Chang You, Lin Wan and other key members of the company gathered in the company's conference room to discuss the general development direction of this mobile phone.
Lin Wan just came over from Shangyang Games.
The research and development of "be quiet" is currently in progress. Ye Zhizhou, Wang Xiaobin and several other designers are already working on the design draft, and basic work such as art requirements are also being advanced simultaneously.
Lin Wan didn't need to be responsible for this kind of work, so she just took time to visit Otto Technology today to hear about the new mobile phone.
The other employees of the company were all sitting upright, with serious expressions, and looked very serious.
From Hongcheng Technology to Otto Technology, although we are still wage earners and still making mobile phones, everyone's mentality has undergone subtle changes.
When he was at Hongcheng Technology, although Chang You was the vice president, he did not have a strong say.
There are several vice presidents at the same level as Chang You, not to mention a CEO above them.
The higher-ups have different ideas, so friction and wrangling are inevitable.
Chang You is the vice president and yet he is not free, let alone the brothers under him.
But now, Changyou is trusted by Mr. Pei and can completely decide the research and development direction of this product by himself, greatly increasing his autonomy.
Naturally, his brothers are no longer as aggrieved as before.
Moreover, originally the company went bankrupt and everyone was looking for a way out, but now they are reunited, and most people feel a little bit confused, which also makes them feel grateful.
Chang You hung up the phone and said to everyone: "Mr. Pei said that he won't come over because he has something else to do. Let us make our own decisions on everything."
"Then let's get started."
"Director Lin, as a representative of Tengda, if you have any opinions, you can always put them forward."
Lin Wan nodded: "Okay."
She felt that she might not have any problems, after all, everyone else here was more professional than her.
But since the position is director, you still need to have the proper attitude.
Changyou started to hold the meeting according to the established process.
"The template for this mobile phone will be based on the flagship phone solution developed before at Hongcheng Technology. It just so happens that everyone should have some plans that have been forced to be discontinued, and have also discussed the purchase in detail with some suppliers.
Plans that do not involve legal risks can be used.”
"Our company's first mobile phone will definitely only be able to use ODM mode. Everyone should have no doubt about this."
"Currently we have two main tasks. The first is to develop a system unique to our own mobile phone brand. The second is to determine the general direction of this product and communicate better with the foundry."
"The importance of the system is self-evident..."
Lin Wan listened silently and took notes in his notebook from time to time.
Although she has not deliberately understood some of the inside stories of the mobile phone industry, some basic concepts are still very clear under the influence of her ears and eyes.
In the mobile phone industry, OEM and ODM are two common business models.
When a technology company makes mobile phones, it does not necessarily need to take care of all aspects such as design, production, branding, and sales. Instead, it only needs to entrust the corresponding work to the corresponding professional manufacturers.
OEM is designed by the company and outsourced production, that is, "OEM", such as the Pineapple mobile phone.
ODM, on the other hand, means that the manufacturer puts forward specifications and requirements to the manufacturer, and the manufacturer designs and produces them, which is commonly known as "OEM".
Of course, mobile phone manufacturers can also put forward some customized requirements for ODM manufacturers. As long as the money is enough, this is easy to negotiate.
Otto Technology has just been established, and it is impossible to fully independently undertake all the technologies required to develop a mobile phone, so taking the ODM route is a better choice.
"OEM" does not lead to poor quality, nor is it embarrassing. A large number of domestic and foreign mobile phones use the ODM model, including Shenhua, and many models are completed using ODM.
Many ODM manufacturers have been engaged in mobile phone design and OEM all year round. They have good solutions from product design to hardware combination. They have rich experience, mature quality control and supply chain, and the quality is also very reliable.
There was once a mobile phone manufacturer that used ODM OEM to produce low-end phones that were of better quality than its own self-designed high-end phones. This was also a phenomenon that confused consumers.
Of course, if the company can develop to the size and level of Shenhua and Pineapple, completely in-house design and OEM production of flagship phones, it will obviously be a better choice for maintaining high-end brand value.
But for the current Otto technology, this step is still a bit far away.
ODM is OEM, but it can also be customized. Of course, the cost will vary depending on the degree of customization.
What everyone is currently discussing is the general plan for this mobile phone, that is, how to integrate various solutions.
Everyone began to speak freely.
"The chip must be of the latest generation."
"The screen also needs to be the best, right?"
"The camera must not be bad either. It seems that many flagship phones are using dual-camera solutions recently. Let's get one too, right?"
"The battery should be as large as possible. Flagship chips and good screens consume power very quickly."
"The memory must be larger."
"Wait a minute, our purchase is so small, can we buy flagship chips and good screens?"
"If it doesn't work, just add more money. If such an expensive mobile phone doesn't use a flagship chip, will it be scolded to death? You have to buy it no matter what!"
Everyone is talking to each other, hoping that all the latest good things will be arranged for this mobile phone.
The prototype of this mobile phone is Hongcheng Technology’s flagship phone m9, which was originally Hongcheng Technology’s attempt to hit the high-end model.
However, the price of m9 is only nearly 4,000 yuan.
Now let’s talk about the eight thousand gear…
How many good things should be added to this?
In the past, when making mobile phones, I had to find ways to reduce costs as much as possible. There were many good solutions that I looked at, but they were too expensive and I didn’t dare to use them.
