Lin Canrong's ideas are obviously constantly moving forward.

At first, I felt that Mingyun’s private kitchen and fish takeout had completely different routes, so there was no need to be jealous of each other.

Then I think Mingyun Private Kitchen and Fish Takeaway can share the food laboratory and share resources.

But now I realize that Mr. Pei’s true intention should be to let the two catering departments carry out in-depth cooperation and strive to ensure that they are not distinguished from you and me!

Lin Canrong couldn't help but sigh that his previous opinion was so narrow!

No wonder Mr. Pei was very unhappy when he said he opened a branch.

Obviously, Mr. Pei has long been hinting that fish takeaway is the affordable branch of Mingyun Private Kitchen, so why bother to look far?

“Build a…affordable version of an unnamed restaurant?”

Rui Yuchen's expression was a little confused. Obviously, he had never considered this before.

After thinking for a while, Rui Yuchen frowned slightly: "Brother Lin, this idea doesn't seem to work, right?"

"The positioning of Mingyun's private kitchen and fish takeaway is too big."

"Can you forcefully twist together, can you succeed?"

"Will it end up, the fish takeaway failed to reach the high-end market, and then dragged down Mingyun's reputation as a lose-lose?"

"After all, when most people nowadays think that this is a synonym for ‘no particularity’ when they mention takeout.”

Rui Yuchen's worries are obviously not without reason.

A brand is a very virtual thing, and it often depends on how people associate it. If a high-end brand makes mistakes in operation, it is easy to lose everything in an instant.

For example, if an international first-tier luxury brand suddenly finds a foolish n-tier star to endorse his own products, then the brand image will be destroyed immediately.

It is not a matter of overnight success that the high-end brand impression of an unknown restaurant can be established.

Although takeaway is developing rapidly recently, most people will still think of concepts such as "cheap", "not particular", and "unhealthy" when it comes to takeaway.

Even if the positioning of stumble fish takeaway is obviously one level higher than that of other takeaways, for some people who don’t understand the truth, they will still subconsciously confuse stumble fish takeaway with other takeaways.

If you use an unnamed restaurant to force fishing and take-out to endorse the letter, if you don’t move fishing and take-out, it will make people feel that the unnamed restaurant is completely useless, wouldn’t it be a big loss?

Lin Canrong nodded: "I know, of course there is such a risk."

"But, things are done by man."

“We can consider it from three aspects.”

"First of all, we have to tell all consumers openly that it is impossible to eat dishes of the same level as those of the Unknown Restaurant. We just guarantee that it is an affordable version of Unknown Restaurant and do not let them have too high expectations for it."

"Secondly, we must strictly control the content of the food."

"Not all dishes in Mingyun Private Kitchen are suitable for fish takeout. Some dishes are delicious because the ingredients are good, so changing the ingredients is not the case at all. Some dishes require extremely complicated and cumbersome processes, and it takes several hours to prepare at a time, which is difficult for ordinary chefs to do."

"We need to strictly prove which dishes in Mingyun Private Kitchen can be used for takeout, and can retain delicious food to the greatest extent when the ingredients and chefs are limited. Be careful in this regard."

"Finally, we must start from scratch and get people to understand this new brand away from the original concept of 'squatting fish takeaway'."

"Many people mistakenly think that fish takeaway is like other ordinary takeaways, just a little more expensive and healthy. This concept is difficult to reverse, so we can't force it."

"We have created a new high-end brand on top of the fish takeaway, and at the beginning of the promotion, we separated its concept from ordinary takeaways and made a difference in all forms."

Rui Yuchen nodded frequently.

It seems that Lin Canrong has indeed thought of the risks in this regard and has made plans in advance.

"The first two points are very clear. As for the third point... how should a new high-end brand be done?" Rui Yuchen asked.

Lin Canrong sorted out his ideas a little: "This principle is very simple. Just like a car, it will build another luxury car brand based on the Volkswagen brand."

"Luxury cars don't sell out in volume, and they are not the big deal that makes money. They just want to bring goods to Volkswagen brands."

"The name Moyu Takeaway is a popular brand name. It is more friendly, but not high-end enough. I thought of a name: Shi·he."

Rui Yuchen: "Food box? Something that delivered takeaway in ancient times?"

Lin Canrong shook his head: "That's what it means, but the specific words need to be changed. 'Harm' is the harmony of 'harmony but different'."

"In fact, if you want to establish a high-end takeaway brand in China, the best way is to connect this brand with some traditional elements."

"In fact, takeout has been available in ancient times. When gentry and celebrities went out to visit friends, went out for a walk or participated in poetry and cultural club activities, they often used wine and talked about it, so they needed to prepare delicious food and fruits as a dish."

"In other words, the food box has a long history and has also embodied a lot of traditional cultural connotations. Even many food boxes can be regarded as exquisite works of art, and naturally have high-end concepts."

"My consideration is that the name Food and the name, on the one hand, reminds customers of ancient food boxes, and on the other hand, separates these two words and adds a kind of cultural value."

"Food is the most important thing for people, and gentlemen are harmonious but different. The original pictographic meaning of the word "harmony" is to eat. Moreover, ancient food boxes were basically made of urban bamboo and wood, all taken from nature and passed down from generation to generation, and also revealed a concept of harmonious coexistence between man and nature."

"And this happens to be consistent with the concept of fish takeaway."

"The characteristic of fish takeaway is that food is healthy and all tableware can be recycled. This invisibly contains a harmonious idea. If you continue to extend and raise this idea, isn't it just food and what this brand wants to express?"

