Chang You's expression is very exciting, changing from confused to confused, and then from confused to thoughtful.
But after a few changes, Chang You still gritted his teeth and said, "Okay, Mr. Pei, I'll do it this way!"
He turned around and was about to go out.
Pei Qian quickly raised his hand: "Wait."
Chang You: "Huh? Mr. Pei, is there anything else you would like to advise?"
Pei Qian coughed twice and thought about how to organize his words.
He found that the situation seemed to be getting worse and worse.
In the past, when he made a rather outrageous suggestion, the people below would confirm it with him repeatedly and ask for some operational details before reluctantly implementing it.
As a result, Changyou came over today and didn't ask a word. He just had a mental struggle in his heart and decided to implement it!
This won't work.
Pei Qian is worried.
If his subordinates don't question the plan, how can Pei Qian know whether their understanding of the plan is in place?
This kind of thing is so easy to miss!
Pei Qian thought for a while and said tentatively: "Please tell me specifically what content will be covered in this press conference."
Chang You said confidently: "I will focus on the shortcomings of this mobile phone. One is that it is expensive and the other is heavy."
"Then I will tell all the viewers that our mobile phones are expensive because they use the following materials, and then list all the configurations."
"Don't worry, Mr. Pei, every item will definitely be streamlined enough. Just disclose the key information to the customer."
"Then comes the weight. I will show the weight of our mobile phone and compare it with some common items, so that everyone can have an intuitive concept of the weight of the mobile phone."
"Then I will tell all the viewers that the main reason why it is heavy is that we have a large 5800mah battery..."
Pei Qian felt a little melancholy.
Fortunately I asked one more question.
This guy really misinterpreted my meaning!
According to Chang You, the shortcomings are mentioned first, and then these shortcomings are turned into advantages. For example, weight, first throw out the concept of a half-pound phone to make a fool of yourself, and then highlight the advantages of the mobile phone, which is the large battery and long battery life.
Battery life.
To put it simply, this method is to suppress first and then increase.
How can this be done!
If the press conference is held in this way, it will definitely not be called a failed press conference!
After thinking about it for a while, Pei Qian said: "You are going in the right direction, but we still need to look into the specific details."
"My suggestion is this."
"The process of the press conference should be reversed from that of most mobile phone brands."
"When it comes up, let's put the price first."
"Nowadays, netizens like to use 'Excuse me'. Let them do it as soon as it comes up. There is no need to wait."
"Use a picture to bring out all the advantages of our mobile phones. The time spent talking about this picture should not exceed 5 minutes."
"After that, let's focus on the shortcomings of mobile phones."
"First of all, it is expensive. We not only want to emphasize that this phone sells for 8,000 yuan, but we also want to emphasize that this phone does not support installment payment, and the price will never be reduced in the future!"
"The second is weight. We not only need to provide specific weight data of the bare metal, but also the weight data after the film is attached and the case is attached. Then we have to compare it with the weight of some real-life items and tell everyone clearly which category it is.
Crowds of people will feel pressure when holding it with one hand!”
"Moreover, after entering this stage, we can no longer introduce the advantages of mobile phones in disguise, because we have already introduced them before!"
"Speaking like 'our mobile phone is very heavy because we use a 5800mah battery' should never appear at this stage!"
"When talking about shortcomings, just talk about shortcomings. I don't let you praise yourself. Less routine and more sincerity."
"Of course, these are definitely not enough for the press conference."
"If you think about it carefully, are the only shortcomings of this mobile phone being that it is expensive and heavy? There is no perfect product in the world. If you cannot see the shortcomings, it only means that your vision is not good!"
"Find enough shortcomings for me and talk about them for half an hour!"
"In short, the time of this press conference should be controlled within one hour. Of course, I don't have any objection if it can be shorter."
"Many mobile phone manufacturers' press conferences are very long and boring. They can talk about small functions for ten minutes. It's very disrespectful of the audience's time. We must put an end to this phenomenon!"
"That's pretty much it, remember?"
Pei Qian looked at Chang You with a smile.
Chang You's expression once went from confused to confused to thoughtful, and then he nodded again: "Okay, I will definitely make a ppt based on this!"
Pei Qian: "..."
I still feel a little uneasy, but after all the talk, I can’t just make the ppt myself, right?
So he nodded: "Okay, then go ahead and prepare. If you have any questions, feel free to ask me."
…
At 3 o'clock, He Desheng arrived on time.
He held two stacks of plans in his hand: "Mr. Pei, this is a better investment project that I have compiled, and this is a more dreamy investment project that Mr. Ma has compiled. Please take a look."
Pei Qian reached out to take the two piles of plans, flipped through them a little, and frowned.
It’s all just words and it makes my head hurt to read it.
