Chapter 1573 People without far-sightedness must have near-term worries!
Monday, April 22nd.
Magic City, Shengyun Group.
Nie Yunsheng looked at the comments below the home delivery video with a satisfied smile on his face.
The fact that the video has received such an enthusiastic response is already an initial success, even somewhat beyond Nie Yunsheng's expectations.
This shows that the strategies given by the think tank are still useful!
To put it bluntly, this routine is an effort to put a hat on Tengda's head: "Why not eat minced meat?"
Tenda Group has indeed achieved success in many fields and has also carried out many innovations in business models. There is no doubt about this.
However, many of Tengda's measures are actually idealistic in the eyes of ordinary people.
Now the war between the Tenda Alliance and the anti-Tengda Alliance, especially the public opinion war, is concentrated in grassroots industries, such as express delivery, rental and food delivery platforms, etc.
The main characteristic of these industries is that the situation is complex.
Many problems cannot be solved with a one-size-fits-all approach, but require specific analysis of specific problems. In many cases, the solution is even full of compromises.
Take the food delivery platform as an example. Customers want the delivery fee to be as low as possible and the delivery speed to be as fast as possible. The delivery man hopes to be able to deliver more orders and make more money. It is not easy for the platform to coordinate the demands of the two parties.
Under such circumstances, one-sided emphasis on ensuring high enough welfare benefits for delivery boys will inevitably lead to increased delivery fees and extended delivery times.
In other words, it affects efficiency to a certain extent and also affects the interests of customers.
In the short term, this contradiction is irreconcilable. After all, there is no such black technology as drone food delivery, so we still have to rely on delivery boys to run errands.
As long as economic activities occur between people, various problems will inevitably arise.
Although Moyu Waimai has dismantled the routines of the food delivery platform, Moyu Waimai has only solved this problem by investing a lot of capital and forcibly improving the welfare of the delivery boys.
However, not every platform has such favorable conditions as Moyu Takeout.
Don’t these platforms deserve to survive? Don’t these consumers have the right to enjoy takeout services in areas not covered by Moyu Takeout?
Therefore, Zhaiju Takeaway has seized on these issues and tried every means to label Moyu Takeout and the entire Tengda Group as "why not eat minced meat".
As long as this is successful, then the existence of Zhaiju Takeout will be reasonable. Not to mention a complete victory in the public opinion war, at least it will completely defend its position and maintain its ability to divide the takeout market with Moyu Takeout.
From the current point of view, this video has completely achieved the expected effect!
In particular, the statements of several takeaway boys triggered many takeaway practitioners to express their opinions.
In the comment area, everyone basically agrees that delivery guys are an industry where people can get rich through hard work. They have indeed received far more remuneration through the home delivery platform than other manual labor.
As for the takeaway guys of Moyu Takeout, although they are paid better, Moyu Takeout cannot absorb all the labor force of the entire industry. Most people still agree and need home delivery to supplement the entire takeout industry.
"If this trick can work, then it can be promoted to other industries, especially the express delivery industry."
“Headwind Logistics is indeed better than Shengyun Group in many aspects, but as long as it is demonstrated through this method that Shengyun Group is also an indispensable link and part of the entire market, then the pressure of public opinion will be greatly reduced! "
Nie Yunsheng seems to have seen the dawn and hope of Shengyun Express’ comeback from home delivery!
Just as Nie Yunsheng was excited about this hope and dawn, there was another hurried knock on the door outside the office.
The vice president hurriedly walked in: "Mr. Nie, Moyu Takeaway has launched a counterattack again!"
Nie Yunsheng was stunned for a moment: "So fast?"
He was a little surprised, because the video of Zhaiju Takeout was only posted two days ago. How could Moyu Takeout respond so quickly?
But then I thought again, Tengda Alliance has always been known for its predictability and high efficiency. Maybe President Pei predicted that home-based food delivery would counterattack in public opinion, so maybe he made a plan in advance.
Nie Yunsheng did not dare to neglect, and quickly asked: "Is it the person in charge who is talking about the column again this time? Is it the person in charge who personally quits, or does he like and repost other netizens' videos?"
The vice president shook his head: "None of them!"
"This time, a young lecturer from the Sociology Department of Handong University analyzed the home-based takeout model through a paper!"
"Not only that, Moyu Takeout officials also released a large amount of video materials on Tuwei Live and the Airido website, telling the experience of this young lecturer and some Moyu Takeout employees when they entered the home-based takeout work!"
"The paper also provides a lot of information. Although I haven't looked at it carefully, it gives people an unclear and powerful feeling."
Nie Yunsheng was shocked and asked in disbelief: "A young lecturer in the Department of Sociology?"
