I opened a restaurant, but I couldn’t even make a reservation?
Lin Canrong reminded: "But don't worry, Mr. Pei, according to your previous request, the largest private room will be reserved on the 20th of even-numbered months, as well as on the first and third Sunday of each month."
"So next Sunday, September 5th, you can still come over for dinner."
Pei Qian: "..."
He had indeed arranged before that on the 20th of even-numbered months, Mingyun Private Kitchen would reserve a private room for company team building; on the first and third Sunday of each month, the largest private room would be reserved for possible business meetings.
Banquet.
Now that I think about it, this standard seems a bit conservative, and I should reserve a few more days.
The main reason is that at that time, Pei Qian could not have imagined that Mingyun Private Kitchen would become what it is now...
Pei Qian originally thought, so what if there is a group of regular guests? Mingyun Private Kitchen has so many private rooms. For lunch and dinner every day, just one or two rooms can be left.
As a result, now, I have been severely slapped in the face by reality!
So...how did the news leak out??
Could it be that Lin Wan is causing trouble again?
Pei Qian thought for a while and realized that most of his treasured employees were grassroots people who were promoted by himself. None of them had a deep background and should not have such great energy.
The only employee with this kind of energy is probably Lin Wan.
However, Shenhua Group's local influence in Jingzhou is not very strong. Their business is mainly in Pengcheng. How can they find so many people to eat at Mingyun Private Kitchen?
Or...are there other enemies appearing???
Pei Qian didn't speak for a long time. On the one hand, he had not recovered from this violent blow, and on the other hand, he was thinking about which link had gone wrong.
Hearing that Mr. Pei on the other side of the phone hadn't spoken for a long time, Lin Canrong thought Mr. Pei was always happy for the popularity of Ming Yun Private Kitchen, so he quickly took this opportunity to flatter him again.
Oh no, how do you call it flattery? Everything he planned to say was the truth, and there was absolutely no lie.
"Mr. Pei, I have to say that you asked us to focus on the private kitchen business and not think about publicity. You were indeed far-sighted and so right!"
"Your understanding of the mentality of the wealthy class in Jingzhou has reached the pinnacle level. Every step is interconnected, which is admirable."
Pei Qian: "???"
What are you talking about? Why can’t I understand you at all?
Pei Qian knew that this was Lin Canrong blowing a rainbow fart. He was not interested in this kind of rainbow fart at all, and was even very disgusted.
This kind of rainbow fart is simply exposing Mr. Pei’s scars!
But Pei Qian had to listen, because he had to find out through Lin Canrong's rainbow farts which part of Mingyun Private Kitchen went wrong!
Lin Canrong on the other end of the phone did not feel Mr. Pei's surprise and continued to talk excitedly.
"Now that I think about it, my understanding of the rich circle is too shallow. The local rich circle in Jingzhou is not large, and most of them know each other. Our private chef mainly caters to customers in this small circle, so you think there is no need to promote it.
So true."
"Because information spreads so fast in this small circle!"
"The guest named Xue Zhebin came here after reading Zhang Zuting's Weibo. Then he asked Mr. Wang Peng and Wang from Dianping.com to come over. As a result, Mr. Wang reviewed it on the dianping website. Mingyun Private Kitchen immediately
It’s on fire!”
"I never imagined that it would be so easy for a low-key restaurant like ours to become popular!"
"Of course, your other decisions also have the icing on the cake."
"Mingyun Private Kitchen has no name, so Mr. Wang did not include a name in his review on Dianping. This immediately showed the unique temperament of Mingyun Private Kitchen and triggered widespread discussion!"
“Moreover, the lack of a name also means that it can be found every time when searching for keywords with spaces, so our exposure has been greatly improved!”
"The most important point is that the rules you set for the restaurant, such as not taking pictures, changing the tableware according to the dishes, and the service of the waiters like a breeze... all perfectly meet the needs of the target customers, and are well-prepared among the wealthy groups.
Well received!”
"The good reputation among the wealthy groups has in turn affected ordinary consumers. Although the prices of our dishes are relatively high, most ordinary consumers feel that they are worth their money after coming to consume. This is precisely because of the top
The word-of-mouth effect of those wealthy groups!”
Lin Canrong was full of praise for the successful model of Mingyun Private Kitchen. This was not just to brag about the rainbow fart in front of Mr. Pei, but also to express his sincere emotion.
He experienced the whole incident personally, and at first he had a lot of misunderstandings about Mr. Pei's arrangements, and was even very negative about the future prospects of private chefs.
But now, the doubts have been completely solved, and Mr. Pei’s unexpected arrangement worked perfectly!
Pei Qian was silent. Lin Canrong's rainbow farts all went in the left ear and out the right ear. There was no need to remember them, but he did remember these two names.
One Xue Zhebin, one Wang Peng, two culprits!
Xue Zhebin came here after reading Zhang Zuting’s Weibo. In this case, Zhang Zuting is also to blame!
Pei Qian just wants to say four words now: It's impossible to guard against it!
There are too many enemies, and we are literally surrounded on all sides.
Pei Qian sighed silently, hey, there are three more names in the notebook.
"Then book me a private room for next Sunday. Just make the menu different from last time."
Pei Qian said this feebly.
…
…
After hanging up the phone, Pei Qian felt that he was under great pressure and his mood was not good anymore.
According to the current popularity of Mingyun Private Kitchen, it will definitely make money.
