Continue spending on mid-level and bottom-level authors?
The group of horses felt slightly confused and confused.
In his opinion, the end point is for the middle-level, and the benefits for bottom-level authors are good enough, and are basically on par with big sites like Infinite.
However, it is difficult to further increase the benefits that middle-level and bottom-level authors bring to the website.
Because writing is a kind of literary and artistic creation, it is a very subjective matter in itself.
Some authors, after ten years of writing, still can’t write a hit;
And some great masters, just write a million words and immediately grasp the essence of the Internet article, and strive to be the best.
So, the key still depends on the person.
Even if the website puts all its effort into digging and cultivating, the number of authors is just there, and finding a great one is like buying a lottery ticket.
What should we do if the person digging is not the material at all?
In comparison, it is obviously more reliable to poach people directly from other websites.
But since Mr. Pei has already said it, the horses have no choice but to obey.
"Okay Mr. Pei, I'll do it right away."
…
Going upstairs and returning to the finish line, Ma Qun sat down in his office and began to think about what kind of plan to come up with.
Mr. Pei's guidelines have been determined, that is, this money cannot be used to poach people, and can only continue to be spent on the mid- and low-level authors of the website.
Of course, the standards are unified, and senior authors of the website will definitely be able to enjoy this benefit.
But for high-level authors, the end point has not yet reached the stage where they can operate copyrights. Their main source of income is subscriptions. This kind of benefit can only be regarded as the icing on the cake for them and will not become a decisive factor.
The horses thought about it for a moment.
For middle- and low-level authors, Infinite provides benefits such as perfect attendance and finishing points, and the standards are a little higher than Infinite.
If we want to continue to provide benefits, we must work hard on benefits that other web sites are reluctant to provide.
Moreover, if it is said to be a benefit for middle- and low-level authors, it must be mainly considered for middle-level authors.
Because there are so many underlying authors that we can’t even consider them.
Some people apply for a pen name on a whim and write thousands of words, but they can still be considered low-level authors.
If you want to consider providing benefits to such people, then the website will become a charity. No matter how much money you make, it will not be enough to spend. After all, this is a pure loss-making business.
The key is mid-level authors.
They stand out from the bottom, proving that they have the perseverance and ability to continue creating, are relatively reliable, and will not suddenly let go of readers or websites; with the accumulation of experience, rich experience, and a little bit of luck, among them
Some of them may grow into top authors.
Therefore, the money still has to be spent on them.
The group of horses fell into deep thought.
"So, for these middle-level authors, apart from the unlimited things that can be given, such as royalties, readers, and popularity, what do they need most?"
"It's...protection."
"Career Development Planning and Guidance."
"Light social relationship."
"And...a more regular, healthier lifestyle."
"In this way, this guarantee can only be given to some people, and they must go through strict screening."
Ma Yiqun felt that they had found the right direction and began to write a plan.
Mr. Pei is right, you can't compete with Infinite for money. Even if you can poach some authors, it is not a long-term solution.
Because Infinite has a wide readership and a large author base, its hematopoietic ability is much higher than the end point.
Therefore, no matter how you think about it, in terms of the development prospects of middle-level authors, Infinity will crush the finish line.
So, if you want to attract more mid-level authors, you must use your strengths and avoid weaknesses. Don't worry too much about royalties, readers, and exposure, which are things that everyone can see, but work hard on the aspects that everyone can't see.
For example, the most basic life security.
Authors have no basic salary, no five insurances and one housing fund, and the success of every book is full of risks. The income of middle-level authors may not be low, but their ability to resist risks is far from matching their income.
It's not impossible to pay the five insurances and one housing fund yourself, but you have to pay the company's share as well, which is equivalent to paying two shares.
Another example is career development planning and guidance.
Most authors are basically left alone. There are many authors and few editors. Many middle-level authors cannot speak a few words to their editors in a year.
Of course, many conscientious editors will discuss writing issues with authors, but the current situation of too many editors determines that this is a treatment that only a small number of authors can enjoy.
That’s why many authors have established author groups, where they can exchange experiences with each other and grow together.
Compared with the "old and new" model of ordinary companies, career development planning and guidance in the online writing industry can basically be said to be close to zero, and it all depends on the author's own enlightenment.
Also, a healthier lifestyle.
Internet article writers are freelancers, and there are many common problems with freelancers, which is that their lives are irregular.
Irregular living will directly have physical consequences, such as cervical and lumbar spine diseases, high blood pressure, obesity and other problems. News of sudden death also occurs from time to time.
After all, self-control is only one factor in maintaining a healthy lifestyle.
Everyone's self-control is different, and another key factor is the environment.
Many people just want to play at home and have no efficiency at all. But when they go to the company or the school study room, their efficiency will increase. This is the impact of the environment.
From this point of view, it is difficult to say that those full-time authors who are newer have more self-control in other aspects, but their self-control in this aspect of work is definitely very strong.
Therefore, the Ma group considered it for a long time and finally decided.
At the end, we need to hold a class!
This is not the kind of study class that only talks about theory, but an experiential class that provides protection for mid-level authors, provides career planning and guidance, and cultivates a healthy lifestyle!
