Chapter 1566 Fitness first to strengthen the brain
Many of the coaches in the managed gym are handsome men and beautiful women with good appearance and temperament.
Of course, for ordinary people, as long as they exercise regularly and have a good-looking figure, it is difficult to become ugly.
In particular, the self-confidence and calm temperament cultivated by this kind of fitness will greatly improve a person's image.
The selection method of managed gym instructors is different from other gyms.
These coaches are all carefully selected by Guo Licheng, and all of them have real qualifications. Coaches like those who only know how to apply for cards and are a mess in fitness will not be wanted in a managed gym.
After all, managed gyms don’t need coaches to sell cards, they just need them to train themselves well and be able to provide guidance to students.
Li Yaling selects the best from the coaches, regardless of gender, as long as they have good training and good eloquence, she will introduce them all.
The professionals responsible for the photography arrived quickly. Tenda Group has no shortage of people in this regard. It is very convenient to find a photographer from the advertising and marketing department or Feihuang Studio.
Yao Bo watched from the sidelines and listened to these fitness instructors introduce the co-branded fitness equipment.
This time Jinding Group and the managed gym have released several jointly-branded fitness equipment, such as fitness gloves, fitness clothes, fitness drinks, etc.
Things like fitness equipment may be useful or useless. The key depends on how you use them.
If you are a novice with no fitness experience at all and have neither perseverance nor perseverance, then wearing the best fitness equipment will not be of any help to your fitness.
But if you are a person who already has fitness habits and works out regularly, then good fitness equipment can make your training twice the result with half the effort. For example, fitness gloves can very well prevent wear and tear on the palms and damage to the wrist joints. They are the best fitness equipment.
A must-have choice for everyone.
The fitness equipment this time was made after joint discussions between Jinding Group and several fitness coaches who host the gym. It can be said that the materials used and professionalism are very good.
After all, it is based on the opinions of professionals, so it cannot be any different.
Compared with other fitness products on the market, these fitness products in the managed gym will be more in line with the training habits of the students in the managed gym and are compatible with the training mode of the managed gym. At the same time, fully automatic smart fitness dryers for home use are also considered.
Hanger fitness method.
Take this fitness glove as an example. It is a standard half-finger glove. The main body is made of silicone and high-quality polyester fiber fabric, with mesh cloth, which is very breathable and heat-dissipating.
The gloves have wrist straps to protect your wrist joints from damage when putting weight on them. Compared with other fitness gloves on the market, they are a very cost-effective choice.
Of course, it is difficult for a single glove to differentiate itself from other fitness gloves in terms of practicality. However, these fitness gloves and fitness clothes have a certain fashionable design, are more beautiful, and are more in line with the style and temperament of the managed gym.
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All in all, it can be considered a relatively excellent product.
Several gym instructors are professionals and have personally participated in the design of these products, so the introduction is very informative and explains the various advantages and disadvantages very clearly.
The video recording went very smoothly. After the shooting, Yao Bo found someone to edit the video a little, and then prepared to put it directly on the official website as a product promotion video.
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Wednesday, April 17th.
Yao Bo was sitting in the rest area of the hosting gym, feeling a little bored.
He saw several more promotional videos of Haoxiang Fitness, and he was absolutely furious.
"Haoxiang Fitness is becoming more and more popular. How much money did it get from the Anti-Tengda Alliance?"
"These investment companies have spent a lot of money. I guess they are afraid that their financial future will be cut off by Tenda's Dream Venture Capital, so they are investing so much?"
By cutting prices and finding internet celebrities, coupled with an increasingly fierce publicity campaign, Haoxiang Fitness actually gradually gained a foothold with the support of other companies in the Anti-Tengda Alliance, and was not directly affected by Guo Licheng's "Responsible"
"People say" the program was knocked down!
This is normal, after all, not everyone has seen Guo Licheng’s dismantling routine.
Moreover, Haoxiang Fitness has indeed lowered its price. After all, they also have blood transfusion and support from other companies in the Anti-Tengda Alliance.
With the price reduction of real money and the double-layered routine of Internet celebrity promotion, many ordinary people have no way to distinguish the specific good from bad.
Yao Bo really wants to record an episode of "The Person in Charge" right now, and get to know the background of these Internet celebrities.
But there is no way, Mr. Pei has strict requirements, he can't do this.
The video I recorded yesterday to introduce the joint product was also released, and the response was pretty good, but it was only concentrated within a small circle and did not have the effect of breaking the circle.
For members of the managed gym, senior members can directly receive a set or purchase it at a discount, which is a very good benefit.
However, for netizens outside who don’t know the truth, this is just an ordinary co-branded model to make money, and it is difficult to make a fundamental difference between fitness gloves and fitness clothes. It is impossible to be so ahead of other brands.
many.
Therefore, this video did not break the circle. There was some response, but not big.
It cannot have much impact on Haoxiang Fitness at all.
Yao Bo had no place to dump his cards, so he could only pass the time by watching videos out of boredom.
Suddenly, he came across a video and his eyes lit up.
"Well, what is this? It's actually a video about skin-peeling and fitness!"
Yao Bo instantly became energetic. He discovered that this was a relatively famous fitness UP owner on the Ellie website!
The fitness UP owner posted a video with the title: "Is this the internet celebrity coach hired by Haoxiang Fitness who pays 5,000 yuan per class? I can't bear it anymore!"
Yao Bo couldn't help but his eyes lit up.
