Chapter 366 The stamina of the 1024 Digital Festival!
afternoon.
Pei Qian woke up from his nap as usual, chased him a bit, looked up and saw that it was only around three o'clock in the afternoon.
Although it's still early, there doesn't seem to be much done at the company.
All projects are still under development. After Chang You came to report in the morning, no one will come to report in the short term, so Mr. Pei has nothing to do.
"How about... I go back to school to study?"
"Examination week is almost here. Let alone review, I haven't even borrowed my notes yet."
"Well, let Ma Yang make a copy of the notes for me sometime."
Pei Qian turns off the computer and gets off work!
Go back to school and find a study room to study, so that you can enrich yourself who has been feeling empty recently.
When I walked out of the office, I saw everyone staring at the screen seriously, looking like they were working seriously.
As for whether he is working seriously or not... I can't tell.
I can only say that this is the bad thing about being a boss. What you see of your employees is never the truest side.
Tang Yishu, on the other hand, had just served Yintang and was quietly reading and studying in her seat.
Pei Qian couldn't help but feel a little ashamed.
Look how much these school girls love to study!
I have to follow her example!
With the determination to "study on his own", Pei Qian walked out of the company.
Suddenly he remembered something again, and after turning back he said to everyone: "Thank you everyone, please get off work early if you have nothing to do!"
No one paid attention to him, he still looked like he was busy with work.
Pei Qian sighed silently, hey, how I wish a brave man could stand up and leave early with Mr. Pei!
With some regret, Pei Qian took the elevator downstairs, walked out of the Shenhua Palace, and walked to Handong University.
As we were walking, we turned to the Moyu Internet Cafe Handong University Store.
Finding an empty seat to sit down and turning on the phone is a completely subconscious act.
"Huh? What's going on? How did I get here?"
"Don't I want to go to self-study?"
"..."
"Forget it, you're here now, let's see what new games are available recently."
"After all, I am a game designer. I collect materials after work. This is as important as learning."
There are many game icons on the desktop, all of which are popular games nowadays.
The beta version and "playable version" of gog (that is, the "Mr. Ma special version" modified according to Dream Ventures) are among these many popular games.
However, when Pei Qian glanced at the large number of game icons, before he could see clearly what games they were, he suddenly felt that something was wrong.
This weird feeling doesn't come from the computer desktop, but from...
That display board at the entrance of the store!
A strong sense of crisis suddenly emerged in Pei Qian's heart. He quickly stood up and went to the store door to take a look at the contents of the display board.
There is a beautifully printed poster on it with the title:
Let’s play hack together on Christmas Eve, there will be big rewards for installing rof!
The main body of the poster shows a complete machine that has been assembled. It looks very cool, especially the shiny ROF logo on it, which looks full of temptation.
Below are the different installation gears, which are 8599, 12599, and 16599!
There are still three gears, but the price...
Pei Qian rubbed his eyes and found that the price was different from what he had set before!
Cheaper!
Pei Qian took a closer look at the configuration below and found that the configuration was roughly the same as before, except that some accessories had been slightly upgraded.
In addition, I gave some extra small gifts, the most valuable of which was a USB flash drive, and some smaller gadgets, such as cable ties, mouse pads, keyboard cleaning mud, etc.
And we created a package, euphemistically called it "Christmas Eve Upgrade Gift Package".
Pei Qian was speechless.
Too forceful!
Take a look at this slogan. Let’s have some fun together on Christmas Eve?
The feeling of being single is coming to my face!
Although Pei Qian is not very interested in this kind of foreign style, but... I am afraid that only a single person can do this kind of thing on Christmas Eve, right?
This is obviously a forced marketing campaign just to make the holiday more fun.
But...it seems to be very effective!
There is a line of eye-catching artistic words on the poster: Our store has a limited sale of __/500, which probably means that this store has a limit of 500 units.
Now, there is a number stuck on the front: 428!
This shows that more than 400 units have been sold just around the Handong University store!
This Moyu Internet Cafe is not the only one, most other Moyu Internet Cafes are also engaging in the same activities...
The three grades that Pei Qian set before were the same or slightly higher than the prices of various accessories available on the market. However, the price will drop after bulk purchases, and the profit margin is not large.
Coupled with the policy of random upgrades, this promotion is definitely a loss-making transaction.
After the 1024 Digital Festival, the price has increased to 8999, 12999, and 16999.
This price seems unconscionable to many consumers.
Although it is still worth buying considering the policies such as door-to-door delivery and after-sales maintenance, the previous promotions have preempted many consumers' enthusiasm for purchasing, so the sales in the short term are tepid and there is no trouble.
Big news for Pei Qian to pay attention to.
But now, Zhang Yuan has cleverly raised the configuration a bit, and then added some small gifts, and then slightly lowered the price...
It creates an effect that this package is quite value for money!
For buyers, the price-performance ratio is still very high, even better than before, because these small gifts are all useful things, and the price of large-volume purchases will drop significantly, making it much cheaper than buying them themselves.
For the ROF installation business, there are still very considerable profits.
In this way, the reputation accumulated over the past two months may explode with this Christmas Eve event!
Pei Qian was a little panicked. Could it be that a lot of them have been sold?
Just as he was about to return to the Internet cafe and ask the waiter in the store, he heard a surprised voice from behind: "Mr. Pei?"
Pei Qian turned around and saw, sure enough, it was Zhang Yuan!
