Chapter 1646 The two cornerstones of Mr. Pei's game production (monthly pass)
Magic City.
Lu Xiaoping was resting in the hotel where he was staying. Although it was already night, he was not sleepy at all. He was just looking at the night view outside the window in the five-star hotel, wondering what he was thinking about.
Suddenly his phone vibrated. He picked it up and saw that it was a message from his subordinate.
"Mr. Lu, Mr. Qiao made a wet video!"
Lu Xiaoping immediately replied "I understand" and then opened Qiao Laoshi's new video to view.
Now Qiao Laoshi is the key target of the entire Anti-Tengda Alliance. Lu Xiaoping cares about him very much and has specially arranged for his subordinates to keep an eye on his movements at all times.
Lu Xiaoping briefly analyzed several previous public opinion wars, as well as the turnaround of Tenda games and movies, and found that Qiao Laoshi played a huge role in this process.
This well-known game area up owner started by interpreting Tenda games. It is a very important card in Mr. Pei's hand. It can be said to be a surprise force.
If you want to defeat Tengda Group head-on, in addition to attacking face to face, you must also protect your rear positions and be alert at all times to sudden attacks by up masters like Qiao Laoshi.
However, Lu Xiaoping was a little surprised that Qiao Laoshi's video was released so early.
"Are you so impatient? It stands to reason that Qiao Laoshi cannot not know that there will be a movie of the same name called "The Future You Choose" to be released next."
"I thought he would choose to conduct a comprehensive analysis based on the plot of the movie after the movie is released. This would generate more enthusiasm and the truth he said might be more convincing."
"And now that the review video of the game is released, wouldn't it be embarrassing if it doesn't match the content in the movie?"
"However, Qiao Laoshi's reckless move accidentally avoided one of our traps. It was a blessing in disguise."
Lu Xiaoping conducted an in-depth analysis of Tenda Group’s promotion plan for the game and movie “The Future You Choose”.
He believes that the release date of the game and the release schedule of the movie must have been carefully planned by Mr. Pei. The reason for the separation of a few days is to allow the popularity of the game to ferment as much as possible, thereby also having a positive promotion effect on the movie.
Judging from the current situation, the plots of the game and the movie must be very different. Otherwise, if the game is released first and the movie is released later, and the plots of the two are the same, wouldn't it be spoiled in advance for the movie audience?
There must be some deep connection between the two plots, and they can even be interpreted in depth.
Lu Xiaoping, in turn, took advantage of the time difference between the two projects to fight back.
His approach was to attack the "The Future You Choose" game project first. During the period of attack and before the movie is released, it is unlikely that Tenda Group or Qiao Laoshi will respond head-on to this trend of public opinion.
Because in the process of replying, it is very likely that some thoughts will be revealed, which will spoil the movie and affect the novelty of the audience when they first see the movie.
Lu Xiaoping's plan is to have the movies "My Property" and "The Future You Choose" released at the same time after launching a massive attack on game projects. Since the quality of his own movies is absolutely excellent, he will suppress Tenda Movies head-on.
of heat.
Therefore, regardless of whether Tenda Group responds or does not respond at this stage, Lu Xiaoping has follow-up plans.
Relatively speaking, Lu Xiaoping hopes that people like Tenda Group and Qiao Laoshi will not respond. In that case, he will have more room to play.
Qiao Laoshi seemed reckless, but he accidentally avoided a pit.
But Lu Xiaoping didn't care either. The troops would come to block the water and the earth would cover it up. He really wanted to see how Qiao Laoshi would refute his deconstruction of the core of the game "The Future You Choose".
Is it possible that the entire public opinion can be reversed through a video?
Although Qiao Laoshi has done this many times before, Lu Xiaoping firmly believes that this time, Qiao Laoshi has no chance.
…
The title of the video is "The Tenth Issue of Fengshen Works: What is the Real Cyberpunk?"
It is worth mentioning that the introduction of this video is very long.
"While the video was being uploaded, I briefly took a look at the online comments about the game "You Choose the Future."
"Some players' criticisms of this game seem to focus on two points. First, the gameplay is relatively monotonous. Second, Tenda Group has not really made a fool of itself and has not highlighted the true spiritual core of cyberpunk."
“I saw these comments after I finished making the video first, but what I said in the video happened to answer these two questions very well, so please be patient and read the video. I believe you will have these two questions by the end.
The answer to the question.”
Lu Xiaoping was a little surprised when he saw this.
