If possible, Pei Qian would rather make the haunted house free, but in that case, the system would definitely not allow it.
The price can be reduced within a certain limit, but after it reaches the lowest price allowed by the system, if you want to further reduce revenue, you have to rely on pricing strategies.
Pei Qian still has to implement his previous purpose.
Let the brave people have nowhere to spend money, and let the timid people stay away.
In fact, the original intention of this sentence is to prevent those who really dare to enter the haunted house from spending much money, and then scare away the timid people so that they have no chance to pay.
Therefore, Pei Qian thought about it and decided to adopt a special pricing strategy.
Different projects are priced separately;
Different people also set prices differently.
The first project is the least scary and has the richest gameplay. It should be the most popular project.
Therefore, the lower the price of this project, the better!
Because it has the widest audience and is most suitable for repeated visits, if the ticket price is higher or lower, many people will come to play, so if you set the ticket price lower, you can make less money.
The third project is the scariest and has the largest investment. Under the supervision of the system, even if you want to set a low ticket price, it will definitely not be much lower.
In this case, Pei Qian planned to do the opposite.
Set a high ticket price!
In this way, the terror + high ticket prices will have a double effect of discouraging ordinary people from spending money. In order to prevent them from spending money and suffering at the same time, timid people will definitely not go in.
As for those who are more courageous, you can consider refunding their ticket money based on their game progress.
For example, the entire process is divided into nine parts, and each part has a safe house. For each level cleared, 10% of the ticket price will be refunded. Clearing all levels is equivalent to a 10% discount on the game.
You can visit the entire haunted house for only 10 yuan.
Based on Chen Kangtuo's idea of "buy a ticket once, play multiple times", each person can enter three times after buying a ticket. As long as the tourist can pass the entire haunted house within three times, there is no need to buy a ticket a second time.
challenge.
In this way, the ticket price looks high on the surface, but the third project still makes little money!
As for the second project, Pei Qian thought about it and decided to set a low price, just a little more expensive than the first project!
Thinking of this, Pei Qian said to Chen Kangtuo: "Different projects are priced separately."
"First project, 10 yuan."
"For the second project, you can draw multiple projects to experience randomly. For each additional project you draw, 15 yuan will be added."
"Prepare a decibel recorder for everyone, complete the task without making too much noise, and the current small project is free."
"The third project costs 100 yuan for each experience, and there are three opportunities to enter and experience it. For the second and third time, you can continue the experience from where you left, and the ticket money will be refunded based on the progress of the last arrival. If you pass the customs,
Just return all the money.”
"Then you can issue a coupon, for example, 200 yuan to play as you like."
"That's pretty much it. You can refine some details."
After hearing what Pei Qian said, Chen Kangtuo's eyes lit up.
"I understand, Mr. Pei, this pricing strategy is exactly what I thought!"
Pei Qian: "?"
What does it mean?
He was a little confused, feeling that the script was a little different from what he imagined.
When he "instructed" other people before, they were often confused, puzzled, and confused...
But why did Chen Kangtuo look like he had expected it and was still so excited?
What do you mean the pricing strategy is exactly what he thinks? That’s what he thinks too?
Could it be that after Chen Kangtuo went to the Panic Hostel project, he became enlightened? Can he keep up with his own brain circuit?
Pei Qian felt a little confused, but he couldn't ask more questions about this kind of thing, so he waved his hand and sent Chen Kangtuo away.
Pei Qian smacked the taste and felt a little weird.
"It's strange. It's obviously a loss-making project and it's about to start burning money. Why am I not excited at all..."
…
In the afternoon, Pei Qian woke up and prepared to go to Yuanmeng Venture Capital for a trip.
Other projects are still under development, and there is no important news for the time being.
Except that the progress of the movie surprised Pei Qian a little.
Because the content of the script itself is not much, if it were just shooting, it should have been completed.
But so far there are no signs of completion.
"Maybe the filming didn't go well, so it was delayed?"
"Well, it's possible. After all, director Zhu Xiaoce's previous films were all short films. Without the experience of directing regular theater movies, it is inevitable to step into some pitfalls."
Pei Qian didn't care too much. He didn't have to rush to make a movie anyway. It could be released at any time. He just had to release it casually before the settlement.
As for Yuanmeng Venture Capital, Pei Qian squeezed out another sum of money for them, this time it was three million.
Compared with the previous 20 million, it is not a lot of money, but it is more than enough to invest in some small projects.
What's more, Pei Qian has also thought clearly that investing in this kind of thing must be done step by step. Don't think about eating a fat man in one bite.
Otherwise, the 20 million investment is a lesson learned from the past.
You still have to take your time, accumulate some failed investment experience first, and then gradually learn from it.
Moreover, this time Pei Qian took action personally, so he must set a good example for Lao Ma.
Otherwise, there will be endless troubles.
