At the beginning of the video, Qiao Liang mainly explained the gameplay and cut down the discussion about the lack of gameplay of "Tailored" in the original review manuscript.
But this alone is not enough to fundamentally attack this review.
At most, both sides can say their own words and have their own reasons.
Which side players will identify with depends on whether they can feel the fun contained in the game "Tailored".
This is obviously detrimental to Qiao Liang.
Because "Tailored" can be seen as a variant of some kind of farming game, and this game type is originally a niche type. In this group, people like to pinch people, and those who design clothes are even more niche, and then use VR games
Once screened, the real target group of this game is very small.
Therefore, Qiao Liang must find another angle to counterattack this review.
“The game Tailored is a sign that Chi Xing Studio has found a new entry point to influence reality through games.”
"The first question I have to ask here is why is the clothing brand linked to the game "Made to Measure" called Luxury?"
"In the context of the current trend of the times, it seems very unwise to choose this name."
"It is an indisputable fact that foreign clothing brands collect IQ taxes from domestic leeks. This has also aroused more and more consumer resentment. Recently, many foreign brands have joined forces to boycott my country's high-quality cotton, which has aroused public outrage! "
“Against this backdrop of rising patriotic sentiments, the average domestic consumer is willing to support local brands and affordable brands that do not charge IQ taxes and do not over-market, but are down-to-earth and produce products, which has become a general trend and trend.
!”
"But the brand name Luxury seems out of place with many domestic clothing brands."
"First of all, he used an English word as the name of the brand, and what's even more outrageous is that the English brand name actually means luxury goods."
"Isn't this contrary to the current wishes of domestic consumers?"
"It's obviously a domestic product, but it pretends to be a foreign brand. It's obviously affordable clothing, but it wants to be a luxury brand."
"If you look at it from this perspective, you will feel that this brand has been full of twists and turns since its birth."
"But if everyone knew the origin of the brand name Luxury and the connotation behind it, they wouldn't think so."
“This clothing brand originally came from the classic work of Tenda Games, which is the interactive movie game "Struggle"."
"In the game "Struggle", the creators deeply exposed and criticized the poison of consumerism to ordinary people. The clothing brand Luxury is not only a tool for the rich to harvest the poor, but also a form of the rich against the poor.
Discipline.”
"Rich people attach many additional concepts to clothing brands, thereby creating the illusion that by wearing these famous brand suits and carrying famous brand leather bags, they can gain dignity and become a superior person and integrate into the circle of the rich."
"But in fact, the real rich don't need the Luxury brand to prove their identity. On the contrary, those who are eager for Luxury are ordinary working-class people who rely on their wages to support themselves!"
"And this simple and crude name also represents the creator's attitude towards the clothing brand. The golden logo composed of two capital letters L looks bright and beautiful on the surface, but in fact it is made by constantly sucking the blood of the poor.
Dress yourself up and look great."
"After understanding this, if you look at the real-life revealing brand, you will find that it is actually completely opposite to the positioning of the revealing clothing brand in the game."
"In reality, this exposed clothing brand has stripped away the marketing attributes and luxury attributes of its products to the greatest extent. We can see on the official website that all exposed clothing is basically affordable clothing. In the original design fee and raw materials,
On the basis of the processing fee, the premium is not obvious. At least compared with those foreign brands, the price difference can be seen at a glance.”
"After I checked online, I found that the raw materials and processing plants of Luxury clothing brand are all in China, and they use the best raw materials and top-notch OEM factories. In this aspect, it is actually not the same as foreign brands.
There is not a big gap, because most of the foundries of these foreign brands are also in our country."
"Of course, at this time, some people may say that the value of a piece of clothing is not just raw materials and processing, but other aspects are also very important, such as brand value and styling design."
"If these are included in the cost, then the price will definitely increase further. Explicit clothing brands cannot meet the needs of consumers in these two aspects, so low prices are just a last resort."
“But obviously that’s not the case! Explicit clothing brands have already taken these aspects into consideration.”
"First of all, in terms of styling design, Luxury clothing brand invited some well-known domestic designers to do design. Of course, some people may say that this is not enough. After all, domestic fashion designers are very good in both aesthetic and design levels.
There is a certain gap between us and top international designers.”
“So the biggest advantage of revealing clothing is the game Tailor-made.”
"I wonder if you still remember how Tenda Group responded to the initial update war between GOG and ioi?"
