Four days have passed since the official opening of the Jingtang Hotel, and the weekend when the peak flow of people was also passed.
However, until now, Pei Qian has not mustered up the courage to take a look, and can only grasp the trends there through Guan Shuisheng's reports.
The biggest bad news during the opening period was that Qiao Liang ignored the dissuasion and still passed the "Ultimate Terror" level, but there was nothing Pei Qian could do about this.
After all, it's not okay to pay someone to kill someone.
At this time, I can only comfort myself. Qiao Liang is just a game area up owner. Even if there is a video recommending the Terror Hostel, not many people will watch it... right?
Pei Qian was drinking coffee in Moyu Internet Cafe while checking the visitor experience report of the three days of Jingtang Hostel.
Although it is only three days of data, some clues can still be seen.
Overall, it seems...okay?
The flow of people was slightly higher than Pei Qian expected, but it was still within the acceptable range, because the actual income basically met Pei Qian's expectations compared with the estimate.
In short, the compensation is still quite high.
Most of the flow of people is in the first project "Desperate Escape", and the carrying capacity of this project is limited. It can receive so many people in one day. If there are more people, you will have to queue up.
So far, the number of people who have experienced "Haunted House Nightmare" and "Ultimate Horror" is not on the same order of magnitude as "Desperate Escape".
The reason is simple, these two projects are too scary!
Moreover, "Haunted House Nightmare" directly eliminated 90% of the people who wanted to commit suicide. They gave up after trying it and could not get the admission ticket for "Ultimate Horror" at all.
According to Pei Qian's original design, "escape from desperate situations" is a bargain, and you can't make much money even if it is operated at full capacity;
The fee for "Haunted House Nightmare" is moderate, but novices will be scared to death once they enter it and will not go there again, and experts will also not go there again after clearing the level;
Not to mention "Ultimate Horror", novices will not be eligible for entry at all, while experts who clear the level will receive partial refunds based on data such as difficulty and number of saves.
In other words, the Terror Hotel is indeed theoretically profitable as the system requires, but it must have a large enough flow of people from "Haunted House Nightmare" and "Ultimate Terror".
If these two projects are also full, plus 50% of the revenue from all the goods in the golden maze, the Frightening Hotel project can make a lot of money, but it is obviously unrealistic based on the current data.
The golden maze is a bit embarrassing. This maze does not seem to have the effect of dissuading players, but there are not many products sold, especially the various props in the golden area, because few people experience the "ultimate horror".
Therefore, it has no added value for most tourists, so it does not sell well.
What's more, even if it makes a profit, it's still too early to recover the cost.
In short, the current situation is completely acceptable!
Pei Qian couldn't help but feel better.
A project like Panic Hostel, which almost collapsed in terms of publicity due to various reasons at the beginning, is actually developing well so far?
Well, this is obviously due to my far-sighted judgment!
Pei Qian couldn't help but feel a little proud.
While I was reading the report, my phone on the table vibrated twice and received a message.
Pei Qian picked up his phone and saw that it was from Rui Yuchen.
"Mr. Pei, Moyu's new high-end takeaway brand 'Shi·He' is ready to be officially launched. Can you please taste it at noon today and give us your opinions?"
Um?
It moves pretty fast!
For this high-end takeaway brand, Pei Qian has actually been watching its every move. From the very beginning, Rui Yuchen and Lin Canrong began to meet secretly and secretly develop research and development. Pei Qian had already grasped their movements and closely followed them.
observe.
The result of observation is...it seems that the success rate of this method is very low?
Therefore, Pei Qian has not interfered too much, but has been watching silently, waiting for this new high-end brand to go online.
Pei Qian replied: "Okay, send it to the Moyu Internet Cafe here at Handong University."
Because it has just been launched, the high-end brand "Shi·He" is only available at Moyu Takeout Store No. 1, which is the Food Laboratory.
You need to test the waters a little, see the feedback from most consumers, and then decide whether to promote it to other Moyu takeaways.
Because the recipes of "Shi·He" are different from the regular Moyu Internet cafe meals, and the delivery methods are also different. If it is to be promoted, it means that every Moyu takeout chef must be retrained and prepare additional ingredients.
Purchase food boxes and other meal delivery supplies in bulk.
In short, it would cost a lot of money, so Rui Yuchen didn't dare to promote it rashly.
Pei Qian's idea is exactly the opposite. He will try a meal today. If he feels that there is no possibility of making a profit, he must seize the time to promote it and spread it to all the current Moyu takeout stores!
Near noon, the takeaway boy arrived.
Wearing the same uniform as the other Moyu delivery guys, but instead of carrying an insulated box on his back, he is carrying an elegant, low-key food box.
"Mr. Pei, please use it slowly."
The delivery boy placed the food box in front of Mr. Pei and turned to leave.
It's a little strange to eat Moyu takeout at Moyu Internet Cafe. After all, Moyu Internet Cafe itself serves all Moyu takeout meals.
However, Pei Qian didn't care about this. After a brief study, he successfully opened the food box and saw the food inside.
This food box is obviously specially customized. Its principle is an insulated lunch box, but it does not look like shiny stainless steel, but is covered with a special skin-friendly material.
The appearance of the food box looks a bit like a traditional wooden food box in terms of color, and it is also decorated with some traditional and classical patterns, but it feels completely different and very comfortable.
A lot of effort has obviously been put into customizing the food boxes.
Although the stainless steel thermal insulation barrel has good thermal insulation effect, its appearance will give people a cheap feeling and it cannot express the concept of "food and harmony". However, if you use a traditional wooden food box, there is no way to solve the thermal insulation effect.
