Chapter 212 The new version of the boat that Jiesili has never pulled
Lin Wan continued to experience the game seriously.
Although he still couldn't like this type of game, Lin Wan still decided to show enough professionalism in order to complete this historic initiative and witness the birth of a new game mode.
As a designer, even if it is a game type that you don’t like, in order to complete your work, you must play hard and fully understand it!
"Huh? I got the Heavenly Choice!"
On the screen, Lin Wan's game character suddenly glowed with golden light, and the entire model expanded two or three times, looking as majestic as a giant among a group of players.
This was a sign of being drawn by the natural selection system. At this moment, Lin Wan's game character's combat power skyrocketed!
Lin Wan immediately began to "work seriously" and rushed into the battlefield to kill.
About half an hour later, the national war ended.
Ye Zhizhou knocked on the door lightly and came to discuss something with Lin Wan.
He had been here before and saw that Lin Wan was studying the game seriously, so he didn't want to disturb him. He only came again after the national war was over.
"Director Lin, I would like to discuss some publicity matters."
"Although it is still more than a month before the game is actually released, we have to prepare in advance for promotion."
Based on their previous research and development experience, Ye Zhizhou and Wang Xiaobin felt that it was almost time to prepare a publicity plan.
Lin Wan was stunned: "Ah? So early?"
In her impression, Tenda seems to have a period of time after the game is launched for the publicity effect to become apparent, and then it becomes popular instantly.
Lin Wan always felt that this was the norm in the game.
But then I thought about it, maybe it was just because I didn’t know.
For example, the performance art-style publicity of "Game Producer" was obviously arranged by Mr. Pei long ago. The publicity effect will be realized after the game is launched, but the preparations for the publicity work must have been in progress for a long time.
Thinking of this, Lin Wan nodded: "Okay, based on the original experience, how should we promote it?"
Ye Zhizhou thought for a while: "According to original experience, the best way is to buy web advertising, video website advertising, the kind that automatically pops up the game window when you click it..."
Lin Wan frowned subconsciously.
It's too low.
Lin Wan has always hated this kind of psoriasis advertisement on the web, but now her own games also rely on this to promote themselves?
resist!
Ye Zhizhou added: "However, the problem now is that our game is micro-client."
"Even if a pop-up window pops up, players who want to play our game need to download a small installation package, which will greatly reduce the click-to-conversion rate of our game."
"This is a very serious problem. If the conversion rate is too low and it is too difficult to acquire players...then our advertising costs may not be recovered."
Lin Wan was a little speechless.
Does this mean that even this low and annoying method of publicity may not necessarily work?
Lin Wan thought for a moment and said, "I'd better seek Mr. Pei's advice on this issue."
Ye Zhizhou was very happy: "This is the best!"
Pei Qian said before that if you have any questions during the game production process, just listen to Director Lin.
Ye Zhizhou and Wang Xiaobin did exactly that. All minor issues in research and development were discussed internally, and then Lin Wan came to make the decision.
However, if you encounter some problems that everyone is undecided on, you must still ask Mr. Pei for advice.
In terms of publicity, no one thought of any good ideas, so they could only ask Mr. Pei.
With a slightly uneasy feeling, Lin Wan sent a message to Pei Qian, asking for advice on the promotion plan for "The Power of the War Song".
What if Mr. Pei doesn’t have any good publicity methods?
After all, after changing from a web game to a micro-client game, the type of the game has changed, and traditional promotional methods may not work as well.
Even Mr. Pei may have to think about it for a few days before getting a reply, right?
However, within a few minutes, Pei Qian replied.
"Wait a minute, I'll send you a copy."
After another five minutes, Pei Qian sent a document.
Lin Wan opened the document and read it with Ye Zhizhou.
The publicity plan given by Mr. Pei is very simple, advertising bombardment!
Or follow the traditional method of placing ads on web pages, video websites, etc.
It seems to be no different from the original propaganda method.
However, the publicity plan given by Mr. Pei even specifically requested that celebrities be hired to wear cosplay costumes for filming. It was specifically stated that Hong Kong and Taiwan movie stars must be invited, and that they must read the advertising slogans themselves. Even the content of the advertising slogans was
Already written!
"Hello everyone, my name is XXX. I have acted in many dramas, but in games, I only play "Hot Blooded War Song Power Enhanced Edition". It is a fair game so that everyone can experience the pleasure of being a rich man. You will earn money when you come here. Jiewan
On the battlefield, I will be your brother!"
"XXX has purchased the "Enhanced Edition of Hot-Blooded War Song". This game is so fun. If you miss it, you will have to wait a hundred and twenty years!"
"The new version of Jie Si has never been saved. I need to try it for three times. I will do the same as me and fall in love with this game!"
…
And so on.
Lin Wan and Ye Zhizhou looked at each other in confusion.
Close the document and reopen it.
I almost thought it was the way I opened it that was wrong...
Ye Zhizhou felt that he had completely gone astray.
Mr. Pei sent a copy so quickly, obviously he was already well prepared.
This method of publicity might have been something he had thought of early on.
But why choose this method of publicity?
These lines... look very low at first glance!
Are you afraid that you will be scolded to death by then?
Ye Zhizhou feels that "Hot-Blooded War Song Power Enhanced Edition" is no longer a gold-based game. It can be said to be a conscience game, and we have all been cleansed!
Now that you've been cleansed, why do you still want to do this kind of advertising? Isn't this just pouring dirty water on yourself?
If it is a traditional gold-based web game, then this method of promotion is indeed good.
Because the main players of web games are local tycoons and coal bosses, they all prefer Hong Kong and Taiwan movie stars, and the advertising words are written very directly, so it should be easier to win their favor.
However, the main target group of "Blooded War Song Power Enhanced Edition" is no longer the wealthy ones!
What's more, this kind of promotion method seems very vulgar and outdated. Even if it is judged by the advertisements of general web games, it is quite low...
It’s over, I have no idea what Pei always thinks!
Ye Zhizhou looked at Lin Wan with questioning eyes.
Lin Wan was also thinking about it. Obviously, her rejection of this advertisement was much higher than that of Ye Zhizhou.
However, she knows Mr. Pei better than Ye Zhizhou.
Everything that is unreasonable must have a deep meaning behind it!
After thinking for a long time, Lin Wan nodded slightly: "I understand."
"Mr. Pei's goal is to make players no longer slaves to money. It is to change the taste of players!"
"That is to say, when promoting, we must try our best to attract the target players of krypton gold games, so that we can use this game to change their consumption concepts!"
"If traditional web game players have not entered this game, how can we change their minds?"
Ye Zhizhou was a little confused.
"No...that's not the case, right? Is this a more conventional way of promoting web games?"
"It does seem to be the case now, but many things cannot be just based on appearances." Lin Wan shook her head: "Mr. Pei must have some backup plans. Let's wait and see."