"Currently, the flagship store's monthly turnover is about 700,000 yuan. After deducting expenses, the net income fluctuates around 200,000 to 300,000 yuan."
"The other stores are a little bit worse, but they can generally break even."
"The Mingyun Villa store originally suffered a lot of losses, but its sales have increased recently, and it is expected that it will turn a profit soon."
Hearing these words, Pei Qian felt his heart bleeding.
However, this also gave him preliminary verification of his idea just now.
Pei Qian asked again: "At present, the main income of Internet cafes still comes from drinks?"
Zhang Yuan nodded: "Yes. The current income of Internet cafes mainly comes from drinks, coffee, commissions for tipping singers, etc. Internet fees are also an important part of the income, but the attendance rate of our Internet cafes is currently lower than before.
There is a significant improvement, but it is still not very high.”
Pei Qian felt confident.
"It's about expansion."
"Open a new store and open it where the store rent is the most expensive!"
Ma Yang's words "continue to expand" just now reminded Pei Qian.
Pei Qian instinctively did not want to spend any more money on the failed project of Moyu Internet Cafe.
Now the flagship store of Moyu Internet Cafe is very popular, and so is the Mingyun Villa store. Moyu Internet Cafe has also received good ratings on Dianping.com, and this reputation has already spread in Jingzhou.
Once the awareness of this high-end brand is established in the minds of consumers, if a new store is opened, many people will probably support it.
Therefore, opening a new store is a negative-profit behavior for Mr. Pei.
If you can’t lose money, what’s the use of you?
But after Pei Qian thought about it, he discovered a new problem.
In terms of money alone, Headwind Logistics is definitely better.
But, after all, Ma Yang is also the CEO of Moyu Internet Cafe. Now that Moyu Internet Cafe has become prosperous, turning losses into profits and gaining a good reputation, why not just do it like this?
How does Pei Qian explain to Ma Yang?
Of course, Mr. Pei doesn't have to explain it to anyone. He can leave Moyu Internet Cafe aside as he pleases. Anyway, making hundreds of thousands a month is a small burden, and Mr. Pei can still bear it.
But will others become suspicious?
After all, something is wrong.
Therefore, Pei Qian thought of a better way.
It doesn’t matter if you make a little money now, the settlement is still over a month away. Just spend the money on Headwind Logistics and Moyu Internet Cafe’s new store, wouldn’t it?
Nowadays, several Moyu Internet cafes are making money. Isn’t it okay if new stores don’t make money?
These Internet cafes are indeed close to turning losses into profits, but this is based on two premises:
First of all, a large part of the income comes from drinks and tips for singers. At present, most consumers prefer to regard Moyu Internet Cafe as a cafe or bar rather than a place to play games online.
Pei Qian was also speechless about this.
His original intention was to create a hodgepodge that would make the positioning of the entire Internet cafe very unclear and reduce the chance of the Internet cafe becoming popular as much as possible.
But I never expected that except for the Internet business, which was not popular, all other coffee and bar businesses were booming.
It can only be said that people’s calculations are not as good as God’s calculations.
Secondly, these Moyu Internet cafes are currently located in remote locations, so the rents are very cheap.
The location was specially chosen by Pei Qian, in order to be as low-key as possible and to have as little traffic as possible. In this way, the brand of Moyu Internet Cafe would not be able to spread, and there would not be enough high-end people, so it would naturally not be able to support the expenses required for daily operations.
But now, the situation is different.
Now that the Moyu Internet Cafe brand has been launched, it may not work if you hide it. You might as well rent some particularly popular shops and spend more on rent!
Pei Qian thought, as long as these two problems are solved, won't Moyu Internet Cafe still have to continue to lose money?
Therefore, people have to learn to think reversely.
Isn’t the resident singer helping me make money? Get rid of him!
Isn’t the current rent cheap? Find an expensive place!
Pei Qian thought about it for a moment and immediately thought of a solution that had the best of both worlds.
"In this case, the layout of Moyu Internet Cafe can almost enter the second stage." Pei Qian said seriously.
Ma Yang and Zhang Yuan instantly became energetic and listened carefully.
The second stage!
It seems that our work in Moyu Internet Cafe is indeed very effective and has been recognized by Mr. Pei!
Pei Qian continued: "After entering the second stage, we will further build the brand of Moyu Internet Cafe, and at the same time, return the business to the essence of an Internet cafe as much as possible."
Ma Yang heard it half-understood.
Zhang Yuan was confused when he heard this.
What does "bringing business back to the essence of an Internet cafe" mean?
Isn't diversified operations the biggest advantage of Moyu Internet Cafe?
At present, the coffee and wine business are the most profitable!
With doubts, Zhang Yuan continued to listen.
Pei Qian took out his mobile phone, opened the map, glanced at it, and locked in several large shopping malls in Jingzhou.
"In the second phase, we will first open a new branch to test the waters. When choosing a location... we will choose one of these large shopping malls."
"The space is definitely not as generous as it is now, so we no longer consider the wine and coffee business, and all the space is used to place computers."