"I don't know if Lao Ma has read the plan carefully during this period or if he has found any projects that are unreliable enough."
Pei Qian was just thinking about it when Dream Realm Venture Capital arrived.
This time there were no more shouts of "Mr. Ma, please leave first" or the sound of typing on the keyboard and mouse. The atmosphere of the entire company suddenly changed from an Internet cafe to a serious office area.
He Desheng and others were all busy with their own business. Some were looking through the plan and some were making reports. They looked very professional.
The group of people Lao Ma found were not just for fun. Strictly speaking, they were "newcomers in the investment industry who are good at games."
Just like He Desheng, he works in the investment industry, and gaming is a hobby he is good at.
Seeing this scene, Pei Qian felt very uncomfortable.
It seems that everyone should continue playing games, which is more reassuring...
This serious work look is really scary.
But when he thought that as long as everyone played the game, they would give opinions to gog, Pei Qian thought it was better to forget it.
Alas, a dilemma.
It’s better to quickly think of a way to invest in any project!
Ma Yang was sitting next to the large conference table at this time, holding a lot of investment plans in his hand, browsing one by one.
But judging from his browsing speed, he probably only looked at the title and the first page.
Seeing this, Pei Qian breathed a sigh of relief, brother is still reliable!
"So, are there any 'dream' projects worth investing in?" Pei Qian sat down next to Ma Yang.
He Desheng and others also hurried over and sat down at the conference table.
This is the investment experience imparted by Mr. Pei himself. If you just hear a sentence, it will be of great benefit!
You must listen carefully!
Ma Yang said very proudly: "Brother Qian, I found one!"
"Just one?" Pei Qian was a little disappointed, "There are so many plans in total, and you only found one with 'dreams'?"
In addition to the pile of investment plans in Ma Yang's hand, there is another pile on the table.
Pei Qian picked it up casually, turned it over, and couldn't help but take a breath.
Investment is really a technical job!
He can barely understand these plans, but the problem is that they all look a bit too reliable, right?
Just like it is difficult for ordinary investors to accurately identify which project will make money, it is also difficult for Pei Qian to accurately identify which project will lose money.
Because anyone who starts a business or seeks investment will basically choose projects that look really promising.
Even those projects that defraud investors of their money will definitely make their plans extremely grand and exaggerate what they are doing.
Fake projects must be more authentic than real projects.
Otherwise, how to defraud investors of their money?
This leads to a problem, that is, all the plans look very reliable. Even if a large part of them are destined to fail, their plans always look like they have a high chance of success.
Pei Qian does not have this kind of insight and cannot distinguish.
He had no choice but to obediently accept the portion chosen by Ma Yang.
Pei Qian was shocked as soon as he got it.
So light!
Other plans have a lot of content, but this one only has one page!
Not only that, the format of the plan is completely wrong, full of errors, and the content is very simple.
This project is called "Shared Telephone Booth" and the required investment amount is not much, only 200,000 yuan.
Pei Qian couldn't help but feel a little excited. He saw his dream in this plan!
Ma Yang was still sifting through other proposals. Pei Qian raised his hand to signal him to stop: "Ignore the others for now. Let's vote for this project first."
Ma Yang put down the other plans very obediently and said, "Brother Qian, are you really interested in this?"
"This project is indeed full of dreams, so I singled it out."
"But...can it make money?"
Pei Qian laughed, isn't this nonsense, I can still invest in it if I can make money?
But you definitely can’t say that.
Everyone around the conference table, including He Desheng, also looked shocked.
They had already seen the investment plan for this "shared phone booth", but they all regarded it as a joke.
When sharing a phone booth and scanning the QR code to make a call, isn’t that taking off your pants and farting?
If my mobile phone can scan the QR code, do I still need to go to a phone booth to make a call?
And this thing is nothing new. There used to be so many public phone booths on the streets, but now no one uses them at all.
Why?
Times have changed!
Nowadays, everyone has a mobile phone. Who still uses a phone booth to make calls? Isn’t this because they are full?
As a result, Mr. Pei looked at such a project for at most ten seconds before deciding to invest money???
Seeing the confused looks in everyone's eyes, Pei Qian smiled slightly.
"You are not optimistic about this project?"
Everyone nodded.
Pei Qian looked at Ma Yang again: "You're not optimistic about this project either?"
Ma Yang nodded, then shook his head: "Brother Qian, as long as it is a project you are optimistic about, there is absolutely no problem! It will definitely make money!"
Pei Qian's face darkened.
What this old horse said was obviously good, but I wasn’t happy at all after hearing it...
Can you definitely make money? It’s so good, don’t curse me!
Pei Qian coughed twice: "Remember, the venture capital that everyone is optimistic about is not called venture capital, it is called crowdfunding."
"Venture investment means investing in projects that seem unreliable, and projects that no one thinks will succeed!"
“If there is no risk, what is it called venture capital?”