Chapter 1562 Dismantling the live broadcast platform routine!
Thursday, April 11th.
Magic City, Langya Live Headquarters.
Zhu Yan sat in front of the computer, tapping the table gently while checking the work report sent by his subordinates.
"Well, we have hired two promising new anchors from Tuwei Live. Unfortunately, one of them was snatched away by Waiwai Live."
"We say we want to deal with Tuwei Live together, but it's still inevitable that Waiwai Live will secretly stab us in the back."
"Forget it, it's all legitimate business competition, and it's inevitable."
Since Qiao Liang made the safety statement at the Tuwei Live competition, Langya Live and Waiwai Live, two anchors who poached Tuwei Live, have intensified their efforts and even begun to gradually test the bottom line of Tuwei Live.
The frequency of poaching people is getting higher and higher, and the people poached are also moving from some insignificant small anchors to some leading anchors who occupy key areas on Tuwei Live.
However, during this process, some small frictions still occurred between Langya Live and Waiwai Live, both of the Anti-Tengda Alliance.
For example, this time the anchor recruited from Tuwei Live was snapped up by two companies, and the prices were even raised by each other.
Another example is the case of a top anchor jumping jobs that just broke out a few days ago. This anchor was originally the anchor of Waiwai platform, but was later poached by Langya Live.
It stands to reason that since both parties have joined the anti-Tengda alliance and regard Tuwei Live as their common enemy, these minor frictions and disputes should be put aside for the time being.
However, this case has actually been filed for a long time and is in the process of legal proceedings, so it is not easy to shelve it temporarily.
The amount was too large, and neither party was willing to give in easily. This big anchor also had a certain degree of influence, so under the combination of various factors, the heat of this matter was not suppressed and it exploded.
Neither Tuwei Live nor Langya Live paid much attention to this, and their goals are still focused on Tuwei Live.
Because Langya Live does not need to actually pay for this money, in the final analysis, the anchor has to pay for it himself.
If the anchor can't afford it, then he'll just be a douchebag. Langya Live has made clear arrangements in the contract and won't give him any guarantees.
Since neither platform will suffer any losses, why bother fighting to the death? Wouldn’t it be nice to happily earn the anchor’s liquidated damages and let the anchor work for nothing for his whole life?
Both Langya Live and Waiwai Live clearly know that the fight between them is nothing more than scabies, while Tengda Group’s Tuwei Live is the real trouble!
Because the rabbit tail live broadcast will really threaten the live broadcast model of both parties!
Once the business model of Tuwei Live is successful, life will be difficult for both platforms.
Just then, someone knocked on the door hurriedly.
Zhu Yan looked up and saw that it was his assistant.
I saw him saying anxiously: "Mr. Zhu, look at it. Tuwei Live has released a new issue of "The Leader Says". They are really like Lu Mingliang of Headwind Logistics, they are setting the table with us!"
"
“The home page of Tuwei Live broadcasts it directly in 24-hour rotation, and the videos on Elly Island’s website have also received millions of views!”
Zhu Yan couldn't help being surprised: "What did you say?!"
He simply couldn't believe what he heard.
I quickly opened the official website of Tuwei Live to check, and I saw that this video was actually posted on the homepage of Tuwei Live, and it was in a prominent position on the homepage!
Not only that, this series of videos has been updated simultaneously under the account of the series of videos "The Person in Charge Says"!
Zhu Yan really didn’t expect that Tuwei Live would do such a great job!
"Is something wrong?"
"Didn't Tuwei Live just issue a security statement to show weakness? This shows that their strategy is obvious and they don't want to have a direct conflict with us in the short term. Why did they suddenly do such a decisive thing?"
Qiao Liang's previous statement was obviously a sign of weakness and submission to Zhu Yan. Now that he said so, it means that Tenda's recent struggle strategy may be in other directions, such as fitness, food delivery, games and other fields.
Otherwise, wouldn't it be better if Qiao Liang didn't say anything and remained silent?
In Zhu Yan's view, Qiao Liang's words were a "declaration of peace" that would appease the other two live broadcast platforms. Zhu Yan also saw this clearly, so he joined Waiwai Live to dig up the rabbit tail live broadcast.
Anchor, testing the bottom line of Tuwei Live Broadcast.
After all, there is a saying that kills someone while he is sick. Since Tuwei Live is not going to resist now, of course he will bully him to death.
