It’s time again for your monthly lesson in learning from failure.
In fact, relatively speaking, Pei Qian's expectations for Qiu Hong's course are stronger than his expectations for He An's course.
After all, the latter has to turn a corner and do the reverse operation before it can be used. No one knows whether the reverse operation will work; while the former can just follow the failure experience.
However, Pei Qian did not feel anything gained from the last course, and instead was introduced as a confidant by Qiu Hong.
This is very painful.
Qiu Hong talked about the failures caused by project management problems for a long time, and everything he said was very correct, but Pei Qian had no use at all!
I can only look forward to sharing some truly useful failure experiences today.
Qiu Hong came to the cafe on time and shook hands with "Ma Yang" cordially.
"Mr. Ma! How are you? Has the company's project management made any progress this month?"
Pei Qian: "..."
Still making progress?
If I make any further progress, I will lose my life!
Pei Qian coughed twice: "I benefited a lot from the last course, but time is limited, so let's seize the time and get to the point."
Qiu Hong nodded: "Yes, yes, yes, hurry up and get to the point."
The two of them sat down and the waiter brought coffee.
Qiu Hong took a sip of coffee and said: "Mr. Ma, what I am going to talk about today is also a very critical failure factor. Among all game startups, there are definitely not a few teams that fail because of this factor!"
When Pei Qian heard this, he immediately became energetic.
Such a universal failure experience?
Then I have to listen carefully!
Qiu Hong deliberately put it off, paused and then said: "This failure factor is... the random interference of the boss or other external forces!"
Pei Qian: "?"
Qiu Hong didn't notice that "Ma Yang" had a blank expression. He had completely fallen into the same state of pouring out his heart before: "This one, even talking about it makes me cry."
"Most people who work in the game industry have a relatively simple dream before entering the industry, which is to make something fun for players. Even if we make a krypton gold game to earn krypton for big dogs? As long as they are happy with krypton, we
So your hard work is not in vain."
"But this society is not that simple, because games cannot be made by one person. If you want to go to work, you have to face all kinds of office politics, take sides, and have good relationships with other people, otherwise you will not get resources.
, no matter how good the project is, it can’t be completed.”
"When you are doing executive planning, you have to listen to the functional planner, right? When you are doing functional planning, you have to listen to the main planner, right? When you finally become the main planner, you still have to listen to the producer, right? You yourself
After becoming a producer, you still have to listen to investors, right?"
"If you really become an investor, you still have to listen to the market and money, because you are not willing to let your money go down the drain!"
"Look, you do have ideas, but you can't guarantee that the people who can direct you will agree with you!"
"This thing is external intervention. If you think about it, if you have a good idea, go to the producer and they will change it for you, then the boss will change it for you, and finally it will go to the investor and you will change it again, and it will be released soon.
The channel dealer asked you to change it again... you have changed it over and over again, and you don't even recognize what it is."
Pei Qian listened silently, with a blank expression.
Sounds like a very good prospect.
I really want someone to help me give me some pointers and make the project dirty...
However, no one above Mr. Pei had the final say. It was entirely up to him.
Even Mr. Pei often criticizes his subordinates.
But the problem is, I have been gesticulating for a long time, but this game is not pornographic, right?
On the contrary, the more I give you guidance, the more successful I become. Where are you going to reason with me!
Could it be that my way of pointing fingers is wrong?
Pei Qian coughed twice: "Well, I have a question. Mr. Qiu, you said, 'The boss's gesticulation caused the project to fail.' Can you tell me specifically how you gesticulated?"
Qiu Hong looked surprised: "Mr. Ma, do you still need to explain this? You can think of it just by thinking about it!"
"For example, you know what games are popular now, but the boss insists on doing the opposite; you know clearly what the players' tastes are, but the boss insists on going against the players; there is no design plan on the market, but the boss slaps you on the forehead and insists on it.
Come on..."
Pei Qian fell silent again.
Doesn't it sound like this is what I've been doing?
Then my idea of losing money seems to be fine, right?
How come the results are completely opposite?
No, this method is useless. It is exactly the method I have already tried. I have to ask Qiu Hong to stop and stop talking any more.
Pei Qian felt that he could no longer waste his precious time on this topic, and hurriedly said: "Well, I completely understand. This one can indeed easily lead to failure! But this experience is not very useful to me, can we
Change it to another one?"
Qiu Hong was stunned for a moment: "Is it not very useful? Mr. Ma, you should mean that you are unlikely to encounter this kind of problem, right?"
"Well, indeed, Mr. Ma, your immediate boss is Mr. Pei. Mr. Pei himself is a top game producer. There is no possibility that you will fail due to the guidance of your boss."
"It's okay, Mr. Ma. I've already considered this, so this is just an appetizer. I've prepared other content later."
Pei Qian was very happy.
It's so good, I almost thought this class was in vain again!
Qiu Hong continued: "Then, the next very critical failure factor is the inability to discover the talents you want! Mr. Ma, you should be able to use this, right?"
