Chapter 442 Can it only be mass-produced with tears?
"Okay, that's all the content of this press conference. Once again, I would like to express my heartfelt thanks to everyone for coming!"
"Please exit in an orderly manner. You can receive free small gifts at the entrance."
"If you are interested in this mobile phone, you can log on to the official website of Otto Technology to place an order, and the staff of Headwind Logistics will deliver it to your door as soon as possible!"
Chang You looked at his watch and saw that the time was successfully controlled within one hour. He couldn't help but let out a sigh of relief and prepared to step down.
However, he had just walked halfway when the people below started shouting.
"Is this the end?"
"You haven't said anything yet!"
"If you tell me more in detail, I want to buy it!"
"Stop shouting, hurry up and place an order on the website, we'll be late and the goods will be out of stock!"
The audience was in chaos, with people shouting and shouting. Chang You always kept in mind Mr. Pei’s instructions and resolutely kept the press conference within one hour, so he ignored the strong demands of some people and walked off the stage.
, forcibly ending the process of this press conference.
Many quick-responsive people in the audience have already taken out their mobile phones to log into Otto Technology's website and started ordering.
There are only 1,000 units, and they will be gone if you arrive late!
You know, this is not just competing with the people at the press conference, but also the 20,000 to 30,000 viewers on the live broadcast website!
Those who were not very interested in mobile phones began to leave the venue in an orderly manner and went to the door to receive free gifts.
But judging from the number of people who left the conference, it seemed that they only accounted for about two-thirds of those who attended the press conference.
There are still many people who have no intention of moving at all!
Obviously, most of the people attending this conference are loyal Tenda users. Many aspects of their daily lives are closely related to Tenda's industry. Their desire for this mobile phone is much higher than that of ordinary consumers!
Therefore, the proportion of those who stay and rush to buy is particularly high!
Pei Qian was sitting in the corner and was very anxious when he saw this scene.
Come on! What are you doing here all alone?
Pei Qian looked at the buddy on the left and saw that he was tapping the screen with his fingers flying up and down, quickly filling in the delivery address on Otto Technology's website, and then confirming the payment, all in one go.
After the payment was successful, the guy couldn't help but clenched his fist: "Yes! Got it!"
Looking at other people, they seem to be doing the same thing!
Think about it and you will know, what are these people staying at the press conference doing? Of course they are all rushing to buy!
Pei Qian wanted to grab their hair and shout: "Don't buy it! Don't buy it at all!"
However, the situation seems to be out of control...
Pei Qian hurriedly opened his mobile phone and logged into Otto Technology's website, clicked on the product details page of Otto e1 mobile phone, and then saw the remaining stock number on it.
327!
Refresh again, 116!
Refresh again, sold out!
As the "Sold Out" label appeared, Pei Qian heard a burst of exclamations of "Fuck!" instantly echoing in the venue.
"Is this the end?"
"It's seconds! I just filled in the address!"
"On the importance of hand speed..."
“I’m so happy I got it!”
"Is there anyone willing to transfer it? I'll add money! Please transfer one!"
Some people have actually started to increase prices.
Pei Qian almost wanted to vomit blood, what the hell is this!
It’s crazy, it’s crazy. These thousand mobile phones were originally planned to be piled in the warehouse until the next billing cycle. However, within two minutes of the launch of the press conference, they were sold out!
This also includes the time everyone spends typing on the screen. If you don't have to fill in the address, I'm afraid the time to sell out will be faster.
Everyone then reluctantly prepared to leave with sweet smells in their mouths.
"Hungry marketing! Do it!"
"What can I do if I have a thousand units in stock? I'm so angry!"
"Damn it, if I had known earlier, I should have gone to the website to check out the stock at the beginning of the press conference. I didn't realize it!"
"When will the stock be replenished?"
"I'm so obsessed with money. What's wrong with today's mobile phone manufacturers? Do they have to engage in hunger marketing to sell anything?"
Pei Qian was dragged out by the crowd, feeling miserable in his heart.
It’s really not hunger marketing!
I am indeed hungry, but I have no intention of marketing!
I planned to produce a thousand units, but I only made a small loss, but you all started buying them one by one. I didn’t expect this!
Now that you have bought all the goods, I haven’t complained to you yet, but you have complained to me first???
Pei Qian was simply furious.
So...what to do next?
Pei Qian kept worrying.
As soon as he walked to the door, a staff member saw Mr. Pei and pulled him aside quickly.
"Mr. Pei, come quickly, Mr. Chang is waiting!"
Pei Qian was dragged to the preparation room next to the venue with a confused look on his face. As soon as he entered, he heard a "bang".
Fireworks, ribbons flying in the air, it seems... there are also champagne corks?
Changyou held champagne in his hand, and Otto Technology employees gathered around and applauded warmly.
"Mr. Pei, the mobile phone launch conference you arranged is a classic marketing case that has never been seen in the entire mobile phone industry. It will definitely go down in history and be learned repeatedly by major mobile phone brands!"
"Using the technique of promoting before suppressing, the price and stocking are proposed at the beginning to arouse the interest of consumers, and then create a sense of tension that the stocking is scarce; and then he explains all the advantages of the mobile phone within five minutes, instantly detonating the audience.
, forming a hot spot for online communication; and finally talking about the shortcomings of mobile phones, which not only reflects our company's enterprising attitude, but also firmly grasps the hearts of target users and greatly strengthens their purchasing preference!"
"I really didn't expect that one thousand mobile phones were sold out just after the launch. This shows that Otto Technology's strategy of entering the high-end market has achieved initial success!"