Ma Yiqun’s initial plan is to select 30 people from the current mid-level authors at the end of the term through voluntary registration by authors + screening by website editors.
This is the first batch, try it out first and see how it works.
They were reimbursed for their expenses. After arriving in Jingzhou, food and accommodation were all arranged in a unified way. Anyway, they had food and takeout, and the rent didn't cost much.
These people will be given a basic salary of 3,000, and five social insurances and one fund will be paid based on this standard.
Find an office building near where you live, rent 30 relatively cheap workstations, and require them to clock in and out according to Tengda's working hours every day.
In addition, some seminars and experience sharing meetings are held regularly to allow some authors with good results to share their experiences.
Every author wants to start a new book, or when writing a key point in the plot that cannot be advanced, he can discuss it with other authors and fully listen to their opinions.
In such an environment, the relationship between these authors is less like colleagues than classmates and friends.
Of course, not all authors are interested in such an experience class.
Many authors, especially older and more experienced authors, are not interested in earning a basic salary, moving to Jingzhou to take care of food and housing, and writing with other authors like commuting to and from get off work.
They will think that online writing is a freelance job, and the advantage of freelancing is that you don’t have to go out at home. If you ask me to go to Jingzhou to work, isn’t that going backwards?
For this kind of author, it is obvious that he will not force it.
Therefore, this class is mainly for young authors who do not have a family.
These authors are motivated, have great potential, and make rapid progress, but they have poor self-management awareness and have certain social needs and career development aspirations.
This class will be open for a month to test the water and see how it works.
If it is indeed effective, then we can expand the scale and extend the time.
…
After sending the horses away, Pei Qian read the notes for less than half an hour.
"bite!"
I received a message on my phone.
Pei Qian picked it up and saw that it was from Chef Lin.
"Mr. Pei, there seems to be a new high-end restaurant in the city. It seems to be for Mingyun Private Kitchen. It's called Mingfu Family Banquet, and it's also a high-end catering route!"
"It seems that it has been opened in the past two days. It can be seen that the recent reservations of Mingyun Private Kitchen have obviously decreased. What should I do?"
Pei Qian was stunned for a moment when he saw this message.
Mingfu family banquet?
What about high-end catering with the label Ming Yun Private Kitchen?
Could it be the one invested by Mr. Li and others?
Pei Qian remembered it. Mr. Li did mention this matter last month, saying that he, Xue Zhebin, and Wang Peng had been unable to book a seat as Mingyun's private chef. It was very painful, so they wanted to cooperate with Pei Qian and open a nameless restaurant.
restaurant chain, but Pei Qian refused.
So, these three people had no choice but to open a store by themselves.
Calculating the time, this matter should have been prepared before Li Shi and Pei Qian officially explained it, and it has just opened in the past two days.
Pei Qian replied "I understand" to Chef Lin, and then dialed Li Shi's number.
"Mr. Li, is the Mingfu Family Banquet a high-end restaurant opened by you?"
On the other side of the phone, Li Shi smiled and said, "Yes, Mr. Pei. Why, you say you don't care, but you are actually paying attention?"
Pei Qian: "..."
I've been keeping an eye on this guy.
If Chef Lin hadn't sent me a message, I wouldn't have known that your high-end restaurants were officially open for business.
Pei Qian was too lazy to say anything. The matter was getting darker and darker, so he simply went straight to the point: "Mr. Li, didn't I say that I would have the first meal after your restaurant opens? Why didn't you inform me?"
Li Shi coughed twice: "Ahem, Mr. Pei, I'm really sorry. I've been a little busy lately, and I tend to forget things when I'm busy. Besides, I thought you were just talking casually."
"It's my fault. If you come over for dinner someday, I'll ask the restaurant to give you a 30% discount! It's compensation."
30% off? Not free?
Mr. Li is quite stingy.
However, Pei Qian then thought about it and realized that even if Mr. Li really offered a free bill, he would not be able to accept it.
30% off, just 30% off.
"Okay, why don't you choose a different date? Let's do it today! Reserve a seat for me tonight and I'll reserve the venue." Pei Qian was quite casual.
"Reserve...reserve the venue? Tonight?" On the other side of the phone, Li Shi was obviously stunned for a moment, "Well, it's a bit difficult to reserve the venue tonight. There are already many people making reservations at 7pm."
"I don't eat after seven o'clock. I'll be there at four o'clock and can finish it after five o'clock. You can pack up and welcome the next wave of customers without any delay."
"Do you have enough ingredients for your dishes?"
Pei Qian looked at his watch. The time was now 3:40 pm.
Mingfu Family Banquet is not very far from here, and you can get there in about 20 minutes by taxi.
Li Shi was silent for a long time: "Some ingredients may not be enough, but most of them are enough. Okay, Mr. Pei, if you can come now, of course that would be great. You are welcome."
Pei Qian: "Okay, see you later."
After hanging up the phone, Pei Qian immediately stood up and put away his notes.
What to study, study, go eat!
We arrived at four o'clock and ate until after five o'clock. This was just the right time to not delay everyone's return home from get off work and rest.