In the conference room, Chang You was excitedly telling the key employees of Outu Technology about the fruitful results achieved after the release of the Otto e1 mobile phone.
Pei Qian was also present, but his face was not particularly good-looking.
Because he always felt as if he was being whipped...
Since the launch of Otto mobile phone became popular, this brand has become a very strange brand.
"Weird" here is a neutral word.
The shortcomings of this phone are obvious.
It is too heavy, and basically does not have any independent technology. It is all supply chain technology and OEM. In terms of various parameters, it can only be said to be relatively balanced and relatively water-resistant, and there is no black technology that makes people shine.
The system, including the mobile phone, is closer to the native Eldrone ecosystem. It is clean and refreshing for some people, but for others it is too simple and inconvenient.
However, the highlights of this phone are also very outstanding, enough to make people remember it after seeing it once.
Its brand is highly recognizable. The cool logo on the back appeared in "Better Tomorrow". As soon as you take it out, many people will recognize that it is the phone that sells for more than 8,000 yuan.
At the same time, Changyou's performance at the press conference added a lot to this phone. Coupled with the various benefits and added value contained in the phone, it seems to have become a unique existence in this category.
For many wealthy people living in Jingzhou, or who are heavily dependent on Tenda's other industries, this mobile phone is currently an option that may not be affordable, but is definitely irreplaceable.
So far, the sales volume of Otto mobile phones has reached 160,000. The previous out-of-stock status has been ended and spot supply has been completed. Sales are still growing slowly, but there will no longer be the same sales explosion as before.
This achievement is undoubtedly in the same category as others in the domestic market. The sales volume of new mobile phones of Hongcheng Technology, the company where Chang You worked before, is almost the same number.
The domestic market share is probably less than 0.5%.
But the amazing thing is that Hongcheng Technology's mobile phones sold such a small number of sales, and it went bankrupt very quickly; but Outu Technology's mobile phones sold these sales, and they lived very well.
The same profit margin is not high, but the higher the price of the phone itself, the more money you can make.
If you sell a machine worth a thousand yuan and still maintain a 5% profit, you will only earn thirty or forty yuan from selling one unit, and you will earn three to four million from selling one hundred thousand units. This amount of money is not enough to squeeze the teeth of the supply chain.
However, there is still a 5% profit when selling at the 8,000 yuan price range. If you sell one unit, you will earn 400 yuan. If you sell 100,000 units, you will earn 40 million.
Therefore, even if Outu Technology returns all the profits from other industries and only retains 5% of the profits, it still makes a lot of money!
In this way, a virtuous cycle is formed.
Pei Qian never expected that this high price would in turn screw him up.
Of course, looking at it calmly, this sales volume is not completely unacceptable to Pei Qian.
After all, the mobile phone market is now considered a red ocean. The market share of those big brand manufacturers will only get higher and higher. The manufacturers ranked third or fourth will not have an easy life, let alone a manufacturer like Outu Technology ranked outside the top ten.
.
To be able to sell hundreds of thousands of units is already a miracle.
The most amazing thing is that although it is an "others" phone, Otto e1 is an Internet celebrity phone with a high reputation online, although most people will not pay to buy it.
Changyou said it very proudly.
After all, as a new brand, Outu Technology has taken the first step towards success, and because the demand is not large, it has solved the supply problem. People will definitely buy it in the future, and it can make long-term profits.
Pei Qian felt a little depressed and coughed twice: "Is there no problem with Outu's mobile phone now?"
Chang You immediately smiled and said: "Don't worry, Mr. Pei, we will talk about it right away!"
Chang You was already prepared for this.
He knew very well that Mr. Pei was a person who didn't like to hear the results and only liked to find problems, so he had already made arrangements when preparing for this meeting. After introducing the results, he would analyze the problems and determine the future development direction.
Pei Qian originally thought that his question could pour cold water on Chang You, but it turned out that Chang You was already prepared.
This left Pei Qian a little speechless. He felt that his employees seemed to be becoming more and more resistant and harder to subdue...
After introducing the results, Changyou started talking about the shortcomings of mobile phones.
"A big problem for our mobile phones right now is stocking up."
"Stocking stock is a difficult problem for small manufacturers to solve. In the final analysis, it is because of money. If you want to stock a large amount of stock, you must give the supply chain enough money and put a lot of goods in the warehouse."
"Buying goods is a very dangerous thing. If you sell a mobile phone for 2,000 yuan and earn 100 yuan, it means that if you sell a mobile phone, you have to sell 20 phones to make money back. This is a terrible number."
"However, the lack of stock will also cause a problem, that is, consumers' consumption impulse cannot be satisfied immediately. After they calm down due to the lack of stock, they may go to buy other brands of mobile phones."
"This is a very difficult problem for a company of our size."
"In addition, the details of our mobile phones are not polished enough, and as a high-end mobile phone, these details are essential..."
"... In short, our goal for the next stage should be to work steadily, use the established reputation and popularity to better integrate the supply chain, and strive to launch the improved e1 mobile phone upgrade in the second half of this year, and in
We have worked hard to ensure spot supply since the beginning of the sale, and we have taken it to a new level!”
Pei Qian remained silent.
