"Thank you for your hard work. Let's take a rest. We will officially start shooting the commercial later."
As soon as Director Zhu Xiaoce finished speaking, the scene immediately burst into applause and cheers, and many people felt relieved.
So far, the main part of the movie has been shot.
Although there were some minor problems in the early stages of filming, these problems were quickly overcome with the guidance of Mr. Pei and the joint efforts of all the people on the set.
In particular, Lu Zhiyao and other leading actors have become more and more cooperative with each other, and the rivalry scenes have become more and more exciting. At the beginning, reshoots were often required, but later it was often just two or three scenes, and these two or three scenes were both very exciting.
Zhu Xiaoce felt it was a bit difficult to make a decision.
If it’s hard to make a decision, don’t make a decision first, and then make a decision after editing.
So, the regular shooting tasks have been completed.
Many staff members breathed a sigh of relief, after all, all they had left to do was shoot commercials.
As for advertising, to put it bluntly, it is just a background board in a movie. Most people instinctively feel that this thing does not need to be as serious as filming a feature film, and it can be done casually.
But Zhu Xiaoce obviously doesn't think so.
He was holding a thick stack of advertising planning books in his hand and was explaining it carefully to the actors in charge of the advertising shooting.
The people who filmed the commercials were all recast.
Originally, it was not certain how the advertisement would be shot. Zhu Xiaoce also had the idea of letting major brands embed advertisements and provide the commercials himself.
However, this idea was rejected by Mr. Pei, so it was finally decided: the advertisement would be shot by oneself, and it could not involve any real-life companies, trademarks or products.
After it was finalized, Zhu Xiaoce began to arrange for people to cast roles.
Because these advertisements will be played in the background of the movie, the starring actors who have appeared in the film will definitely not be able to participate again.
Many of the characters in the film are poor people, and in the context of the film, they are not qualified to shoot this kind of commercial.
Only the judge played by Zhang Zuting and the male protagonist played by Lu Zhiyao (after he became popular) can shoot a few commercials.
And the young woman who was finally recommended by the judges to replace the male lead can also shoot a few commercials.
Apart from these exceptions, other advertisements will have to cast new actors, and they must be new faces that have never appeared in the movie.
In the process of planning the advertisement, Director Zhu Xiaoce also spent a lot of effort, so he came up with such a thick stack of advertising planning books.
"First of all, let me emphasize to everyone that although we are shooting an advertisement and can only serve as the background in the movie, we must not take it lightly. It is as important as the movie itself, or even more important in a certain sense!"
"First of all, advertising plays a role of suggestion and series connection."
"Advertising will be used to connect part of the storyline in the movie."
"For example, before the hero and heroine participate in the talent show, he often sees the judges' endorsements and advertisements when watching TV shows. This allows the audience to see the role of the judge in advance and implies that the judge is a very rich and influential person.
Strong and successful people.”
"After the male protagonist becomes popular, some commercials shot by the male protagonist will be played, and they can be for many different products to hint at his overnight popularity."
"After the male protagonist was ruined, he was lying on the bed, and the advertisement for the girl who replaced him was playing on the TV. It also implies that after he was plotted, the judges immediately recommended a new person to take over, starting a cycle."
"Secondly, advertising can be used to allude to issues such as big data and security leaks that people are more concerned about now."
"We will shoot many types of advertisements, and these advertisements will be directly related to the male protagonist's experience."
"For example, if the male protagonist has just drank a can of beer, a fried chicken ad or a red wine ad will be pushed to him on the screen."
"The male protagonist just lost a lot of money while watching a TV show, and the advertisement will promote loan business for him."
"When the male protagonist makes a lot of money, various financial products, insurance, luxury goods, etc. will be promoted to him."
"We spread these categories throughout the film, so as the hero's life changes, the ads he sees also change."
"On the one hand, it can heighten the atmosphere, and on the other hand, it can also be a metaphor to satirize the issues of big data and security leaks."
"Finally, advertising can strengthen the science fiction element and is a conjecture about the cultural life of the future world."
"As Mr. Pei said, we need to make the advertisements stream-of-consciousness and cool enough, and use some futuristic elements to make the audience confused. In this way, we can constantly hint to the audience that this is the future world.
.”
"These advertisements can allow them to feel the characteristics of the future world very well, and are more conducive to their immersion in this world view."
Zhu Xiaoce looked around at the crowd, then turned to one of the actors:
"Okay, it seems that everyone has understood that the next advertisement is a takeout advertisement. The content of the advertisement is also very simple: a drone flies over the city with a takeout."
"It's just that this drone is on fire, flying across the night sky of the city like a big fireball. Then you open the door, reach out to take the takeout, open the exquisite lunch box inside, and find that the exquisite steak inside is like
It's like it's just baked, still steaming..."
