Hu Xiao was sitting at home, busy explaining this new mission to his navy brothers.
At just 8 o'clock in the morning, Hu Xiao started bombarding the group with messages.
"It's time to work, it's time to work!"
"Have you all arrived at your work stations? If you've arrived, hit 1 and I'll take a look."
"If there is no reply within half an hour, it will be treated as late!"
Hu Xiao gave the order and immediately saw various "11111" messages on the screen in the navy group. It was obvious that these well-trained navy soldiers were already in their respective positions.
Hu Xiao was very satisfied with this.
These sailors have been carefully trained by him, and each one is well-trained. Although they all work at home, their time is stuck very punctually, which is better than many office workers.
After all, when you work at home, you don’t need to catch the subway or bus, and there is no excuse for being late.
When everyone had almost arrived, Hu Xiaocai said in the group: "Everyone, cheer up. Today's task is given by one of our regular customers. This is a very generous financial backer. Although this time he used the previous discount,
But everyone must also complete the task satisfactorily! Do you understand?"
Another wave of "understanding" passed through the group.
Hu Xiao continued: "The task for this time has been sent to your email. Please check it yourself. To put it simply, it is to give a negative review to a game called "Tailored"."
"Of course, it's not all mindless one-star negative reviews. That would be too fake and obvious. We have to try to make a right-angled triangle or C-shaped structure for him, which will be more confusing."
"We will write different comments according to each person's division of labor, but all comments must adhere to one principle, which is to attack the poor gameplay of this game."
"As for the specific attack method, we are all skilled workers, so there is no need for me to elaborate on it, right?"
All the sailors in the group are eager to try.
"Don't worry, we are all clear!"
"There is also a specific template for game reviews, just follow the template."
"It's either direct criticism, high-level criticism, or explicit praise and covert criticism. We are all familiar with these tricks!"
Hu Xiao was very happy: "Okay! Let's make preparations while it's still early."
"After the game is launched, spread these negative comments as soon as possible. Whether it is the official website or other forums or social platforms, don't let it go."
"If there are Moyu Internet Cafe or Xinniao Interactive Entertainment Experience Center nearby, you can also go there to log in to the game and read a few sets of bad reviews, which will make it look more real."
"There are still relatively few players now, so writing negative reviews can have the most real effect. Everyone, hurry up and don't waste time."
Whether it’s a game or a movie, it’s obviously the most effective to get bad reviews at the time when it’s just launched.
Because at this time, there are still a small number of netizens who have played games or watched movies. Most of them are people who don’t know the truth and are most vulnerable to being misled by trolls.
One troll asked: "Would it be too obvious to publish these negative reviews too early? Moreover, the early killings were too harsh, which in turn would increase the popularity of this game."
Hu Xiao said: "It doesn't matter. The developer of this game is not a fool. After the game is launched, it will definitely carry out a large-scale publicity campaign. Let's set an advance amount to coincide with this publicity campaign."
"At that time, players' attention has just shifted to this game and they will see our negative reviews. The timing is perfect."
The sailors all said they had learned another trick, and then went about their own business.
According to the information provided by previous customers, the game "Tailored" should be released at ten o'clock this morning.
Hu Xiao doesn’t know why this game chose such a strange release time of 10 a.m. on Monday. But since Chi Xing Studio chose this, there must be a reason, and there will definitely be no shortage of corresponding publicity resources.
…
12 noon.
After Hu Xiao finished his lunch, he opened the webpage to see what the navy's results were today.
As a result, he opened various forums and looked at netizens' comments about the game "Tailored". Hu Xiao suddenly realized that something was wrong.
"Has Chi Xing Studio's new game been released? I don't know!"
"Yes, I only found out today after seeing a lot of people scolding me on the Internet that the new game "Tailored" has been released, and it is a game where you can design your own clothes."
"It seems that the official website has quietly updated a new version of VR glasses. This time it is an 8K version. This configuration shocked me, and of course the price also shocked me."
"Why is Chixing Studio so low-key? There was no publicity at all when the game was released. If it weren't for the many people online scolding it, I wouldn't have even known they had released a new game."
"The tone of these people is so unified. They keep saying that the gameplay of this game is not good. Is it a troll?"
"It looks like, although their words are different, they all use the gameplay to hack. This is a bit strange, but they still get the idea, but the speed is too fast. Most players don't know it yet.
