Chapter 1596 Special rectification of the self-media industry
Pei Qian looked through the hot comments from netizens, especially those under the Boqun Media account "Boqunzhi".
I found that many fans who support Tenda and those who oppose Tenda have been quarreling.
"It was so funny that Boqun Media was the first to jump in and refute, but Zheng Hao was immediately exposed!"
"Boqun Media has a cooperative relationship with Tenda? As a result, its performance has continued to decline. This shows that Tenda's value transformation is not a panacea! The previous success of Longyu Group and Tianhuo Studio was just a coincidence that Tenda was good at it.
It’s just the realm.”
"Tengda's behavior reminds me of the behavior of some large companies: every time they acquire a company, they always send their own people there, under the pretense of changing the company's values! In the end, they change the company's values over and over again.
I didn’t expect that this kind of thing where a layman guides an expert would happen to Tenda Group!”
"Yes, it seems that whether it is a person or a large company, it is easy to expand once successful. This is a habit of being a teacher. Human nature is really difficult to change!"
"Who said this, how many of you have read the current and previous articles of Boqun Media? There have been popular articles before, but what are they written about? They are all inciting anxiety, creating hatred, and making comments to provoke war.
The same old routine. The content is just talking about hot topics and rambling on. On the surface, it talks a lot, but after careful review of the content, it is actually empty and tasteless. Although the articles written now are less popular, they are all informative! "
"Yes, I also feel that the articles written by this 'well-read' person are much more comfortable!"
"You guys are so angry! A self-media company is almost having trouble eating, and you are still discussing whether their articles are good or not? If you think the articles are well written, repost them everywhere and reward them. People used to write hits
If you write articles that are popular, you can at least have enough to eat, but now that I write about the things you like to read, I will starve for nine meals in three days!"
"How about Tengda Group doing well and cooperating to this extent, why not just acquire Boqun Media?"
"No, Boqun Media just wants to follow Tengda and drink soup. Why is it that your own company has been wiped out by messing around? Is this appropriate?"
Although many netizens are speaking out for Boqun Media and Tenda Group, they still can’t stop more people from ridiculing them!
Because whether the article is well written or not, this evaluation criterion is very subjective, but the popularity data and actual income are real.
Zheng Hao has already listed the data changes related to Boqun Media. The comparison results are clear at a glance. From a business perspective, after Boqun Media was transformed, the commercial value has indeed dropped significantly. This cannot be refuted!
During these debates, Zheng Hao not only withstood the pressure, but even had a vague tendency to counterattack. Pei Qian couldn't help but be a little surprised when he saw this.
No matter whether Zheng Hao hired a navy or not, it is hard-won to be able to form such a confrontational trend online!
In the previous public opinion war, even if the Anti-Tengda Alliance invited the navy, they were still beaten to death by the Tenda Group. Now at least the power is balanced!
Pei Qian can feel a little more at ease. He knows that the anti-Tengda alliance will eventually be defeated in the public opinion war. But Pei Qian hopes that the anti-Tengda alliance can persist longer this time. The longer it persists, the better after the anti-Tengda alliance fails.
, the stronger the motivation to fight back!
Looking forward to next month, Tenda will have a batch of new projects, including game routers, launched online. It would be good to continue this public opinion war for a longer period of time to spread the popularity of the new products.
Pei Qian thought of this and turned his attention to other departments of the company.
…
At the same time, Xia Jiang had just completed an exclusive interview and was carefully sorting out the manuscript at his workstation.
As a media person in the game industry, she naturally pays attention to the trends of the domestic game industry all the time, and will not miss any hot spots on the Internet.
The debate between Boqun Media and Zheng Hao over the Tenda model has aroused great enthusiasm in a short period of time. It is difficult for Xia Jiang not to see it!
The public opinion war between Tenda Group and the Anti-Tengda Alliance has already gone through a series of confrontations. At this juncture, the hot spots are already very high. Zheng Hao finally suppressed Tenda Group in public opinion, so naturally he has to give in to this heat.
Add some fire and let it gain greater influence!
Watching the discussion on the Internet, which was gradually leaning towards the side that was in favor of the Anti-Tengda Alliance, Xia Jiang stopped what he was doing and said angrily: "This is really unreasonable!"
"The Internet age is really too chaotic. It is difficult to explain something seriously, but it is too easy to muddy the water!"
"Tengda Group's transformation of Boqun Media is obviously a good thing, but due to the temporary decline in traffic and performance, Zheng Hao caught him and chased him! The most annoying thing is that many people still think that
Makes sense?"