“Then the next one is a linkage advertisement between takeout and mobile phone.”
"The drone came to pick up the takeaway, but the drone's display screen said that the distance was too far and the battery was insufficient to deliver. At this time, a close-up of the map was shown, and it flashed by. This takeaway had to cross the desert and cross the ocean.
To another city.”
"At this time, the owner of the takeaway restaurant casually took his mobile phone, connected it to the drone with a cable to power it, and then the drone flew away."
"The next step is for the drone to cross the desert and the ocean, experiencing large sandstorms, storms, and all kinds of bad weather."
"In the end, you opened the door. At this time, the drone started to return. After flying back, the restaurant owner took off the phone and found that there was still 30% battery on it..."
Zhu Xiaoce explained the content of the advertisement to the actors.
When deciding the content of the advertisement, he lost a lot of brain cells.
Some stream-of-consciousness commercials are easy to handle. You can just let the actors wear futuristic costumes and do a few poses, shoot a few inexplicable shots, and add some special effects.
However, stream-of-consciousness advertising alone is not enough, right?
No matter how the world develops in the future, advertising should maintain a certain degree of diversity.
Therefore, Zhu Xiaoce casually thought of a few other styles of advertisements as an adjustment.
At the same time, Zhu Xiaoce also felt a headache over exactly which products to advertise.
Because at least we have to make logos and slogans for these advertisements, right?
If the logo is not done carelessly, it will easily be criticized by the audience and cause drama. In that case, wouldn’t the point of making your own advertisement be gone?
Therefore, the logo must be done well enough, just like a real commercial advertisement.
But with so many advertisements, it’s all up to Zhu Xiaoce to think alone, even if he’s exhausted, it’s impossible?
It is too difficult to design so many logos from scratch.
Therefore, Zhu Xiaoce and Huang Sibo discussed it and decided to seek help from their brother departments!
Let Moyu Takeout create a takeout logo, use Moyu Takeout’s logo to magically change it, and then let Otto Technology come up with an unused mobile phone logo so that the audience doesn’t have a sense of deja vu.
In short, with the collective efforts of many departments, these logos finally look like what they are.
Although they were all Mogai brands, Zhu Xiaoce still gave some instructions and asked each department to claim their own Mogai brands and register them in advance.
It’s not that I’m expecting this movie to have any publicity effect, it’s mainly because I’m afraid that someone will register these trademarks and try to get away with it.
Registering in advance can save you these troubles.
Zhu Xiaoce estimated that although the number of these advertisements was large, most of them were very short. It would take about two weeks to almost complete the filming.
Only then can the film truly be infused with soul.
…
…
Tenda gaming department.
Ruan Guangjian breathed a sigh of relief: "Okay, then the concept design and original paintings of the first batch of heroes have been completed."
Li Yada clapped her hands: "Thank you for your hard work, boss!"
During this time, Ruan Guangjian has been doing various concept designs and original paintings for GoG heroes, often traveling back and forth between Jingzhou and Magic City.
However, game development and original painting design are two parallel tasks and do not affect each other.
Ruan Guangjian's job is to reshape these IP characters bought by Tenda Game Department, or to create some unique original characters, such as "Modist, the Guardian of Justice".
Overall, this is not a very heavy job. After all, not everything is original, and most of it is modified based on the existing image.
As long as you fully understand the characteristics of the character and make some changes based on the classic image, it is much easier than starting from scratch.
Therefore, the design work of the original paintings is actually much faster than the development progress of the game. The game is still far away from the official launch or even public testing, but the original paintings have been completed.
Li Yada asked: "Big brother, what are your next plans? Do you want to tell Mr. Pei to celebrate the completion of the original painting?"
Ruan Guangjian quickly shook his head: "No, no, no, no need. Mr. Pei is busy with work, so it's better not to disturb him with such trivial matters."
"Besides, I have visited all the amusement parks in Jingzhou, and there are no other exciting activities."
"I plan to take a little rest these days, walk around Jingzhou, and maybe find something new to do."
Li Yada thought for a while and said: "By the way, Tenda has another game department called Yangyang Games, which is the project of "Blooded War Song", you know, right?"
Ruan Guangjian nodded: "I know, but I don't have much feeling for the art style of "War Hymn"."
Li Yada: "That's why I need you, boss, to improve the art level of this company! Don't worry, we are all under Mr. Pei and we are not short of money."
Ruan Guangjian hesitated: "With two projects, I may be a bit overwhelmed..."
Li Yada waved her hand: "It doesn't matter. They have already released a lot of art resources. Boss, just go and have a look and give some advice. It's mainly for guidance. You don't need to get started personally."
Ruan Guangjian thought for a while and nodded: "Okay, then I can go over and take a look and make some comments."
