Zhang Yuan came to the Handong University store of Moyu Internet Cafe early in the morning, ordered a cup of coffee, and drank it leisurely while browsing the post bar to see if any interesting new posts had been posted by Sha Diao netizens recently.
Yesterday, he had arranged for his employees to return all the faulty parts and send them for repair. He also used all the remaining funds in the account to buy parts with a high failure rate, especially memory modules.
Although stocking up like this requires a certain amount of dedication, Zhang Yuan is more concerned about the reputation of the ROF brand.
When this brand was first born, Mr. Pei spent so much money on the 1024 Digital Festival, and it finally gained a reputation.
If this reputation is ruined because of the quality of the assembly machine, wouldn't it mean that all of Mr. Pei's hard work has been in vain?
Therefore, quality must be guaranteed!
We strive to ensure that every assembled computer is trouble-free, provide customers with the best after-sales service, and ensure sufficient stock. Customers in Jingzhou can place an order at any time and have it delivered to their doorstep on the same day.
After all this work, Zhang Yuan could finally have some leisure time.
Tomorrow is the 2011 New Year's Day holiday. There are three days of New Year's Day holiday, so I should be able to have a good rest.
Zhang Yuan drank coffee leisurely and browsed the post bar.
Suddenly, a post on Tieba caught his attention.
"MSC's factory is on fire again???"
"Fuck! Are memory prices going to increase again?"
"Profiteer!"
"Damn, it seems the price has already increased!"
"I also said that I would wait and see if there would be any activities on the shopping website during New Year's Day, and then install the machine! It's fine now, I'm losing money!!!"
"It's over, the profiteers have already caught wind of this!"
"What on earth do you mean? Why are there fires at two ends in three days? I wish it had burned out from Double Eleven last year to June 18 this year?"
"Everyone knows whether there was a real fire or not. It was probably caused by the manufacturer himself."
"Indeed, these manufacturers are on fire in turn, and not only are they on fire, but there are also floods and power outages... In short, wouldn't you just say that you want to reduce production and increase prices?!"
"This fire seems to be quite serious. The wafer production capacity has been greatly affected. I am afraid that not only memory, but flash memory will also increase..."
Seeing the discussion among netizens, Zhang Yuan was confused at first, and then fell into an unexpected joy.
He quickly opened the shopping website and checked the price of the memory stick he purchased before. It had increased by more than thirty!
Moreover, this is probably just the beginning. In the coming week, I am afraid it will continue to rise...
After all, Zhang Yuan has been hanging out in forums all year round, and he is very aware of this kind of routine. Anyway, every time the price of memory sticks is at a low point, these manufacturers will suddenly catch fire or lose power, and then news reports say that these manufacturers have lost another billion
, and then profiteers from all walks of life began to take notice and began to speculate on memory sticks crazily...
But having said that, no one knows when this kind of accident will happen.
If you know this, you can definitely make a lot of money by stocking up on memory sticks in advance.
This news was originally bad news for Zhang Yuan.
Because ROF's installed machine business has a similar pricing strategy to those of brand-name machines, according to Mr. Pei's guidelines, the brand premium and after-sales value have been fully taken into account from the beginning, and the price cannot change frequently.
If you want to increase prices, you have to update the configuration; you can't do too many price reduction promotions.
This strategy is mainly to eliminate customers' worries and give all consumers the impression that "this brand is very conscientious, very reliable, and very valuable."
When the price of memory increases, the price of the whole machine also increases, which makes people feel a bit like a profiteer, which is somewhat detrimental to the ROF brand.
Therefore, the original memory price increase must have been bad news for Zhang Yuan. The purchase price increased while the selling price of the complete machine remained unchanged, which would greatly reduce profits.
But it's different now.
Zhang Yuan has already purchased a batch of accessories before, especially memory. According to the standard of four plug-ins for high-end models with more than 10,000 yuan, he has stocked up a lot!
In this way, these high-end models are extremely cost-effective for consumers, and they are much cheaper than buying one yourself!
For Zhang Yuan, if the current inventory continues to be sold at the original price, he can still make a huge profit.
Of course, he can also consider raising prices.
However, the price increase is obviously not in line with the spirit of Tengda and is not conducive to further market development.
Therefore, after thinking about it, Zhang Yuan decided to sell this batch of inventory at the previous price!
Taking into account factors such as the increase in memory prices, the next batch of computer configurations can be considered to make certain adjustments, improve the configuration, increase the price, and reset the price according to the new cost price.
Of course, that is something that needs to be considered after some time.
Because the stocking up this time is really a lot...
Thinking of this, Zhang Yuan couldn't sit still.
He immediately called his employees and asked them to customize a batch of brand new posters to display at the entrances of various Moyu Internet cafes. At the same time, the online store's promotional page was also updated.
The content of the promotion is also very simple, there are no discounts and promotions, but there will never be a price increase!
…
2011, January 1, Saturday.
The three-day holiday on New Year's Day is from the 1st to the 3rd, and Pei Qian is happy to give himself a holiday and have a good rest.
Pei Qian felt a little headache when he thought that Li Yada, Lin Wan and others were coming back from the United States on the 4th.
How did a week pass so quickly?
Alas, happy times are always short-lived.