If we don’t take action now, wouldn’t the situation be even worse when Tuwei Live Broadcast calms down and when Mr. Pei mobilizes Tenda’s resources?
But Zhu Yan never expected that his judgment would be wrong!
Tuwei Live did not ban the other two platforms from broadcasting Tenda games, but directly used the "Responsible Person Says" column to flip the table!
An ominous premonition suddenly emerged in Zhu Yan's heart.
Because the previous issues of "Responsible Person" are still fresh in my mind, almost every time they hit the vitality of these industries!
Zhu Yan's only hope now is that Qiao Liang doesn't know much about the live broadcast industry and many of his words are not on point. In that case, the harm caused will not be too great.
This possibility is relatively small, but it does exist.
After all, Qiao Liang is just the acting person in charge, and his insights into the live broadcast industry may not be that profound.
With great anxiety, Zhu Yan clicked on the video to view it.
…
"Hello everyone, I am Qiao Liang, the acting director of Tuwei Live. Here, I want to share two things with you."
"The first thing is that several anchors from Tuwei Live have been poached by other platforms."
"The second thing is the incident of a certain anchor's sky-high liquidated damages last week. This incident has caused quite a stir. If you don't know about it, you can search for relevant information online first."
"Perhaps the anchors did not expect, nor did the viewers, that sky-high liquidated damages would really come."
"Today, I want to analyze the chaos behind the rapid development of the live broadcast industry from these two different perspectives."
"In the past few years, the live broadcast industry has developed rapidly."
"Compared with other industries, the live broadcast industry has very obvious advantages. For example, top anchors have huge incomes, relatively free time, work as a hobby, and are highly sought after by fans."
"At the same time, this is also a very inclusive industry. Whether you are a retired professional player, a beautiful and articulate academic master, or a passerby with sharp skills, you can find your own position in the live broadcast platform."
"But many anchors who have just entered the live broadcast industry don't know that high status often comes with high prices. They don't know that all the gifts given by fate have been secretly marked with a price."
"Take the big anchor who changed jobs this time as an example. Within the time stipulated in the contract, his income from the original platform was approximately more than 9 million yuan. In addition, the platform also spent nearly 10 million yuan to sign up for him to participate in two variety shows, and
According to the contract, this money must also be included in the income. According to this statement, the income obtained by the anchor on the original platform is multiplied by 5 times, and he needs to compensate for at least 100 million yuan in losses. The platform also obtained this lawsuit.
Court’s support.”
"Some people say this is because the anchor has no spirit of contract and forcibly changed jobs during the contract period without any regard for his old club. He deserves to be fined liquidated damages."
"There are also some people who say that the platform deceived the anchors and signed unfair labor contracts, and the claim for sky-high compensation is inconsistent with the law."
"Of course, I don't want to comment on who is right or wrong in this case. I believe the law will give a fair verdict."
"But no matter what, the model of trapping anchors with liquidated damages and tying them to death does exist widely in live broadcast platforms. And the live broadcast platforms have more tricks than this."
"Today, I'm going to give you a good dig!"
…
Seeing this, Zhu Yan panicked a little.
Qiao Liang spoke unhurriedly, but this feeling was completely consistent with the feeling Lu Mingliang gave people at that time.
Obviously, they put themselves in an objective and neutral perspective and carefully analyzed this incident.
And the status of "industry insiders" does not impose any constraints on them at all!
This is the scariest.
Because people outside the industry, although objective and neutral enough, do not understand the inside story and what they say is full of loopholes, which is equally unconvincing.
Although people in the industry know the inside story, they often dare not talk about it. What they talk about only touches the surface and dare not touch the core.
Both of these situations will actually not have too serious an impact.
But if people in the industry stand completely objectively and reveal all the content, then the problem will be serious!
Zhu Yan silently wiped the cold sweat from his forehead and continued to look down.
…
"One of the tricks of the live broadcast platform is wage arrears."
"Of course, the arrears of wages mentioned here are not really arrears, but delayed payments. This is legally enforceable because the platform must accept the results of the anchor's labor."
"An anchor contract must stipulate effective popularity, and the live broadcast content must be manually reviewed, otherwise some delays will occur."
“So from a legal perspective, it is in compliance with the law to issue wages and make payments after the platform has reviewed and accepted the labor results. But precisely because this provision is highly operable, the platform will tend to wait as late as possible.