"All of this is inseparable from Mr. Pei's wise guidance!"
Amid the warm applause, Pei Qian was already a little drunk even before he drank the champagne.
What do you mean that all this is inseparable from my wise guidance? Does it mean that this pot belongs to me?
"Look, everyone, Mr. Chang's oral video has gone viral! It's going viral everywhere on the Internet, and many people are still learning it!"
"Our mobile phones are also very popular, and many people in the digital circle are discussing it!"
"The first batch of technology media have all given away mobile phones, and their review videos are expected to be released in three or four days."
"Damn it, someone has already resold it on a second-hand website? Isn't that too fast? You resell it as soon as you grab it. Are we talking about scalpers sneaking in during our press conference?"
"No way, the press conferences are all random ticket giveaways, and they are all given to customers of Tenda's other businesses. They must have happened to encounter scalpers."
"Don't forget that there are also live broadcast users. Maybe there are scalpers mixed into the live broadcast room."
While everyone was excited, they also discovered some things that made people unhappy.
Sure enough, as long as there is a limited amount of food, scalpers are like flies that cannot be driven away, which is disgusting.
Less than ten minutes after the press conference ended, people were already selling the products at high prices on second-hand websites. This speed caught the employees of Otto Technology off guard.
Chang You poured champagne and said with emotion: "This is the duality of pink and cow."
"Perhaps the fan did intend to use it for himself when he bought it, but when he found out that he could sell it for another three hundred, five hundred or even one thousand more without having to pay any price, he would naturally want to resell it."
"There is nothing we can do. This kind of thing is difficult to avoid. We have relatively few stocks. Some people are willing to pay more to buy it. Those who grab it are willing to pay more to sell it. There is no way we can stop it."
"Anyway, don't worry about it for now, let's raise a toast to celebrate!"
Employees have already helped distribute champagne to everyone's hands, and of course Pei Qian also has a glass in his hand.
"Come on, cheers!"
In the warm atmosphere, Pei Qian silently raised his glass and drank it all, speechless and choked.
"We must stop scalpers from reselling at all costs!" Pei Qian said resolutely with a stern face.
The mobile phone launch conference was all sold out just after the launch, and he was already very unhappy.
Now that I heard about scalpers, I’m even more unhappy!
What Pei Qian hates most is scalpers, a group of blood-sucking worms. He would rather not lose money himself than let these scalpers make money!
When "Sea Fortress" sold limited edition firearms, Pei Qian was disgusted by scalpers once. That time, Pei Qian gritted his teeth and would rather make more money than to stop scalpers from reselling.
Facts have proved that watching scalpers suffer is more enjoyable than losing money!
Chang You, who had just taken a sip of champagne, was shocked when he saw Mr. Pei's gloomy face.
Oops, I seemed to have said the wrong thing just now!
With Mr. Pei's evil-hating character, how could he turn a blind eye to scalpers?
Just now, I said "don't worry about it for now" and it really made Mr. Pei angry. Otherwise, why would Mr. Pei look at me gloomily and with a very dissatisfied expression?
Moreover, this expression seems a bit complicated?
This further illustrates the seriousness of the situation!
Chang You hurriedly said: "Mr. Pei is right! We must stop scalpers from reselling at all costs! ... Well, how to do it specifically?"
"I understand, Mr. Pei, you hope to be able to mass-produce immediately and directly guarantee the spot supply, so that the scalpers cannot speculate on the price and everything is in their hands!"
Pei Qian: "..."
Is mass production okay?
You think I don’t earn enough!
But I have to say that Changyou's idea is the normal one. The mobile phone launch conference was a great success, and the sales were immediately sold out at the launch conference. Obviously, the goods should be supplied immediately and mass produced immediately?
Is there any reason in this world not to make money?
Pei Qian was also speechless and choked for a moment. Yes, if the mobile phones are sold out, they must continue to stock up, otherwise the system will not be justified.
Since you have to stock up, you will definitely sell it, and you will definitely make money by selling the goods. If you don’t stock up enough, you will be robbed by scalpers, which is very disgusting. If you stock up too much, won’t you make more money???
Pei Qian was completely speechless.
How could things become like this!
"Uh, Mr. Pei?" Chang You was a little surprised to see Mr. Pei deep in thought.
If mobile phones are so successful, why don’t we just spend as much money as possible to mass-produce them? Why should we hesitate?
Could it be that... Mr. Pei has triggered the state of "thinking in good times" again?
Pei Qian was very worried and could only choose the lesser of two evils.
It is a fait accompli that mobile phones are popular. Now we can only find ways to stop losses and sell less of this mobile phone while eliminating the influence of scalpers as much as possible.
Maybe we can adopt the model of "Sea Fortress" at that time, determine the credit value for each customer, use the credit value to determine the priority of purchase, and then sell it in limited quantities every month or every week...
But then I thought about it, no!
This model also has huge hidden dangers, and "Sea Fortress" fooled itself back then!
At that time, players could not get limited weapons, so many people went crazy to buy Fire Qilin in order to increase their credit value. As a result, the revenue of "Sea Fortress" still skyrocketed!
The same principle applies this time. If mobile phones are sold in this way, consumers will spend their money on other businesses of Tenda Industry and try every means to improve their credit value.
You still earn a lot of money, but the hidden dangers are even greater!
So far, the popularity of "Sea Fortress" has not shown any tendency to decrease. Players are extremely sticky, and a large part of the reason lies in this consumption model.
Pei Qian was desperate, this was a dead end!
In order not to make these scalpers cheap, is it possible to mass-produce them in tears?