Huang Sibo and Zhu Xiaoce were looking through the online reviews of the two movies "My Property" and "The Future You Choose".
For them, in fact, after completing the filming of "The Future You Choose", their work tasks have been completed.
Being able to win the Golden Lion Award, and the current box office trend is good, has proved that they have exceeded the goal set by Mr. Pei.
But even so, these two people still did not relax.
While the entire studio has entered a semi-holiday celebration state, Huang Sibo and Zhu Xiaoce are still paying close attention to online film reviews and public opinions.
Because they know very well that the war is far from over at this point.
Although this film has achieved both good reputation and commercial success, it is still the end of the most important public opinion battle.
The Anti-Tengda Alliance has not lost yet, and "My Property" is still a fulcrum for the opponent's counterattack. Naturally, the same Tenda Group cannot relax in the public opinion war.
Zhu Xiaoce said while browsing the webpage: "It is currently impossible to determine how many film critics Fanqi Media has found, but we can be certain of two points."
"First, they adopted a very smart strategy this time, which is very tricky."
"It's not like I used to forcefully embarrass myself, but I made two preparations."
"First of all, the attack on "The Future You Choose" is that compared to "My Property", the content expressed is more superficial, does not touch the core and essence, and is slightly less profound."
"If this is not true, then praise the two movies together, but focus on the allusion to Tenda Group in "My Property"."
"Second, they should have found a lot of film critics and used the Gu-raising model to cultivate one who is the strongest. Now it has basically surfaced, and this is it."
Huang Sibo looked at Zhu Xiaoce's computer screen and found that there was a popular movie review titled "Double Stars Shine! Domestic science fiction movies usher in a bright moment"
This film review is very long because he analyzed both movies in detail.
From the content point of view, this film review does not obviously criticize or criticize. It analyzes the two films in depth and describes the techniques in the films.
This is obviously a natural choice among netizens.
In order to create greater public opinion momentum, Fanqi Media obviously found a lot of film critics to do film reviews, and at the same time gave them a general direction for them to express freely, because they did not want their own ideas to cause too much interference.
Some of the film critics are quite obvious in criticizing the film, but this is basically seen through at a glance and cannot generate effective popularity.
This film review praises both, but focuses more on it, and is the most effective of all film reviews.
And this film review is indeed on point. Whether it is analyzing the deep connotations of the two films, analyzing some specific techniques in the filming process, or analyzing the superb acting skills of the actors' dedication in the film, it is just right.
Got to the point.
But the "essence" of this kind of film criticism lies in nine truths and one falsehood.
That is, after using a large amount of true content to enhance the credibility of the manuscript, misleading statements are made in an extremely subtle aspect.
Most people won't even see any problems at all. This kind of manuscript has the greatest impact.
The main focus of this film review is in the following paragraphs.
"Comparatively speaking, I think the two movies have their own advantages and disadvantages, but they just express different emphases."
""The Future You Choose" focuses on a small person, and through his life changes, it hints at a closed and desperate state of the entire society. It can be said that the big is seen in the small."
"In the process of fully expressing the life of this little person, the audience can be well brought into a specific person, and naturally they will be more sympathetic to this emotion. Therefore, it is not difficult to understand why this film can win the award at the Venice Film Festival
The two awards of Best Actor and Golden Lion are because the audience can deeply relate to the character played by Lu Zhiyao."
"My Property" did not allow the audience to have too much sense of involvement, but always showed the entire society from the perspective of a calm bystander. Although it also spent a lot of space to show the life of the poor protagonist, this kind of
Emotions are rational, while cold ones are almost unmixed with subjective emotions."
"The changes in the life of the poor protagonist are actually just a microcosm of the changes in the entire society. On the surface, it is describing the changes in one person's life, but in fact it is describing the changes in the entire society."
"So from this point of view, the future you choose is more likely to make people empathize, while my property is from a more objective perspective and is easy to cause people to think deeply."
""The Future You Choose" is more likely to win awards at international film festivals because the emotions it brings are common to foreigners, but the way of thinking of "My Property" is more in line with domestic audiences.
Thinking. From my personal point of view, I still prefer the expression of my property."