Because he originally thought this was a video to refute the remarks spread by the Anti-Tengda Alliance, but after careful calculation, it seemed that there was indeed not enough time.
Because after the game came out, it took the Anti-Tengda Alliance about more than a day to recover from the initial shock and reverse the previous erroneous inference that Tenda Group was portraying the Anti-Tengda Alliance company as a villain. And
New public opinion warfare strategies were put forward in a targeted manner.
Judging from the release time of Qiao Laoshi's video, if Qiao Laoshi made this video rebuttal after seeing the popularity of these anti-Tengda Alliance remarks, then he should not have had time to publish it so quickly.
In other words, in the process of interpreting this game, Qiao Laoshi happened to predict the anti-Tengda Alliance and some players' doubts about this game.
That's why he didn't change the content of the video, but just added this paragraph in the introduction.
In this way, Lu Xiaoping felt a little uneasy. If this was the case, it probably meant that Qiao Laoshi had found some factors that they had missed.
And these factors may turn things around.
Lu Xiaoping calmed down a little and continued to play the video.
Skipping the previous daily chat and foreshadowing between Qiao Laoshi and the audience, he went directly to the main topic of the video.
Qiao Laoshi's unique voice and meticulous and orderly thinking soon brought the audience back to the game world of "The Future You Choose".
"Before we formally analyze the game "The Future You Choose", let us first review the game design concepts that Mr. Pei has formed in the past."
"The first is to break the dimensional wall. All gameplay and content designed by Mr. Pei are designed to stimulate players' emotions and make them resonate with the protagonist in the game, thereby creating a stronger sense of immersion and creating a sense of breaking the dimensional wall.
Effect."
"The most classic example is "Return to the Shore". Through the gameplay of the suffering game, players can experience the feeling of ordinary people struggling in the sea of suffering. In "Eternal Reincarnation", high-end players are brought into that arrogant world.
The God of War reminds us that sometimes when our abilities become too strong and become swollen, it may lead to greater disasters."
"The second is to express a specific thought to us through the worldview structure, metaphors and the protagonist's final choice. This thought may not be in line with everyone's preferences and tastes, and it may not be completely correct, but it must have a profound meaning.
The connotation is in it.”
"For example, the game "Struggle" allows everyone to have their own thoughts through in-depth descriptions of the lives of the poor and the rich."
"These are the two cornerstones of Mr. Pei's game creation, and both are indispensable. All other aspects of the game, whether it is graphics, plot, music, sound effects, or other content, serve these two cornerstones."
"Understanding this, let us think about another question, what is the real cyberpunk?"
"In fact, Mr. Pei had already done some research on this theme as early as the movie "Better Tomorrow", and similar elements appeared many times in Mr. Pei's games and movies later."
"I think the key word of cyberpunk is 'high technology, low life'. Its core idea is that the development and progress of science and technology will not necessarily bring happiness to people, but may bring new disasters. In the cyberpunk theme
, the bottom of large monopoly chaebols, homeless vagrants, technological prosthetics, genetic medicines, etc. are all just a form of expression."
"Why does the development and progress of science and technology not necessarily bring happiness to people, but may instead bring new disasters?"
"For students who don't understand, I can give you a simple example. A sociologist once proposed that with the rapid development of the world's productivity, mankind will soon get rid of poverty, and everyone will be able to live a life without worries about food and clothing.
"
"Theoretically speaking, productivity is indeed developing rapidly, and the food and materials we produce are indeed extremely abundant. However, so far, not only the extremely poor countries in the world, but also many developed countries have many homeless people.
A homeless person who has no choice but to sleep on the streets.”
"So the development of science and technology will increase the total wealth of the entire society, but there is a question mark whether it will bring a happy life to everyone."
“In the world of cyberpunk, when those monopoly chaebols can greatly widen the gap with ordinary people through more powerful genetic technology and pervasive technological software, the rich and the poor will become more and more like two different people.
Different species, the tearing at the top and base of the pyramid of the entire society will become more and more serious."
"So the real cyberpunk genre must explore the essence of this issue."
"If you only indulge in the appearance of the cyberpunk world and focus all your words on mechanical prosthetics, skyscrapers, neon lights and black market transactions, you will be doing nothing but superficiality and no soul."
"After understanding this, we can better understand why the game "The Future You Choose" is a true cyberpunk game."
"The important thing is not to show every aspect of the entire cyberpunk society, but to find a core point of the cyberpunk world and dig deeper to touch the real core."
"At this point, the game "The Future You Choose" can be said to be the most perfect result that can be achieved under the limitations of development capabilities."
