Chapter 561 Teacher He, borrow your auspicious words!
He An continued: "Of course, including what I am going to talk about, there is also some private information involved. I hope Mr. Ma can understand."
“Because absolutely objective and fair expressions do not exist, anything that is artistically processed will be influenced by the subconscious mind of the ‘processor’.”
"It's just that the private goods I am going to bring with me are my personal vision for the development of the domestic game industry. It's best if you agree with it, Mr. Ma. It doesn't matter if you don't agree with it."
Seeing that He An's expression became obviously serious, Pei Qian temporarily put his sore emotions behind and listened carefully.
"What I want to talk about today can be divided into two parts."
"In the first part, I will talk about my successful experience in making "Landlord Game" and demonstrate how to maintain restraint while incorporating the correct 'private goods'."
"In the second part, I will briefly talk about my views on the current development prospects of the game industry, or in other words, an initiative."
Pei Qian nodded.
He could clearly feel that He An today seemed different from the previous two classes.
He An in the first two classes was a pure "observer". As an industry insider, he carefully analyzed successful cases and interpreted the elements of success.
But today, He An seems to have a kind of light that preaches and solves doubts, which makes people think of those old gentlemen who care about the country and the people.
I don't know if this is an illusion.
He An organized his thoughts and said: "First, let me talk about "The Landlord Game"."
"Actually, the gameplay of this game is not my original creation. It comes from a board game during my enlightenment period. The earliest origin can be traced back to an American political economist named Henry..."
Pei Qian had a very vague impression of this story, but it was not systematic at all, and his understanding was not deep. After He An's narration, it gradually became clear.
This political economist named Henry was born in poverty. He worked as a sailor, a gold prospector and a printer, and came into contact with countless people at the bottom who were even poorer than him.
In the mid-19th century, the United States rose rapidly at a speed visible to the naked eye, but this also led to an unprecedented intensification of the gap between the rich and the poor in society. Henry realized that the accumulation of countless wealth did not bring prosperity to the poor, but instead caused the gap between them and the rich.
The gap is widening, with the income of the top 1% exceeding the total income of the other 50% of civilians.
As a result, Henry began to think about the reasons for this huge inequality, and finally completed a theoretical book "Progress and Poverty", which revealed that the root cause of all this was the land privatization system in the United States.
At the beginning of the 20th century, a female reporter named Elizabeth inherited Henry's ideas and decided to make a board game to verify George's theory. After a long period of development, the rules of the board game were gradually improved.
And this is the prototype of "The Landlord Game" produced by He An.
He An took a sip of coffee and continued: "In the process of making the computer game "Landlord Game", in order to make the game more interesting, I added a lot of interesting gameplay. For example, adding a variety of props and cards, adding special events,
We have established a complete stock system, character voice system, lottery drawing mechanism, etc., and added different maps, and carefully polished the painting style..."
"These designs are all designed to make the game interesting enough and win the love of players."
"Obviously, this game contains private goods, which is my recognition of Henry's thoughts."
"Many people have interpreted this game and looked for elements that have been confirmed in reality, such as: the poor get poorer and the rich get richer; buying land emphasizes the first-mover advantage, the sooner you get richer; location is king; when investing in stocks, you must pay attention to the inside
information; pay attention to unexpected events during the investment process; the essence of war is the redistribution of resources; people without starting capital are not qualified to enter the market..."
"Most of these interpretations have been thought of by me when I was designing the game; a small part were things that I had a vague understanding of when designing the game; there are only a few parts that I didn't have a clear understanding of, but in the process of making the game
, formed naturally with the continuous improvement of game rules."
"Obviously, I included a lot of private goods in this game, but this game did not arouse players' resentment. Instead, they agreed very much with it. This is a success story."
"In summary, three principles must be followed when carrying private goods:"
"First, convey positive value."
"Second, it's guaranteed to be fun."
"Third, bury it at an appropriate depth."
"Whether it is a game or other cultural product, its own quality must be achieved. In layman's terms, the game must be 'fun', otherwise it will not be a qualified game and will not be welcomed by players.
It’s impossible for goods to affect others.”
"The burial depth should be appropriate so that it does not cause resentment."