Where did they get the news about this matter, let alone experience the game?"
"Maybe a beta player?"
"I've never heard of this game having so many closed beta players! And these comments didn't mention that they were in closed beta. It stands to reason that if they were really closed beta players, they would have identified themselves when posting comments.
?”
"Mostly the competitors started early and failed to cooperate well with Chi Xing Studio."
"Then doesn't this expose it?"
"So what is this game like?"
"You see, the navy can only hack its gameplay, which means that it is perfect in other aspects. And in my opinion, this game actually has gameplay, but it has no general meaning.
The fun of the gameplay is just different from other games, so I recommend you to experience it yourself to know!”
Looking at the comments from these netizens, Hu Xiao was confused.
He hurriedly found the customer this time, but before he could figure out how to explain, angry questions came from the other side.
"What's going on?"
"I thought you were professional sailors and wouldn't make such stupid mistakes."
"It turns out that the popularity of this game hasn't started yet, so you guys will let the whole world know about it first!"
Judging from the message sent by this customer, he seemed to be very angry.
Hu Xiao was also wronged and quickly explained: "Accident! This is definitely an accident!"
"Originally, we had a good plan and started marketing activities as soon as the game was launched. Generally, officials will spend some promotional resources to warm up the game at the same time as it is launched, so there is a certain amount of advance."
"So under normal circumstances, our activities should be carried out simultaneously with official promotional resources. As soon as it becomes popular, netizens will be able to see our negative reviews, and it will not appear too abrupt."
"Unexpectedly, Chixing Studio does not respect martial ethics. It released the game but did not arrange any initial publicity resources at all!"
"How could we have imagined that a game company as big as theirs would play games with naked hair?"
Hu Xiao explained everything and then patiently waited for the other party's reply.
After a long time, the other party seemed to be reluctant to reply with two words: "Okay."
Hu Xiao let out a sigh of relief. It seemed that his sincerity had impressed the customer, which meant that there was still room for redemption.
So he hurriedly kept up his efforts. "Don't worry, you are our regular customer, and we will definitely guarantee the quality of service!"
"Well, in order to make up for your loss, we will invite an influential game reviewer for you for free to publish a game review about "Tailored" and discuss the gameplay problems of this game.
You are guaranteed to be satisfied!”
The customer was silent for a while and then replied: "Do you want to pay more?"
Hu Xiao quickly replied with a shaking head: "No need at all! We give this to you for free in order to make up for our work mistakes."
The customer immediately replied: "Okay, thank you very much."
Hu Xiao finally breathed a sigh of relief. He didn't expect that his premature behavior would lead to an unexpected mistake. He quickly went online to find a game reviewer he was familiar with and prepared to pay him to write a negative article.
Let’s take a good look at the game “Tailored” to restore the image of our own navy in the minds of customers.
…
On the other side, Pei Qian closed the chat interface and felt a little dumbfounded.
Unexpectedly, the navy over there actually made a move in advance, which was perfectly in line with the popularity of the game!
Indeed, we cannot blame the navy for being unprofessional. It is precisely because the navy is so professional that this kind of mistake occurred.
It’s not that Chi Xing Studio doesn’t want to engage in initial publicity, it’s mainly because it’s been influenced too much by Pei Qian, and now it doesn’t care about things like early publicity at all.
In other words, it is completely developed.
The publicity strategy of Tenda Group is that there is no strategy, no rules, no tricks to win. As long as there is no reverse propaganda, it is already a sign of mercy from Mr. Pei!
Chixing Studio, as the company that most thoroughly implements the Tengda spirit, has naturally learned this marketing strategy.
In the beginning, Pei Qian had to tell Ming Wan and Cai Jiadong not to do too much publicity in the early stage, but now he doesn't need to. Lin Wan and Cai Jiadong are used to this kind of project becoming popular inexplicably.
But fortunately, it was a blessing in disguise. The navy company promised to send a high-quality black manuscript for free.
This kind of manuscript is written by well-known game reviewers on the Internet. Such a black manuscript is better than thousands of responses from the Internet!
Pei Qian felt that he should have made a profit!
Sure enough, having sex for free is the most comfortable!
He doesn’t know how effective such a black draft can be, but it’s better than nothing. He hopes that this game reviewer can seize the shortcomings of Tailor-made in terms of gameplay and directly attack.
Killing everyone, delaying the popularity of this game for at least half a year.