Paying wages has been delayed again and again.”
“The second trick of live streaming platforms is fake popularity.”
"Except for Tuwei Live, all other live broadcast platforms have fake popularity."
"When these platforms first start to fake popularity, it is easy to be exposed. But after a period of time, when all the viewers have adapted to this feeling, the fakeness slowly becomes real."
"The key is that the platform can change the popularity more, and naturally it can also change the popularity less."
"Many anchors said when they changed jobs that the platform was deducting wages. However, the platform often used the contract to deal with the situation by saying 'if the number of live broadcasts does not meet the standard, the platform has the right to deduct the anchor's income'."
"Combined with the first trick of delaying payment, it can easily give the anchor the illusion that 'my salary is in arrears, and it is natural for me to change jobs.'"
"But in fact, once a dispute arises, it is almost impossible for the anchor to provide effective evidence, but the platform can prove that its deductions from the anchor are in full compliance with the regulations based on the popularity data. In the lawsuit, the anchor is almost certain to lose.
.”
"For these platforms, if they want to restrict and suppress an anchor, they only need to lock down his popularity."
"Since the platform data can be manipulated at will and does not have the most basic authenticity, how can the tasks that need to be completed in the anchor contract be truly completed?"
"The third trick of the live broadcast platform is to trick people and poach people."
"When the platform is poaching people, it will inevitably consider the efficiency of poaching people. Different anchors have different understandings of their popularity. Some anchors are good at bargaining, and some anchors are relatively honest."
"When platforms are poaching people, those who are good at bargaining can often get better bargaining chips, while honest anchors will be deceived into getting a lower price. This is an unsolvable problem. As long as the platform remains unsolved,
If we don't poach people from the company, this problem will never be solved."
"Because it is very difficult to deceive smart anchors and platforms. We can only deceive honest people."
"Even when many platforms are poaching people, they verbally promise that the anchors can help resolve contract disputes, but they only say so verbally. Maybe it's out of favor or other small favors that make the inexperienced anchors appreciate these platforms.
Once you have trust, you will jump ship as soon as your mind gets excited."
"But they will soon discover that the platform will not pay a penny when it comes to litigation. Businessmen only have interests in front of them, and things must be written down in black and white before they count."
"However, many anchors actually do not have the ability to screen and distinguish. They believe whatever the other party says, so it is not surprising that they are deceived."
"Through these three methods, the major live broadcast platforms are engaged in a melee. Because each other is constantly breaking through the bottom line, no company with a bottom line on the other side can survive. In the end, only the live broadcast platform with the least bottom line and the most abundant capital can
, can we truly survive in this competition.”
"Furthermore, such bottomless behavior will naturally become a guide and affect the content of the entire live broadcast platform."
"Live broadcast platforms need popularity, and anchors also need popularity in order to prove their worth, and have to fall into a vicious cycle of beating the rankings. Under this collective pressure of popularity, the live broadcast platform will inevitably make more and more
For the sake of popularity but no bottom line, we condone some live broadcast content that is popular but has no bottom line."
"The anchors who were poached thought they were in heaven, but in fact they just fell into a bottomless pit that they can never climb out of."
“But it’s a pity that many anchors of Tuwei Live still haven’t seen through this and were deceived by empty promises. Once they signed a contract, they were saddled with a huge amount of money, making it even more difficult to leave.
"
"At this point, someone may want to ask, is Tuwei Live different from other platforms?"
"This is natural! Tuwei Live uses a completely different model from other live broadcast platforms."
"First of all, Tuwei Live does not pursue popularity. When watching the live broadcast content, you must first study the content for an hour. This caused Tuwei Live to lose a lot of popularity, but this is to remind Tuwei Live itself that it cannot be for
The bottom line is lost due to the popularity; on the other hand, it also reminds users not to sink in the false popularity of live broadcasts. Only focus and knowledge are the real wealth."
"Secondly, Tuwei Live Broadcast contains real data and never falsifies popularity. Therefore, the true value of an anchor can be accurately reflected by the real number of people in the live broadcast room, so there is no need to worry about fraud."
"There will be no such unfair situation where people who obey the live broadcast platform will get their popularity, and those who don't obey the live broadcast platform will lose their popularity."
"The most important thing is that the anchors of Tuwei Live are always free. We have no intention of restricting the freedom of these anchors, because only a free person has endless creativity!"