The vice president nodded: "Yes, I heard that this young lecturer seems to have been cooperating with the knowledge section of Youyou APP and Tuwei Live Broadcast. He himself studies this field, and he should have put in a lot of effort this time. I went to Zhaiju Takeout to work as a grassroots delivery person and experience life, so I was able to collect so much first-hand information!"
Nie Yunsheng was speechless.
How could it still be like this?
It’s really hard to guard against!
From the very beginning of this public opinion war, the Anti-Tengda Alliance has never had the upper hand.
What’s even more frightening is that they don’t even know who they are fighting with in this public opinion war!
At the beginning, it was the heads of various departments of Tenda Group who ended up in trouble.
Later, the heads of various departments went to the grassroots level, and the acting heads rolled up their sleeves and went into battle.
After the acting person in charge stopped playing, netizens' enthusiasm for participation was aroused. Big bosses in various industries stepped down one after another, and the column "The person in charge said" was forced to continue.
As a result, now, even young lecturers in universities have ended up writing papers to analyze it!
The public opinion war continues to escalate, catching Nie Yunsheng and the bosses of the Anti-Tengda Alliance unprepared.
Because enemies come out from different areas every time, how can we prevent this?
You must first know yourself and your enemy!
Nie Yunsheng immediately turned on his computer to view the young lecturer's live broadcast.
He couldn't believe it. Could it be that this young lecturer could really dismantle the latest routine of home delivery and take off the hat of not eating meat that was pinned on Tengda's head?
…
In Teacher Wang's live broadcast room, Nie Yunsheng discovered that this young lecturer actually wrote a serious paper.
The PDF format of this paper can be downloaded at will, and it is hung in a prominent position in the live broadcast room!
Nie Yunsheng quickly downloaded the paper and clicked to view it.
Mr. Wang's paper is somewhat profound and complicated, and it requires a certain amount of knowledge to understand it. This is enough to prove that the paper is very professional and has been carefully inspected and researched.
Taking into account the different understanding abilities of the people watching the live broadcast, Teacher Wang also explained the profound meaning of this paper to everyone in the knowledge area of Tuwei Live.
Discussions in the live broadcast room were intense, and many people had already questioned Teacher Wang's research results in the live broadcast room.
The most important voice of doubt comes from the video released before by Zhaiju Takeaway, which is the voice of the takeaway guys.
First, food delivery is an industry that requires more work and more rewards. The food delivery guys work hard to take more orders and send more orders in order to obtain better income. This is the proactive choice of the delivery guys. To forcefully reduce their working hours,
On the contrary, it is a very inhumane thing for them.
Second, food delivery, as an emerging industry, provides convenience to everyone. The delivery boy wants to make more money, and the customers want a faster and cheaper service platform. In order to meet the requirements of the delivery boy and the customer at the same time, they must do
It is inevitable that some seemingly unreasonable regulations will be introduced.
The title of Teacher Wang’s paper is, Labor Order Under Digital Control.
It mainly analyzes the platform companies' use of digital control to weaken riders' sense of resistance, erode their space to exert autonomy, force them to unknowingly participate in their own management process, and criticizes the platform's behavior.
This position obviously seems to be on the same side as Tengda Group, and it has a bit of a taste of why not eat minced meat, which naturally arouses some people's doubts.
Teacher Wang seemed to be prepared for this and began to patiently answer the questions of the audience in the live broadcast room.
"I fully understand the doubts and questions raised by everyone."
"Many people think that I am just questioning the home-based food delivery model, and also analyzing the current contradictions between food delivery platforms, riders, merchants, and users. But everyone thinks that there is currently no solution to this contradiction, and I proposed
The questioning is not constructive in any way.”
"I want to emphasize here that this is not the case. In fact, Moyu Takeout has been exploring a correct solution."
"Although the current model of home delivery seems to be the best choice under contradictions, it is essentially avoiding and ignoring contradictions, and in the future, these contradictions will still break out!"
"So I would like to ask everyone to think about a question."
"It is said that people who have no long-term worries must have immediate worries. Is it too early for us to discuss and consider problems that may occur in the future of the Internet innovation industry now?"
"Are these contradictions still in their infancy and not brought to the surface for the time being, so we can ignore them completely?"
"Of course not!"
"The mistake of home delivery is that it unilaterally emphasizes its contribution to society and employment, but conceals the contradiction and describes this contradiction as an irresolvable contradiction to guide public opinion."
"But I think this contradiction can actually be resolved."
"The reason why it seems incomprehensible is that capital seeks to increase value and maximize profits, but does not put social responsibility first."
"The previous "Responsible Person" of Fishing for Food Delivery has conducted an in-depth analysis of the chaos on the food delivery platform."
"And home-based takeout also brings different views and perspectives."
"Today I would like to raise the level of discussion a little higher for these two statements, so that everyone can analyze the problems caused by the continuous development and growth of Internet platform companies from a higher perspective, and this kind of problem