Chapter 532 President Pei's gym model solves the industry's pain points!
"bite."
The phone sounded the chat software notification tone.
Pei Qian was having a fierce battle in front of the big TV. He waited until the battle was over before he put down the controller and picked up his phone.
It was Coach Yaling who sent today’s “training results report”.
As for the dge club, although Pei Qian felt that not being able to participate in any official events had completely eliminated the possibility of backstabbing him, he still did not let down his vigilance based on the principle of not being afraid of ten thousand, but just in case.
In addition to placing Guan Shuisheng in the club disguised as an assistant coach, Pei Qian also arranged double insurance.
Just ask Coach Yaling to send you the training results of the team members every day and supervise the coach's work!
Of course, the so-called training results are not how many training games were played today or how many ranks the players have improved, but the photos.
After training every day, these Internet-addicted teenagers would wear tight fitness clothes to take photos, and Pei Qian would use these photos to test the results of Coach Yaling.
The logic is simple:
Each of these Internet-addicted teenagers spends a lot of time and energy on fitness training, and they are exhausted after practicing every day. Don’t they have no physical strength to train well?
The method to test whether they are training seriously is also very simple, just look at the changes in their body shape.
After all, fitness is the last thing you can do to be lazy. You may not be able to see it in a short time, but over time, all the hard work you put in will be reflected in your body.
Of course, people’s physiques are different. Some people’s muscles will appear after just two days of training, and they will rebound quickly after two days of relaxation. Some people’s muscles will be slow to gain results after practicing for a long time.
But generally speaking, fitness is a matter of effort and return, which is fairer than most things in the world.
And Pei Qian wants to take advantage of this to supervise the dge fitness club, oh no, the dge e-sports club!
Looking through the photos one by one, Pei Qian nodded frequently.
Well, the effect is almost immediate!
It can be seen that coach Ya Ling is very conscientious and does not take any chances. She has trained these Internet-addicted teenagers very well. They are all increasing in size, their biceps and chest muscles are bulging, and they are holding their breasts.
The hunchback phenomenon has also been greatly improved.
Then I'll be relieved!
Pei Qian put his phone aside, still a little proud.
After these players retire, they may be able to be assigned fitness instructor jobs in managed gyms, solving the long-standing problem of re-employment for e-sports players.
This advanced model is far ahead of other clubs in the industry.
So perfect!
…
…
May 28, Saturday.
Hosted gym flagship store.
Guo Licheng had just finished training, wiping sweat with a towel while doing post-training stretching exercises.
Another coach came over: "Coach Guo, may I ask you something secretly?"
Guo Licheng nodded: "Old Bian, just tell me if you have something to say."
Coach Bian looked around and said in a low voice: "It seems that there are fewer new students recently?"
Guo Licheng is a real person and has never thought of hiding this. He said truthfully: "Yes. The price of our fitness meals has increased again. It was already expensive, and now the price of each meal has increased again. Those who are short of money will
Of course, customers are even less willing to sign up. Moreover, Coach Yaling’s departure also has a certain impact..."
Coach Bian whispered: "Then how long do you think our gym can be open? If we follow this method, the boss will be anxious in a month or two, right?"
Guo Licheng's expression was calm: "Who knows, anyway, based on my observation, I don't feel that the boss is giving up, but he is even more motivated. Besides, those branches are much worse than ours. If you want to close them, you have to close them first."
How many stores?"
Coach Bian’s voice became even lower: “Then, have you considered the situation of all stores closing together?”
The voices of the two became lower and lower. After all, they were openly discussing the loss situation of their own gym and discussing which store would close first. This was too demoralizing and should not be publicized.
Guo Licheng picked up a dumbbell and handed it to Coach Bian. Coach Bian immediately understood and pretended that he was also practicing, but in fact he was whispering to Guo Licheng.
Guo Licheng whispered: "We are old friends who have known each other for several years. I will tell you everything, and you don't want to tell anyone."
Coach Bian nodded: "Of course."
Guo Licheng's eyes were firm: "I think this gym will definitely make money, it's just a matter of time. All of this is within the boss's calculations."
Coach Bian showed a surprised expression: "Really? Then tell me quickly, what is the boss's plan? Why do you think this gym can be profitable?"
Guo Licheng sorted out his thoughts and said: "On the surface, the gym is indeed quite bleak. Recently, the price of fitness meals has increased and there have been fewer new students. This is all obvious and everyone can see it."
"But, have you noticed that those old students who come often have fully accepted this model, and the fitness results are extremely significant?"
Coach Bian was stunned for a moment and thought for a moment: "Well, that seems to be the case. However, some of the personal trainers I have taught in other gyms have made rapid progress, so that's okay."
Guo Licheng shook his head: "Wrong, the key lies in the proportion. You used to work as a personal trainer in other gyms. How many students you trained did well and made rapid progress? Very few, right? But here, everyone insists
The students who have come down have made rapid progress! Can this be the same?"
Coach Bian was stunned for a moment, then suddenly realized: "Oh, that's right!"
He thought for a while and then said: "It's no wonder that here we have a mandatory fitness plan and a mandatory healthy meal. To put it bluntly, fitness means keeping your mouth shut, spreading your legs, practicing three-quarters of the time, and eating seven-cents of it. You should practice and eat equally."
