Chapter 213 Completely in line with President Pei's expectations
Pei Qian waited for a few minutes. Lin Wan didn't raise any questions, so he knew that the matter was settled.
In fact, Pei Qian himself knew very well that the advertising plan he gave was really the most effective promotion plan for traditional web games.
It cannot be said to be the most cost-effective, but the effect is certainly not bad.
For web games, the most cost-effective solution should be to directly scrape the materials of other games, or make some inexplicable sand sculpture videos. Anyway, it is whatever can convert as many clicks as possible.
For example, "I keep taking showers, where is the greasy world?"
But it is actually illegal to do so. Art resources cannot be used indiscriminately, otherwise it will be strictly enforced.
Pei Qian definitely cannot do such illegal things.
Therefore, we can only invite celebrities.
Traditional web games are aimed at middle-aged players, successful people with a lot of money, private entrepreneurs, coal bosses and the like.
These people will like Hong Kong and Taiwan movie stars very much, but at the same time they don’t care so much about the game graphics. They have a lot of money, and at the same time they prefer the feeling of being surrounded by a lot of younger guys in the game.
Therefore, if you shoot an advertisement targeting these people, it will really look like this.
Hong Kong and Taiwan celebrities were selected to increase the appeal and affinity to this group of people. At the same time, various promotional slogans also used the most concise way to highlight the selling points of this game for the target player group.
For example, making money by selling equipment, free trade, national wars, etc. are all content that web game players are passionate about.
It is very cost-effective to mention all these highlights in the advertisement as much as possible. It is simple, effective and can produce excellent brainwashing propaganda effect.
In this case, why did Pei Qian still shoot this advertisement?
The reason is very simple. If the publicity targets the wrong group of people, it will be useless no matter how effective it is!
This publicity plan has attracted traditional web game players from the beginning and has been spurned by ordinary players.
The name "Hot-Blooded War Song Power Enhanced Edition" has the same reason.
In this way, a lot of money was spent on advertising. Although it had some influence, it attracted a large number of traditional web game players.
The characteristic of these people is that they don't care about the game graphics, they just want to spend money to kill people in the game, recruit younger brothers, and enjoy this feeling of being surrounded by stars.
However, what kind of game is the current "Blooded War Song Power Enhanced Edition"?
There is almost no krypton, and everyone can only buy physical strength medicine. The ones who kill everyone on the battlefield are the lucky ones selected by the natural selection system...
Even the form of the game itself has been changed from a traditional web game to a micro client in order to improve the picture quality!
In other words, these people have to wait to download the client and cannot play immediately. Even their office computers may not be able to play the game, and the improvement of the game's image quality is not very sensitive to them...
When they realize that this is not the kind of game they want, they will definitely leave at the speed of light, swearing.
Is this game cool?
Spending a lot of money to advertise with celebrities and placing them on major websites, but the publicity effect was not good and players were lost one after another...
Absolutely compensate!
And who should be the real target group of "Blooded War Song Power Enhanced Edition"?
It should be some students and office workers with little money, or ordinary players who like the traditional web game model but don’t have the money to invest heavily, or some players of traditional client games and mobile games, can also be included.
But the problem is that most of these people will be put off by the name and the advertisement.
It's like Pei Qian can recite these advertising slogans fluently, but he has never thought about actually trying it out.
Therefore, there is actually no big problem with the game, nor is there a big problem with the way it is promoted.
But the game itself and its promotion methods are aimed at different groups of players, which is a big problem!
In addition, the game itself has a huge investment. The total investment in R&D and promotion will cost at least seven to eight million. With a limited number of players and a single payment point, even if a group of players comes in, it is almost impossible to recover it.
cost.
Pei Qian let out a sigh of relief. It seems that Yangyang Games can rest assured for the time being.
Next is the development status of "Return to the Shore" on Tenda's side.
Two days ago, Pei Qian discovered that the Chinese website of the terminal was actually writing the official version of "Back to Shore", which really frightened him.
After experiencing the previous incidents, Mr. Pei is now always on high alert and will not let go of the slightest disturbance.
Therefore, the official issue of the serialization of "Back to the Shore" this time on the Dingmin Chinese website was not hidden from him.
But after reading the feedback from readers, Pei Qian was relieved a lot.
The development of the Dingmin Chinese website has been very slow so far. Although it has attracted some online writers due to its excellent attendance conditions, the content of the library is too poor after all, so the growth rate of new users is worrying.
So far, there are only over 2,000 daily active users on the Dingmin Chinese website, and that includes those who come to take a look out of curiosity and then say goodbye forever.
However, even so, there are still hundreds of people who have watched the official version of "Back to the Shore".
Because it is hung in a prominent position on the homepage of the website, most netizens will see it when they come in.
However, here are all negative reviews.
"What the hell is written? I can't understand it."
“After reading three chapters, I still can’t figure out who the protagonist is!”
"Everyone is trying to spread the world view? It makes my brain hurt."
"A person of this caliber can be on the homepage? How rubbish is this website?"
""Return to the Shore"? What a rubbish name, I don't understand it!"
"I strongly suspect that this is the work of a related person! There are so many books of a much higher level than this one, but they don't give such a good recommendation."
“If it’s a related account, it proves that this website has no future!”
The game "Back to Shore" is still under development and there is no publicity and promotion at all. Therefore, Dingmin Chinese website did not publicize that this book is the official version of "Back to Shore" and did not try to capitalize on Tengda's popularity.
The original intention of Ma Yiqun and Zhu Xingan was to post the official version for their own entertainment, and to hear real feedback from players.
If all Tengda's idiot fans watch it, they may start making embarrassing comments regardless of the content. At that time, the rainbow fart may knock Ma Yiqun and Zhu Xing'an out, and they will be unable to maintain an objective mentality, which will affect the subsequent plot content.
As a result, reader feedback is simply not too real...
Pei Qian also flipped through the two chapters and found that the readers were right.
Zhu Xingan and Ma Yiqun were not unfairly scolded at all...
Zhu Xingan was the one to write this book, and others were responsible for putting forward ideas and opinions.
Ma Yiqun had to take care of the website and did not have much time to create. Moreover, he felt that his thinking was deeply affected by Internet articles and might go astray when writing, so he gave this task to Zhu Xing'an.
Zhu Xing'an has no foundation in writing online articles at all. When writing official plots and worldviews, he was naturally based on some foreign game plots, including the original works of some foreign 3A masterpieces, official setting collections, etc.
Clouds and mountains are shrouded in mist, making it confusing.
It’s perfectly fine to use the written content as plot copy, but it would seem out of place if posted on an online writing website.
This official website posted it on the homepage of the Chinese website of the terminal, and I don’t know how many readers were dissuaded.
When many new readers come to the website, the first thing they will do is click on the book in a prominent position, because the book in this position often represents the highest level of the website.
I clicked on the result and saw that this is it?
I was persuaded to quit on the spot and will not open a second book again.
Pei Qian silently observed all this from behind and couldn't help but feel secretly happy.
Very good, Dingmin Chinese website really lived up to my expectations!
A group of horses who made an initial order of 30, plus a group of laymen with zero understanding of online texts, this result finally meets Mr. Pei's expectations!
As for "Return to the Shore", which is officially listed on the homepage, Pei Qian does not intend to take care of it. Anyway, so far this has not only failed to attract traffic, but has also discouraged a large number of readers.
