Others in the crew, including Lu Zhiyao, Zhang Zuting, etc., also noticed Pei Qian and stepped forward to greet him.
Pei Qian smiled and waved his hand: "It's okay, I'll just walk around, you don't have to worry about me, just continue."
After exchanging pleasantries with a few old friends, Pei Qian picked up a prop cup next to him with great interest and started playing with it.
Zhang Zuting whispered to Zhu Xiaoce: "Director Zhu, why do you feel that Mr. Pei is in a good mood today?"
Zhu Xiaoce nodded: "Indeed."
"I think... maybe it's because I'm happy."
Zhang Zuting was slightly puzzled: "Glad?"
"Yes, I'm glad." Zhu Xiaoce looked at the leisurely Mr. Pei, "When Mr. Pei came last time, although he was very relaxed, he was still more or less concerned about things on the set."
"After seeing that Lu Zhiyao's acting skills tended to use too much force, Mr. Pei immediately stood up and corrected him."
"But this time, Mr. Pei watched from the side without saying a word."
"This shows that the actor's acting skills have been recognized by President Pei."
"After Mr. Pei saw that everyone's acting skills were completely flawless, he finally felt relieved and relaxed. Only then was he able to hang out on the set with such a leisurely attitude."
Zhang Zuting suddenly understood and nodded: "Yes, indeed."
"Today's performances by both the male and female protagonists are considered to be above par. It is not easy to be recognized by Mr. Pei."
"It seems that although Mr. Pei doesn't come here often, he still attaches great importance to this movie."
Zhu Xiaoce smiled: "Of course. To be precise, Mr. Pei attaches great importance to all projects, otherwise he would not have achieved the current success..."
"Just in time, while Mr. Pei is here, I will decide on the advertising first."
Zhu Xiaoce came to Pei Qian who was wandering around, intending to take advantage of the break in on-site preparations to finalize a very critical issue.
"Mr. Pei."
"Can I take a few minutes to tell you about the current bidding for advertising for this movie?"
Pei Qian was stunned for a moment, then nodded: "Of course, let's talk about it."
Obviously, the word "advertisement" stung his sensitive nerves.
Zhu Xiaoce and Pei Qian reported while walking on the set.
"Mr. Pei, isn't our movie filled with all kinds of advertisements?"
"According to the setting, the future world in the movie is a world full of advertisements. Just like when the male protagonist lives in a capsule, he spends a lot of time surrounded by advertisements."
"We have been thinking about how to do these advertisements for a long time."
"My idea is to find some companies to cooperate with and do advertising placement!"
"The advantages of this approach are threefold:"
"First, these companies shoot their own advertisements, and the cost of advertising placement for us is very affordable from an economic perspective. Moreover, the quality of the advertisements they shoot will be guaranteed."
"Second, after the film is released, it will easily trigger hot topics, which may be helpful to the spread of the film."
"Third, product placement in traditional movies often appears abrupt, blunt, and easily offends audiences. However, advertising placement in our movies almost does not have this problem, and the negative impact is very small."
"So, we also contacted some manufacturers and enterprises to ask if they were interested in cooperation..."
Pei Qian became nervous instantly: "How is the situation?"
Zhu Xiaoce's expression was slightly embarrassed: "Well...the big companies we took the initiative to contact basically ignored us. However, there were a few not-so-famous small companies who took the initiative to come to us, but because of the advertisements they shot
It was too tacky and didn’t look like an advertisement for the future world, so we rejected it.”
To put it bluntly, there is still no progress...
Pei Qian took a deep breath and couldn't help but said: "That's great!"
Zhu Xiaoce was stunned: "Ah?"
Pei Qian secretly rejoiced. If he really received the advertisement, how much less would he have to spend?
What if a few big, blind companies spend hundreds of thousands or millions of dollars each on advertising? Wouldn't Mr. Pei vomit blood?
So, you definitely can’t do this!
Fortunately, Feihuang Studio is not very well-known in the film industry, and this time it was looking for big companies, so it was rejected many times.
But this problem cannot be taken lightly, and the symptoms must be stopped in time.
What if Zhu Xiaoce persists in soliciting sponsorships and impresses those big, wealthy companies, and a large part of the cost can be recovered through advertising before the movie is released...
How can that be done?
Thinking of this, Pei Qian's face turned serious.
"The first two points you said are correct, but there are some problems with the third point."
"No matter what, if you put a brand advertisement that exists in reality, it will make the audience feel that it is a drama."
"Even if the subject matter of our movie is special, it will still affect the audience's viewing experience."
"Moreover, our movie has a strong sense of satire. These companies bought our advertisements, and they were all more or less satirized."
"This may not have a great improvement effect on their brand image. Therefore, they may not be willing to do this kind of advertising placement."