"At that time, ioi was not a Xianyu company. They were ambitiously releasing a variety of new heroes every day, hoping to seize the market with frequent version updates and rapid expansion; GOG did not pile up manpower, but
Came up with a better way."
“By collecting a large number of players’ ideas on the forum, GOG soon emerged with a large number of excellent hero designs. Official designers will conduct a comprehensive evaluation of these ideas, and fully accept good ideas and share the interests with the creators, while for
Some slightly inferior ideas will be improved and integrated into the game as much as possible.”
"GOG has crushed Ioi in both quantity and quality. Many of the outstanding classic heroes we play now, such as the Wind Smokeer, emerged during this period."
"This shows that the creativity of the people is endless!"
"The same is true for clothing design. Once the broadest group of players and designers are mobilized, all kinds of excellent designs will surely emerge in endlessly. Moreover, the game "Tailored" also has a complete screening mechanism, and these designs will go through the players' comments.
The layers of screening can reflect the tastes of ordinary people and the aesthetic needs of the public to the greatest extent."
"How many well-known designers have so many advanced theories, but they design clothes that are eye-catching and unacceptable to ordinary people? What's more, Western cultural aesthetics may be able to do very well in the system they are good at.
But they will never be able to make clothes with excellent oriental cultural connotations."
"The Luxury clothing brand wants to delegate this power to ordinary players, and by stimulating ordinary people to continuously emerge excellent designs, it can achieve the effect of "reducing talents without sticking to one style", so that truly excellent designs will not be buried. "
"Even if the profits from these clothes are shared with the designers, the actual cost will be far less than hiring top designers, and these cost savings will be reflected in the selling price of the clothes."
"As for many people talking about brand value, I would like to ask what is brand value?"
"If your so-called brand value is just echoing what others say, and everyone says it is good, then you think it is good, or if you cannot tell what the specific brand value is and can only talk about some false cultural heritage or celebrity recognition, then I
I think this brand value may just be a manifestation of vanity!”
"Accurately speaking, brand value should be the comprehensive image of a brand in the minds of consumers. It includes the improvement of image, quality, grade, culture, personality and many other aspects that this brand brings to consumers. In other words, the so-called brand value
It is the recognition of the value of this brand by a large number of consumers.”
"Or to put it more extreme, your recognition of a certain brand value represents a certain attitude towards your life."
"When you think that expensive luxury goods can bring you psychological satisfaction even though they have no improvement in use value, it may mean that you are a person who is keen to show off your wealth to others."
“When you think that daily necessities should return to their use value and should not be hijacked by too much marketing, and choose some affordable brands, it may mean that you value pragmatism, resist consumerism, and hope to spend your money.
People who are involved in more meaningful things.”
"Of course there are individual cases. It may be because you are too rich or too poor."
"From this perspective, I think the brand value advocated by Luxury is a more correct and healthier brand value! All luxury brands actually consider issues from the perspective of the enterprise and adopt various methods.
Give the brand a cultural and spiritual connotation, so as to better cut consumers' leeks. Only Luxury is a brand that stands from the perspective of consumers, helping consumers resist the many means of brainwashing and inducing consumption by merchants, and let the products return
Its use value.”
"This is the true meaning of Chi Xing Studio's creation of a revealing clothing brand!"
"So when everyone goes back and looks at the game Tailored, they find that it is no longer just a game, it is also a bridge for all ordinary consumers to communicate with exposed clothing brands."
"Every ordinary consumer can actually use this game to influence exposed clothing brands, and even the entire clothing brand consumer market. Here, consumers are no longer just leeks who obediently take out their pockets and let others slaughter them, but
He is the master who can truly change everything and decide his own destiny!"
"That's why I say that the game "Tailored" not only does not reach a dead end, but is exploring a brand new path!"
"On the one hand, it polishes the quality of the game to the extreme and is willing to pay for the fun of some niche players. It is definitely not a fun game as some people say. For those players who like dress-up games,
This game can last a lifetime!"
"On the other hand, although it is a game, it is constantly affecting reality. Not only is it used to link the game with real-life clothing brands, but more importantly, it allows every player of the game to participate in real-life clothing brands.
Innovation in the design and clothing brand market is coming.”
"Many people say that games are the ninth art. We might as well think about it carefully. In addition to affecting people's spiritual world and making people feel happy, what else can this ninth art do?"
"Perhaps, Chi Xing Studio is constantly exploring the combination of games and reality, making games a tool to transform reality. This path is the general direction of future game development!"