He seemed to have discovered a paradox.
In many cases, as soon as you guide yourself, things will undergo some inexplicable changes, and the project will eventually become profitable;
But if you don’t provide guidance and just let things happen, the project will still be profitable.
Take this time as an example, Chang You has set a steady and steady route for Otto mobile phones, so will Pei Qian take care of it or not?
After Chang You finished speaking, he subconsciously observed Mr. Pei's reaction.
However, Mr. Pei frowned slightly and fell into deep thought.
Chang You couldn't help but feel a little nervous.
What is Mr. Pei thinking?
Do you think there is something wrong with my plan? Are you considering a better plan?
No, Mr. Pei must have been far-sighted and already had a better plan, so he didn't start thinking about it now.
In other words, Mr. Pei suddenly thought of something and decided to overturn the plan he had already thought of and take it to the next level?
What President Pei is thinking about now is something two levels above me?
What will it be?
Forget it, I can't think about it. This is not a level I can reach. I'd better wait patiently for Mr. Pei to think it over.
Chang You waited patiently.
Others are also waiting patiently.
Pei Qian struggled for two minutes and found that the place was quiet. He raised his head and looked around, only to find that everyone was looking at him with expectant eyes.
Pei Qian realized why the scene was so quiet. Everyone was waiting for him to speak...
It's embarrassing now, so I have to say it even if I don't say it.
You can't keep everyone waiting for a long time and then say "I have no objection", right?
That may cause everyone to think more deeply.
Mr. Pei thought about it for so long, why did he say "no opinion"? Is there a better plan but didn't say it out? What kind of plan is it? What are the reasons for not saying it out?
Pei Qian thought about it, and everyone's ideas seemed to be more terrifying.
It’s better to point them down the wrong path. Even if the final result is still making money, it’s okay to make less money!
Thinking of this, Pei Qian said: "Don't make new mobile phones anymore. Just sell the existing stock and don't continue marketing."
Chang You nodded: "Okay, Mr. Pei. What happens next?"
Pei Qian: "..."
What do you mean, are you not surprised at all now?
At any rate, the surprised expression convinced me that my plan was unreliable!
However, looking at the other people in the conference room, they all had serious expressions on their faces, seriously waiting for Pei Qian's next words.
Pei Qian sighed silently in his heart and had no choice but to continue.
"The next goal is to extend it to 10 months to a year."
"Set up a software laboratory, make some useful apps, improve the mobile phone system, optimize imaging algorithms and so on."
"We have promised our customers before that we will launch two versions of the mobile phone system that support one-click switching. Now we only have a streamlined version and no feature-rich version."
"What you promise must be fulfilled."
Chang You reminded in a low voice: "Mr. Pei, the feature-rich version is planned to be developed simultaneously with the new mobile phone. I have said it before."
Pei Qian was stunned.
Have you talked about it?
Oh, it seems that I have indeed said that.
But Pei Qian still looked serious: "R&D resources are limited, so we must concentrate our efforts on big things. They are all R&D, but with different inputs, the results of R&D are naturally very different."
"Don't think it's enough to just develop a feature-rich version of otto os to fool consumers. If you want to do it, you must make it perfect. Do you understand?"
Chang You felt a little ashamed and nodded quickly: "Yes, Mr. Pei."
What Pei Qian considers is that after entering this cycle, another project can be postponed to the next cycle for settlement.
At present, Outu Technology seems to be a good choice.
For Pei Qian, delayed projects must have three characteristics at the same time: first, the current harm is huge; second, the project itself must be able to invest a large amount of resources and can play a role in spending money unexpectedly; third, it can be used in the next cycle
Complete the work in time, or produce the product.
And Outu mobile phones comply with all of them.
Pei Qian emphasized that a software laboratory must be established, not a hardware laboratory.
Although the hardware laboratory seems to be more expensive, it is also easy to burn for a long time without producing results.
Because hardware is not easy to mess with, if something works, it works, and if it doesn’t, it doesn’t work. There are no ambiguous options.
If nothing usable is produced before settlement, wouldn’t it be the end of the world?
The software laboratory can also burn a lot of money, and it is easier to produce results, so the possibility of card settlement is unlikely.
Even if you just optimize a version of the system, launch a good app, or optimize the imaging system algorithm of your mobile phone, these are all achievements. If you can find some profit points, you should be able to fool the system.
Chang You carefully wrote down Mr. Pei's request without raising any questions.
From market positioning to brand marketing of the otto e1 mobile phone, everything was handled by Mr. Pei, who has completely convinced Changyou.
Now Changyou's principle is to do his best to fulfill President Pei's request when President Pei has a request, and then decide the direction by himself when President Pei does not ask for it.
Chang You does think that Mr. Pei’s goal is a bit too small. In 10 months to a year, just optimize the mobile phone system, build a few apps and then study the imaging algorithm?
Killing a chicken with a sledgehammer.
But since Mr. Pei made such a request, he didn't dare to take it lightly. After all, Mr. Pei's request has always been perfection.
Seeing everyone taking notes carefully, Pei Qian suddenly felt that life was a little lonely as snow.
I don’t know how people will understand what I said.
Alas, it is the fate of the expresser to be misinterpreted!