Chapter 1578 Prescribe a prescription for Longyu Group
Monday, May 13th.
Magic City, the headquarters of Longyu Group.
"Come, Brother Min, please come this way!"
Mr. Kang, the human resources director of Longyu Group, ushered Min Jingchao into his office very enthusiastically.
All employees of Longyu Group treat Min Jingchao like a living god of wealth.
In fact, at the beginning, there were some differences among Longyu Group’s senior leaders about the cooperation with Tenda.
After all, Longyu Group has been fighting with Tengda Group for so long, burning a lot of money and suffering a lot of losses.
In this situation of deep resentment, many senior executives do not trust Tenda.
During the development of "Bullet Trace 2", Pei Qian asked Longyu Group not to interfere in the operational activities of this game, and was not even qualified to provide opinions. This caused the indignation of many Longyu Group executives!
But after "Bullet 2" became a hit, all these sounds disappeared.
Everyone said, it smells really good!
After all, who can have trouble with money?
Longyu Group can directly make up for ioi's losses with this game alone, and it can also completely consolidate its position as a domestic first-line game channel provider through this game!
As for good-looking financial statements and rising stock prices, that's all just a matter of convenience!
The senior executives of Longyu Group also made a fortune from this cooperation, and their resentment towards Tengda naturally disappeared as the money was in place.
Of course, there are some narrow-minded senior executives who are still full of prejudices against Tenda, but in this environment, they dare not speak out!
Therefore, when Tenda announced the establishment of Tenda Cooperation Department, Longyu Group immediately signed up.
I didn't have high hopes at first, because there were many companies that signed up this time, and Longyu Group has already had indirect cooperation with Tenda.
Unexpectedly, Min Jingchao really chose Longyu Group!
For the senior executives of Longyu Group, this is obviously a good thing, and they must take it 100% seriously.
Facing the enthusiasm of Longyu Group, Min Jingchao was not dazzled.
He knew that this was just a superficial courtesy.
Once Min Jingchao shows off the entire reform plan, some senior officials of Longyu Group will definitely stand up and use various methods to obstruct and oppose it.
Therefore, Min Jingchao did not show too much enthusiasm. He sat down and took a sip of tea before speaking calmly.
"Mr. Pei should have communicated with you about the details of this cooperation agreement, right?"
Mr. Kang nodded quickly: "We have communicated. We fully agree and abide by all the contents of the agreement. There is no problem in changing the communication software!"
It's said to be communication, but it's actually President Pei's unilateral order!
Who dares to question Mr. Pei’s decision?
If Mr. Pei is made unhappy and Min Jingchao is asked to find another company to work with, wouldn't it mean that the duck he got is gone?
Therefore, even if Longyu Group has some doubts about some contents in this agreement, it can only accept it unconditionally!
What's more, this is not the first time this kind of cooperation model has occurred.
In the previous cooperation, Mr. Pei’s attitude was very tough! This time, Longyu Group is used to it.
Min Jingchao was very satisfied: "Since there is no problem, let's start immediately!"
Mr. Kang was a little surprised: "You don't need to be in such a hurry, right? Why don't you take a little rest first, and I'll ask a few people in charge to have a meal with you in the evening to catch up on the wind and wash away the dust. When we get to the dinner table, we'll chat while eating."
Min Jingchao immediately shook his head: "Time is precious, so just skip these tedious steps!"
"My plan is to complete all the work within two weeks, let's hurry up!"
Mr. Kang was stunned for a moment: "Ah? Two weeks?!"
How can this be done in two weeks?
Two months is almost enough, half a year is not too long!
But seeing Min Jing's super confident look, Mr. Kang didn't dare to say anything more.
Seeing Mr. Kang stunned, Min Jingchao added: "Assign someone to help me as soon as possible. He will be mainly responsible for communicating with various departments."
"It is best to be someone who is familiar with the game operation business and has certain qualifications and prestige in various departments."
Mr. Kang did not dare to neglect: "No problem, I wonder if there is anyone you want to choose?"
Min Jingchao said without hesitation: "Is there a person in charge of the operations department named Jin Yong? I heard from Mr. Zhao that this person has a good reputation and is down-to-earth, so let's ask him to come."
Mr. Kang didn't expect that Min Jingchao really had a candidate. It seemed that he came prepared and didn't dare to neglect.
Jin Yong is currently responsible for the operation of "Bullet Trace 2", but considering that the operation strategy of this game is determined by Tengda, Jin Yong actually does not have too heavy work to do.
For a person like Jin Yong who is relatively capable and can come out to take the lead at any time, doing this kind of work is a bit unfair. Asking him to help Min Jingchao is not overkill.
Mr. Kang nodded: "I need to ask the big leader Mr. Ding for instructions on this matter, but don't worry, there should be no big problem. I will arrange his personnel transfer as soon as possible."
Min Jingchao is very satisfied with Mr. Kang’s cooperation.
Before coming, Min Jingchao had already done a general investigation and had a certain understanding of the situation of Longyu Group.