, dining experience cannot be guaranteed.
Therefore, Moyu Takeaway has made comprehensive considerations in this regard. The function must be insulated, the appearance must be differentiated, and the cost must be controlled as much as possible.
If a food box like this is mass-customized, the cost can be reduced to twenty or thirty yuan, but the price is still ten times higher than the porcelain bowl originally used by Moyu Internet Cafe.
In other words, if the porcelain bowl is lost, Moyu Takeaway can bear the loss, but if the food box is lost, it cannot afford it.
This thing is like a shared bicycle. If it is lost and there is no accountability, then many people will definitely hide it for private use.
Pei Qian doesn't mind losing a few more, but the system will definitely not agree.
Therefore, the specific operation method of the "Shi·He" brand must be different from Moyu Internet Cafe in details.
Pei Qian opened the food box. There were several layers inside, which could be pulled out separately and placed on the table.
The food in the food box looks good, and it can be seen that it has not been shaken violently. It is obvious that the delivery personnel of "Shi·He" have stricter requirements.
Higher-end brands naturally have better services and higher added value.
The meals here include an appetizer and preserves platter, Longjing shrimps, two dishes of soup, vegetarian assorted fried rice, and matsutake mountain delicacies soup.
Each layer in the food box has a different shape and function. For example, the layer of the platter is divided into fan-shaped compartments, while the layer with soup has a lid to prevent splashing.
The portions of these dishes are not large, and all together they are an ordinary portion for one person. There are just more varieties, and we strive to be nutritionally balanced.
These meals are basically from the menu of Mingyun Private Kitchen, but the production methods are definitely different.
It is impossible for "Shi·He" to make recipes according to the level of Mingyun Private Kitchen. No matter in terms of time, investment or price, we can only selectively remove some steps that are time-consuming and have little improvement.
While ensuring that the taste exceeds that of ordinary meals, we also strike a balance between overall experience and price.
Pei Qian took out the matching tableware from the food box and quickly ate all the dishes.
After eating it, I smacked the taste and it was quite good.
It is certainly incomparable to the original meals from Mingyun Private Kitchen, but compared to regular Moyu takeout, the taste and experience are definitely improved.
Pei Qian thought about it and felt that this thing cannot be said to have no possibility of making money. The key lies in the price and specific marketing strategy.
Thinking of this, Pei Qian called Rui Yuchen.
"Mr. Pei? Have you tried it? How do you like it?" Rui Yuchen's voice seemed a little nervous and a little expectant.
After all, this is a new brand and new model that he and Lin Canrong are studying, and Mr. Pei's approval is very important.
Pei Qian pondered for a moment: "How much is this portion?"
Rui Yuchen replied: "Currently...58 yuan, the specific price depends on different meals."
His voice lowered unconsciously, and he was obviously very unsure about the price.
Compared with the previous Moyu takeout, the price has increased two to three times.
Pei Qian was happy, but he didn't show it so obviously. He continued to ask: "What should I do if the food box is lost?"
"Also, I see that the portion size of these meals is basically about one-third of the regular portion. In other words, one dish should be split into three portions and sold? How to ensure time and taste?"
In order to achieve balanced nutrition, the entire set meal is made up of several dishes, and each dish is not large. It is impossible for the chef to turn on the fire for each small dish, so he can only fry one plate at a time and divide it among three people.
customers.
However, customers order at different times. Even if it is insulated, the taste will definitely deteriorate if it is left in the insulated bucket for too long.
Rui Yuchen said: "For food boxes, we require customers to pay a deposit first to prevent the food box from being lost or used for personal use. Of course, the deposit can be refunded at any time."
"As for the time issue, the solution we are currently considering is to unify the delivery time, but there is a problem that some customers may wait longer..."
Pei Qian: "How can we keep customers waiting for a long time? This is definitely not appropriate!"
"The way I see it, let's do the same as Mingyun Private Kitchen and make reservations for everyone. We only accept reservations two hours in advance. We will cook, package and deliver the food according to everyone's order."
Rui Yuchen was stunned for a moment: "You can only make reservations in advance? Mr. Pei, isn't this too unfriendly to new users? If you want to order food, you not only have to pay a deposit first, but you also have to make a reservation two hours in advance?"
Pei Qian chuckled: "What we want are long-term regular customers. If we are persuaded to quit due to this setback, it means we have no chance of joining this brand."
"Moreover, it's not appropriate to pay a deposit. Our menu is only open to old users of Moyu Takeaway and Tengda, and they must have good credit. If the meal box is lost, you will either lose money or have your credit value deducted."
"Since it is a high-end brand, it might as well be more high-end."
On the other end of the phone, Rui Yuchen fell into silence.
It seems that no matter how radical a plan he proposes, Mr. Pei can always come up with an even more radical plan...
Only old users with high credit value can taste the "Shi·He" brand, and they must make a reservation 2 hours in advance. The price is 2 to 3 times more expensive than ordinary Moyu takeout...
Although Rui Yuchen's initial goal was to become a higher-end takeout brand, to such a high level, he still felt that this step was a bit big.
If you are not careful, you will pull the egg.
But since Mr. Pei has already given instructions, it is definitely inappropriate not to listen.
Rui Yuchen said: "Okay, Mr. Pei, I will do as you said. I will conduct pilot projects at several major fish delivery restaurants first. I will check the situation after a week and report to you..."
Pei Qian smiled and nodded: "Well, go ahead. Next week we will decide whether to extend the 'food and harmony' model to all other Moyu takeout stores."