Chapter 58 This game doesn't seem to be advertised at all?
Monday, noon.
The team building activity on Friday last week had most of the people in high spirits. After two days of rest on Saturday and Sunday, they were completely relaxed.
Except for Bao Xu who still came to the company on Sunday, no one else came to work overtime and enjoyed the weekend.
After all, the game has been developed, so there is no reason to work overtime!
Although overtime work will result in overtime pay, relatively speaking, a leisurely and comfortable vacation is more attractive.
On Monday, many people were still immersed in this joy.
Huang Sibo is not blindly optimistic, his expression is a bit serious.
"Have you also noticed the data of "Sea Fortress"?" Huang Sibo came to Bao Xu's workstation and found that Bao Xu was also paying attention to the background data of "Sea Fortress".
In short, miserable!
This game was reviewed on Friday and passed the review on Saturday night. As a result, the day passed on Sunday and the number of downloads was only a few hundred.
Too little too little!
FPS games are different from other games. They can be seen as competitive online games that can only be played if there are enough people.
The basic gameplay of FPS games is player versus player. As a result, there are only a few hundred downloads in total, and there are only a few dozen active players. How can this be a game? Not to mention matching evenly matched opponents, it’s hard to say whether you can match a living person.
!
We can't let all players play on the computer, right? That's outrageous.
Of course, "Sea Fortress" is different from other FPS games such as "Bullet Trace" in that it has a story mode and can be played as a stand-alone game.
However, the story mode cannot sustain a long enough game time after all, and players will soon get bored.
What's more, most of the players who like to play "Counter-Terrorism Plan" prefer the battle mode and are not very interested in the plot mode.
All in all, the situation is quite pessimistic!
These hundreds of downloads were achieved under the premise that "Sea Fortress" is free to download. If "Sea Fortress" were priced according to the standards of a stand-alone game, it would have to be priced at 30 or 50 yuan at least. Then the number of downloads
It is expected to continue to plummet.
As for why "Sea Fortress" is set to be a free game...
It's because Pei Qian learned the lessons of "Ghost General".
Due to its very conscientious features, "Ghost General" has led to a rapid expansion of the user base, with hundreds of thousands of new active players every month!
Each new active player brought Pei Qian 10 yuan in income, which caught Pei Qian off guard...
Originally, the price of 10 yuan was just a threshold to block those free players, but I didn't expect that it would be self-defeating and achieve the effect of small profits but quick turnover...
Therefore, Pei Qian learned from the painful experience and finally completely reversed the pricing strategy of "Sea Fortress".
The game is completely free, so even if something unexpected happens and the game has a certain number of downloads, Pei Qian will not be able to get a penny from these ordinary players!
The threshold for 888's epic weapons is high enough. On the one hand, it has attracted criticism, damaged the reputation of "Sea Fortress" and discouraged ordinary players. On the other hand, it has made it unaffordable for most players.
As for why it’s not completely free…
Doesn't Pei Qian want to?
The key is that the system won’t let you!
If the game itself is free, and there are no in-game purchases or advertising services, this is unreasonable. It is equivalent to Pei Qian using his own money to produce a product, only to give it all away.
This kind of behavior, which is obviously taking advantage of loopholes and causing malicious losses, is expressly prohibited by the system.
Otherwise, it would be too easy for Pei Qian to lose money. He just needs to buy a batch of goods at the original price and sell them at a lower price, losing as much as he wants.
The system would not leave such an obvious loophole for Pei Qian to exploit.
Therefore, Pei Qian must design a profit model for the game. Whether it is selling sales based on copies or adding in-app purchases to the game, he must ensure that there is a profit point so that he will not be warned by the system.
In short, so far, the situation of "Sea Fortress" is still under Pei Qian's control.
Pei Qian set up three lines of defense for "Sea Fortress".
First, there is no early publicity and no one cares about the game.
Secondly, the game's pricing strategy failed miserably. 888's epic weapons ruined the popularity of the game, causing the reputation of "Sea Fortress" to collapse.
Thirdly, there is "Bullet Trace", an excellent competing game, which comprehensively suppresses "Sea Fortress".
Now, the first line of defense comes into play.
Huang Sibo and Bao Xu are also worried about this.
These two people are also paying attention to the performance of "Sea Fortress". After all, this is their hard work that they have been working on for a long time, and this game also relies on Mr. Pei's great trust.
If the game is ruined, wouldn't that mean that President Pei's trust has been betrayed?
Absolutely not!
Huang Sibo hesitated a little, as if he didn't know whether he should say the next thing or not.
However, after much hesitation, he finally spoke.
"Brother Bao, tell me, Mr. Pei didn't promote "Sea Fortress" at all. No matter what, the download data shouldn't be so miserable, right?"
Although saying this is a bit disrespectful to Mr. Pei, from all aspects, this is the case...
These days, the success of domestic games depends heavily on marketing and channels.
Many junk games have deceived a large number of players by relying on brainwashing marketing.
Of course, as for whether players who have been cheated can be retained, that is another matter.
But at least, no matter how rubbish the game is, as long as it is promoted properly and is willing to spend money to promote it, it will not be ignored.
It has only been a few hundred downloads after being online for one day, which is totally unreasonable!
Bao Xu looked at Huang Sibo: "Brother Huang, don't question Mr. Pei. Mr. Pei, who came up with the idea of using Weibo to promote "Ghost General", is a master in this field. How could he not know the importance of publicity and promotion?"
Huang Sibo scratched his head.
That's right.
But "Sea Fortress" is currently half-dead, and it obviously doesn't have any promotion...
Huang Sibo also searched specifically and found that "Sea Fortress" was not on any other game platforms at all, nor was it advertised or promoted in other ways.
It can't be that Mr. Pei is silently holding back his ultimate move, right?
Seemingly sensing Huang Sibo's doubts, Bao Xu said: "I think it's good to completely trust Mr. Pei. Mr. Pei hasn't told us to worry about publicity, so we shouldn't worry about it."
"Well, you're right." Huang Sibo thought about it and realized that this was also the case.
What kind of genius is Mr. Pei? Is it my turn to worry?
So, Huang Sibo turned around and left.
However, ten minutes later, Huang Sibo came back again.
“This time it’s not about promoting the game,” Huang Sibo explained, “it’s about modifying subsequent versions.”
"Oh? Brother Huang, tell me." Bao Xu nodded.
Huang Sibo paused for a moment: "That's right. The official version of "Sea Fortress" has been developed, and according to the general research and development process, now we should be preparing to formulate a development plan for the next version."
"Hmm, so?" Bao Xu seemed to understand.
At present, he still has little understanding of the game development process. Anyway, he will cooperate with Huang Sibo's arrangements.