Alas, if we don’t say that these people now write their plans too carefully and too unreliably.
You guys are making it difficult for Mr. Pei to do this!
Pei Qian couldn't help but sigh, what a good project "Xueba Come" is, it is much more reliable than these projects, but...how can it make money...
While flipping through these plans, he asked casually: "How is the project going?"
He Desheng hurriedly said: "Xude Education has made some big moves after taking over the Xueba Kuai Lai project."
"First, he forced all his students to register for this app. He also asked his family and friends to register and forced them to log in every day, which made his students complain."
“Later, we arranged for the app to be revised and renamed it ‘Xude Xueba’. We added functions to the app to promote some of Xude Education’s own courses and create a quick registration portal.”
"As a result, the activity plummeted, and there was a lot of criticism on the Internet. Now people in Xude Education must also have a headache..."
Pei Qian was flipping through the plan casually, but his eyes suddenly lit up when he heard this.
Isn't this the scene that I have always dreamed of?
What I want is to be active and plummet, unable to make ends meet, and keep losing money!
Pei Qian seemed to understand somewhat. There was nothing wrong with the project he came up with, and the operational problems were not big. The reason why he made money was because he didn't seem to wait for the right time!
Sure enough, Xude Education still understands it. It compensated for this project as soon as it took over, which is simply enviable!
Pei Qian immediately pushed all the plans aside: "I've thought about it."
He Desheng was stunned for a moment, and then his face showed an expression of admiration and longing.
"Mr. Pei, you've only been browsing for five minutes and you've already found a reliable project? This is so efficient!"
He Desheng couldn't help but give a thumbs up and praised the investment wizard Mr. Pei.
Pei Qian chuckled: "Use this money and buy me the Xueba Qilai project!"
Wherever you fall, you roll!
It doesn’t matter if you make money, as long as you spend as much as you make, that’s it, right?
He Desheng was stunned.
Buy it again?
Now Yuanmeng Venture Capital also owns 20% of Xueba Kuilai's shares. They are internal shareholders. If they want to acquire shares, they can be given priority.
Moreover, after a lot of hard work, Xude Education has found that this project is both expensive and scolded, and there is no possibility of a turnaround in the short term. It is estimated that if someone is willing to take over at this time, they will definitely cut their losses.
Even if you don't sell it now, in a week or two you will definitely be unable to hold it anymore and you will definitely sell it.
But precisely because of this, there is no need to buy it!
This project now looks like it has turned into a mess. We have already successfully cashed out at a high point, so why go back and wade into troubled waters?
He Desheng was a little confused and asked tentatively: "Mr. Pei, how much should we buy specifically? 34%, 51%, or 67%?"
Pei Qian waved his hand: "Of course you can buy as much as you can. Buying 100% directly is the best!"
"By the way, give me money to recruit the person responsible for this project from Xude Education and let him continue to be responsible for this project."
Pei Qian now also wants to understand, whether the same thing can be accomplished depends on the person!
Buy this project back and hand it over to He Desheng to take care of it, and maybe it will come back to life again.
We have to dig out the person from Xude Education who messed up this project and let him continue working on this project and continue the previous failures, so that we can ensure everything is foolproof!
He Desheng looked confused, but Mr. Pei had already made it so clear that there seemed to be no need to ask further.
After thinking for a moment, He Desheng nodded: "Okay, Mr. Pei, I'll make arrangements right away!"
…
After sending Chang You and He Desheng away, Pei Qian felt much more at ease.
Send one more person away, and today’s work task is completed!
At 4 o'clock in the afternoon, Lin Wan arrived and wanted to discuss with Pei Qian what kind of promotion method should be used for the game "be quiet".
"Mr. Pei, have you played the game? Do you have any comments or suggestions?" Lin Wan asked.
"Uh..." Pei Qian wanted to say that he hadn't played it yet, but that seemed to be a bit of a loss of status, so he said vaguely, "It shouldn't be a problem, so let's get straight to the point."
Lin Wan nodded: "Okay, let me first talk about the publicity strategy I want."
Pei Qian listened carefully.
For the game "Be Quiet", Pei Qian initially proposed a sufficiently wrong direction, an online horror game without a plot.
Unexpectedly, Yangyang Games actually made it!
However, just because it is made does not mean that players will buy it. Pei Qian still feels that a horror game that is connected to the Internet and has no plot should be neither scary nor fun. It should not be attractive to horror game enthusiasts or ordinary players.
Strength is the right thing.
However, we cannot be careless when it comes to publicity.
"Lonely Desert Highway" itself is a rubbish game, but it became popular all of a sudden because it accidentally encountered the right promotion method.
Pei Qian didn't want such inexplicable things to happen again.
The game "be quiet" must be strangled from the beginning of its promotion!