If we can guarantee it, as long as you are a normal person, you will be able to achieve results!"
"Although the price of fitness meals has increased now, they taste better and are easier to stick to."
Guo Licheng nodded: "Yes, that's what I want to say!"
"There are really few people in our gym, and a large number of people who can't persist have been persuaded to quit. But those who can persist, without exception, all have immediate results! In other words, we will get rid of all those who can't persist.
Now, those who stay will definitely see the results!"
"Think about it, in the long run, this is a golden sign!"
"Which training class is the most popular? A guaranteed one! People nowadays are not afraid of spending money, but they are afraid that spending money will have no effect and the money will be wasted. As long as I tell everyone that spending money will definitely improve it, even if it is more expensive, there will definitely be people
Come."
Coach Bian frowned and said, "But judging from our current situation, it's not very popular either."
Guo Licheng said: "Because the word of mouth has not spread yet! Think about how long it has been since we opened?"
"After our first batch of members have seen real changes after several months of fitness, and even some fitness novices have completed their previously unfinished fitness goals through our gym, the word-of-mouth effect will naturally take hold.
!”
"Combined with the name of our gym, 'Hosted Gym,' once the reputation spreads, are we afraid that customers will not come to the door?"
"The reason why Mr. Pei opened a branch even though the flagship store was still suffering huge losses must be because he saw this phenomenon and felt that the core members' fitness habits had been developed, and the expected brand effect had begun to appear, so
That’s why we decisively decided to open a branch!”
"Otherwise, would a smart person like Mr. Pei continue to lose money even though he knows that opening a branch will make money? It doesn't make sense. He must have seen the prospect of profit!"
The more Coach Bian listened, the more he felt it made sense and nodded frequently.
"Then, Coach Guo, when do you think this reputation will be established and our gym will become popular?"
Guo Licheng thought for a while: "It's hard to say. Natural popularity spreads too slowly. But Pei is always a marketing master. Maybe when he feels that the time is right, he will find any opportunity to promote it and it will become popular? I specialize in
I have learned that Tengda’s Internet cafes and computer installation business were originally unknown, but suddenly they became popular after one marketing campaign. I think Mr. Pei is probably ready to do it again."
Coach Bian was convinced: "I see. If it weren't for Coach Guo's interpretation, I wouldn't have known that our boss thought so much. I can only say that with his brain, he should make a lot of money!"
"But, coach Guo, you can see so much, it's not easy! No wonder the boss chose you to be the store manager."
Guo Licheng shook his head: "My business vision is not that of Mr. Pei's. I just made a reasonable inference based on my understanding of the industry, and it happened to coincide with Mr. Pei's ideas."
"I thought about it, and this may not be a coincidence. If a certain business model wants to be popular, it must solve the pain points of the industry."
"What is the pain point in the fitness industry? It is the distrust between customers and gyms. This distrust is simply deep-rooted."
"Customers don't trust the gym. They feel that the gym sells cards and classes every day just to defraud them of their money. They don't want to talk to the trainer at all;"
"The coach has no trust in the gym, has memorized a bunch of marketing indicators, and has no intention of leading students or training properly;"
"The gym doesn't trust its customers either. It just feels like they're hiding one after another. Once they apply for a card, they don't care about anything."
"Tell me, the three parties don't trust each other, how can this matter be solved?"
Coach Bian nodded: "Yes, many people would have left this industry!"
Guo Licheng continued: "But Mr. Pei's model has eliminated all the distrust among the three parties at once!"
"Customers don't think that the gym is cheating money. The price is clearly marked, no deception is given, and your training results are absolutely guaranteed; coaches train with peace of mind, guide students, and don't have to think about how to sell classes all day long, and work hard; customers
I don’t resent the coach anymore; the gym doesn’t treat its customers like leeks anymore.”
"You see, in this model, everyone benefits!"
"As for the poor results now, that's because establishing trust requires a process and takes a certain amount of time. When the time comes, once trust is established, making money will be a matter of course, isn't it?"
Coach Bian nodded again, but soon he had new confusion: "Then according to what you said, this is a great thing. Shouldn't it be publicized in a big way? Why can't it be spread to the outside world?"
"We have to hurry up and tell others so that they can build confidence in the gym!"
Guo Licheng whispered: "What are you thinking! The boss has a plan, but it doesn't mean that the plan has a 100% success rate. If it doesn't succeed, if you tell the truth, the boss won't be able to give you small shoes to wear?"
"
"Just shut up and watch. Wouldn't it be better to brag about it to the boss when it's real?"
Coach Bian suddenly realized that this seemed to be the case.
Think about Yang Xiu in history. He always liked to talk loudly about the boss's intentions. Wouldn't he be punished? How can a boss like his subordinates to be smarter than him?
Coach Bian had a look of admiration on his face: "Okay, Coach Guo, if you can do it, your emotional intelligence will improve!"
Guo Licheng waved his hand: "Hey, why has your emotional intelligence increased? Like you, I love this place so much. Of course I don't want to see it go bad."
Coach Bian deeply agreed: "Well, yes! Then let's keep a low profile and wait quietly to see the boss's magical operations!"