Pei Qian deeply agreed: "Well, I am indeed very distressed about this!"
Qiu Hong smiled slightly and continued: "A boss cannot do all the work. Otherwise, he will be as tired as a dog and not be able to do the job well. At this time, you need to prepare for your own tasks.
Find the person in charge of this business.”
"This is still different from project management. Project management is about how to utilize talents, and what we are talking about now is how to discover talents! Relatively speaking, discovering talents is more advanced."
"The reason why many failed projects failed is because the leader's poor judgment of people was deceived by some rhetorical liars, and he was entrusted with important tasks, but in the end he had no actual ability at all."
Pei Qian nodded fiercely: "So, where are all these liars?"
Qiu Hong didn't know how to answer for a while: "Uh... hidden in the vast sea of people."
Pei Qian asked: "Theoretically speaking, the base of scammers should be quite large, right?"
Qiu Hong thought for a while: "Who knows? No one has done any data survey in this area. But I think it should be okay. Most people will always encounter one or two scammers when they start a business, right?"
Pei Qian was silent.
Does that mean I'm unlucky?
Still not working, it seems that this is still not useful. After all, I have no talent in identifying liars. Zhang Wang is the best example.
Pei Qian coughed twice: "Well, Mr. Qiu, this doesn't seem to be of any help to me..."
Qiu Hong was stunned for a moment: "Uh...it doesn't matter, Mr. Ma, I'll change it to another one."
"I don't have much success experience, but I have plenty of failure experience!"
Pei Qian: "..."
What's the matter with the inexplicable feeling of sympathy for each other?
Qiu Hong thought for a while: "Then let me talk about the concept of 'common sense bias' next!"
Pei Qian nodded, feeling that this theory seemed very high-level and should be helpful to him!
Qiu Hong explained: "In game companies, we often hear words like: 'The boss is just a scumbag, he doesn't understand anything, so he quits', or, 'The new planner is too stupid and has been fired by me'
'And so on."
"This kind of dialogue is happening in many game companies, and even the tone is very similar. So, why do people in the game circle always think that the other party doesn't understand anything?"
"An experienced chief planner and a producer who can attract investment should both be insiders. They both say that the other 'doesn't understand anything.' So who doesn't understand it?"
"This is the 'common sense bias', that is to say, everyone's common sense is different. You and I are thinking about the same thing, but the common sense I think and the common sense you think are not the same thing at all, so we both know each other.
I feel like the other party doesn’t understand it at all.”
"For example, in the case of 'copycat games', for capital or bosses, this is a proven successful experience, so why not do it? And for most practitioners, there are things that others have already done badly.
What future?"
"Of course, this is just a very simple example. In actual work, this 'common sense bias' will be more serious, and will have an impact on all aspects of the company's operations during the process of making games, and ultimately make the development of the project completely
Departed from initial expectations.”
Pei Qian blinked blankly.
Isn’t this exactly what I’m going through!
A close friend!
Pei Qian held Qiu Hong's hand: "Yes, yes, yes, yes, that's how I feel! I'm very distressed about this!"
"So, how should we solve this 'common sense bias'?"
Qiu Hong smiled: "Well, it's easy to say but difficult to do. It's about establishing good communication between each other."
"The root cause of 'common sense bias' is that each other cannot understand each other. As long as we can communicate well, let the other party understand their true thoughts, and form a synergy in the same direction in thinking, then the 'common sense bias' can be solved to a certain extent.
' question."
Pei Qian: "..."
The enthusiasm was extinguished again.
Why is it another solution that I simply can’t do!
Communicate well and let the other party understand your true thoughts? I think so too, but the problem is that the system does not allow it!
I can't let others know that I'm losing money on purpose!
What's worse is that my employees seem to have formed some kind of synergy, but they are just in the opposite direction from me...
Pei Qian was instantly discouraged. He learned three lessons from failure today, which can be said to be a fruitful harvest.
However... I still can't use any of them!
Qiu Hong looked at his watch. It was almost time for today's class, and he let out a sigh of relief.
Phew, Mr. Ma’s requirements are really high.
If I hadn't been well prepared before coming here and had a lot of failure experiences, I might not have been able to teach this course today.
What's going on with this sad feeling...
Fortunately, okay, the course was successfully completed!
Seeing how Mr. Ma lowered his head and thought deeply, he must be very inspired, right?
Pei Qian raised his head: "Mr. Qiu, I have one last question. What if, I mean what if, these three questions are no longer a problem?"
Qiu Hong was stunned for a moment, then smiled: "Of course, congratulations to Mr. Ma, you can make money even while lying down!"
"You can do whatever you want, and you don't have to be blindly ordered by anyone; all the talents are selected, and each one can do his or her own job; there is no common sense deviation among employees, they think in one place and work hard in the same place..."
“Who will succeed if you don’t succeed?”
Pei Qian: "..."
What I said was so heartbreaking.
Obviously I came here to learn from the experience of failure, but after I finished learning, I became even more desperate!