"Some players will only try it superficially and have a very preliminary and superficial understanding of what you want to express. The main fun lies in the gameplay itself."
"Some players have better understanding and can associate these game contents by themselves."
"There are also some players who will dig deep into the details of the game, fully understand the private goods you carry, and even over-interpret your thoughts in rare cases..."
"The burial depth is moderate so that these three different players can play comfortably."
"Of course, what I'm talking about is theoretical in nature. In practice, you need to make decisions based on the actual situation. Don't think it's useless. The game industry, including most cultural industries, does not have a quantifiable success.
standard."
"If there were such a quantifiable standard of success and a quick method, then everyone would be able to make a successful game."
"It is these theories that are truly valuable. Understanding these theories is equivalent to finding the right direction. This is the first step to success."
Pei Qian nodded. It could be seen that these contents were part of He An's theoretical reserve.
Although it does not seem to have much maneuverability for Pei Qian, this theory itself is valuable.
Just like many instrumental disciplines, they cannot simply and directly change your life, but they can increase your wisdom and change your life subtly.
He An took a sip of coffee and continued with some emotion: "The following is my opinion on the current game industry."
"This only represents my personal opinion as a family. Mr. Ma, please just listen to it. It doesn't matter if you don't agree with it."
"I think that although the domestic game market is becoming more and more prosperous, it is becoming more and more hollow. The krypton gold game that sells hatred can indeed bring players a sense of pleasure and revenge, but does it convey any positive message?
The value of direction? No.”
"Of course, I am not saying that all games must be educational. This is a wrong view. Games are entertainment products, and their first goal is entertainment. There is no problem with that."
"However, this does not mean that the game itself should be empty and without any content. A game that sells hatred, plays with probability, and plays on the sidelines may achieve commercial success, but it will never become a classic game and be passed down to the world.
, unable to win the real respect of players."
"We emphasize that the goal of games is entertainment, which is true, but we should not ridicule those producers who express some content to players through games. They are also indispensable."
"It's a pity that in the current market environment, there are fewer and fewer game producers of this kind."
"Everyone likes to fight and kill, like big scenes, and like beautiful faces and hot bodies. The competition among game developers is like adding more and more seasonings to the dishes, constantly raising the taste threshold of players and diners.
This leaves chefs who insist on the original taste with nowhere to go.”
"So, I also considered retiring, because I knew very clearly that in this market environment, even if I make another "Landlord Game", it will not be successful."
"This is why I have always admired Tenda Games so much. Mr. Pei from Tenda Games is one of the few domestic producers who dares and is good at incorporating private goods into games. Moreover, these games are always thought-provoking."
"Mr. Ma, if you can become an excellent game producer in the future, I also hope that you will be a person who knows how to include the right private goods in the game in an appropriate amount and with restraint."
"Of course, don't forget to carefully wrap this kind of private goods in a beautiful and easy-to-accept shell. It is absolutely not allowed to expose the naked truth directly in front of players."
Pei Qian listened silently, with mixed emotions.
From He An's speech, you can hear a sense of sadness of a hero in his twilight years. You can feel how high-spirited he was when he was making successful games such as "Landlord Game" and gained both fame and fortune, but now he is facing such a situation.
In the current market environment, choosing to retire may seem free and easy, but it is also mixed with some helplessness.
But the good news is that Pei Qian feels that he will definitely succeed in losing money this time!
Is there any private goods in "Struggle"?
Anyway, regardless of whether there is any entanglement, Qiao Laoshi can definitely decipher the private information.
And this game does exactly what He An said, exposing the naked truth directly in front of the players, which is a taboo!
According to He An's theory, private goods should be buried at a moderate depth. The more you dig, the more you can get. Burying a lot of good stuff at a shallow level will dissuade most passerby players who just want to have a taste of it. This is a game.
An incentive to fail!
He An looked at the time: "Okay, that's it for today's class."
"I hope today's lesson will be helpful to you."
"Also, please remember not to reveal the naked truth directly in front of the players. It will only be counterproductive."
He An was afraid that "Ma Yang" would knowingly commit the crime, so he emphasized it again in the end.
Pei Qian nodded: "Okay, Teacher He, I'd like to lend you some kind words!"