Zhang Yuan looked a little busy, but there was a kind of joy from the heart in his busyness.
"Mr. Pei, I originally planned to give you a surprise, but I didn't expect that you discovered it first."
"How about this Christmas Eve promotion! This event has been quietly planned for a long time!"
Pei Qian felt a little tired.
Each of these people will surprise me.
It’s so frustrating!
Fortunately, I discovered it early. Tomorrow is Christmas Eve. It’s probably not too late to find a way to save it now...
Pei Qian pretended to be casual and asked: "So... how is the sales of this event? How much inventory do we have?"
Zhang Yuan smiled broadly: "Inventory? There is no inventory anymore. They are all sold out!"
As he spoke, he took out a "Sold Out" label from somewhere and pasted it on the poster at the door, covering the number 428.
Pei Qian felt his eyes go dark.
All inventory sold out?
Aren’t there so many stocking points and a warehouse as big as the suburbs of Jingzhou???
At the rate of three to four hundred dollars per computer, at least several thousand of these units must have been sold...
Although the money was not much, it was still a heavy blow to Mr. Pei!
Pei Qian was a little unbelievable: "How could it...sell so fast?"
Even if there is indeed a lot of stock in the warehouse, how come it sells out so quickly?
Zhang Yuan smiled: "Mr. Pei, of course it's not just sold these days. You forgot, there's also Double 11!"
"Thanks to the 1024 Digital Festival that you organized before, Mr. Pei, the ROF brand has gained a certain degree of popularity. Without that promotion, it would be really difficult to open up the market!"
“After the 1024 Digital Festival, I have been thinking about turning rof into an online brand. Although in other cities, there is no door-to-door logistics and complete machine warranty advantages, our console is compared to those complete machine
As for the Martyrs' Wall, it is made of solid materials and has a clean and honest character, so it has been favored by some customers."
"Of course, our sales are incomparable to those of those complete machines from the Martyrs' Wall. A certain assembled console brand's sales exceeded 10 million in 40 minutes during Double 11. We can't even catch up to a fraction of theirs."
"But don't worry, Mr. Pei, I definitely don't have any intention of envying them. I will definitely keep your teachings in mind, Mr. Pei, and ensure that the rof brand remains the same, without deception!"
"In short, during this period, our reputation has gradually grown, and our sales have steadily increased. We just took advantage of this Christmas Eve event to clear out a wave of inventory."
"I bought a batch online on Double 11, sold a batch on Double 12, and bought another batch during this event."
"Our warehouse is basically in a hurry now, and I am contacting you for emergency replenishment!"
"Having said that, I was still too conservative at the time and didn't have that much stock. It would have been nice if I could have stocked more..."
Pei Qian's face suddenly darkened, and his whole body felt bad.
So that’s it, the side effects of 1024 Digital Festival are here!
This stamina is so great!
After that promotion, Pei Qian had been wary for a while, but he never saw much improvement in the ROF installation business, so he was busy and forgot about it.
I never expected that something would happen if I stopped staring for a while!
Pei Qian asked: "Then... what are your plans..."
Zhang Yuan thought for a while: "Leave some money to prepare goods, and then continue to spend the rest on publicity! I plan to next step up the online store's orders, improve the praise, and try to grab some complete Martyrs Wall machines.
business."
"Of course, I am going to hand over a part of the profits this time. After all, the ROF brand has been receiving subsidies from the headquarters since its birth. Now that it has finally turned a profit, I must hand over a part of the profits..."
Pei Qian quickly raised his hand: "Don't!"
Zhang Yuan: "?"
Pei Qian coughed lightly and said, "Tengda is not short of money, so don't worry about this."
“It’s not advisable to cheat on orders or get good reviews!”
"Although this is an unspoken rule of the online store, it is fraud after all, and we can't do this kind of thing!"
"In my opinion, all the money you earn should be used to prepare goods! Isn't such a big warehouse not full yet?"
“Spend whatever you earn and prepare as much goods as you can, don’t be stingy!”
"Also, this kind of promotion activity greatly overdraws our sales potential. Please don't do it frequently in the future. Do you understand?"
"From now on, only the 1024 Digital Festival can hold price reduction promotions, and the usual prices must not be changed again!"
Pei Qian had no choice.
rof has made money, what should I do?
Whether it is advertising or turning over profits, it is unacceptable to Pei Qian.
So, go ahead and stock up!
After this promotion, basically everything I wanted to buy has been bought.
At this time, no more advertising, no more price cuts, crazy stocking up, all the money exchanged for console parts and accumulated in the warehouse, the value will naturally slowly depreciate.
At the same time, the price is not as cost-effective as before, and the number of consumers willing to pay for it will definitely decrease significantly.
Once you sell one unit, stock up on one more unit. As long as you stock up on enough units, you can ensure that there is no spare money on hand!
Pei Qian doesn't expect how much money ROF can lose now. As long as you find a way to spend all the money you earn, I won't pursue it!
Zhang Yuan was a little confused: "Mr. Pei, with so many stocks in stock, the sales pressure is very high... and we can't do any more promotions. If we can't sell, then..."
Pei Qian raised his hand: "It doesn't matter, just do it! If the warehouse is not enough, rent a new one. The secret to making the industry bigger is not to have any spare money on hand, do you understand?"
Zhang Yuan opened his mouth, hesitated to speak, and nodded for a long time: "Ming...understand."