Because when you see this title, you know that it is surprisingly consistent with what he is going to say in "The Leader Says"!
Previously, Haoxiang Fitness made two decisions in order to eliminate the adverse effects of the public opinion war on managed gyms.
The first is to reduce the price of fitness cards, and the second is to publicize that he has found some celebrity coaches online and provides them to Haoxiang Fitness gold medal members at a discounted price, with the difference in price being subsidized and made up by Haoxiang Gym.
This has indeed had a very good effect, because the coaches hired by several large gyms of Haoxiang Fitness are all Internet celebrity coaches with hundreds of thousands of fans on various video platforms. These Internet celebrity coaches already have a huge reputation.
The number of fans and popularity, so Haoxiang Fitness cooperates with the publicity to dispel the doubts of ordinary people about them to a certain extent.
When selling the Burnt Cauldron card before, Guo Licheng had dismantled their routine, mainly attacking the professionalism of Haoxiang Fitness.
Once netizens feel that they cannot get professional training at all if they buy the Burning Cauldron Card, cannot achieve the desired results, and cannot be compared with managed gyms, then naturally it will be difficult to sell the Burning Cauldron Card.
And Haoxiang Fitness has invited these Internet celebrity coaches to give it a platform, which is equivalent to restoring its credibility to a certain extent and restoring students' trust in the gym.
It's just that although these so-called Internet celebrity coaches seem to have many fans, none of what they teach is reliable in Yao Bo's opinion. That's why he wanted to go to "The Leader Says" to criticize them in person.
But now he doesn't have to play because someone else is already criticizing him!
Yao Bo quickly clicked on the video to view it.
In the video, this relatively well-known fitness UP owner on the Ellie website was filled with indignation. He first showed a few fitness videos of these internet celebrity coaches, and then began to dismantle the fitness routines of these so-called internet celebrity coaches for all viewers.
These videos were not secretly filmed, but these Internet celebrity coaches openly posted them on their own accounts. Although they were all short videos, they were all recorded while the students were in class.
These videos actually have a lot of likes and comments. Many viewers are saying that this kind of fitness effect looks very good and very novel, and they hope to go to a class to experience it in person!
And these so-called very novel actions are simply shocking.
One of the movements involves sitting on a bus and tapping the ground with the soles of your feet. The caption is "Just do one movement every day to slim down your calves easily."
Moreover, this coach actually carried this action into the private training class, asking the member to stand upright, then constantly lift the right foot, and slap the ground with the sole of the foot, and the slap must be very loud.
During the process of slapping, the internet celebrity coach continued to correct the member's movements, saying that the reason why he was not slapping loudly enough was because his calf muscles had certain defects and needed to be strengthened, and he must maintain this habit.
Another action is to ask the student to lie on his side and spread his legs. The instructor leans on one thigh and applies downward pressure to create a tight feeling in the muscles. At the same time, the student keeps patting his thigh with the back and palm of his hand.
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According to this Internet celebrity coach, this can exercise your buttocks, and the effect is better than squats and deadlifts.
There is also an action that claims to be practiced for three minutes a day to improve calf valgus, flat feet, x-shaped legs, and slim legs. This action is nothing more than standing on the ground, then grabbing the ground with your toes, and moving forward.
move.
There are also those that ask members to lie on the ground and do rowing movements, and have members bend their bodies, squat down and then stand up again, which is known as the zombie squat with bare hands...
In short, the video shows you many incredible and subversive actions.
The price of these actions is 5,000 yuan per class for one hour!
What’s even more interesting is that 5,000 yuan an hour is only for ordinary students. If a coach comes to learn, the price will increase to 7,000 yuan an hour.
As for why it is more expensive for a coach to take classes? It is difficult to understand for normal people’s brain circuits.
After playing these videos, the well-known fitness UP owner on the Elly Island website finally couldn't stand it anymore.
"A private lesson that costs 5,000 yuan a session actually teaches these things? I feel like I have seen a magic realism drama. This world is really becoming more and more incomprehensible to me."
"You know, many foreign professional athletes or physical trainers only charge a few hundred dollars an hour. How can this internet celebrity coach charge 5,000 yuan per class?"
"In fact, the threshold for the current fitness industry in China is very low. Most of the trainers in commercial gyms don't even have many traces of fitness. I'm not saying all of them, but most of them are like this. These trainers themselves may not even know how to train themselves.
If you understand very basic items such as pushing, deadlifting, and squatting, how can you teach them to other students?"
"That's why we see that many coaches in domestic commercial gyms have exactly the same fitness routines."
"If you want to lose fat and slim down your belly, I'll take you jumping, doing plank support, and jumping jacks; if you want to build muscle, I'll take you to do fixed equipment training. If you go from one gym to another, it will cost you hundreds of dollars.
If you take a personal training class, you may learn similar things. Of course, the methods are different, but what they have in common is that they basically don’t have much effect.”
"People who really understand know that instead of hiring an ordinary personal trainer, it is better to find a few fitness enthusiasts to practice together. After all, fitness masters are generally kinder and will enthusiastically guide novices when they see them."
"A so-called Internet celebrity coach charges ten times more than an ordinary personal trainer, and what he teaches is even more outrageous. This is really an incredible and strange phenomenon."
"The key point is that there are actually many coaches in China who are actually being deceived and taking his so-called courses? I can't help but ask, how low is the threshold of the domestic fitness industry?"
"Build your brain before you exercise. It's really a golden saying!"