Rui Yuchen nodded: "Indeed, we must also work hard on packaging, right? At least the food and food products must be delivered in specially customized food boxes, which will make a clear distinction between them and other takeaways."

Lin Canrong nodded: "You think about this matter. I will think about it carefully when I go back and think about it carefully. Which dishes are suitable for cooking? The menu is not urgent. This matter must be discussed in the long run!

As soon as the two of them touched each other, many details were quickly finalized.

...

...

Friday, June 10.

Xiao Peng breathed a sigh of relief.

"The mission is done! The new chassis installed by Moyu Internet Cafe 3.0 and Rof are all perfectly in line with Mr. Pei's requirements!"

The first store of Moyu Internet Cafe 3.0 was opened in Jingzhou and in a shopping mall near Handong University.

Regarding this site selection, Xiao Peng determined it after comparing Mr. Pei’s requirements.

Mr. Pei said that Moyu Internet Cafe 3.0 can only be opened in Jingzhou and places with poor economic levels than Jingzhou. At the same time, it is necessary to have fewer seats, larger space, more expensive prices and better locations.

To put it bluntly, it can only be opened in large shopping malls in second- and third-tier cities.

Xiao Peng thought about it and finally chose the mall near Handong University. Although it would overlap with the 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1

What's more, this place is closer to Tengda headquarters. Xiao Peng often engages in these two Internet cafes, and the chance of meeting Mr. Pei will be higher, which is very important.

Now, Xiao Peng is very satisfied with the completed Muyu Internet Cafe 3.0.

"We should find someone to check it out and give me some feedback."

"Who are you looking for..."

"Mr. Pei?"

"No, it's a bit too abrupt, not to mention that Mr. Pei is very busy and may not have time."

"Let's call Mr. Zhang to have a look."

Xiao Peng thought about it and found that Zhang Yuan seemed to be the most suitable candidate, because Zhang Yuan was the head of the Moyu Internet Cafe before. He has always been obsessed with Internet Cafes and is more versatile. He can give himself some suitable evaluations and feasible suggestions.

Now in charge of the DGE Esports Club, the work should not be too busy, and it should be able to take time.

Xiao Peng called Zhang Yuan, and sure enough, Zhang Yuan agreed and said that he would set off from Mingyun Villa now and arrive in a while.

Xiao Peng simply sat down and started a game of gog.

...

According to the position sent by Xiao Peng, Zhang Yuan came to the fourth floor of the mall and found the Moyu Internet Cafe that had just been renovated.

A long way away, Zhang Yuan was attracted by the sign of this Moyu Internet Cafe.

Below the four typings of "Moyu Internet Cafe", there is a line of small words: "E-sports Life Center"!

This time, the Moyu Internet Cafe not only renovated the inside, but also renovated the outside of the store, creating a cool e-sports style that gamers like. The deep black and various colorful lines outline a youthful temperament, and the exterior wall was even transformed into a huge display screen.

Keep looking inside, it has basically been decorated in the theme style of e-sports. Through painted glass, mirror floor tiles and mirror stainless steel, the reflection, refraction and diffuse reflection principles of light are used to create a sense of futuristic and technological sense.

Although the seat spacing is more sparse than the previous Moyu Internet Cafe 2.0, it has a very clear partition.

First of all, as soon as you enter the door, you can see a soundproofing room divided into red and blue sides in the distance. The tabletop is obviously higher. It should be a special competitive battle zone, and there is also a closed projection screen above.

In front of the two soundproof rooms, there is a relatively scattered battle zone, all of which are irregular pentagonal computer desks, and there are exactly five people sitting without a table.

The arrangement of these tables is staggered, neither rigid nor loose.

Compared with the traditional queuing and sitting mode, this distribution seems a bit like a theater for evening parties or crosstalk.

The edge of the computer desk is inwardly recessed into an arc, ensuring that everyone can turn around and observe the large screen at will. This structure also ensures that the right mouse has sufficient movement range, and the space behind each display can also be used to place drinks or snacks.

In the depths of the Internet cafe, several compartments are separated, both of which are five people in a row, but they are arranged in an orderly manner and are constantly rising, creating a sense of stairs for people.

The five-continent seat at the highest point is the most gorgeous, and it is an inverted V-shaped shape. The position on the tip is like sitting upright on the throne overlooking all living beings.

Zhang Yuan was shocked.

He had heard that Xiao Peng was preparing for Moyu Internet Cafe 3.0, but he had never looked at the design drawings or the decoration process.

I came here for the first time today, and I only have one feeling, that is, my personality seems to be improved a little bit more than Moyu Internet Cafe 2.0!

Xiao Peng, who was looking for a random spot in the hall to play games, saw Zhang Yuan arrive and quickly stood up.

"Mr. Zhang, how do you feel?" Xiao Peng was quite proud.

Zhang Yuan asked in disbelief: "Is this the plan arranged by President Pei?"

Xiao Peng shook his head: "No, Mr. Pei didn't ask too much, he just gave me a general direction. The overall plan was figured out by myself."

"However, the reason why I was able to come up with this plan was because I predicted the next direction of President Pei in advance!"

Zhang Yuan was stunned: "I have predicted the direction of Mr. Pei? What direction?"

Xiao Peng said: "I combined the competitive relationship between DGE e-sports club, GoG and iOS, and combined with the general direction of Mr. Pei to Moyu Internet Cafe 3.0, and predicted that Mr. Pei's next goal must be e-sports!"
Chapter completed!