itself is a co-branded model, plus the benefits of Tenda...
The price of this phone is at least four to five thousand yuan higher than the original price.
This price is quite unpleasant.
As for how to continue the advantages of the two mobile phones, E1 and G1, Pei Qian just said it casually, and he never thought about the specific details.
Anyway, let Lao Song figure it out for himself.
Old Song scratched his head a little: "Mr. Pei, are we originally giving away mobile phone cases, or do we want to redesign one?"
Pei Qian nodded: "Of course! How can such a high-end mobile phone be given such an ordinary case?"
Lao Song defended: "Mr. Pei, this case is not ordinary. It is made of plain leather and is much better than other ordinary cases that come with mobile phones."
Pei Qian was very dissatisfied with this: "That's it? Obviously not!"
“There’s no way to meet the diverse requirements of customers! It’s not expensive enough!”
Lao Song thought for a while: "Then...make a cowhide business protective case? The kind with full coverage? The price can reach three to five hundred, it should be high-end enough."
Pei Qian shook his head again: "That won't work. Shenhua must have similar products. Besides, this business style is not in line with our target customer groups at all. I refuse!"
"Well, let me tell you an idea. Think about it. Combine the phone case, screen protector, and stand into one! Then redesign its appearance according to the theme of the joint model."
"What we want to do is make a tailor-made, unique protective case!"
"I think this shell should be sold for five hundred yuan no matter what. Your task is to make this shell worthy of its selling price."
What Pei Qian was thinking was that the phone itself was already a co-branded model, and if the phone case was made to be a similar co-branded model, wouldn't it be installed?
The mobile phone and the mobile phone case have the same theme. If you take off the outer layer and look inside, it will still be the same!
Crazy!
Just thinking about it, I feel that the customer's expression will be very exciting.
Old Song's face looked a little ugly: "Mr. Pei, can you reveal a little more details..."
Pei Qian shook his head: "That's enough, you can experience it yourself."
All that needs to be said has been said.
Pei Qian's guiding ideology is very simple, that is, based on Shenhua's mobile phone, add some more useless or even point-deducting things, and then sell it more expensively than Shenhua. In this way, who will buy Outu Technology?
What about this phone?
There shouldn't be any big problems with this idea. It just depends on whether Lao Song can execute it well.
Old Song obviously still had many questions in his stomach, but after mumbling for a long time, he still didn't ask any more questions.
As the person in charge of Tengda, you must have this awareness.
He wrote down all what Mr. Pei said, and was going to go back and think about it slowly, and then said: "Mr. Pei, there are plans for new smart products. Take a look."
Pei Qian nodded and picked up the second plan.
In this plan, there are several prototypes of products, including wearable devices, such as watches and bracelets, and other common smart products, such as new smart speakers, headphones, and even TVs, microwave ovens, etc.
I haven't started to do it yet, but if I want to do it, I can just design it and find an OEM.
Pei Qian flipped through it briefly and then frowned.
They all look... so reliable!
In fact, other manufacturers are making these smart devices, which shows that there is a market for them.
Tenda has at least two major advantages in making these things: first, the linkage advantage of the fully automatic intelligent bar lifter, Outu mobile phone and AEEIS; second, the advantage of brand reputation.
AEEIS, as an intelligent assistant terminal, has been improved by the Roma Artificial Intelligence Laboratory. It is equipped with a fully automatic intelligent lifting machine and Outu mobile phones. If Tenda really launches a smart device, then those who decide to buy it should
There will be quite a few.
This is obviously a very dangerous thing.
Therefore, Pei Qian is not satisfied with all the options here!
"I think...it's all too ordinary."
“It’s not as eye-catching as previous smart new products.”
Pei Qian handed the information back and said that none of these plans worked.
Lao Song looked troubled: "Mr. Pei, there are so many companies making smart products. It has already become a fiercely competitive Red Sea. Everyone is trying hard to expand their tricks and find gimmicks to make people's eyes dizzy.
Liang's plan has a lot of luck involved, how can you say it's possible?"
"I think the most important thing right now is to seize the opportunity first, cooperate with foundries, and build our own ecosystem."
Pei Qian shook his head: "I don't think so."
"Anyone can make things from foundries. Could it be that if we add AEEIS to it, the gap with other manufacturers will suddenly widen?"
"Outu Technology has always attracted much attention because it always launches new products that impress everyone. This tradition cannot be lost."
Lao Song's expression was a little tangled.
Mr. Pei said it was easy, but it was too difficult to do!
With a product manager's normal brain circuit, he really can't imagine how to develop what Mr. Pei calls an "eye-catching new product."
After all, Mr. Pei's "eye-catching" is equivalent to "different from all the products on the market", which can be said to be the highest requirement.
Suddenly, Lao Song realized something and asked: "Mr. Pei, do you already have an idea?"
Pei Qian was silent for a moment: "Well... I have a little idea."
Lao Song felt like he had found a treasure: "Mr. Pei, please speak quickly, I am all ears!"
Pei Qian paused for a moment, and then said: "This is what I just suddenly thought of. Have you ever heard of something called..."
"Game console?"
Lao Song's eyes lit up, as if the door to a new world had opened: "Yes, make a game console! Other companies do this for free, but Tenda will definitely do it! And it is very consistent with the characteristics of smart products!"
Pei Qian signaled him to stop: "Listen to me. It's a game console, but... it's not exactly a game console."
"Have you ever heard... that game consoles have another name, called routers?"
Lao Song: "Ah?"
He felt that his common sense had been subverted.
Game console and router... why the hell do they have another name? These are two totally incompatible products!
Pei Qian smiled slightly: "If you combine the two of them into one...do you feel suddenly enlightened?"