Chapter 277 An industry that will inevitably persuade Lin Wan to quit!
October 3rd.
Three days have passed, and Pei Qian is also paying close attention to the situation after the launch of "Back to Shore".
After all, I have high hopes for this game and cannot afford to let anything go wrong.
First of all, the comments from netizens are basically what Pei Qian expected.
In short, I was scolded miserably!
Especially on the official Weibo account, there are all kinds of weird comments from players.
On the game details page on the official platform, there are also a large number of players giving one-star negative reviews.
The disputes on the forum are also very fierce, and the trend of polarization is serious.
The tpdb website has collected many reviews of this game, including reviews from consumers and netizens on the Internet.
The current score of "Back to the Shore" on tpdb is 7.2, and the reviews from consumers and netizens have obviously lowered this score.
As for media ratings, because the time is still short, it is impossible for most game media to clear the game so quickly, so the ratings have not been released yet and cannot be summarized.
Pei Qian is not particularly confident about this point. After all, media ratings will not focus so much on the difficulty of the game, but will consider all aspects, such as the quality, connotation, etc. of the game.
These game media may still give a good score because of the high quality of "Return to the Shore", and the tpdb score may still rise by then.
But no matter what, the reputation of this game among ordinary players has been a bit of a crash at the beginning. This can be said to have met Pei Qian's expectations.
It doesn't matter if the score of tpdb is high or not, as long as you can't make any money.
Pei Qian looked at the players' refund situation and found that it was less than 30%. Regarding this, he was still a little disappointed.
What do you mean, I have clearly stated that you will refund the money, but the refund rate is only less than 30%?
The mobs in mass graves, the elites with machetes, the epitaphs that appear when you die, and the reminders of the last few minutes, you actually managed to endure them all?
This is totally unreasonable!
Moreover, the 30% refund rate also takes into account publicity reasons.
Many people come to play "Return to the Shore" because of Tenda's golden brand, and many players who don't want to suffer at all have also entered it by mistake.
After discovering that this game is actually a masochistic game, the first reaction of these players who entered by mistake is definitely to refund their money.
But even so, the refund rate was less than 30%, which made Pei Qian very dissatisfied.
Of course, Pei Qian didn't have any good ideas.
He has already done such a great job. If the players don't refund the money, they really don't want the refund. Pei Qian can't hold a gun to the players' heads and force them to refund the money.
I can only continue to look back.
Although the refund rate of nearly 30% did not meet Pei Qian's expectations, it is already very high compared to other games. Coupled with the current mixed reviews of this game, the starting situation is still relatively good.
Pei Qian also paid attention to the situation on Elly Island.
Some people have already uploaded videos about "Back to the Shore" on video websites, but there are no particularly complete and comprehensive strategy videos. Most of them are casual recordings, so the quality of the videos is not high, and the popularity is also average.
.
This was also within Pei Qian's expectation.
Anyway, as long as Qiao Laoshi doesn’t release a strategy video, everything will be fine!
It will take at least a week for these new players to slowly figure out the way out of "Back to the Shore", and Qiao Laoshi will not post a video until a week later.
By that time, the remaining players will basically be die-hard fans, and it doesn't hurt to let them watch the strategy video; and most of the players who were persuaded to quit will never come back.
"Well, it's a good start, I hope it can continue!"
Pei Qian turned off the computer and went out.
Today is Sunday, and we agreed to go to Mingyun Private Kitchen to treat Lin Chang to dinner.
Lin Yu was busy with work and had already left Jingzhou. Lin Chang seemed much more leisurely, probably because the two of them were responsible for different businesses and the intensity of their work was also different.
…
Mingyun Private Chef.
Pei Qian happily gnawed on the crab legs and was in a good mood.
Lin Chang, who was opposite, also ate it with relish and praised it full of praise.
As the two of them were eating, the topic came up about Lin Wan.
"Mr. Pei, how have you considered the matter you requested last time?"
"There is no need to consider it to be perfect. If you have any ideas, you can just put forward them and we will think about it together."
Lin Chang was quite concerned about this matter, and it was obvious that the old man put a lot of pressure on him.
We need to hurry up and get Lin Wan back so that we can be at ease.
Pei Qian thought for a moment: "I'm considering arranging for her to do some other business in the name of business expansion."
Lin Chang was stunned: "Aren't you going to let her continue playing games?"
Pei Qian nodded: "Well, I won't let her continue playing games."
“Because it’s too risky to continue playing games!”
"She has just led the employees of Yangyang Games to create a very popular mobile game. Whether it is work enthusiasm, employee status or external reputation, it is at its peak. If she continues to make games, the chance of success of the next game will still be
Very high.”
"If she is allowed to make another successful game, the situation may be completely out of control."
Lin Changshen agreed: "Well, that makes sense!"
Lin Wan has only made one game so far, and it is already showing off in the family group. If he makes another game, will he still have his tail raised to the sky?
There is no room for error this time!