"When did the evaluation of the media become mercenary? Isn't this the media version of laughing at the poor but not at prostitution?"
“A self-media company that produces content in a down-to-earth manner, but poor profitability is regarded as a shame! But if it intensifies conflicts through hot topics, scaremongering, and stirs up controversy in the headline-based comment section, it will gain traffic and popularity and make shady money.
, but it has aroused the pursuit of countless people!"
"As a media person who pursues truth and fairness, I really can't stand it anymore!"
Xia Jiang feels that as a conscientious media person, he must stand up at this time and say something to support Boqun Media!
There are very few companies in self-media that can stick to the bottom line and deliver positive value to society.
Boqun Media is indeed a company that cooperates with Tenda Group, and its values are the same!
But Xia Jiang was willing to help, but he didn't know where to start.
She is indeed an editor-in-chief of the official platform, but her influence is quite limited. And in this case, it is very likely that the outcome will intensify conflicts, make the situation more confusing, and may even be a disservice!
Xia Jiang frowned and fell into deep thought.
Just then, her phone vibrated and she received an internal notification.
"Huh? The special deployment meeting of the Network Management Office has just ended. Is there a special rectification of the current self-media industry?"
"Great, these self-media should be rectified long ago!"
Xia Jiang immediately searched the Internet and found that some authoritative media had begun to fully follow up.
"In view of the current chaos in the online self-media industry such as spreading false news, distorting facts, promoting wrong values, malicious marketing, and intensifying conflicts, the National Network Management Office held a special deployment meeting to comprehensively strengthen the deployment of standardized management of the self-media industry. It was decided that since June
Starting from the 25th, a three-month 'Special Governance Activities to Further Strengthen the Basic Management of We-Media' will be launched nationwide to promote the healthy and orderly development of the self-media industry."
Xia Jiang clicked on several larger portal websites and self-media operation platforms, and soon discovered that these websites and platforms had also launched notices on rectifying self-media activities.
Obviously, preparations for this special deployment meeting have already begun. Relevant departments have already noticed the chaos in the brutal development of self-media and have made up their minds to rectify it!
It’s just that the process took a long time, and it’s only now that the plan has been finalized.
These big portals must have received the news immediately, and they have no other choice but to cooperate unconditionally!
The self-media industry used to develop slowly and was in a state of barbaric growth. Relevant departments did not pay enough attention. Therefore, in order to gain more popularity, these portals indulged these self-media that passed the line in every possible way. Whether it was plagiarism, cleaning of manuscripts, or
By publishing some sensational articles, these platforms turn a blind eye and enjoy the popularity and traffic brought to them by self-media.
But now that once supervision is launched, these websites no longer dare to commit crimes and immediately start self-examination.
According to this investigation, the self-media industry is full of disasters, it’s terrible to see!
We-media is different from traditional media. The threshold for entry is too low and the employees are diverse. Many people who work in self-media are not in the media industry themselves, so they lack awe for this industry.
Although there are some reporters in traditional media who go against a journalist's conscience and bottom line and publish many alarmist reports just for the sake of popularity, overall they are still a minority.
But self-media is different. There are no restrictions and it will naturally grow wildly.
In order to chase the popularity, you will do whatever it takes. The bolder you are, the higher the popularity will be!
Various popular articles with no bottom line are published one after another. Other self-media will naturally study the characteristics of these popular articles and imitate them one after another. Over time, the entire environment becomes smoky.
As soon as the remediation activity started, it was all done in one go!
Many big self-media accounts with a keen sense of smell have already sent out survival signals, saying that they will fully cooperate with rectification actions and self-examine their own content.
Those small accounts with insensitive sense of smell are still committing crimes against the trend, but they are only the last to go crazy. The website will soon block all their accounts and lock up the black room due to violations.
A storm is coming!
Xia Jiang couldn't help but feel a little relieved. It seemed that her worries were unnecessary. The relevant departments launched this special rectification with thunderous momentum to crack down on the chaos in the self-media industry. And Boqun Media completed the rectification first, not only in
If you persevere in this industry turmoil, you can do better and better!
Isn’t it too much to set a positive example for a company like this?
Xia Jiang immediately sent a report to his immediate superiors and reported the deeds of Boqun Media to his superiors.
Obviously, in the context of combating chaos in the self-media industry, the deeds of Boqun Media are worth publicizing as a positive case.
If all self-media can learn from Boqun Media, then the entire self-media industry will not become a mess and will need to be rectified by relevant departments themselves.
Xia Jiang was not sure how useful the report she made would be, but she felt that she needed to do her little bit for this matter!