We can only secretly save costs in vibration motors, charging ports, NFC, etc.
But what about now? I tried my best to put good things up, but the result was not enough!
Moreover, mobile phones cost a lot of money, so it doesn’t mean that all the latest and best solutions can be thrown away.
For example, the full-screen technology that few people are using yet can make the upper border of the mobile phone very narrow, but the problem caused by this is that the positions of the earpiece and some other components must be rearranged, which will inevitably exist in other aspects.
Many compromises.
Although a similar mobile phone would be more gimmicky, the sacrifice would be too great, and the practicality may not be very good.
Everyone discussed these issues a lot, but Chang You finally decided to give up these beautiful-looking solutions and use mature, stable and expensive technologies as much as possible to stack materials honestly.
In terms of hardware, the discussion was almost completed soon.
Lin Wan could understand part of it, and felt that the hardware configuration of this phone was not much different from Shenhua's flagship phone, but the system, customized originals, unique selling points, etc. were definitely not comparable to Shenhua's.
The gap in branding is even greater.
Although this mobile phone of ours also uses some new technologies in the supply chain, and some of them seem to be good gimmicks, it is impossible to surpass the flagship phones of other major mobile phone brands just because of these small gimmicks.
And Shenhua’s flagship phone sells for less than 6,000 yuan.
It is difficult to sell this mobile phone at a current price of about 5,500 yuan. How can it be sold for 8,000 yuan?
Chang You said: "Let's think of other ways. Mr. Pei gave a death order. This phone must be sold for 8,000 yuan."
"When I talked with Mr. Pei before, Mr. Pei had already given me some ideas. For example, if the phone is just replaced and not repaired, if the phone is broken, a new one will be sent directly to your door, the data will be transferred on the spot, and the old phone will be initialized."
"In short... find a way to add some additional services to this phone to make it worthy of the price."
Chang You started the conversation, and the others began to discuss it again.
"How about a stronger trade-in policy? As long as we release a new phone and users want to buy a new phone, they can trade in the old phone for a new one. Based on the valuation of the old phone, we will increase the standard by 500 yuan, which will help
Bind users to our brand.”
"I think the packaging box can also be made more exquisite, and the original film, mobile phone case and other accessories can be selected from the best, which can also slightly increase the value."
"Or we can discuss cooperation with some app manufacturers, such as video websites. The app is pre-installed on your mobile phone, and you can directly enjoy membership services by watching videos on your mobile phone."
Everyone discussed it and thought of many ways, some of which cost a lot of money, and some of which cost a little.
But even if all these are added, it is still difficult to raise the price of the mobile phone to 8,000 yuan.
After all, what Mr. Pei said is that the comprehensive net profit margin of mobile phones is not higher than 5%. If the value of the mobile phone is too different in the end, it will be difficult to explain to Mr. Pei.
At the end of the thought, everyone fell into silence, a little helpless.
This is normal, because the mobile phone industry is an industry with very high thresholds. The flagship mobile phones of major manufacturers are basically bucket models, and they are not bad in all aspects.
Even if Changyou's team at Hongcheng Technology has some new technologies that can be used, the research and development capabilities of this team are far inferior to those of major international companies like Shenhua.
Therefore, in terms of products alone, no matter how hard everyone works, it would be good to raise the price of the mobile phone to 6,000. With various small benefits, it can barely reach 7,000, but it still cannot reach the 8,000 level.
Chang You looked around the crowd and said, "Think again, is there any other way? If we still can't reach 8,000 levels, then we have to buy some expensive customized components."
If you use these particularly expensive customized components, you can raise the price, but the price/performance ratio is too low. For a small factory like Otto Technology, you will feel like you have been taken advantage of.
Seeing that everyone was helpless, Lin Wan spoke.
"If we were to discuss cooperation with other video websites and software apps, we would only need a membership, and it would be difficult to discuss deeper cooperation."
"I can talk to other business departments of Tenda, and I should be able to get better benefits, and the value will definitely be higher."
"For example……"
"Every time Feihuang Studio shoots a new movie before it is released, we give this station two movie tickets on demand."
“You can enjoy lifetime membership benefits when surfing the Internet at Moyu Internet Cafe, with discounts on Internet fees and a free drink every day.”
“After binding your game account, you can receive a new Tenda game every year.”
"As a lifelong member of the terminal, you have discounts on subscriptions, additional referral tickets, and monthly passes."
"Automatically become a VIP customer of Headwind Logistics and enjoy priority in sending and receiving express delivery."
"Become a VIP of Mingyun Private Kitchen, and you can get a free dish when your consumption reaches a certain amount."
"That's it for now. If there are any other benefits that can be added in the future, they can be added."
Someone next to him raised his hand hesitantly: "Director Lin, can you get all these benefits?"
Lin Wan nodded matter-of-factly: "Of course, I'm familiar with the heads of these businesses. I'll go talk to them, maybe they will have better ideas."
Chang You felt his eyes light up: "Of course that's the best! Then this matter will trouble Director Lin!"
Lin Wan waved her hand: "No need to thank me."
"President Pei once told me that as the director, I am indispensable in Otto Technology and not to regard myself as an outsider."
"I think Mr. Pei should have hinted to me that as an old employee of Tenda, I should assume the role of bridge between Otto Technology and other departments of Tenda Group."
"The coordination with other departments is all my responsibility!"