"But, Mr. Pei, there is a problem." Lin Chang looked hesitant, "Making games is Awan's dream. If you arrange her to other departments on the pretext of business expansion, will she be happy?"
Pei Qian was confident: "It will definitely not work if it is too obvious."
"Moreover, Lin Wan is indeed not willing to completely give up his work in the game department."
"In this case, wouldn't it be enough to let her be in charge of the game and the business of another department at the same time?"
"There is a lot of work on both sides, leaving her with little to do, and the chance of failure will naturally increase greatly."
Lin Chang's eyes lit up: "Hey, what a great idea!"
"But, which business should I choose? What reasons should I use? You still have to think carefully about this. A Wan is very smart, so don't make her suspicious."
Pei Qian nodded: "Yes, I have several considerations, but I haven't decided yet."
Lin Chang was very interested: "Tell me about it?"
Pei Qian picked up a piece of sushi: "This is what I think."
"First of all, we must retain Lin Wan's director position at Yangyang Games so that she is still nominally responsible for producing a game."
"If she is not allowed to be responsible for anything related to the game, it will be too obvious, and it will be easy for her to be suspected, and it will also easily trigger her resistance."
"On this basis, find her a new job."
"This new field must be related to games. In this way, we can legitimately tell her that due to the needs of business expansion, we must enter the xx field, because this field is conducive to the development of games."
“Currently, the fields I’m thinking of are live broadcasting and mobile phone manufacturing.”
Lin Chang couldn't help but admired: "Wonderful."
Pei Qian's operation is very clear. He is to tell Lin Wan that in order to better promote the game, we are now going to develop live broadcast or mobile phone business, and you will be the person in charge of this new business.
As a result, Lin Wan will have to take on two roles and will definitely not have enough energy. Whether it is live broadcast or gaming, the chance of failure will be greatly increased.
And Lin Chang also knows very well that Lin Wan is actually a very proud person. Even if she feels that it is a bit difficult to complete the task assigned to her by President Pei, she will definitely follow it and will not shirk it.
In this way, wouldn’t it be successful?
Lin Chang was very happy: "Mr. Pei, which business do you think is suitable? Live broadcast or mobile phone?"
Pei Qian thought for a while: "A mobile phone might be better."
It's not like Pei Qian hasn't thought about other fields.
For example, sharing bicycles will make you lose money.
But this field cannot be left to Lin Wan, because shared bicycles have nothing to do with games, and there is no sufficient reason to leave it to Lin Wan.
And making mobile phones and doing live broadcasts can be said to be expanding the moat for the game business.
The threshold for both industries is not low.
For live broadcasting, only the bandwidth cost is the cost. If there are about 2 million people online at the same time that month, the monthly bandwidth expense will reach 40 million.
After all, live broadcasts are different from games. Online game bandwidth does not cost much because the amount of data transmitted is much smaller than that of live broadcasts, so the bandwidth costs cannot be the same.
As for the subsequent large live broadcast platforms, the number of online users is basically six to seven million to tens of millions, and the bandwidth cost can easily reach hundreds of millions.
Of course, it's okay to play in a relatively poor way, which is just to spend less money to buy bandwidth, but no matter how small it is, the initial investment must be at least 30 to 40 million.
If you don’t have enough money to prepare, if you can’t make something and the settlement is stuck, then the gain will outweigh the loss.
When it comes to making mobile phones, investing 10 million to 20 million is enough. After all, when Couliang Mobile started its business, it only cost 10 million.
What's more, as far as the current market environment is concerned, live broadcasting has not yet emerged and belongs to the blue ocean, while the mobile phone industry is developing much faster than in previous generations and is already considered a red ocean.
Major manufacturers such as Shenhua, Pineapple, and MSC have already begun to fight each other. In the next few years, it will only become more and more difficult for such small mobile phone manufacturers, and failure is almost inevitable.
What's more, Lin Yu is in charge of Shenhua's mobile phone business.
When Lin Wan comes out with a new mobile phone, Shenhua will come out with a better one...
Isn’t it beautiful?
Lin Changran naturally figured this out quickly and couldn't help but applaud: "Mr. Pei's plan is indeed perfect and seamless!"
"I owe Mr. Pei another big favor."
"Don't worry, Mr. Pei, if there are any difficulties in this process, we will do our best to cooperate!"
"By the way, Mr. Pei, I see that the reputation of your new game is not very good. How about it? Have you ever considered controlling reviews or something? It seems that it has also been trending on Weibo. Do you want to remove it for you?"
"Don't worry, I'm very familiar with that place. As long as you say a word, it will be done in minutes."
Lin Chang is in charge of Shenhua's entertainment department, so he is naturally familiar with this aspect.
Maybe he felt that he had received too much help from Pei Qian and wanted to make some compensation.
Pei Qian quickly raised his hand: "No, you must not!"
"It's part of the plan."
Lin Chang suddenly said: "Oh, I understand. Then I won't get involved. Anyway, Mr. Pei, if you have any request, it doesn't matter. From now on, your business will be my business, and it is absolutely my duty!"