Pei Qian went out for a stroll, planning to go to the Moyu Internet Cafe Handong University store to have a cup of coffee, play games, and relax.
As a result, as soon as I walked to the entrance of the Internet cafe, I suddenly realized that something was wrong.
Why are there so many people?!
There was a long queue at the entrance of the Internet cafe, all the way to the roadside!
Of course, there is an obvious difference from the long queues at sales offices and train stations. It seems that there are only a dozen people lined up.
But this phenomenon is very rare in Moyu Internet cafes!
Because Moyu Internet Cafe itself has a large space, although Moyu Internet Cafe 1.0 does not have many seats, everyone can rest in the coffee area, movie viewing area or book area while waiting for a seat, so that they will not queue up on the street.
Moreover, it stands to reason that the number of customers who often come online has been fixed. Even if today is the New Year's Day holiday, there won't be so many people coming here to access the Internet, right?
Pei Qian looked inside again and keenly discovered that the problem seemed to be more serious than he imagined!
The coffee area in Moyu Internet Cafe is not full, and there are also empty seats in the Internet area.
And this long queue only extended from the counter to the outside, and a certain amount of space was deliberately left for other customers to come and go freely.
The few people at the front of the queue just filled out a form at the counter, paid, turned around and left, without even going online!
The more Pei Qian looked at it, the more puzzled he became, what is going on?
At this time, a waiter said loudly while maintaining order: "Don't be anxious, everyone, queue up in an orderly manner. Placing orders on our online store is also valid! The address of the online store is on the poster outside the door!"
Pei Qian glanced at the poster outside and felt a little confused.
There is indeed the address of the ROF online installation store, as well as installation configuration lists at various price points.
But the problem is, is this the regular price?
The configuration has not changed, and the price has not changed either.
So why do these people come here so early in the morning and queue up to fill in the form and buy a ROF host?
Pei Qian had a vague feeling that something was not good about this matter, and there might be some secrets that he didn't know about!
The waiter said loudly: "I would like to remind everyone again that the ROF host provides on-site warranty service and on-site update configuration service. The charging standards are written on the flyer."
"But please pay special attention to the special terms on the flyer. If you want to change the host configuration, be sure to keep the original accessories. Do not resell these accessories, otherwise you will no longer be able to enjoy the after-sales service we provide..."
Pei Qian felt even more confused. Why should I be reminded of this?
He came to Moyu Internet Cafe full of suspicion and happened to see Zhang Yuan drinking coffee with pride written all over his face.
"What's going on?" Pei Qian was confused.
Zhang Yuan smiled and said: "Mr. Pei, the MSC factory is on fire, and the price of memory has increased!"
"Ah?" Pei Qian was confused for a moment, unable to fully understand the meaning behind this matter.
Zhang Yuan said: "The original price of a memory stick was more than 200 yuan, but now it has increased to more than 300 yuan!"
"In the future, I'm afraid it will continue to rise!"
"Our high-end consoles were originally equipped with four memory sticks. Now each memory stick has increased by more than 100 yuan. In addition, the price of hard drives has also fluctuated. The price of pure accessories for each host has at least increased.
More than five hundred!”
"Now, not only are our complete machines extremely valuable for those who are new to installing them, but even those who know how to install them themselves feel that they are extremely valuable!"
"Coupled with the ROF brand advantage that you have been working hard to build, our computers are selling like crazy!"
"Don't worry, Mr. Pei, I will always keep your requirements in mind and will never raise prices like those profiteers!"
"After I released the news yesterday that the price of the ROF machine will remain unchanged, today many people have come from all over Jingzhou to order computers, and dozens of them have been sold on the online store!"
“Conservative estimates suggest that we will have no problem selling thousands of units during New Year’s Day!”
Pei Qian's face instantly turned pale. He was subconsciously thinking of countermeasures, but couldn't think of any.
Price increase?
No, I just said before that I want to keep the price stable. Isn’t the price increase a slap in the face? And even if the price of the whole computer increases, people will still buy it. After the price increase, the profit of each computer has become higher!
Price reduction?
What's worse, now everyone is buying it like crazy. If the price is lowered, even if the profit drops, ROF's reputation will become even greater. What will happen in the future?
Pei Qian was stunned. He found that he was helpless at this time. This problem was simply unsolvable!
Zhang Yuan looked happy: "In the final analysis, this matter is a blessing in disguise!"
"Mr. Pei, you previously asked us to rent a warehouse and stock up a large amount of goods. Now it comes in handy!"
"If the stock is not sufficient, the stock may be sold out today. If we buy accessories then, the price will go up, and the profit will be greatly reduced!"
"Moreover, a batch of faulty hardware happened to appear yesterday, and all of them have now been returned or repaired. I was worried that the remaining accessories would have problems again, so I purchased a batch in advance, especially memory modules. I bought a lot of them."
"According to the current situation, the memory modules we have in stock can still last for a long time. The next goal is to let the ROF host brand completely dominate the desktop market in Jingzhou!"
"We can now start grabbing customers from DIY consoles and branded consoles!"
Pei Qian was sitting on a chair in the coffee area, feeling a little hypoxic.
"That's not quite right. Is there something wrong somewhere..."
Pei Qian began to doubt life.
Today is January 1st, and 2011 has just begun!
He never expected that the first heavy blow of the new year would come so quickly!