"After all, since we have decided to shoot this subject, the profoundness of the ideological connotation must be the first priority."
"In order to win the award, the movie "The Future You Choose" added some tricks and biased the focus. In my opinion, this is a small flaw that is not a problem. It is just nitpicking."
"Of course, both movies are actually very good. It's hard to distinguish between them. I don't think it's necessary to criticize one over the other. Instead, we should focus on the profound connotations that these two movies want to express."
"The two movies actually express the same connotation, that is, when a monopoly controls every aspect of our lives, it will inevitably stand on the opposite side of ordinary people and consumers."
"Even in some special circumstances, some companies achieve monopoly status through legal means, which is a phenomenon that we should be wary of. Therefore, every country has anti-monopoly laws. When the law does not match the actual situation, we must consider
Make certain adjustments to the law so that the power of capital does not expand too much."
"In the movie "My Property", there is a very thought-provoking scene. The rich man started from scratch and reached his current scale step by step. Every step he took was completely legal. Even the poor people
The protagonist was speechless. He felt that something was wrong, but he couldn't tell what was wrong."
"If we want to seriously dismantle the life of this rich man, then in the first half of his life, he is a glorious and righteous fighter: starting from scratch, he constantly defeats his competitors through his own intelligence. Of course, in the process of business innovation, he must also contribute to
Social development provides a powerful driving force."
"But in the process of development, as he continued to extend his hands to different fields and achieve monopoly, he eventually became the image of such a big villain. From his own point of view, everything he did seemed to be
There was no problem, but in the end it brought disaster to the whole world."
"In reality, we should also be in awe of this, be vigilant, and keep capital in a cage at all times."
"Of course, this is not directed at any company or individual. Just as the game "The Future You Choose" wants to express, the big villain in it is not a certain company, but the invisible will that can be parasitic on any company."
After reading this film review, Huang Sibo couldn't help but nodded slightly.
It's not that I agree with this film review, but I agree with Zhu Xiaoce's previous analysis.
The impact of this film review cannot be said to be far-reaching, because it does provide a rich and detailed analysis of the two movies. However, the last paragraph may seem objective and fair on the surface, but in fact it has a special hint and inducement.
The first is to express that "The Future You Choose" pays more attention to details and sense of substitution, while "My Property" pays more attention to connotation and ideological nature. It induces the audience to make a judgment: "My Property" has more profound connotations and is naturally superior to others.
In fact, some viewers have already established this idea by this point, but there are also some who disagree or even become resistant.
So the author immediately smoothed things over, saying that both movies were very good and there was no difference between them. Then he quickly shifted his attention to other directions.
The connotations of both movies are to attack monopolies, and the film reviews focused on the rich characters in "My Property", intentionally or unintentionally pointing the target of attack to Tenda Group.
The boss started from scratch and continuously defeated his competitors through his intelligence and wisdom. In the process, he provided a strong impetus for social development. However, he continued to develop into different fields and achieved monopoly. If he had to choose the right person, this person could only be Mr. Pei.
Although at the end of the film review, it is said that it is not directed at any company or individual, but at the invisible will that is parasitic on the company. But in fact, the target of the criticism is directly at Tenda Group.
Because everyone can see that in the war between Tenda Group and the anti-Tengda Alliance, Tenda Group has actually won a complete victory, and will continue to achieve this strong or even monopoly position in many fields in the future.
At this time, many people's fear of monopoly companies is actually growing secretly.
Even though many people have a favorable impression of Tenda Group, this kind of uncertain imagination about the future still makes people wary.
Just like what is described in "My Property", all the actions of the rich protagonist are completely legal, and they are earned through their own intelligence. Even at the beginning of his business, he may have had a heroic act to fight against monopolies and win over ordinary people.
support.
But once a monopoly is really formed among most industries, and even various industries can cooperate closely and interconnect with each other, will companies with such huge power gradually undergo some changes for the sake of their own interests?
It’s not surprising that changes happen, it’s human nature, but it’s weird that things don’t change.
Therefore, through the interpretation of the two movies, in the end, intentionally or unintentionally, the finger was pointed at the Tenda Group. There is no doubt that the anti-Tengda Alliance's original desired effect was perfectly achieved.