But, you won’t make much money.
Because the reception capacity of Mingyun Private Kitchen is limited, the place is only so big, and it is fully booked at noon and evening every day, so it cannot accommodate many people.
The daily expenses of Mingyun Private Kitchen are also very high. It maintains several gold medal chefs, many well-trained waiters, and staff who move tables and change the layout. The labor cost remains high.
Although the prices of the private chef's dishes are high, they are not sky-high prices, so Wang Peng thinks they are quite a bargain.
Therefore, Mingyun Private Kitchen will definitely make money, but it may not be possible to make back all the investment in the short term.
It can be said to be a blessing among misfortunes.
Pei Qian bought this commercial and residential villa for a total of more than 6 million. If 10% is included in the system funds, it will be 600,000.
In other words, until Mingyun Private Kitchen earns back 5.4 million, it will be a good deal for Pei Qian.
But...it's only a matter of time before the distance becomes uneconomical.
Pei Qian feels the pressure. September is about to enter. The settlement time is already halfway through, and there is not much time left for Mr. Pei.
The most urgent things now are two things.
First, "The Powerful Enhanced Edition of Hot-Blooded War Song" was released immediately, which gave Mr. Pei some reassurance.
Second, the previously thought-out mechanism of awarding bonuses based on word-of-mouth evaluation must be implemented immediately.
After coming up with the idea of "paying bonuses based on word of mouth", Pei Qian formulated a set of rules, which were almost finalized after discussion.
The base amount of the bonus is determined based on the initial investment in the project.
The coefficient is determined based on the project's word-of-mouth rating, multiplied by the previous base number, and then the bonus value is determined and distributed. According to the position and the importance of the work undertaken, it is distributed to all project members.
The most important thing is how to determine the reputation of the project.
If you use the ratings from external websites, it is actually quite easy to spoof them, and they are likely to be inaccurate.
For example, for a game, some review websites give high scores and some review websites give low scores. Which one should be used as the standard?
It is not very reliable to hope that all netizens will rate together, because the rating can be brushed, or it may be maliciously assigned one star by the trolls organized by competitors.
If it is a comprehensive score based on authoritative media, player opinions, and internal company opinions...
What's the difference between that and making your own evaluation criteria?
So after thinking about it, Pei Qian felt that if he wanted to rely on word-of-mouth evaluation to pay bonuses, he must have a complete internal scoring mechanism, which cannot be circumvented.
Generally speaking, how to make the evaluation more accurate mainly depends on two points:
On the one hand, try to eliminate those malicious ratings as much as possible, such as those that are used by trolls to gain stars, and those that are blindly criticized; on the other hand, while focusing on target users in a certain field, we also try to expand the subject of evaluation as much as possible.
There is a phenomenon in many movie or game ratings, that is, the more niche it is, the easier it is to get a higher rating.
This is because die-hard fans are willing to give high scores to niche films, but before the film is released, people who are not interested in this subject cannot reach it and will not rate it, so the scores are artificially high.
Once these niche films go out of the entertainment industry, it is almost inevitable that their ratings will drop.
Therefore, taking these factors into account, Pei Qian finally finalized a set of Tenda's internal word-of-mouth evaluation mechanism, and gave it a rather Western name: tpdb, which stands for Tenda Project Database.
This database will include all Tengda projects and provide a comprehensive score based on the following factors.
Internal evaluation by Tenda senior management;
Comprehensive evaluation of ordinary employees of Tenda;
Comprehensive evaluation by authoritative media;
consumer reviews;
Netizen comments.
Each evaluation will be calculated into the total score according to different weights.
Among them, the evaluation weight of Tenda's internal employees will be higher than that of ordinary netizens. Each employee's evaluation is real-name, and only a few senior executives (such as Pei Qian) can see it.
It cannot be completely ruled out that internal employees may also give random points and give friendship points, but at least everyone will cherish their right to score more, because the scoring records can be traced.
If you give high scores to your own projects in order to get more bonuses, or maliciously give low scores to suppress other projects, these behaviors will be seen by Mr. Pei.
Consumer evaluations and ordinary netizen evaluations use different weights. For example, for a game, consumers who have actually purchased the game will have different evaluation weights than those who have not purchased the game. The former will be higher.
Of course, no matter which evaluation system is used, some people will find it inaccurate.
If Pei Qian started a Yiyantang and paid more bonuses specifically to those projects that were losing money, he would be able to lose money faster, but employees of other projects would definitely be suspicious, and this would not be fair enough.
That's why Pei Qian thought of a specialized rating database like tpdb. With such a relatively comprehensive and fair evaluation system, everyone should have no objections to awarding bonuses based on the above ratings and project investment base.
At the same time, bonuses are distributed in different ways for different projects.
The longer the operation lasts, the more bonuses will be paid out.
For a project like Headwind Station, Pei Qian's goal is to keep it open until the end of the world, so he can consider giving bonuses every quarter based on word-of-mouth.
For games with a buyout system like "Return to the Shore", bonuses can be given out two or three times. If a DLC is released later, the bonuses will be given out based on the reputation of the DLC.
Of course, Pei Qian also has to consider the balance between various projects. Although Mr. Pei prefers projects like Headwind Station that will continue to burn money, he cannot make his preference too obvious.
After everything was done, Pei Qian handed the plan to Assistant Xin with satisfaction.
"Starting from next month, all project bonuses will be implemented in accordance with this standard."