"In short, this kind of behavior is not advisable."
Zhu Xiaoce thought about it carefully and nodded quickly: "Yes, Mr. Pei, I understand!"
Looking at Mr. Pei's solemn expression, Zhu Xiaoce couldn't help but feel a little scared.
Almost messed it up!
After thinking about it carefully, Mr. Pei is indeed right. No matter how whitewashed the product placement is, it is still a product placement. The audience has already bought tickets when entering the cinema, and then letting them watch product placement is a bit unjustifiable.
If you don't do this well, you will definitely be scolded to death!
Although I made money by then, my reputation was ruined. I'm afraid this was not in line with Mr. Pei's expectations.
Zhu Xiaoce couldn't help but reflect on himself.
The placement of advertisements obviously goes against the spirit of Tengda.
You must remember this lesson in the future!
The current plan was rejected by Mr. Pei, so there must be an alternative.
Zhu Xiaoce hesitated for a moment and said, "Mr. Pei, if we can't use other companies' plans, then we can only shoot it ourselves."
Pei Qian nodded: "Well, of course we have to shoot it ourselves!"
How can you miss such a good thing that can cost more money?
Pei Qian thought for a while and continued: "In my opinion, this advertisement is very important."
“It must be high-end and classy, low-key, luxurious and connotative.”
"I think...well, first tell me how you want to shoot."
Pei Qian had already thought about the general direction, but suddenly stopped.
He thought of his glorious deeds of "turning stone into gold" many times, and decided not to interfere with Zhu Xiaoce's ideas and let him express himself freely.
Maybe he can have a better idea than Pei Qian himself?
If Zhu Xiaoce's idea has a high probability of making money, then Mr. Pei will have to take action himself.
Zhu Xiaoce thought for a moment: "Mr. Pei, that's what I think."
"Make a brainwashing commercial!"
"It's the kind of thing where a simple, rhyming advertising slogan is repeated over and over again, three or four times or even more, so that people will never forget it after hearing it once."
"You can also add some simpler melodies to make the advertisement more brainwashing."
"A lot of this kind of advertisements appeared in the past few years. Although the number has decreased recently, they still exist."
"We also shoot ads like this. This way, we can well arouse the audience's disgust, make them empathize with the protagonist's experience, and deepen the irony of the movie!"
After listening to Zhu Xiaoce's thoughts, Pei Qian fell into a brief silence.
No, if we follow Zhu Xiaoce's method, it seems like it will still be easy to get into trouble!
Pei Qian has experienced the power of brainwashing advertisements.
The characteristic of this kind of advertising is that it opens and closes widely, giving people a feeling of arrogance. As long as the advertising is done well, a brand can block an entire category, giving consumers a feeling of "this brand is the first in this category"
illusion.
In short, the reason why this kind of advertisement is very popular and brainwashing is precisely because of its outstanding effect.
If the entire movie is filled with a large number of brainwashing advertisements, it may also trigger heated discussions among the audience, thus gaining some inexplicable and unnecessary popularity...
Pei Qian sighed silently.
No, these subordinates of mine are too utilitarian and cannot be counted on!
Pointing at Zhu Xiaoce and taking the initiative to come up with an idea that will result in huge losses? Difficult!
You still have to take action yourself.
Pei Qian thought for a while and said, "There is something wrong with brainwashing advertisements."
"First of all, technology is developing and times are progressing."
"Although brainwashing advertisements have obvious effects, they have also aroused resentment among many people, and they are becoming less and less popular now."
"The setting in the movie is a future world, and the advertising industry should develop further and move in an even more elusive direction."
"Let the audience watch brainwashing advertisements again. They will definitely think that this is the advertisement in the future world?"
"Just like when people today look at advertisements from decades ago, they will appear very strange and incompatible with the entire environment."
Zhu Xiaoce nodded, feeling that this was what happened.
Pei Qian continued: "Secondly, this kind of advertisement is suspected of overshadowing the guest."
"The audience pays too much attention to the advertisements and has no time to see the actors' acting skills and the profound meaning of the plot in the movie."
"So, my suggestion is to shoot some big scenes, cool scenes, and ads with inexplicable meanings!"
"This kind of advertisement is played repeatedly, so that the audience keeps watching it, but they feel confused and cannot understand it at all."
"This is in line with the future development trend of advertising."
"As for the brand in the ad...it's completely fictional."
"When shooting an advertisement, it must be of high standard and have a sense of quality, do you understand?"
The advertisement will definitely be shot anyway, but Pei Qian can't tell exactly what it will look like.
It can only point out the wrong direction as much as possible, and then it will only be up to Zhu Xiaoce and others to see how they perform.
After Zhu Xiaoce listened to Pei Qian's words, he was silent for a long time, and then said: "Mr. Pei, this is a very difficult task."