Pei Qian's thoughts are very clear.
At present, many branches are still at the stage of breaking even. Even the flagship store of Moyu Internet Cafe, which makes the most money, only earns 20,000 to 300,000 yuan a month.
What if the monthly rent is increased by another three to four hundred thousand?
Didn’t that suddenly turn from profit to loss?
Moreover, the main income of Moyu Internet Cafe now comes from the bar business, including drinks, coffee and tips for singers.
The new store directly kills the singer, which means you don’t want to reward him, and I don’t plan to reward him.
Of course, there is no need to change the five old stores that have already been opened. They should stay the same.
This new Internet cafe opened in a shopping mall is operating in pure Internet cafe mode.
Zhang Yuan looked at the map and was a little confused: "Mr. Pei, is it really located in this place?"
It is located in a large shopping mall, and the flow of people is large enough, but the problem is that the rent is too expensive!
Nowadays, the rent of most Moyu Internet cafes is around three or four yuan. If you rent for 3,000 square meters, it only costs 300,000 yuan a month.
However, the rent in such a large shopping mall is not so cheap!
Almost all of them cost seven or eight yuan, or even more.
This time the price doubled.
The shops in these large shopping malls basically sell clothes, jewelry, bags, cosmetics, etc. from big international brands. Otherwise, ordinary shops simply cannot afford such high rents.
Moyu Internet Cafe hasn't made much money yet. If it pays such a large amount of rent all at once, isn't it bound to make a loss?
Moreover, the number of Moyu Internet Cafe branches this time is different from the previous ones.
In the past, it was a diversified operation, and the Internet cafe also had cafes and bars.
If the new store still follows this model, if it is opened in a shopping mall, it can at least sell more wine and beverages, and there will still be money to be made.
But now Mr. Pei wants Moyu Internet Cafe to "enter the second stage" and "return the business to the essence of an Internet cafe as much as possible", which means that this new store will only engage in online business.
Isn't this even more unreliable?
Who would go all the way to the most upscale shopping mall in Jingzhou City, only to end up playing games online in an Internet cafe?
Isn’t that just burning too much money?
Of course, Zhang Yuan also knows that some men may be impatient when visiting shopping malls and have such a need to play games.
But this kind of demand should not be the norm at present.
Even if your girlfriend is really merciful and lets you play games while she goes shopping by herself, how long can you play?
I played for an hour in the morning, had lunch at noon, watched a movie in the afternoon and walked around for another hour, and it was almost time to have dinner and go home.
This man only spent more than two hours surfing the Internet despite his full budget, and this was only because his girlfriend showed mercy.
For this kind of people, their gaming experience should be quite poor, and Internet cafes basically cannot make much money from them.
Considering this, the possibility of Internet cafes recovering their costs is extremely slim.
Unless...the price increases!
Zhang Yuan quickly asked: "Mr. Pei, should the charging standard of this new store be increased accordingly? For example, 20 yuan an hour?"
Pei Qian immediately shook his head: "No, the official guide price of Moyu Internet Cafe is 10 yuan. You must not raise the price without authorization."
Zhang Yuan: "..."
Ma Yang remained silent, then raised his thumb: "Okay! Brother Qian has a good idea."
"Now is the critical moment for Moyu Internet Cafe to build a reputation. We can no longer hold back in such a small and remote place. If we want to build a brand, we have to go to large shopping malls like this!"
"At that time, we will be together with those internationally renowned cosmetics, clothing, and jewelry brands. The brand effect will be great!"
Pei Qian and Ma Yang gave a tacit high-five: "We have a clear understanding of each other!"
Zhang Yuan: "..."
Seemingly seeing Zhang Yuan's doubts, Ma Yang smiled: "The temporary loss is not important at all!"
"Word of mouth is our long-term goal."
"Look at the Moyu Internet Cafe flagship store, when it first started, it was so bad that even my mother didn't recognize it. Then it turned around step by step and became profitable, and now it's thriving?"
"Look at everyone's comments on Moyu Internet Cafe on Dianping. They are all positive reviews. What do you call this? The causes we planted before are now the fruits. It is precisely because we have always insisted on word-of-mouth that we can achieve our current success!"
"Do you understand?"
Pei Qian: "..."
This old horse said all my lines!
But then I thought about it. I had said this to Lao Ma at least four or five times. After repeated brainwashing, Lao Ma should have remembered it even if he didn't have a long memory.
Although he was robbed of his lines and had his scars uncovered, Pei Qian didn't feel uncomfortable, but was a little relieved.
Lao Ma really understands me better and better!
If all my employees have the same understanding ability as Lao Ma, then as the boss, will I still worry so much and have trouble sleeping and eating?
After a few more instructions, Pei Qian safely left the matter of the new store to Ma Yang.
After thinking of new ways to spend money, Pei Qian was not as sad as before.
Although something happened to Mingyun Private Kitchen, if you think about it carefully, it seems that you can still control it. As long as the newly opened Moyu Internet Cafe can benefit a little bit, and finally open dozens more headwind stations, it should not be possible to create some losses in the end.