According to Zhao Xuming, Jin Yong is a trustworthy assistant.
And when Min Jingchao wants to carry out drastic reforms in Longyu Group's game operating model, the biggest resistance will come from the company's boss, president, Mr. Ding!
But Min Jingchao didn't panic, he came prepared.
It's not difficult to deal with Mr. Ding. All you need to do is lift the giant Buddha Pei Qian out.
Now that everything is ready, Min Jingchao can just wait for Jin Yong to arrive and deploy a specific reform plan with him!
…
In the afternoon, the new office area after Longyu Group, Tengda Cooperation Department and Longyu Group’s operation team docked.
After a busy morning, Jin Yong's work handover was completed at an extremely fast speed.
At the same time, the dedicated office space of Min Jingchao's team has also been tidied up.
In this large office space, there are not only the workstations of Min Jingchao and Jin Yong, but also the workstations of some of the main game project operation leaders of Longyu Group.
The operation leaders of various game projects were originally scattered in different places, but now they are gathered together.
This was also specifically requested by Min Jingchao, and was modified based on the Tengda model.
Because Min Jingchao feels that as the heads of various departments, it is easy for miscommunication to occur in their respective offices.
And this kind of centralized arrangement makes it easier for him to chase people away one by one after get off work!
When Jin Yong was the head of the operations department of "Bullet Marks 2" before, he had already dealt with Min Jingchao and was influenced by Tenda's operating philosophy, so he could connect directly without much running-in.
"These are the main projects we are currently operating. How can we change them?" Jin Yong briefly introduced the status of several game projects.
Min Jingchao briefly looked at the status of these games and said nothing for the time being.
Several of them are gold-based games, and they are the kind of games that cost you both money and money!
The previous operating strategy of Longyu Group highlighted the idea of fishing with all its resources.
It is not appropriate to blame Mr. Zhao and Mr. Jin Yong for this. The source should still be Mr. Ding!
This kind of operation strategy places too much emphasis on data performance and puts data first in everything.
There is a saying that data cannot lie.
This sentence seems to be no problem, but data can also be divided into comprehensive data and one-sided data!
If one-sided data is interpreted incorrectly, it is very likely that you will get completely wrong answers.
In Min Jingchao's view, data can certainly reflect problems, but we cannot rely solely on data for everything.
Otherwise, why do we need operations personnel? Is it just design activities?
As an operator, the most important task is to analyze a game and understand how players feel!
You cannot completely obey the player, nor can you completely ignore the player.
Game operations can also be regarded as a different kind of game designers, but designers focus on gameplay, while game operations focus on player experience in terms of consumption and activities.
Min Jingchao had already made a clear plan before coming. After some consideration, he explained: "We will simply divide these games into three categories."
"The first category is already on the verge of losing popularity. For this kind of game, the currently planned operating activities should be activities that drain all the remaining value, right?"
"All similar activities are cancelled."
"We need to carry out drastic reforms on these games to avoid the loss of bottom players as much as possible."
"As for the specific operation, I have a report here about the original situation of "Blooded War Hymn". You can go back and study it."
"The second category is games that are currently booming and have great prospects. For this kind of game, go to the forum to listen to the players' demands and prioritize improvements to the issues they are more concerned about!"
"It is not appropriate to make too many changes to the current framework, but to do it step by step!"
"The third category is more special, games that are neither very popular nor very deserted. For these games, reduce performance pressure on their R&D teams, allow them to develop more gameplay, and maintain restraint in operational activities!"
"Find a few reliable operations leaders and formulate plans based on the characteristics of these projects. It will be completed within three days!"
Min Jingchao's words surprised Jin Yong.
He thought that Min Jingchao would directly change all games to Tengda's conscience game mode!
After all, judging from Min Jingchao's resume, from GOG to "Bullet Marks 2", he has relied on the business philosophy of conscientious games to conquer all the invincible players in the world!
Unexpectedly, Min Jingchao gave completely different operating plans for these games.
But this also highlights Min Jingchao’s professionalism!
Because the game's operating strategy is directly linked to the game's charging method, and the game's charging method is often related to the game's underlying structure and gameplay design.
If you do not conduct in-depth research on the underlying structure of the game and demonstrate the feasibility, then rashly change the game's operating strategy, it is likely to have the effect of trying to find a way out of trouble, which is counterproductive!
Min Jingchao’s thinking is very clear!
For those games that are about to die violently, Min Jingchao’s idea is not to squeeze out the last remaining value, but to make drastic reforms and strive to survive without losing an arm!
Through this drastic reform, we can reverse the vicious cycle of continuous loss of game players and bet on a miracle!
For some games that are operating well and are thriving, you cannot act rashly. Governing a big country is like cooking a small dish, and every change you make must be strictly justified!
As for those lukewarm games, we need to work hard to launch some better gameplay and better operational activities based on the roots of the game!
In short, as soon as these three strategies came out, Jin Yong realized that Min Jingchao's ability to operate GOG and "Bullet Marks 2" so well was definitely not in vain, and it couldn't be all because of Mr. Pei!